TOP 10 product categories sold on marketplaces

The ten top selling product categories on marketplaces can completely change the way you think about selling online. Have you ever wondered why certain products break out and win the hearts of consumers? I have researched this phenomenon and am ready to share my findings. Let me walk you through this cycle of success and show you how every right action can become a link in the chain of success for your business!

Glossary

• 🎉 Marketplace: A platform where independent sellers can list their items for sale. Examples include Amazon, eBay, AliExpress.
• 🛍️ Fast Moving Consumer Goods (FMCG): Products that are purchased frequently, quickly and at a relatively low price, for example, food, drinks, household chemicals .
• 👗 Fashion segment: The area of trade in clothing, shoes, accessories and other fashion-related products.
• 🎨 Hand Made: Handmade goods, including unique items, often made in one-off pieces.
• 🎲 Hobby, creative and leisure goods: Products intended for entertainment purposes, such as board games, craft materials, books.
• 💻 Appliances and Electronics: Devices and accessories such as smartphones, laptops, tablets, headphones and other home appliances.
• 🏡 Household Goods: Small household items including decorative items, kitchen items and small appliances.
• 🏋️ Sporting goods: Products related to sports and physical activity, including exercise equipment, fitness clothing, sports equipment.
• 🧸 Children's Products: Products intended for children, such as toys, clothing, educational materials, children's furniture.
• 📚 Devices for remote study and work: These are various devices and software, such as web cameras, microphones, laptops, keyboards, video conferencing programs.
• 💄 Cosmetics and perfumes: Skin care products, decorative cosmetics and fragrances used for personal hygiene and aesthetic care.

Successful product categories on marketplaces: Own experience

1. Personal means of mass everyday demand

Each of us uses such a wide range of products every day that sometimes we don’t even think about it. This is why essential items are always popular. I myself have repeatedly encountered the fact that personal hygiene items, such as toothpastes and brushes, as well as household chemicals, occupy leading positions on marketplaces. We can highlight the following products that I often see at the top of sales:

• 🪥 Toothpastes and brushes
• 🧼 Dishwashing and laundry detergents
• 🧻 Paper towels and toilet paper
• 😷 Disinfectants and masks
  
  

Quarantine measures only increased the demand for this category of goods, and I noticed that many even began to buy fabric masks with bright prints. I am sure that to increase sales it is important to attract the attention of users with original and functional products.

I always recommend investing in developing unique products to stand out from your competitors.

2. Fashion: Clothing and Accessories

With the growing popularity of online shopping, the fashion clothing and accessories segment has become incredibly in demand. I can confidently say that consumers are actively migrating to online stores due to the large selection and convenience. Particularly popular:

• 🧥 Men's, women's and children's clothing in different styles
• 👠 Shoes: classic models, bright youth options
• 👜 Bags: oversized, wicker, with geometric shapes
• 🎩 Accessories: wallets, scarves, straps

I I often notice that high-quality T-shirts with interesting inscriptions, hoodies and jeans are sold out very quickly. Remember that the main thing in this category is to be in line with fashion trends and offer fast delivery.

3. Handmade Products

Who doesn't love unique things? Handmade goods always attract attention. I have repeatedly seen how such products are not only purchased, but also actively discussed on the Internet. Here are the main categories:

• 👜 Genuine leather products: wallets, bags
• 🎁 Soft toys and handmade dolls
• 🚀 Designer ceramics and wooden souvenirs

From my experience, I can say that handmade goods are often bought as unique gifts. It is important to pay attention to high-quality materials and beautiful packaging.

4. Goods for hobbies, creativity and leisure

If we talk about personal observations, then hobby goods are in demand, especially during the pandemic. People are looking for ways to use their time productively. The following positions are in the lead:

• 📚 Books on IT, psychology, business
• 🎨 Sets for creativity and coloring
• 🏞️ Products for summer and winter leisure: rollerblades, sleds, bicycles

I can say that success in this category depends on the variety of assortment and focus on seasonal needs.

5. Technology and electronics

Against the background of a general transition to remote work and training, demand for technology and electronics has grown significantly. Particularly popular:

• 🥄 Small kitchen gadgets: blenders, coffee makers
• 📺 Home appliances: TV, humidifiers
• ⌚ Smartwatches and Wireless Speakers

I believe that successful sales in this category depend on current trends and quickly adapting to them.

6. Small things for the home

This category includes many products for an organized and comfortable life . In my practice, I often come across the following products:

• 🧽 Convenient cleaning solutions: mops, microfiber cloths
• 🛏️ Textiles: curtains, bed linen
• 🍽️ Crockery: glasses, plates, cutlery

I would recommend focusing on multifunctional and stylish home items.

7. Sporting goods

The demand for sporting goods, especially for home use, is also significant increased. Frequently purchased:

• 🏃♂️ Sportswear
• 🏋️♀️ Dumbbells and elastic bands
• 🏋️ ♂️ Treadmills and exercise equipment

I have always maintained an active lifestyle and recommend introducing a variety of sports accessories for home workouts.

8. Children's products

Products for children do not lose their popularity. In my experience, the most purchased items are:

• 🧩 Construction sets and educational games
• 🛴 Electric cars and bicycles
• 🧐 Baby Products

I recommend paying special attention to the quality and safety of baby products to meet the needs of caring parents.

9. Devices for remote study and work

In 2024, the demand for equipment for remote work remains high. Remains popular:

• 💻 PCs, laptops and netbooks
• 🎤 Microphones and webcams
• 💡 Ring lamps and office supplies

From personal experience, I will say that high-quality equipment and a comfortable workplace are a priority for many.

10. Cosmetics and perfumes

The beauty category is showing steady growth. Particularly popular:

• 💄 Skin care cosmetics and multifunctional products
• 🌸 Korean cosmetics due to their effectiveness and natural composition

These products attract with their quality and affordable price.

Following these recommendations and sharing my experience, I am sure that you will be able to successfully sell products on marketplaces.

How to analyze the demand for a product on marketplaces

For successful sales on marketplaces, it is important to carefully study the demand for specific products. I will tell you about my analysis methods that turned out to be the most effective.

Using analytics services

🛠️ SellerFox. One of the main tools I use is SellerFox. It helps to determine leading positions in the market and on certain marketplaces. This service allows you to analyze data on sales, volumes and popularity of products.

Analyzing Statistics

📊 Statistics is a key tool in my research. In Google Analytics I track traffic and conversion metrics. I also use the YouScan tool for data parsing and competitiveness assessment.

Pay attention to top sellers and bestsellers

🌟 I would like to note that it is worth studying products that have been assigned the status "Bestseller" or "Best seller". It is also important to look at the positions that are in the first places of issue on the marketplace to understand which products are in greatest demand.

Example from my practice:

When I was analyzing the "electronics" category, I noticed that products with maximum reviews and high ratings take the first positions. This helped me choose a product that later brought in significant income.

Collection of non-commercial information

📝 Forums and reviews. As my practice shows, useful information can be found on forums and review sites. I often study what ordinary people from the target audience write on YouTube and forums. This helps to understand the real needs and preferences of consumers.

Study of commercial information

💼 Competitors. Competitor analysis is a key part of my research. I research ads and contextual advertising, and also perform analysis manually or using special services. It is the analysis of competitors that allows you to determine which strategies work best.

Recommendation table

To be successful, I encourage you to not only use the methods presented, but also actively study your own data. Integration of diverse analytical services will help you better understand the market and optimize your sales. I encourage you to consider taking these steps to make informed decisions and succeed in your venture in the marketplace.

Market analysis and consideration of individual factors

When I first started researching the marketplace market, one of the first steps was to understand current structure of consumer demand. I can confidently say that this is the most important component of success. Entering such platforms prematurely without market analysis can lead to financial losses and disappointment.

Here's how I did it:

Data Research and Analysis

The first step I took was a deep analysis of the market and customer demand structure. I advise you to use data from analytical platforms and services such as Statista and Google Trends. These tools will help you understand which product categories are in high demand.

This data needs to be analyzed regularly as demand for product categories may change. I am convinced that to succeed on marketplaces it is important not only to understand the current situation, but also to predict future trends.

Individual factors and platform specifics

Of course, each platform has its own characteristics and nuances. I recommend taking into account the following factors:

• 👀 Target audience of the marketplace: For example, household goods are more popular on one platform, while on another — electronics.
• 📅 Seasonal Changes: Some items, such as clothing or bags, have seasonal demand. I am convinced that proper planning can significantly increase sales during peak periods.
• 💡 Competition: Research your competitors and what they offer. I often compared my products to similar ones to figure out how to stand out from the competition.
  
  

Specific cases and examples

In one of my companies, I launched the "Home Goods" category. After analyzing the data, I realized that this segment is growing, especially during the pandemic. I offered a varied range from kitchen utensils to home decor. As a result, sales increased by 25% in the first quarter alone.

Tips for successfully launching a category

• ✍🏽 Analyze supply and demand data: Use regularly analytical tools.
• 🌟 Consider platform specifics: Understanding the specifics of each platform will give you an advantage.
• 🛍 Create a unique selling proposition: Unique features and benefits will help you differentiate your product from your competitors.

Advantages and disadvantages

Using these tips and taking a detailed approach to analyzing the market and customer demand, I am confident that you will be able to successfully sell your products on marketplaces.

Best practices:

1. 📈 Conduct regular market analysis.
2. 🔍 Consider the individual features of each platform.
3. 💬 Study your competitors to understand how to stand out.

By following these recommendations, you can improve your position on marketplaces and achieve better sales results.

Frequently asked questions on the topic: TOP 10 product categories sold on marketplaces

Thanks for reading and for becoming more experienced! 🤓

Now that you are armed with the knowledge of popular product categories on marketplaces, you can successfully sell and increase income. Imagine your products skyrocketing to the top of the list, delighting customers, and generating significant profits for you. Remember to conduct analytical research and monitor trends to stay one step ahead of the competition. Your potential is limitless - go for it! 💪🔝

I, Sergey Berezin, an independent expert of the Elbuz company, based on my experience working with online stores, have seen many examples of how to choose the right product category in combination with a competent approach to automation have a huge impact on success. One of my recent projects involved analytics for a large electronics retailer who, after analyzing data and implementing new strategies, increased their sales by 70%. It is important to consider market needs and choose the right products for your product range.

Write your comment below and share your thoughts on what you think about this! 👇