The best strategies for finding popular products for success on the marketplace

Have you ever wondered what product will make your marketplace successful? What if I told you that there is a system that can predict which products will be most in demand among customers? This is not magic, but the result of accurate market analysis and understanding of trends. Today, choosing popular products with high demand plays a key role in the successful strategy of any online business. After all, it is these products that attract the bulk of customers and provide a stable income. But how to find these treasured “cherries on the cake”? This process requires care and diligence, but the result will be sustainable business growth and satisfaction of your customers. How and what tools and data to use to make the right choice? Let's figure it out.

Glossary

• 📈 Marketplace: A platform that connects buyers and sellers, giving them the opportunity to make transactions in one virtual space.
• 🔍 Trend Monitoring: The process of tracking current trends and popular queries on the Internet to determine consumer preferences.
• 📊 Analytical tools: Programs and services that collect and analyze data on sales, demand and competition.
• 💬 User Review Analysis: Study customer comments and ratings to understand their impressions and identify popular products.
• 🌐 Online Stores: Virtual marketplaces where users can buy products online.
• 🧩 Keyword parsing: Technology for automatically analyzing and extracting keywords from text to study product popularity.
• 📢 Advertising Services: Platforms that provide capabilities for creating and managing advertising campaigns, such as Google Ads or Facebook Ads .
• 💰 Supplier price lists: Documents or catalogs containing information on prices and range of goods from manufacturers and distributors.
• 📬 Affiliate Program Resources: Websites and services that offer affiliate marketing collaborations to promote products.
• 📰 Business publics: Online communities and channels that publish news and analytics from the world of business and online trading.
• 🎥 Video reviews: Videos in which bloggers and experts share their opinions on various products and services.
• 📈 Services for sales statistics: Tools that provide data on sales and demand dynamics on various marketplaces.
• 📦 Product category: A group of products united by a certain characteristic, for example, electronics, clothing, toys.
• 💵 Maximum Profit: An indicator that demonstrates the highest possible revenue from sales of a particular product.

Methods for finding popular products for marketplaces

📊 Online Store Monitoring

When I first started researching popular marketplace products, I discovered that monitoring online stores such as Aliexpress, Amazon and eBay , was one of the simplest, but at the same time the most effective methods. I literally sat down at the computer, opened websites and carefully tracked which products were in the top in terms of the number of orders and reviews. For example, on Aliexpress, I entered keywords such as “lamp” or “light,” sorted the results by number of orders, and studied which models were the most popular.

I didn't limit myself to just keywords. For the lighting fixtures, I used additional phrases such as “LED,” “chandelier,” and “light.” This allowed me to develop a better understanding of the demand for various products. This approach gave me the opportunity not to miss out on profitable trends and more accurately understand the needs of my customers.

✅ Useful practices:

• Regularly monitor top positions on popular marketplaces.
• Use several key phrases to broadly assess demand.

❌ What not to do:

• Limit yourself to one key phrase.
• Rely on only one data source.

📈 Working on keyword parsing sites

A proven and free monitoring method is to use keyword parsing sites. I regularly used Google Adwords to evaluate which products were attracting users' interest. Google Adwords shows how many times a specific product was searched for in a month, which allows you to evaluate its popularity.

In addition to Google Adwords, other services such as SellerFox and Market are also useful Vision. It is important to enter into the search not only the name of the product, but also transactional prefixes, such as “buy”, “price”, “discount”. This helps to better understand user intent.

✅ Recommend:

• Configure search by region to adapt to local preferences.
• Use several services to check data.

❌ Not recommended:

• Limit yourself to only one service.
• Ignore regional preferences.

💻 Viewing advertising services

At the stage of product promotion, I actively used various advertising services to track the effectiveness of campaigns. Services like Publer and Median.ads provided me with detailed reports on views, likes, and target audience.

When one ad campaign performed particularly well, I began to analyze what it was about the ad that attracted the audience. This helped me understand which products are popular and which promotional features work best.

✅ My tips:

• Test several services to find the most suitable one.
• Analyze data and adjust advertising strategies.

❌ I do not recommend:

• Rely entirely on one advertising service.
• Ignore analytics data.

📄 Studying supplier price lists

When working with marketplaces, I always establish strong connections with suppliers. Studying price lists turned out to be an indispensable method. Having won several business meetings and agreed on cooperation, I received price lists that included both the entire product range and top items in demand.

Initially, I ordered small test batches, which allowed me to evaluate product quality and reliability suppliers. For example, I had good experience of cooperation with Chinese suppliers who provided quality goods at competitive prices.

✅ Recommend:

• Request price lists with the most popular products from suppliers.
• Make a test purchase to assess quality and reliability.

❌ Not recommended:

• Rely on one supplier.
• Forget about quality control at the initial stage of cooperation.

🌐 Registration on resources for affiliate programs

In search of popular products, I also used Internet traffic aggregators such as offerrum and leadbit. Registration on these sites allowed me to track which products were actively advertised and in demand.

I sorted the offers by relevance and saw which product categories received the most attention. This helped me more accurately navigate the selection of assortment for marketplaces.

✅ Tips:

• Register on several CPA networks to receive data.
• Analyze popular offers and their categories.

❌ Not worth it:

• Limit yourself to one network for analysis.
• Ignore data on offer popularity.

📰 Tracking news in business publics

Social networks such as Facebook and Telegram provide a lot of useful information in business publics. I actively followed news and recommendations in communities where sellers share their experiences and suggest which products are currently in demand.

Special channels like MarketplaceChati and Carusel.biz helped me find relevant information and partners for cooperation.

✅ I advise you to do:

• Subscribe to popular business public pages and channels.
• It is important to follow the recommendations of experienced sellers.

❌ Not recommended:

• Ignore information from communities.
• Don't bother searching for up-to-date information.

🎥 Searching for video reviews

Watching video reviews of products was a real find for me. Often, experienced sellers share their observations, providing detailed reviews of popular and new products. I simply entered the phrase “product review” into a search engine and received a ton of videos where bloggers and sellers talked about the latest trends.

I always tried to watch the latest videos so that the relevance of the products was at its best. It is important that reviews are honest and detail the advantages and disadvantages.

✅ I recommend:

• Search for current video product reviews.
• Follow the recommendations of experienced sellers.

❌ Not recommended:

• Rely on outdated videos.
• Ignore the opinions of professionals.

📈 Using services for sales statistics on marketplaces

For me, analytical services such as Pro-consulting.ua became a real breakthrough. I actively used these tools to track price dynamics and analyze competitors. The services helped me control inventory, estimate revenue, and even forecast future sales.

Once, using a free trial period, I was able to find several in-demand products and understand their market value. This is an invaluable experience that has allowed me to increase my profits.

✅ I recommend:

• Take advantage of the free test mode of analytical programs.
• Actively analyze all information provided.

❌ Not recommended:

• Ignore analytics data.
• Rely on intuition without checking the data.

Proven methods for finding popular products for marketplaces, based on my personal observations, can significantly increase sales and increase income. I am confident that the right tools and a systematic approach to market analysis will lead to success.

Careful selection of product categories for the marketplace

When I I started my journey in business on marketplaces, one of the most difficult tasks was to choose products that would be in demand by the market and bring a good profit. I want to share with you my methods and approaches that helped me cope with this task.

Why is it important to choose in-demand products?

Every entrepreneur working on marketplaces knows that the success of the entire business depends on the correct choice of goods. I am sure that in-demand products allow you not only to quickly recoup your investment, but also to earn stable income in the long term. When I was choosing my first products, I was guided by the following criteria:

• 📦 Cost of goods. Based on my experience, products with a cost price below 13 euros often turn out to be unprofitable due to high shipping and storage costs. Therefore, I advise you to choose products with a cost price of 13 euros and above.
• 📈 Retail price. It is important to set aside a certain percentage for future discounts. I always consider promotions and sales to ensure my business remains profitable even if I lower my prices.
• 📊 Surcharge. The optimal markup for goods on marketplaces is at least 35%. This approach helped me avoid working at a loss and ensure a stable income.

How to apply market research methods?

I used modern analytics tools such as Google Trends and social media analytics to track current consumer trends. I also constantly analyzed data and customer reviews. Here are some steps I took:

1. Regular monitoring of popular positions. I regularly checked which products occupied top positions on different marketplaces. For example, analyzing data from AliExpress helped me identify the most popular products.
2. Working with user reviews. Analysis of reviews allowed me to understand what exactly customers like or dislike about certain products. I paid attention not only to positive, but also to negative reviews in order to improve my assortment.
3. Study of competitors. I regularly compared my products with those of my competitors, analyzing their strengths and weaknesses. For example, I studied prices, quality and service in order to offer competitive products.

Case Studies

One example from my experience: I noticed that thermoses and warm accessories are often purchased in winter. After conducting a detailed analysis, I decided to invest in these products. I am convinced that such products are in high demand and have a stable sales level. Having purchased thermoses with a minimum cost of 13 euros and setting a markup of 40%, I achieved excellent results. This decision ultimately turned out to be very profitable.

Important criteria for choosing products for the marketplace

"The best products are those that decide specific problems and needs of customers." - Neil Rackham, sales and marketing researcher, lecturer and best-selling author.

In my experience, I have always paid attention on several key criteria that helped to choose the right product:

• 🏷️ Quality and reliability. Products must be durable and of high quality. I have always cared about the reputation of my store and tried to offer only the best products.
• 🤝 Partners and suppliers. Reliable suppliers and partners are the key to success. I chose trusted suppliers who could guarantee timely delivery and quality of goods.

Best practices and tips

I have learned that careful selection of product categories and constant market monitoring play a key role in business success in marketplaces. By putting these methods into practice, I have achieved consistent results and I hope that my advice will help you too.

Products with the highest profit potential

From my experience of working with marketplaces, I can confidently say that one of the most important success factors is the correct selection of products with high demand. It is important to understand that there is no universal formula here, but there are several proven strategies that help identify profitable product groups.

Small Electronics

I have repeatedly seen how gadgets - such as smartphones, fitness bracelets, headphones and chargers - become favorites of customers. This trend is supported by their constant improvements and innovations. When I analyzed the electronic goods market, I used tools such as Google Trends and sales statistics on Amazon. This allowed me to track the dynamics of demand and find those positions that have high potential.

Products for beauty and health

Never forget about the category of products for beauty and health. Cosmetics, massagers, vitamins and dietary supplements are always in the top sales. I would recommend paying attention to new products that regularly appear on the market. For example, one day, while analyzing user reviews on various forums and marketplaces, I discovered that interest in natural and organic products had grown significantly. This helped me adjust my assortment and increase sales.

Household items

This is the largest category, including mixers, blenders, vacuum cleaners and textiles. I noticed that products for cleaning and comfort in the home have become especially popular, which is associated with growing interest in convenience and a healthy lifestyle. Evaluating reviews helped me understand which product features were most important to customers and adjust my offerings accordingly. And remember that gardening products such as seedlings, soil and fertilizers are also in consistently high demand.

Accessories and jewelry

Hats, scarves, gloves, glasses and jewelry have always been popular for their functionality and aesthetics. My recommendation is to follow fashion trends and strive to update your assortment. In my market research, I often use social media analysis to understand what accessories are trending.

Women's Clothing

Women's clothing is certainly one of the most stable categories. I am convinced that by offering new collections and following trends, you will be able to maintain a high level of sales. I advise you to pay attention to seasonal changes in demand and adapt your offers accordingly.

Children's products

Diapers, toys and clothing are always on the list of popular products. Parents strive to buy the best for their children, and customer reviews and ratings play an important role here. One day, while analyzing user reviews, I discovered that most of the questions related to the quality of materials and safety. This gave me valuable tips for creating an assortment.

📊 Statistics: According to the study, products from the categories of small electronics and consumer products health will occupy a leading position in demand in 2024.

To help you navigate better, here is a handy table with useful recommendations:

Thus, I am convinced that by following these recommendations and analyzing your target audience, you can not only increase your sales, but also create a loyal customer base.

Experience Tyson Foods

Company Tyson Foods is one of the leaders in the global food products market. The main goal of the company is to satisfy consumer needs for high-quality meat and gourmet products. The company's core products include chicken, beef, pork and plant proteins.

Project goals and objectives:

• Analysis of popular products with high demand on marketplaces
• Increasing sales and increasing brand awareness
• Finding new directions to expand the product line
• Improving interaction with current and potential customers

Main problem to solve: Tyson Foods was faced with the need to optimize the process of selecting products for marketplaces. It was necessary to determine which products would be most in demand by the user audience and bring the maximum profit.

Characteristics and interests of the target audience:

• Consumers seeking a healthy lifestyle
• Families with children interested in high-quality and safe food
• Restaurants and cafes looking for reliable suppliers of meat products

Key points that may be of interest to potential clients:
💡 High-quality products approved by nutrition experts
💡 Variety of meat and plant proteins
💡 Reliable and constant supply

Table review

Actual results of the project

As a result of implementation using these methods, Tyson Foods managed to increase sales on marketplaces by 35%. Analytics showed that chicken products became the most popular, due to which the line of such products was expanded. User feedback and competitor monitoring played a key role in choosing a strategy.

Each of these areas has contributed significantly to the overall success of the company, making Tyson Foods one of the most popular on the main marketplaces.

Often FAQ: Best Strategies for Finding Popular Products for Marketplace Success

Thank you for reading and for becoming wiser 🌟

Now that you are ready to choose popular products and implement life your knowledge, can you imagine the prospects of your marketplace? You've just taken the course from trending to review analysis. It was like a sea voyage through the stormy waves of the market. And let analytical tools become your reliable compasses, and popular products become your income anchors. 🚀

Your success is close! Share your opinion in the comments below - it’s interesting to hear your experience and insights!

Author: Svetlana Sibiryak, independent expert at the Elbuz company. The magic of words in a symphony of online store automation. Join my guiding text course into the world of effective online business!