7 strategies for highlighting products on marketplaces and winning over competitors

You launched your new product on the marketplace, and it drowned in an ocean of offers. How to get him out of there into the light? There are seven proven ways to make your product dominate among competitors. By applying the strategies discussed in detail later in the article, you can not only differentiate your product from similar offers, but also significantly increase its sales. It is not without reason that they say: whoever owns the information owns the world. Use this knowledge and success will follow.

Glossary

• 🌟 Marketplace: A platform where sellers can post your products and buyers purchase them. Examples: Amazon, eBay, Rozetka.

• 📈 SEO (Search Engine Optimization): Process improving the visibility of a web page or online store in search engines.

• 🗣️ Reviews: Customer comments and ratings, which reflect their opinion about the product. An important trust factor for new clients.

• 🛠️ Unique services: Special offers or additional services that the seller can offer to its customers (for example, free shipping, personal consultations).

• 🎨 Memorable template: Visually appealing and unique product page design that stands out among competitors.

• 📢 Marketing Strategy: Promotion Action Plan and advertising of products, taking into account the target audience and competitors.

• 📸 Rich Content: Rich multimedia content (photos, videos, interactive elements), which makes the product description more informative and attractive.

• 📅 Streams: Live video broadcasts in which the seller can present products, talk about their benefits and answer customer questions in real time.

• 🎯 Internal advertising: Advertising products within the marketplace platform that allows you to increase their visibility and attract more buyers.

How to properly design a product card

One of the most important aspects of successful sales on marketplaces is the correct design of the product card. I want to share with you my tips and practical experience that I have accumulated while working in this field.

The first thing you should pay attention to is high-quality images of your product. I believe that high-quality photographs can play a critical role in attracting the attention of potential buyers. 📸 Use images that show your product from all angles and in different situations. For example, for the presentation of an electronic device, I always took several shots:

• ⚡ Close-ups for details.
• 📏 Frames in real size for clarity.
• 🖼️ Interior photos of for demonstration in use.

But not only photographs determine success. Think carefully about your product description. I recommend highlighting the full benefits of the product by using prominent markers to highlight key features. For example:

• ✅ High quality material.
• 🔇 Silent operation.
• 📡 Wide range of applications.

When it comes to headlines, they should be clear, informative, and attractive. The same scheme applies to subheadings and descriptions; they should be concise and precise. I always try to use strong triggers and keywords to increase the likelihood that the buyer will open the product card.

Now I want to touch on the topic of content and SEO. To stand out from your competitors, you need to worry about properly optimizing your content. Select keywords that are often used by buyers in search queries. I often use keyword research tools and follow SEO algorithm recommendations. This really helps increase the visibility of your products on the marketplace. For example, the words “marketplace”, “search engine”, “issue” are excellent options for content.

Another important thing that works is customer reviews. I've found that good reviews can significantly increase sales conversion. Therefore, it is important to encourage your customers to leave positive reviews. I often launched promotions where I offered small discounts or bonuses for honest reviews. This had a significant positive effect and helped improve the reputation of the products.

My experience shows that communicating with customers and providing quality service is also key. I always tried to quickly answer questions and solve customer problems, which increased confidence in my products.

Summary table: what to do and what to avoid

I am confident that following these steps will help you make your product stand out on the marketplace and increase sales. Always keep in mind that small details, proper design and good service are the keys to success.

Transform price from a single factor into a multifaceted service

When I first started working on marketplaces, it seemed to me that the main thing was to offer a price lower than that of competitors. But over time, I have become convinced that cost is not always the key factor in a purchasing decision. Instead of focusing solely on low price, I decided to create the perfect customer experience.

At first I tried to negotiate better terms with suppliers, but I realized that It is important not only to reduce the cost of goods, but also to maintain a high level of service. For example, instead of dumping prices, I began offering free shipping and returns, as well as product consultations. As a result, my customers received not only a product at a good price, but also quality service, which improved their shopping experience.

My advice is that you should not focus on prices, it is better to invest in improving the service. I believe this will help you more easily defend against competitive attacks and offer more value to your customers.

1. Collect the maximum number of reviews

I often get asked the question: how to collect more reviews? It's simple - you need to motivate customers. I used the following methods:

• 🎁 I offer customers promotional codes for their next purchase for a review with a photo.
• 📖 Organized a “leave a review and receive a gift” campaign.
• ✅ I send personal thanks to clients who left detailed reviews.

The main thing is not to ask only for positive reviews. I always interact honestly with clients, and the feedback I receive varies in content and reality, which adds credibility. Don't forget that through reviews you can improve your reputation and strengthen your connection with customers.

2. Offer unique services

Many sellers are afraid to compete with large chains due to their small budget. But I found a way out - to offer unique services. For example, I check displays for dead pixels before selling them, which eliminates headaches for clients and increases my rating.

When a customer returns satisfied, his positive reviews and recommendations bring in new customers. I am confident that such actions will help you stand out from your competitors.

3. Use a memorable template

Creating memorable product cards can have a significant impact on attracting customers. I started using unique templates to design my cards, adding key features and benefits that set my products apart from others.

• 📊 I use sales and returns statistics.
• 🚛 I indicate the delivery speed and other important data.

This approach helps attract attention and captivate customers, which has a significant impact on sales.

4. Develop an unconventional marketing strategy

Using unconventional marketing methods can lead to success. For example, I gave up traditional photos and started using virtual avatars, which helped me attract more attention. This step allowed not only to save money, but also to receive information that brought new clients.

5. Use rich content

Rich content is not just pretty pictures. I use infographics, 360 degree views, and 3D images to help clients better understand the product. It is important to use all the capabilities of the marketplace to stand out.

6. Stream regularly

Live broadcasts are a great opportunity to interact with customers. I host unboxings, Q&As, and promotions during my streams. Despite the high cost, it helps increase confidence in my brand and attract new customers.

7. Use internal advertising

Don't ignore the possibilities of internal advertising on marketplaces. I use push emails and tailor content to each format to maximize response. The main thing is to avoid cliched phrases and be honest with clients.

I suggest using these proven methods to highlight your product on marketplaces and get ahead of your competitors. Your task is not only to sell the product, but also to create an unforgettable experience for customers.

Frequently asked questions on the topic: 7 strategies to highlight a product on marketplaces and win over competitors

Thank you for reading and for becoming more experienced! 😇

That's it! Now you know 7 proven ways how to highlight your products on marketplaces. Personally, I, Sergey Berezin, used them to take online stores to a new level. As an online business success master, I prove that every strategy works for your financial and social well-being. 🌟💼

Share your thoughts in the comments, I'm interested to know your opinion!