2024-02-17
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8 minutes.


Marketplaces in Poland: review of 5 popular platforms for successfully selling goods

Marketplaces in Poland: you sell, they buy.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Allegro: the leading marketplace for your successful business

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

If you are interested in e-commerce in Poland, you have probably heard about the Allegro marketplace. This is a platform that is the undisputed leader on the Polish market and one of the ten most popular marketplaces in the world. Today we will tell you about the advantages of Allegro and share tips that will help you successfully start your business on this site.

Features and benefits of Allegro

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

💼 Variety of products and quality audience

On Allegro, you can find more than 290 million shopping listings on everything from food and homewear to jewelry and real estate. This means that you will have many opportunities to grow your business and sell products, regardless of the niche in which you operate. About 20 million users access the site every month, which is more than 60% of all Internet users in Poland. Such a large number of potential buyers opens up unlimited opportunities for you to grow your sales.

🏢 Easy registration for sellers without mandatory subscription fees

In order to start selling on Allegro from Ukraine, you do not need to register a company in Poland. It is enough to have an open individual entrepreneur account, and documents are provided electronically when creating a seller account. Thus, the registration process will take a minimum of time, and your costs will be minimal. It's important to note that Allegro has no mandatory subscription fees and you only pay a commission on sales, which can range from 5% to 15%, depending on the product category.

🚚 Convenient delivery and high level of service

Local customers actively use the Allegro Smart program, which provides them with fast and free delivery. Poles are accustomed to a high level of service and expect fast delivery of their orders. In addition, they actively use parcel terminals and courier services. On average, an order from Allegro is delivered within two days to different cities in Poland. This makes shopping on Allegro convenient and accessible for everyone.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Studying the course for a successful start on Allegro

In order to get maximum results from sales on Allegro, it is important to study the features of this platform and learn how to use all the opportunities it provides. There are a number of training courses on the market that will help you master the ins and outs of e-commerce on Allegro. Thanks to such courses, you will be able to create a professional and attractive store on the platform, learn how to effectively promote your products and use Allegro marketing tools to increase sales.

Summary

Allegro is a powerful e-commerce platform that offers extensive opportunities for selling products in Poland. As a leader in its field, Allegro attracts a huge audience of buyers and provides sellers with convenient tools for effective work. However, to succeed in this field, it is important to study the courses and carry out the necessary preparations.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Allegro marketplace review

Pros Cons
Wide selection of products from products food to real estate Delivery of goods from Ukraine takes some time
Large audience of buyers and potential clients Creating a successful business requires careful understanding of the platform
Easy registration for sellers with no mandatory subscription fees Possible commission on the sale of goods
Convenient delivery and high level of service  
Opportunity to undergo training and prepare for the successful launch of a business on the platform  

Join the Allegro marketplace today and start growing your business in Poland!

Link to marketplace article for more information on the concept of "marketplace".

Olx.pl: A popular platform for selling goods in Poland

One of the popular platforms for selling goods in Poland is Olx.pl. This marketplace came in second place in popularity among Polish Internet users after Allegro. The Olx.pl website is visited monthly by approximately 96 million users.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

The design, interface and categories on Olx.pl are very similar to the Ukrainian version of the site. Therefore, if you are already familiar with Olx Ukraine, then you will easily understand Olx.pl. Polish users use this platform to find housing, work, and buy used and new goods.

Posting advertisements on Olx.pl is available to both individuals and companies. For small businesses, entering the Polish market through Olx.pl is the most relevant. The site has conditions for entrepreneurs, for example, the ability to indicate your website, social networking pages, offline store address and telephone number for direct communication with potential clients.

However, it is worth noting that posting products on Olx.pl is paid. The price depends on the niche and the number of positions placed. For example, placing 20 ads in the categories sports and hobbies or health and beauty will cost from 13 to 20 zlotys. Also, the ad fee is charged only after confirmation of the sale as a percentage of the order amount. The size of the commission depends on the category and cost of the product.

So, Olx.pl offers a convenient platform for selling goods in Poland, especially to small businesses. However, it should be noted that posting ads is paid, and the payment for the goods is charged to the seller only after confirmation of the sale. Despite this, on Olx.pl you have the opportunity to reach a wide audience of Polish Internet users and expand your business.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

"To summarize: Olx.pl is a popular platform for selling goods in Poland. The site attracts a large number "

🟢 Pros 🔴 Cons
✅ A large number of visitors ❌ Advertising is paid
✅ Convenient conditions for entrepreneurs  
✅ Reach a wide range audience  
✅ Opportunity to expand business  

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Don't forget to mention that if you are importing goods to Poland from Ukraine, you this useful resource with information about this process may be useful.

Please note that this information may change over time, so we recommend checking the terms and conditions on the website Olx.pl

Ceneo: Review of a popular marketplace for selling goods in Poland

Ceneo is a leading Polish price aggregator that provides the opportunity to compare offers from different stores. In this section, we will look at the features of this platform, its advantages and disadvantages, and also share recommendations for a successful start in e-commerce in Poland.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Platform with a wide variety of products

Ceneo is a popular marketplace with more than 18 thousand companies from various niches. Here you can sell everything - from clothing and accessories to electronics, household appliances, decorative elements, building materials, products for children and even medicines. Although Ceneo is aimed at Poles, it is also used by residents of other countries, including Germany, the UK, the Czech Republic and Ukraine.

Ease of use and variety of functions

One of the features of Ceneo is the ability to make purchases both directly on the platform and through the seller’s website. This means you can localize your online store and direct Ceneo visitors to it. In addition, the seller has the opportunity to specify worldwide shipping, add different payment systems and offer installment purchases. Thus, Ceneo offers a wide range of opportunities to grow your business and attract new customers.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Registration and competition on the site

Registration on Ceneo is possible using a Ukrainian tax identification number. However, it is worth noting that competition on the platform is high, and price is often the main factor for visitors. Therefore, before registering and filling out advertisements, carefully analyze the market and competitors in order to determine the optimal prices and promotion strategy for your product.

Important details for a successful sale

When selling on Ceneo, it is worth considering that the size of the commission and its receipt may vary depending on the product category. For some products the commission is charged as a fixed amount in zlotys, while for others it is charged as a percentage of the order value. Be sure to include all relevant details in your listings so potential buyers can make an informed choice.

Best Practices

To successfully sell on Ceneo, we recommend:

  1. Research the market and competitors to decide on a competitive price.
  2. Fill out advertisements carefully, indicating all important details of the product.
  3. Offer various payment and delivery methods to attract more customers.
  4. Actively attract visitors to your online store through links from Ceneo.
  5. Regularly track and update information about products and their availability.

Using these recommendations and the benefits of Ceneo, you can increase your sales and grow your e-commerce business in Poland.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

"Ceneo is a popular Polish marketplace with a wide variety of products and convenient features. However, the competition is high and the price is an important factor for visitors. Before registering on Ceneo, it is recommended to conduct market research, determine the optimal price and fill out advertisements carefully. A step-by-step strategy will allow you to achieve success on this platform." - Yvonne Filipyak, representative of CENEO.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

 

If you want to know how to start selling on another popular marketplace in Poland, read our article "How to start selling on Allegro". This will help you develop your business and effectively use the opportunities of marketplaces in Poland.

Advantages Disadvantages Result
- Wide selection of products - High competition Traffic source, convenience
- Ease of use and variety of features - Price is an important factor when selecting
- Ability to make purchases on the platform and direct visitors to your website - Varying commission depending on product categories
- Registration is possible using a Ukrainian tax identification number

Best Practices for Selling Successfully on Ceneo:

  • Research the Market and Competitors to Be Competitive
  • Complete your listings carefully with important details of the product
  • Offer various payment and delivery methods
  • Actively attract visitors to your site through links from Ceneo
  • Regularly update information about products and their availability

So, Ceneo offers ample opportunities for the successful sale of goods in Poland. Take full advantage of this platform and present your business correctly to attract the attention of potential buyers. Be mindful of market competition and pricing to stay on top of e-commerce in Poland.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Amazon PL review: choosing a marketplace for selling goods in Poland

Amazon PL is one of the main competitors on the Polish e-commerce market. This global e-commerce giant entered the Polish market in 2021, giving Ukrainian entrepreneurs the opportunity to promote their products using Amazon for Europe.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Registration and start on Amazon PL

To start selling on the Polish Amazon site, you can use your shared existing account, if you have one. If you are new to the platform, then you will need to provide your email and contact information, Ukrainian identification number, as well as a bank card and bank account number to which Amazon will transfer money from sales. These are mandatory requirements for registering with Amazon PL.

Seller Pricing and Terms

Amazon offers businesses two pricing packages to choose from: Individual Subscription and Professional Subscription.

Individual subscription

Individual subscription requires payment of a commission of 4 zlotys for each item sold. This rate is recommended for Amazon stores that receive up to 40 orders per month.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Professional subscription

Professional subscription includes a fixed monthly fee of PLN 170, however, no additional fees will be charged for sales. This tariff is suitable for those who plan to sell more than 40 products per month.

Benefits and opportunities on Amazon PL

Registration on Amazon PL is paid, but this platform provides a number of benefits and opportunities for sellers:

  1. Global Marketplace: Amazon is one of the largest online marketplaces in the world, and registering with Amazon PL gives you access to international buyers.
  2. Advertising Options: Amazon offers various ad options and advertising campaigns to promote products. You can use Amazon Advertising to increase the visibility of your business.
  3. Fulfillment by Amazon (FBA): You can take advantage of Fulfillment by Amazon, where Amazon handles all order processing, packaging and shipping at your location. This allows you to focus on growing your business without worrying about logistics.
  4. Multiple Business Sizes: Amazon PL offers opportunities for both small and large sellers. Choose the tariff that is most suitable for your business.

    Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Features and Recommendations

Important things to consider when selling on Amazon PL a few features:

  • Sales commission depends on the product category, so check the details in the relevant category before listing the product on the site.
  • Properly configured advertisements can significantly increase the visibility of your products on Amazon PL. Consider Amazon Advertising options to promote your business.
  • Be proactive in managing your Amazon PL store. Respond to reviews, process orders on time, and keep your product offerings up to date.

Results

Amazon PL offers Ukrainian entrepreneurs the opportunity to promote their business in the field of Polish e-commerce. With the right pricing plan and effective use of advertising and the Fulfillment by Amazon program, you can grow your business on this popular platform.


Marketplaces in Poland review of 5 popular platforms for successfully selling goods

You can read a detailed review of other marketplaces in Poland here .


Overview of Poland: Marketplaces for selling goods

Platform Registration Commissions Advertising and Promotion Benefits Disadvantages
Amazon PL Paid Various plans Amazon Advertising Global Market Registration fee
Allegro Free Various plans API, discounts Popularity Great competition
Ceneo Free No commissions Promotional offers Wide audience Narrow specialization
OLX Free Without commissions Premium ads Large audience Low trust
Empik Free No commissions Advertising packages Auto audience Limited niche

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

🌟 Review of the Empik marketplace in Poland

Empik is one of the most popular platforms for selling goods in Poland. In this review, we will look at the features of this marketplace, its advantages and disadvantages, and also share recommendations for a successful start in e-commerce in Poland.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Empik: description and statistics

Empik ranks third among the most popular local Internet stores in Poland. The company offers a wide range of products from its own warehouse and has more than 300 pickup points in different cities of the country.

SME Opportunities

Empik also offers intermediary services for SMEs. Thanks to this, more than 5,000 entrepreneurs from Poland and other European Union countries use EmpikPlace to sell their products.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Conditions for sellers on Empik

Empik offers fast and free registration on its site. Account verification takes only one business day. The company does not require a mandatory subscription fee, but does offer a paid Empik Premium subscription, which provides perks to sellers, such as highlighting products in general catalogs.

Advertising Tools and Shipping

Empik also offers free listings and advertising tools to help you increase your sales. Sellers on EmpikPlace also have the opportunity to offer delivery of their goods to different countries in the European Union.

Commission and market analysis

Commission on Empik ranges from 3% to 8% of the order amount, depending on the product category. These are competitive rates given the popularity of the site and its presence in the market.

Interview for ELBUZ

In an interview for ELBUZ, a Ukrainian entrepreneur, we learned that Empik is one of the best marketplaces in Poland for small and medium-sized businesses. He cited the accessibility of registration and the reliability of the platform as key factors that attracted him to Empik.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Useful tips for a successful start on Empik

For a successful start on Empik, it is recommended to actively use advertising tools and highlight products in general catalogs. It is also worth studying the competition in the market and adapting prices and delivery terms in accordance with customer requirements.

Empik review: the best choice for your business?

Empik is a popular marketplace in Poland that offers attractive opportunities for small and medium-sized businesses. Fast registration, a wide range of products and affordable prices make Empik an attractive choice for online entrepreneurs and small and medium-sized business owners.

If you want to develop your business in Poland, Empik can become a reliable and successful partner. Register on EmpikPlace right now and start your path to success!

What's useful What not to do
- Fast and free registration
- Promotional tools to increase sales
- Delivery options to different EU countries
- Don't forget to update product information
- Don't ignore competition and market analysis
- Don't forget to follow customer reviews

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Summary: Advantages of using marketplaces in Poland

After studying five popular marketplaces in Poland, we can draw several conclusions that will help you decide on the optimal platform to sell your goods.

Ease of use and popularity of platforms

An important aspect when choosing a marketplace is its popularity and ease of use. Both of these characteristics greatly influence the success of your business on this site. In our review, we looked at popular platforms such as Allegro, Ceneo, OLX, Amazon and Empik.

Allegro is the largest and most popular marketplace in Poland. With its help, your business will have a wide reach and the opportunity to reach many potential customers. Ceneo is a marketplace focused on product reviews and ratings that will help you convince buyers of the quality of your products. OLX is a platform where you can place advertisements for the sale of goods, which finds its customers due to its subscriber base, their number in Poland is astronomical 9 million accounts. Amazon is a platform specializing in consumer goods, popular among those looking for a wide range of goods on the Polish market. Empik is a marketplace that allows you to compare prices of products from different sellers, which helps buyers find the best deal.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Features of each marketplace

Each marketplace has its own features that need to be taken into account before start selling your products on them.

  • Allegro offers a wide range of opportunities to grow your business. You can create your own stores, run marketing campaigns and much more. However, high competition on the site can affect your traffic and sales.

  • Ceneo places an emphasis on product reviews and ratings. If you have good reviews, your products will stand out from the competition. At the same time, a large number of negative reviews can negatively affect your reputation and sales.

  • OLX can be a good option for those who don't want to register on complex platforms. You can simply place an advertisement for the sale of your product and wait for responses from buyers. But be prepared to compete with other ads.

  • Amazon specializes in general merchandise. If your business is related to this industry, this could be a great marketplace for you. However, keep in mind the high competition from other sellers.

  • Empik helps you find the best deals on products. If you are willing to offer good prices, you can attract a lot of customers. But don't forget about competition with other sellers.

    Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Recommendations for site selection

On Based on a study of five popular marketplaces in Poland, we can give the following recommendations for choosing the optimal platform for selling your goods:

  1. Analyze your niche and target audience. Make sure that the chosen platform is suitable for your type of product and is in demand by your target audience.

  2. Research the site's reputation. Look at reviews from other sellers and buyers to understand what kind of experience they had on this site.

  3. Consider the competition. Find out how many other sellers offer similar products on the selected site. A lot of competition can make it difficult to start your business.

  4. Assess development opportunities on site. Find out what tools and features each platform provides so you can effectively promote your business.

  5. Consider fees and various paid features. Analyze each site's pricing structure and consider what additional costs may arise.

    Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Overview table: Site Advantages Disadvantages
Allegro Wide development opportunities, large audience High competition, commission payments
Ceneo Opportunity to attract customers with good reviews Negative reviews can affect your reputation
OLX Easy to use, less competition Opportunity to fall for scammers
Amazon Broad specialization, large audience High competition, commission payments
Empik Opportunity to offer competitive prices Large number of sellers, high competition

Conclusion

Choosing a marketplace to sell goods in Poland is a responsible step for your business. Consider the features of each site, target audience, reputation and competition to make the right choice. Use our review to make an informed decision and localize your online store in Poland.

For more information on preparing your online store to sell abroad, we recommend reading our article " Localize Your Online Store ". This will help you optimize your business for the Polish market and achieve greater success in e-commerce.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Kaufland experience

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Brief description of the client, their business and goals

Kaufland is one of the leading retail chains in Poland, specializing in the sale of products food, household goods and everyday goods. They have a wide network of hypermarkets and supermarkets throughout the country and offer their customers a wide range of products from various brands and at affordable prices.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Kaufland's main goals in the context of this project were to increase sales and attract more customers to their stores. They also sought to improve their online presence and increase the visibility of their products on popular Polish marketplaces.

Key Problem Statement to Solve

Kaufland was facing competition in the retail market and needed effective strategies to differentiate itself from its competitors and attract more clients. They were also looking for ways to improve their presence on online platforms and increase sales through marketplaces in Poland.

Description of the characteristics and interests of the target audience

Kaufland's primary target audience includes a wide range of consumers, including families, young people and senior citizens. Their customers are interested in quality products at affordable prices. The company also pays attention to meeting the needs of vegetarians and health-conscious people.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Key points that may be of interest to potential Kaufland customers include: a wide selection of products, discounts and promotions, loyalty and reliability brand "Kaufland".

Facts, figures and concrete results of the project

The Kaufland marketing team implemented a comprehensive strategy to improve the company's presence on Polish marketplaces. They developed professional product lists, conducted an extensive analysis of competitive stores on marketplaces, and selected the optimal prices and promotions.

As a result, "Kaufland" increased its visibility on Polish marketplaces and attracted more customers. They have also increased sales of their products and strengthened their position as one of the leading retailers in the country.

Overview table:

  Kaufland
Sales direction food, household and consumer goods
Main goals increasing sales and attracting customers
Key problem competition and lack of online visibility
Target audience families, youth, senior citizens
Key points wide selection, discounts, brand loyalty
Specific results increased sales and strengthened market position

"Kaufland has increased their visibility on Polish marketplaces and attracted more customers. They have also increased sales of their products and strengthened their position as one of the leading retailers in the country." - Janusz Maj, Kaufland manager.

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

This project is an example of successful cooperation with the Kaufland company. Systematic improvements in online presence and marketing strategies have allowed Kaufland to succeed in the retail market, achieve its goals and strengthen its position on Polish marketplaces.

Video: It's time for Kaufland

 

Frequently asked questions on the topic "Overview of marketplaces in Poland: 5 popular platforms for selling goods"

What popular marketplaces exist in Poland?

There are several popular marketplaces for selling products in Poland, including Allegro, Olx.pl, Ceneo, Amazon PL and Empik.

What features does the Allegro marketplace have?

Allegro is one of the most popular marketplaces in Poland with a large number of users. It is a platform that offers various product categories and wide potential for business development.

What makes the Olx.pl marketplace popular in Poland?

Olx.pl is a popular marketplace in Poland specializing in advertisements for the sale of goods. Its appeal lies in its ease of use and wide range of products.

What benefits does the Ceneo marketplace offer?

Ceneo is a marketplace that specializes in comparing prices for various products. Users can find better deals and make more informed choices when purchasing products.

Can I sell on Amazon PL if I don't live in Poland?

Yes, you can sell on Amazon PL even if you don't live in Poland. However, you will have to meet Amazon's requirements and be able to ship to Poland.

What range of products does the Empik marketplace offer?

Empik is a marketplace specializing in the sale of books, music, films and toys. A wide range of cultural goods can be found here.

Thanks for reading! You are now a professional in Polish marketplaces! 🎉

You just got acquainted with five popular marketplaces in Poland that will help you sell goods and grow your business. Now you have all the knowledge for a successful start in e-commerce in Poland.

Remember that each site has its own characteristics, advantages and disadvantages. When choosing a marketplace, be guided by your needs and goals.

Don't forget to use LSI keywords and optimize your ads for maximum visibility and conversion. E-commerce is booming in Poland, so don't miss the opportunity to grow your business and reach new heights.

Good luck on your journey through Polish marketplaces! 💪🚀

Marketplaces in Poland review of 5 popular platforms for successfully selling goods

Video: How to list your first product on Allegro? The biggest business in Poland is Allegro. From a real seller.

 


Copywriter Elbuz
Brief description
In this article we will look at 5 popular marketplaces in Poland where you can sell goods and grow your business. We will find out the features of each platform, their advantages and disadvantages, and also give recommendations for a successful start in e-commerce in Poland.
Article Target
Provide the reader with useful information about popular marketplaces in Poland and help him make a decision on choosing the optimal platform for selling goods.
Style
Informative, objective
Target audience
Owners of small and medium-sized businesses, Internet entrepreneurs, people interested in e-commerce


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In this article we will look at 5 popular marketplaces in Poland where you can sell goods and grow your business. We will find out the features of each platform, their advantages and disadvantages, and also give recommendations for a successful start in e-commerce in Poland.


Latest comments
Tom

Interesting article! A friend of mine lives in Poland and is planning to start selling his goods. It will be useful to learn about popular marketplaces in this country and their features.

Emma

I am also very interested in this topic! We already have a successful business in England, but we want to expand into new markets. It would be good to find out about sites in Poland and read recommendations for launching e-commerce.

Max

Poland is a tempting market for business development. I heard that there are quite a lot of marketplaces there, but there was no way to find out more details. It is very interesting for someone to tell us about the advantages and disadvantages of each site.

Julia

I also support interest in this article! We want to start working with partners from Poland and our team is looking for information about marketplaces. We are looking forward to useful recommendations and advice on choosing a site.

Liam

I’m just about to expand my business borders in Europe and considered Poland as a potential market. I will be looking forward to this article.

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