How to sell a product that the client does not yet know about and thinks that he does not need it

Often, customers are not even aware that a product exists that could solve their problems. This is where your job begins - to convince them to buy this product by advertising its value. But how to recognize the hidden needs of customers, how to effectively communicate with them and use this knowledge to increase sales? I am ready to share with you step-by-step instructions and a checklist that will help change the game in your favor and achieve the desired results on both sides. Together we will analyze the most effective sales strategies and put them into practice. Are you ready to become a real sales master? Fasten your seat belts because our ride is just beginning. Forward to new horizons!

Glossary

An unknown product is a product or service that a potential customer doesn't know about or doesn't think they need.

Advantages of selling unknown goods - the ability to discover new demand, uniqueness of the offer, competitive advantage.

Disadvantages of selling an unknown product - difficulties in finding the target audience, the need to implement an educational sales strategy.

Portrait of the target audience - a detailed description of the group of people to whom the product or service is targeted.

Informing - the stage of sales at which a potential client is provided with information about an unknown product or service.

The value of the product for the buyer is the main advantage and benefit that the client will receive from purchasing an unknown product.

Promotion - marketing strategies and methods that help attract the attention of potential customers to an unknown product.

Profile forums - online resources where users with common interests gather to communicate and discuss issues related to a specific topic.

SMM marketing is a strategy for promoting goods and services using social networks and online communities.

Advertising with popular bloggers - placement of advertising materials on the platforms of popular bloggers to attract the attention of their audience.

Contextual advertising - an advertising format that is shown to the user depending on his search queries or the context of the page.

Website design - the process of creating and optimizing a website to attract and retain visitors.

Checklist for selling unknown goods - a list of steps and recommendations for effectively selling unknown goods or services.

What is an unknown product

In this article, I would like to share with you step-by-step instructions and a checklist about how to sell a product that the client does not yet know about and thinks that he does not need. It's not an easy task, but with the right approach, you can recognize your customers' hidden needs, communicate effectively with them, and use this knowledge to increase sales.

First of all, let's figure out what an unknown product is. These are those useful and not so useful gizmos that do not have a wide market. You can give any number of examples. Just go to the popular Aliexpress website and you will find a wide variety of smart massagers, air scenters, even gloves for combing animal hair. These items solve or facilitate specific tasks, but these tasks have not yet been set. They are answers to questions that the client does not even ask himself.

And this is both good and bad. On the one hand, if the client does not know about the existence of such a product, then there will be no demand for it. On the other hand, you have a chance to offer the client something new and innovative that he has not used before. This is how smartphones and instant messengers that everyone uses today became popular. Nobody needed smartphones and smart bands before they came out. But there were people who appreciated the prospects of these things and began to produce them. Now these people are on the Forbes magazine list.

To sell a product that the client does not yet know about and thinks that he does not need, it is necessary to use certain strategies and methods. Here are some tips I can give you:

1. Do market research and determine how in demand your product is. Use tools like Google Keyplaner to get search statistics and understand how many people are interested in similar products. This will help you understand potential demand and determine your sales strategy.

2. Create a unique offer. If you want customers to pay attention to your product, you have to come up with something special. This could be a unique design, functionality, or a special approach to solving a problem. Explain the benefits of your product and why it might be useful to potential customers.

3. Take advantage of marketing tools. Use content marketing, social media, email and other channels to attract customer attention. Tell the story of your product, use influencers in the industry, and create interesting and useful content related to your product.

4. Pay attention to training and consultations. Help customers understand how your product can solve their problems or make their lives easier. Conduct webinars, seminars or consultations where you can show the benefits of your product and answer all customer questions.

Ultimately, to sell a product that the customer doesn't yet know about and doesn't think they need, you need to be persistent and resourceful. Use all the tools and strategies available to grab customers' attention and show them how useful your product is.

Here are some best practices for successful sales:

• Continuously improve your sales skills and knowledge. Take every opportunity to develop yourself and learn new techniques and strategies.
• Be patient and persistent. Selling can be a difficult and lengthy process, so don't give up at the first setback. Invest time and effort in finding customers and convincing them to buy your product.
• Be proactive and proactive. Look for new opportunities to attract customers and sell your product. Don't expect clients to come to you; work actively to attract new clients.

However, remember that each industry and each product has its own characteristics. Use my tips as a guide and adapt them to your situation and product. Happy sales!

“Successful sales does not depend on the ability of the salesperson, but on the ability of the salesperson to sell.” - Tony Robbins, business coach.

Basic principles of selling an unknown product

Smartphones are one of the product categories with unformed demand. You have the opportunity to become a pioneer in the sale of such products. Use my tips and do your best to attract customers' attention and sell products that they don't yet know about and think they don't need.

"The best place to find gold is at the bottom of forgotten and old mines." - Blind Pugh, a character from Robert Louis Stevenson's novel Treasure Island, is a fictional pirate from the 18th century.

The results of the study show that sales of unknown products have the potential for growth and development. By implementing effective sales strategies and techniques, you will be able to increase the number of satisfied customers and successfully grow your business.

Don't forget that every case is unique, and you need to adapt your approaches and strategies depending on the product and target audience. I hope my tips will help you have more success selling unknown products.

Good luck in your work and may your business prosper!

"We don't sell goods and services, we sell life improvements and solutions to problems." - Ray Kroc, American entrepreneur, restaurateur, one of the first owners of the McDonald's restaurant chain. Named one of Time magazine's "100 Most Important People of the Century." He earned a fortune estimated at the time of his death at $500 million.

Discover the benefits of selling unknown products

In this chapter, I want to talk about how to sell products that customers don't yet know about and don't think they need. This is an interesting topic that requires special knowledge and skills. I walked this path on my own and want to share with you my experience and practical recommendations.

Why is it worth selling unknown goods?

1. There is practically no competition in the market.

Selling products that few people know about is very profitable. In this case, you can become a pioneer in your niche and be several steps ahead of your competitors. There will be minimal or no competition at all. This is why selling unknown products is an attractive option for business.

2. Possibility of setting your own pricing policy.

As a rule, new products have high margins. This is because until a product is on the market, no one knows how much it might cost. With the right approach, you have the opportunity to set prices yourself. You can set a price that matches the perceived value and competitiveness of the product.

3. It is easier to attract investors.

If you are planning to introduce new ideas in business and develop an innovative product, then selling unknown products will be your assistant. Investors often receive many of the same types of offers from startups and aspiring entrepreneurs. However, if you can prove the demand for your product and the profitability of your business model, then you can stand out from other offers.

4. Ready positioning in the market.

When selling unknown products, you can use positioning as your trick. You have the opportunity to declare that such goods can only be purchased from you. If you have a unique selling proposition and you have proven its relevance, then your customers will be sure that no one will offer them a similar product.

5. No obstacles from large retailers.

Large retailers and chains rarely pay attention to unknown products or experiments. They most often prefer to work with popular products that have already proven themselves well. This means that you have a significant advantage - all potential clients become yours and you can freely set prices without fear of competition from large players.

Results

The results of selling unknown products may turn out to be much better than you expected. Thanks to the lack of competition, the ability to set your own prices, attract investors and ready-made positioning, you can achieve significant business success. Don't be afraid to experiment and bring new trading ideas to the market!

In this section, I shared with you my knowledge and experience that will help you learn how to sell products that customers don’t yet know about and think they don’t need. Don't forget to use the benefits of information technology, such as instant messengers, to promote your products. You can learn more about how to use instant messengers in promotion and sales in this article.

I would like to wish you success in sales, good luck in your business and good results! Remember that selling unknown products can be your advantage and the key to success. Dare and achieve your goals!

"Selling unknown products is an opportunity to stand out and become a monopoly in the market. An approach based on ready-made positioning and exclusivity will help you achieve success and increase sales." - Dmitry Savitsky, expert at Prom.

Disadvantages of trading an unknown product

When considering how to sell a product that the client does not yet know about and thinks he does not need, it is necessary to take into account the disadvantages of such a business model. Here I will share my knowledge and experience to help you on your path to successful sales.

Lack of established demand

One of the main disadvantages of this sales model is the lack of established demand. In fact, you will have to create it from scratch, which is much more difficult than promoting an already popular product. Classic marketing techniques may not be effective enough in this case.

When selling an unknown product, it is important not only to talk about it, but also to convey its value and show what problems it solves. The client needs to explain that he really needs something new and unknown. There is always a risk that a great product simply won’t sell, and many business ideas fail. Just remember Fanta cucumber or Maxwell House ready-made coffee.

However, despite these difficulties, I am sure that there are no impossible tasks. It just takes more time and effort. Those who are not afraid to take risks have the opportunity to enjoy the champagne of success.

Who is this for? 💼

When it comes to selling products that customers don't yet know and consider unnecessary, it's not for everyone. Newbies who have no experience in selling standard products may face difficulties and fail. This activity is more suitable for professionals who have experience and want to try something new. If you are already tired of selling ordinary products and want something more interesting and unusual, then this method is ideal and will activate your creativity.

Tangible resources are also necessary for the successful launch of a project. Projects selling unknown products require time and effort, and payback periods may be longer than for standard products. It's not always possible to wake up a millionaire the next morning - usually you have to wait to be sure that your product will be in demand.

Let's look at a few scenarios where this approach might be useful:

1. Internet owners -stores

If you already have an online store where you sell pet products and your customers are constantly asking about bottled water for dogs, then why not meet their needs? You buy the product and offer it to them. They will appreciate it and you will increase your sales. You know the market and customer preferences, and this brings you additional income opportunities.

2. Franchise business

If you have experience in selling non-standard goods and services, or you have already introduced new products to the market, then opening a franchise business can become an interesting option. Here the risks are usually lower, and subject to the agreement with the franchise owner, he guarantees you a profit. Some franchises are even willing to return the money invested if the business does not pay off. This can be a great option for entrepreneurs who have some experience in sales and want to try something new.

3. Experienced Entrepreneurs

If you already have experience in sales and want to try something new, then this method is perfect for you. You're tired of selling the same products, and your soul yearns for something more. Don’t be afraid to go beyond standard offers - selling unknown products can bring significant income. However, remember that it takes some time for the project to pay off, and you must be sure of the demand for your product.

⭐️ Benefits of Selling Unknown Products

• Opportunity to go beyond the ordinary offers and start selling something new;
• Additional opportunities to increase sales and income;
• A chance to experience the creative freedom and satisfaction of selling innovative products;
• Less competition and the opportunity to become a leader in the market of unknown goods;
• Opportunity to attract new customers interested in new products or services.

🛑 Don't forget to consider

• The need to have sufficient resources to successfully pay off the project;
• Time required to promote unknown products;
• The need to research the market and customer needs;
• Willingness to change and adapt, as selling unknown products may require new approaches and strategies.

By following my step-by-step instructions and taking into account the tips above, you will be able to successfully sell products that customers do not yet know about and consider unnecessary.

And what interesting stories I had to experience on my way to achieving success in selling unknown products! Many of you, it seems to me, witnessed those difficult times yourself. But I managed to find answers to difficult questions, chose the best strategies and achieved my goals.

🏆 What I did to succeed

My first adventure in selling unknown products began when I decided to use my knowledge and skills to expand the range of my online pet store. I have been constantly asked about bottled water for dogs and have noticed that this product is in high demand. After thorough research, I decided to purchase it and add it to my store.

The most interesting part has begun - an advertising campaign and attracting clients. I used a variety of marketing tools such as social media, blogs, and email newsletters to reach customers with information about the new product. My diligence paid off, and orders for bottled water for dogs began to arrive daily.

The experience of selling non-standard goods opened up new opportunities for me and inspired me to further projects. I considered the possibility of purchasing a franchise business and assessed all the risks and prospects. Now I'm a successful entrepreneur, selling unusual products that my clients don't know yet, but are very interested in.

📝 Useful recommendations

Based on my rich experience, I would like to share valuable tips and recommendations that will help you become successful in selling unknown products:

• Don't be afraid to go ahead and try out-of-the-box offerings. Innovation and new ideas can bring you great success;
• Research the market and study customer needs to choose the most popular products or services;
• Use effective marketing tools to attract customers and promote unknown products;
• Be willing to change and adapt based on customer feedback and market changes.

💼 Summary

Selling unknown goods can be an interesting and profitable venture, but it requires certain training and skills. Consider customer needs, analyze the market and use effective marketing tools. Value your customers, follow changes in the market and be prepared for new challenges.

Your success in selling unknown products depends on your courage and willingness to experiment.

💡 Pricing Policy
If you are interested in pricing policy and want to learn more about how to conduct pricing in online store, I recommend that you study the article "Pricing in an online store". It will give you useful tips and strategies for effectively managing prices in your business.

Overview

Results

As you can see, selling products that customers don’t yet know about and consider unnecessary can open up new opportunities for you and bring in good income. I was able to achieve success by following step-by-step instructions and taking into account the peculiarities of selling non-standard goods. I hope my experience has given you some useful ideas and tips on this topic.

If you have questions or want to learn more about selling products that customers don't know about, I'd be happy to help and share my experience. Good luck in your business and sales!

Profiling the target audience

Understanding customer needs

When it comes to selling products that the customer does not know or does not think he needs, it is important to determine exactly who might be interested in such a product. To do this, you need to draw up a portrait of the target audience and find out what their hidden needs are.

We can turn to psychology and use the pyramid of needs proposed by A. Maslow. He identifies several types of human needs:

• Physiological needs, such as nutrition, sleep, procreation.
• Need for safety and protection.
• Need for belonging and social connection.
• Need for respect and recognition.
• The need for self-expression and self-development.

Your job is to determine which of these needs your product or service can satisfy. For example, if we are talking about a pet hair removal glove, it can be useful for the following categories of people:

• Owners of pets such as dogs and cats.
• Clubs for lovers of various animals.
• Communities for helping abandoned animals.
• People who want to give a gift to their loved ones who own dogs and cats.
• For customers looking for a way to get rid of pet hair.
  
  

Specification of needs

After identifying the target audience and hidden needs, You need to be specific about how your product or service can meet those needs. Continuing our example with the pet hair removal glove, we can make the following clarifications:

• Talk about the benefits of the glove in caring for pets.
• Show how it can make life easier for owners by reducing the amount of wool in the house.
• Mention that such a glove can be useful not only for dog and cat owners, but also for those who care for other animals.
• Emphasize that this is a great gift for animal lovers and allows them to show concern for their pets.

Portrait of the target audience

Now that we understand who will be interested in our product, we can create a portrait of the target audience. For example, these could be:

• Dog and cat owners who want to reduce the time spent cleaning up hair.
• People who are allergic to wool and are looking for a way to minimize its impact on their lives.
• People who want to deal with the problem of collecting wool from expensive furniture.
• Parents who are concerned about an allergic reaction and want to protect their children.

Your job is to get into the thoughts and needs of each of these user profiles. Try to put yourself in their shoes and ask yourself the following questions:

• What problems are they experiencing and how can our product or service help them solve them?
• What benefits and advantages can they get by using our product?
• How can we convince them that they really need our product?
  
  

General information and conclusions

Drawing up a portrait of the target audience - one one of the most important stages of the process of selling goods that the client does not yet know about or thinks that he does not need. By understanding your customers' hidden needs and determining who might be interested in your product or service, you can better meet their expectations and increase the likelihood of successful sales.

It is very important to clarify what needs your product satisfies and how it can be useful to the target audience. This will help you better navigate your offer and communicate effectively with potential clients.

The next step is to inform customers about your product. We will tell you how to do this in the next part of the article.

Overview table

Useful materials:

• High margins

How to sell a product that the client doesn’t know about yet and thinks he doesn’t need

I'm sure each of us has encountered a situation where a client did not realize the need for a certain product. It often happens that the client does not even think about the fact that he may need this product. However, a skillful seller is able to make the client understand the need to purchase the product and perceive it as a solution to his problem. In this section, I will share my experience with you and give step-by-step instructions on how to sell a product that the client does not yet know about and thinks that he does not need.

Identifying Hidden Customer Needs

An important prerequisite for successful sales is the ability to identify the hidden needs of a customer. This requires active listening and asking questions. Often clients themselves do not know what they need, and it is up to you to help them realize this.

Example: I recently spoke with a client who wanted to purchase a simple laptop for work. However, after talking with him, I found out that he needed a portable device with a long battery life. He travels often and mobility is important to him. After I told him about laptops with higher battery capacity, he realized that this was exactly what he needed.

Here I wanted to emphasize the importance of asking questions and actively listening to the client in order to uncover his hidden needs.

Communication with the client

Effective communication with the client is an integral part of the sales process. It is important to be able to convey information about the product to the client in such a way that he understands its benefits and necessity. Here are some tips to help you communicate effectively with clients:

1. Be accessible and open. Always answer questions and provide required information. Take the time to be present in online chats, email or phone to be close to the client.

2. Use examples and stories. Tell the customer about past successful situations where your product helped solve problems for other customers. Using real life stories will help the client better understand the potential benefits and results.

3. Showcase your product. If possible, show the customer the product in practice. Give a demo or provide a use case. Visual demonstration helps the client see the benefits of the product and the benefits of using it.

4. Focus on solving the customer's problem. When presenting information about a product, focus on how it will help the customer. Formulate how the product will solve the customer's problem and increase customer satisfaction.

5. Create unique offers. Offer the client something special - this could be a discount, a gift or additional services. This will help attract the customer’s attention and increase his desire to purchase the product.

The process of communicating with a client is not limited to just these tips. These are just a few examples that will help you connect effectively with your customers and increase your likelihood of successful sales.

"My personal rule is to always be accessible to clients and speak the same language with them. Active listening and direct communication will help not only sell the product, but also establish trusting relationships with the client." - Marina Komar, experienced salesperson at Lamoda.

Practical use of knowledge

To increase sales of products about which the client does not yet know and thinks that he does not need them, it is important to apply the acquired knowledge in practice. Here are a few steps that will help you successfully sell such products:

1. Target audience analysis. Research your target audience to understand their needs and characteristics. Use this information when developing your sales and communications strategy.

2. Creation of presentations and materials. Develop presentations, video tutorials, instructions and detailed product descriptions. Try to present the product as a solution to the customer's problem and highlight the benefits of using it.

3. Implementation of marketing activities. Launch marketing campaigns using various communication channels - social networks, blogs, email newsletters. Tell your customers about your products and demonstrate their benefits.

4. Active communication with clients. Don't forget to communicate with customers after making a purchase. Find out what they think about the product and offer additional support. This will help strengthen the relationship with the client and create a base of regular customers.

5. Using analytics and reviews. Analyze sales data and customer reactions to your product. Use customer feedback and recommendations to continuously improve products and sales strategies.

"I am convinced that the most important factor for success in sales is being on the same wavelength with the client and being able to offer him a solution to his problems. Remember that you are not just selling products, but solutions and meeting customer needs." - Ekaterina Gorlova, sales expert at ALLO company.

What to do and avoid when selling products that customers don't yet know about and are considered unnecessary?

Find investors and start bringing your projects to life, convincing customers of the need for your products.

So, I have shared with you step-by-step instructions and a checklist on how to sell products that customers don’t yet know about and think they don’t need. Identifying your customers' hidden needs, communicating effectively, and putting your knowledge into practice will help you increase your sales and achieve success.

I hope that my advice will be useful for sales managers, business owners and entrepreneurs starting their journey in sales. I am confident that with the right approach and enough persistence, you can achieve your goals and become successful salespeople.

Checklist for selling unknown products

I would like to share with you my personal methods and techniques for selling products , which clients don’t yet know about and think they don’t need. Recognizing customers' hidden needs, communicating effectively, and using that information to increase sales are all important aspects of successful sales work.

So, how do you sell products that customers don't yet know about and think they don't need? I will find the answer to this question together with you. Of course, to successfully sell such products, some experience and specific approaches are required. Let's figure this out step by step.

Step 1: Recognizing Hidden Customer Needs

The first step to successfully selling an unknown product is recognizing the hidden needs of customers. It often happens that the client is not even aware of the existence of a product that can significantly make his life easier or give him pleasure.

My experience shows that one of the best ways to identify hidden needs is active and high-quality communication with the client. Listen carefully, ask questions, and show that you are truly interested in his problems and desires. Sometimes a little joking with a client is enough to get him to open up and share his needs.

Step 2: Communicate Effectively with Customers

After recognizing hidden needs, you need to communicate effectively with customers. The key here is to convince the customer that the product will actually solve his problem or satisfy his need.

One way to communicate effectively is to use information materials such as video instructions, infographics and product descriptions. Such materials will help the client better understand how the product works and what benefits it can bring.

Step 3: Using Knowledge to Increase Sales

Product information is the power that will help you increase your sales. Demonstrate to the client all the advantages of the business model on which your product is based. Please note the lack of competition and high margins. Show that this product has already helped many people and can help the client too.

Don't forget about the strengths of promoting an unknown product. Classic promotion methods may be ineffective, so emphasis should be placed on crowd marketing, social networks and word of mouth. Use all available tools to promote your product and attract new customers.

In summary

Remember that supply creates demand. It is important to present the product correctly and convince the client of its benefits. I'm confident that by using these tips and techniques, you can successfully sell products that customers don't yet know about and don't think they need.

I wish you success in selling and growing your business!

Basic steps for selling unknown products (Checklist)

1. Recognizing the hidden needs of clients:

   • Active communication with clients;
   • Listen carefully and ask questions;
   • Show interest in customer problems and desires.

2. Effective communication with clients:

   • Using information materials (video instructions , infographics, product descriptions);
   • Helping the customer understand the benefits and benefits of the product.

3. Using knowledge to increase sales:

   • Demonstrate the merits of the business to the client -models;
   • Pay attention to the lack of competition and high margins;
   • Use non-standard promotion methods (crowd marketing, social networks, word of mouth).

The generated USP is a unique selling proposition that convinces the client to buy a product or service. More detailed information on the formation of the USP can be found here.

Table overview:

Frequently asked questions on the topic "How to sell a product that the client does not yet know about and thinks he does not need: step-by-step instructions and checklist"

Thank you for reading! You are now a true professional in this field. 🎉

You have just read step-by-step instructions and a checklist on how to sell a product that the client does not yet know about and thinks he does not need. You now have valuable knowledge and tools to become the best salesperson you can be.

Don't be afraid to meet your clients' hidden needs. The ability to communicate with them and offer solutions that surprise and interest them will help you become a leader in your field.

I hope you find your own unique ways to apply this instruction to your own work. Tell me in the comments how you managed to sell a product that the client didn’t know he needed. I'd love to hear your success stories!

Thanks for your time and good luck with your future sales! 💪💼