16 minutes.

Trigger mailing: description and implementation methods

Types of trigger mailings

Trigger mailing is a powerful email marketing tool for automating and personalizing communications with customers. Automated response to user actions in e-commerce makes this tool especially useful for online stores. To use it most effectively, you need to determine which customer actions to link sending messages to. In this section, we will look at the main types of trigger mailings that will be useful in email marketing.
Trigger mailing description and implementation methods

Cart abandoned without purchase 🛒

One of the most common and useful types of trigger emails is cart abandoned without purchase. When a user adds items to their cart but does not complete their purchase, this email allows them to remind them of their pending order and offer additional benefits. For example, you can offer a discount or provide additional information about the product to convince the customer to buy it.

This triggered mailing is effective because it reminds the user of products that he has already shown interest in. It helps increase conversion and the likelihood of completing a purchase.

Personalization and retargeting 👥

Personalization is key to trigger email success. A newsletter tailored to the client’s individual needs and preferences is much more likely to attract his attention. Retargeting is another important type of trigger mailing, which allows you to again reach customers who were already interested in your products or services.

By using customer data such as viewed products or preferred categories, you can customize your mailing list to offer relevant products and information. This increases the likelihood of a purchase and can increase the average check.

Birthdays and Holidays 🎉

Congratulating a client on their birthday or holiday is another opportunity to use triggered emails to strengthen your relationship with your clients. Such congratulations can be an additional incentive to make a purchase and create a positive image of your company.

You can offer a discount or gift to a customer in honor of their birthday, or offer gifts or discounts for holidays. This kind of personalization and attention to the customer helps increase loyalty and repeat purchases.
Trigger mailing description and implementation methods

News and updates ✉️

Using triggered emails to send news and updates to the client can also be very useful. You can inform the client about new product arrivals, upcoming sales or promotions. Such messages will help keep the client up to date and maintain his interest in your company.

Triggered newsletters and updates can also be used to adapt to the specifics of the season or industry. For example, if you work in the fashion field, you can provide the latest fashion tips or share current trends.
Trigger mailing description and implementation methods

Overview of the types of trigger mailings

Type Description Usefulness
Cart abandoned without purchase Reminder of products that the user added to the cart, but did not complete the purchase Increase in conversion, return customers
Personalization and retargeting Using customer data to customize mailings offering suitable products and information Increasing average check, repeat purchases
Birthdays and holidays Congratulations and offers to the client in honor of his birthday or a specific holiday Strengthening relationships, increasing loyalty
News and updates Informing the client about new products, sales and promotions Maintaining interest, customer retention

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Varieties of triggered mailings provide companies with the opportunity to automate marketing processes and improve interaction with customers. But remember that every business is unique, and not all varieties will be suitable for your company. Use analytics data and testing to determine which types of triggered emails are most effective for your business.

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What types of triggered mailings do you use in email marketing? Share your experience in the comments below!

Welcome to the world of trigger mailing! Don't miss the opportunity to improve the effectiveness of your email marketing with automation and personalization. Identify the types of trigger emails that work best for you and implement them into your marketing strategy today!

Trigger mailing description and implementation methods

Welcome newsletter

Welcome to the exciting world of email marketing! We are glad to see you in our team of successful marketers, business owners and specialists seeking effective tools for promoting and automating marketing processes. In this section, we'll look at the basics and benefits of using a Welcome email, important elements that will help you create a unique and memorable first impression for your new customers.
Trigger mailing description and implementation methods
Welcome mailing
is the main tool for interacting with your customers after registering on the site. This is not just a formal thank you note, but an opportunity to make a personal connection with your audience and give them a welcome gift.

Let's start by expressing our sincere gratitude for choosing your store. Pay attention to the fact that each of your clients is unique and you value their choice. Illustrate this to clients with a heart ❤️ and a thank you 🙏 emoji.
Trigger mailing description and implementation methods
In addition, it is recommended to provide an individual promotional code or discount for subscribing to the newsletter. This will help encourage new customers to take the next step in interacting with your business. Don't forget to provide useful information to log into your user account. Create a seamless experience on your website where customers can access their profile and control their orders and settings at any time.

Your store's benefits are what make you unique. Share information about what sets you apart from your competitors. This could be high quality products, a wide range, innovative solutions or an individual approach to each client.

Shipping, payment and return information are important factors that customers look for when making purchases. Provide customers with detailed instructions about how shipping works, what payment methods you offer, and what return options are available.

For your convenience and more personal service, provide contact details of your personal manager or the nearest service points. Provide a personal touch to each client so they feel valued and cared for.

We live in a digital age, so be sure to include links to your social media accounts. This will give customers the opportunity to keep up with current news and offers, and will also increase the engagement of your subscribers.

Finally, end your welcome email with a thank you for choosing your store. Let customers know that you are always available to help them with any questions or problems they may encounter.

So, now you know how to create an effective Welcome newsletter that will be remembered by your customers for a long time. Remember to be personal, original and useful to your audience. Take care of your customers and improve their experience of interacting with your business!
Trigger mailing description and implementation methods

❗️ Before you start creating your Welcome newsletter, consult with experienced email marketing specialists to optimize the content and structure of your messages.

💡 Welcome Email Best Practices :

  • Use a personal and friendly tone of communication.
  • Provide a unique promotional code or discount to encourage new customers.
  • Emphasize your store's benefits and unique offers.
  • Provide detailed information about delivery, payment and return of goods.
  • Include contact information for your personal manager or nearby service points.
  • Add links to your social media accounts for easy interaction with your audience.


Now that you've learned the basics and best practices for creating a Welcome email, you're ready to wow your customers and make a memorable first impression! Remember to test and analyze the results to continually improve your marketing strategy.

Trigger mailing description and implementation methods

📝 Welcome-newsletter overview :

What to do What not to do
Thank the client for choosing a store Don’t forget individual promotional codes or discounts
Provide login details to your personal account Don’t underestimate the importance of information about delivery, payment and returns
Highlight the benefits of your store Don’t miss the opportunity to provide contact details of your personal manager
Provide information about delivery, payment and returns Don’t forget to add links to social networks

We recommend:

  • Making the Welcome newsletter as personalized as possible, taking into account the preferences of each client.
  • Optimize messages and test different options to get the best results.
  • Analyze mailing performance metrics and implement improvements to optimize conversion.
  • Update information and offers in a timely manner to follow the latest trends and remain competitive.
Trigger mailing description and implementation methods

Now you are ready to segment your audience and create a unique Welcome newsletter! It will give your customers a special feeling of belonging to your brand and help you achieve great results!

Letters of congratulations?

It is very important for your customers today to feel special. You can help create this feeling by sending greeting messages for events such as a birthday, your store's anniversary, or other holidays. These emails will not only help you stay in touch with your customers, but will also provide an opportunity to build loyalty and increase conversions. In this section, we'll look at what emails you can send and provide you with tips on how to implement them effectively.

Why send congratulatory letters?

Trigger mailing description and implementation methods

Sending congratulatory emails is a great way to keep in touch with your customers and show them that you appreciate them. Reasons for sending birthday emails vary:

🎉 Client's Birthday: A happy birthday is a great way to show you care about your client and show that their personal information really matters to you .

🎈 Your Store Anniversary: If your store has been in business for a while, sending a congratulatory email to mark its anniversary will help you build loyalty with existing customers and attract new ones.

🎁 Holidays: Sending greeting emails on holidays such as New Year, International Women's Day, Valentine's Day and others will help you keep your audience in the festive mood and increase sales.
Greetings GIF - Greetings GIFs

Examples of successful cases

To demonstrate the effectiveness of congratulatory letters, we suggest that you familiarize yourself with several successful cases:

  1. Case : Congratulations on the client's birthday

    The OXYZ company decided to increase customer loyalty by sending them personalized congratulatory letters on their birthday. The letter contained a unique discount on the next purchase and a special thank you for your loyalty. The company received a high open rate of emails and increased conversion by 25%.

  2. Case: Congratulations on the store's anniversary

    The ABC24 organization launched a campaign dedicated to the 10th anniversary of its store . They sent congratulatory emails to their entire customer base, offering a special discount on all purchases within one month. This made it possible to make repeat sales and attract new customers, increasing overall sales by 15%.

How to Create Effective Congratulations Letters

To create effective congratulation letters, it is important to consider the following guidelines:

  1. 🎁 Offer a gift: In the letter, offer the recipient a special gift in the form of a discount, bonus, or free shipping. This will add additional value to the letter and interest the client.

  2. 💰 Indicate what to spend it on: Lead the client to the purchase by indicating in the letter what exactly the gift provided can be spent on. For example, if it's a discount, offer items in the appropriate price range or products that the customer might be interested in.

  3. 📧 Personalize your emails: Use customer data to make your emails more personal. Address the customer by name and offer him products or services that meet his preferences.

  4. 💌 Make your emails bright and attractive: The design and structure of your email should be attractive and easy to read. Use bright colors, high-quality images, and well-structured text.

Finishing Touch: Review of Best Practices

The table below summarizes best practices for sending congratulatory emails:

Do Don't
Offer personalized gifts Send standard email templates
Use a bright and attractive design Make letters too long
Remember the holiday spirit Clutter the letter with a lot of information
End the letter with a call to action Forget about the human factor and lack of automation

Summing up

Sending congratulatory letters is an effective way to keep in touch with your customers and strengthen their loyalty. Don't miss the opportunity to use this tool to increase conversions and increase sales. Remember that a gift in the form of a discount or bonus combined with a bright and attractive email design will help you win the hearts of your customers.


Note: This article provides information about congratulatory emails in the context of triggered mailings. We recommend applying these tips throughout your company's entire marketing strategy.

Cart Abandonment

Cart Abandonment is a powerful email marketing tool that allows you to remind users of their pending purchases and increase conversions. In this section, we will look at how to properly implement trigger mailings for abandoned carts and what additional features can be used to achieve maximum effect.

Importance of Cart Abandonment

When a user adds items to the cart, he has already shown interest in the product and is ready to make a purchase. However, not all users complete the purchasing process immediately. Often they may leave the site, forgetting about the pending purchase. At this moment, the trigger mailing for an abandoned cart is activated and helps remind the user of his desires, which significantly increases the likelihood of a subsequent purchase.

Optimal sending time

Research shows that the best conversion rate for an abandoned cart email is 20 minutes after the user has left the site. This means that it is important to choose the right time to send emails so that they arrive on time and remain relevant.

Basic elements of the mailing

The abandoned cart mailing should contain the following main elements:

  1. Product name and image: Show the user that he is exactly this product added to cart. The name and image of the product will help restore interest and remind you of it.

  2. Product cost: Indicate the cost of the product in the letter. This will help the user appreciate its value and can encourage them to complete the purchase.

Additional features

In addition to the basic elements, you can add the following additional features to the abandoned cart email:

  1. Delivery terms: Tell the user about the delivery conditions so that he can evaluate how convenient and quickly he will receive his purchase.

  2. Personalized time-limited discount: Offer the user a personalized, time-limited discount on an item in their abandoned cart. This can be an additional incentive to complete the purchase.

  3. Related products block: Connect a block of related products that complement or make the purchase more profitable. This will allow users to see other products that may be of interest to them and possibly increase their order value.

Creating an abandoned cart on the platform

Creating an abandoned cart on the platform is easy. You can use special tools that automate this process. For example, on the Elbuz platform you can create a trigger mailing for an abandoned cart using built-in functions and settings. Test different options and analyze the results to find the most effective way to use the tool.

Abandoned Cart Email Best Practices

To get the most out of your abandoned cart trigger email, we recommend following some best practices:

  • Personalization: Use customer data to personalize abandoned cart emails. Indicate the buyer's name in the letter and offer him individual conditions.

  • Create urgency: Add a limited-time discount or offer a bonus when a purchase is completed within a certain time frame. This stimulates the user to take action and helps increase conversion.

  • Test: Test different variants of abandoned cart emails and analyze their results. This will allow you to find the most effective approach and optimize your trigger mailing.

    Trigger mailing description and implementation methods

Abandoned Cart Review

To create the most effective abandoned cart email, consider the following:

What to do What not to do
Personalize emails Send identical emails to everyone users
Create urgency Do not indicate the cost of the product
Test different mailing options Ignore time sending emails

It is important to remember that each company may have its own characteristics and requirements, so it is recommended to conduct additional analysis and adjust the mailing strategy in accordance with the goals and objectives of your business.

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Ultimately, abandoned cart triggered emails are an effective tool that can help increase the conversion rate of your online store. Use it well, personalize your messages, create urgency, and test different options. This will help you achieve maximum effect and increase revenue for your business.

Abandoned browsing/search

Imagine that you went to an online store, compared prices on products, read reviews, and even added a few items to your cart. But at some point you changed your mind and closed the tab. Perhaps you didn't find the model you were looking for, the product was unavailable, or you simply decided to continue your search elsewhere. I wonder why it is so important for you to know that a few minutes ago a user showed interest in your product? The answer is simple - to attract his attention again and increase the chance of successfully completing the purchase. I'll tell you about a tool called abandoned view/search and how it can help you increase conversions and sales.

What is an abandoned view/search?

Abandoned browsing/search is a type of triggered email that allows you to send emails to users who previously showed interest in products but did not complete the purchase. It is a powerful email marketing tool that uses data about products viewed and their characteristics to generate personalized emails with offers that match the user's interests and needs.

How does it work?

Let's say that you have an online shoe store, and a user, let's call him Anton, visited a page with Nike Air Max sneakers. He looked at several models, read reviews about them, but never added any of them to his cart. Abandoned viewing/search will allow you to send Anton an email with images and descriptions of these sneakers so that he remembers them again. You can also include similar products in your email or offer a discount to encourage him to make a purchase.
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Benefits of using abandoned browsing/search

  1. Increased conversions : With personalized offers and reminders, you can increase the chances of completing the purchase.
  2. Customer Returns : Abandoned browsing/search helps you bring back users who have abandoned their purchase. Research shows that such emails are effective in attracting attention and have high conversion rates.
  3. Increased sales : Similar products in emails allow you to offer the user alternative options, increasing the likelihood of a purchase.
  4. Personalization : Abandoned browsing/search is based on browsing data, allowing you to create personalized and relevant offers and improve user experience with your brand.

Successful Case Study

OXYZ, a fashion retailer, successfully used abandoned browsing/search in its marketing strategy. They noticed that many users browse pages with new collections, but do not leave their contact information or do not complete the purchase. To solve this problem, OXYZ sends emails with images and descriptions of products that users have viewed, as well as a selection of similar models. The results were impressive: conversion among users who received such emails increased by 30%.

“The great thing about an abandoned view/search is the ability to remind the user of their interest in a product and offer alternative options,” says Anastasia Stulovskaya, an expert in email marketing.

Is it useful to use abandoned view/search?

Pros Cons
+ Increases conversion and sales -
+ Brings back abandoned users -
+ Allows you to personalize offers -

Make the right choice ! Using abandoned views/searches can significantly increase your conversion and sales. Don't miss the opportunity to improve the effectiveness of your marketing strategy. Be sure to test this tool and adjust it to the needs of your audience. You won't be happy if your users get lost during the browsing phase and never return!**

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Abandoned browsing/search is a powerful tool that can help you increase conversions and sales. By sending personalized emails with offers about products the user has viewed, you increase the chance of a successful purchase completion. Don't forget about the possibility of adding similar products or discounts to encourage the user to make a purchase. Personalization and attention to user needs are the main benefits of using abandoned browsing/search in your marketing strategy.

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Order confirmation/cancellation

Once the user has made an order, send him information about it, indicate delivery time and method. It is important to confirm each order so that the client feels confident in your company and remains satisfied with the quality of service. A trigger mailing system can automatically send notifications about order confirmation and next steps. This is also a great way to retain a customer and increase the likelihood of repeat purchases.

How does order confirmation help in business?

  • Shows the professionalism and reliability of your company.
  • Improves customer relationships.
  • Increases trust in your brand.
  • Reduces the likelihood of order cancellation.

Order confirmation example

If the order is cancelled, the customer must also be notified. Perhaps he has doubts or requests for additional information. In this case, send a clear notice of order cancellation and try to offer alternative options or reasons for canceling the order. Don't forget that items that have been previously viewed or that match their interests can encourage the customer to return to you for other purchases.

Benefits of using order confirmation/cancellation in a triggered email:

  1. Strengthening customer relationships - order confirmation makes customers feel important and cared for about them.
  2. Reduced order cancellations - confirmation helps increase customer confidence in his choice, which reduces the likelihood of cancellation.
  3. Opportunity to interact with the client - sending a notice of order cancellation gives you a chance to clarify the reasons for the refusal and offer alternative options.
  4. Encourage repeat purchases - Adding recommendations and personalization to your order cancellation notification can engage the customer and encourage them to come back to you with more purchases.

Examples of successful cases

Case 1: Order cancellation with alternative offer

The user made an order but then canceled it. The company sent a cancellation notice and offered alternative products based on the customer's preferences from previous orders. The client, interested in the offer, decided to place a new order.

Case 2: Order confirmation with additional information

The company sent an order confirmation notice including useful tips and guides on how to use the product. This increased customer satisfaction and created positive associations with the brand.

How to use order confirmation/cancellation in triggered mailings?

  • Send an order confirmation immediately after placing it, including information about the order, delivery time and method.

  • If an order is cancelled, please send a cancellation notice, explain the reasons and offer alternative options.

  • Add recommendations that will encourage the customer to return to you for other purchases. Consider his previous orders and interests.

What mistakes to avoid:

What to do What not to do do
- Send order confirmation - Do not send order confirmation
- Include additional information - Do not offer alternatives
- Offer recommendations - Do not contact the client after order cancellation

Order confirmation notification

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Use order confirmation and cancellation in triggered mailings to improve your relationship with customers and reduce refusals and encouraging repeat purchases. Send notifications immediately after placing an order and remember to include useful information and recommendations. Please remember that the order confirmation must be professional and reliable, and the order cancellation notice must be tactful and helpful. Don't forget that every notification is an opportunity to strengthen your relationship with your customers and increase the likelihood of their repeat purchases.

"Successful order confirmation is the basis for long-term cooperation with customers." - Email marketing expert Taras Gulko

Post-sale mailings

After completing a transaction with a client, post-sale mailings play a decisive role. It is an integral part of a successful marketing strategy that allows you to retain customers and increase their loyalty. In this section, we'll look at how to properly organize post-sales emails and what benefits they can bring to your business.

The importance of post-sales mailings

Post-sales mailings are an opportunity to support the customer after the purchase, to demonstrate care and interest. This is important not only for strengthening relationships with the client, but also for generating repeat sales, increasing the average check and attracting new customers through recommendations.

Order Cancellation Notice
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Why are post-sale emails so important? The answer is simple - the gratitude and care of the seller after the purchase creates a positive shopping experience. Such attention attracts the client’s attention and influences his further attitude towards your company. Analytics show that customers who receive post-sales emails have higher loyalty and are more likely to repurchase.

How to organize post-sales mailings?

For post-sales mailings to be effective, it is necessary to properly think through their content and timing of sending. Here are a few key points to help you create successful post-sales emails:

  1. Purchase Thank You : Send your customer an email thanking them for their purchase. Emphasize that you appreciate his choice and are ready to help if questions or problems arise.

  2. Selection of accessories and recommendations: If the client has purchased a certain product, offer him additional accessories or products that accompany his purchase. For example, if a client purchased a phone, offer him a protective glass, case, or headphones. Create a personalized list of recommendations based on a specific customer order.

  3. Feedback : It is important to find out the customer's opinion about the product or service. Include in your email a request to leave a review or complete a short survey about satisfaction with your purchase. This will help you get feedback and improve the quality of your proposal.

  4. Information support: Offer the client useful materials that will help him get the most from the purchased product or service. For example, if a client bought a camera, send him tips on how to set it up and use it.

Examples of successful cases

Post-sales mailings can be an effective tool in your marketing strategy. Let's look at some interesting examples of successful post-sale emails:

  1. Amazon : When a customer purchases a product on Amazon, they are automatically sent an email thanking them for their purchase. This email also suggests related products and recommendations based on the customer's preferences.

  2. Apple : After purchasing an Apple device, the customer receives a newsletter with product usage guides, tips and tricks. Apple also offers additional services such as warranty and technical support.

  3. Spotify: After registering on the Spotify platform, the client receives an email inviting him to sign up for a paid subscription. This letter emphasizes the uniqueness and advantages of the paid version of the service.
    Trigger mailing description and implementation methods

Benefits of Post-Sales Emails

Post-sales emails offer a number of benefits to your business:

  • Increase repeat sales : With strategically planned post-sales emails, the likelihood of repeat purchase increases.

  • Average bill growth : Thanks to recommendations and offers of additional products, the average bill can increase significantly.

  • Strengthening loyalty : The company's attention and care after the purchase creates a positive experience and strengthens the bond with the customer.

  • Attracting new clients: A satisfied client is ready to share positive impressions about your company and recommend you to their friends and colleagues.

What should you do and what should you not do it?

To create an effective post-sales email, here are some tips to consider:

Do's Don'ts
Show gratitude to customers for their purchases Send mass and general mailings
Offer a selection of accessories and related products Overload the client with information
Ask clients to leave a review or rating Do not provide the opportunity for clients to leave reviews
Offer useful ones materials and manuals Not taking into account the characteristics and needs of each client

📊 Note: It must be remembered that each company has its own characteristics and customer needs. The recommendations presented are general guidelines and can be tailored to suit your business model and audience. Regular analysis of data and customer feedback will help improve post-sales mailings and increase their effectiveness.

Post-sales mailings

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Organizing post-sales mailings is an important part of successful marketing strategies. Correctly planned and effective post-sales mailings will help retain customers, increase loyalty and generate repeat sales. Use the guidelines and examples presented above to create post-sales emails that will bring real results to your business.

Post-sales accessory recommendation mailing

Trigger mailing description and implementation methods

Please leave feedback

📝 Description

When the buyer has already reviewed the purchased product, it’s time to invite him to leave a review and receive an additional bonus for this. In this section, we will take a closer look at how to properly organize a request to leave a review, determine the conditions for receiving a bonus, and use this tool to increase conversion and email marketing effectiveness.

Define the conditions and bonuses for reviews

In order for your request to leave a review to be successful, it is necessary to clearly define the conditions for whom and how you can write a review, as well as what bonus will be given as a reward. The following steps will help you do this:

  1. Select review platforms : Decide where you will ask customers to leave reviews - on your website, review sites or social media networks. Use those platforms where your target audience is most active.

  2. Set the number of characters/words : Set a limit on the number of characters or words a review can contain. This will help to avoid messages that are too short and incomplete, as well as texts that are too long and unclear.

  3. Specify that a review can only be written for a product purchased from you : To ensure that reviews are specific to your business and product, specify that Reviews are accepted only for products purchased from you.

  4. Limit the duration of the bonus : To motivate customers to leave reviews as soon as possible, set a limited duration for the bonus offered. For example, "Get 10% off your next purchase when you write a review within a week of receiving the product."

Examples of successful cases

Inviting customers to leave reviews and providing bonuses for this is an effective method that can significantly increase the likelihood of receiving positive reviews and the level of trust in your brand and product. Let's take a look at a few examples of successful implementation of such a strategy:

  1. Case "Coffee Shop" : The Coffee Shop company invites its clients to take a short survey about the quality of service and receive a coupon for a free coffee when filling it. They send emails asking for feedback after each visit, which allows them to collect valuable feedback and encourage repeat visits.

  2. Case "Online electronics store" : An online electronics store invites customers to write reviews about purchased products and reward the most useful reviews with gift cards for their next purchase. This allows them to receive more detailed information about products and also encourages repeat purchases.
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Benefits of using a review request:

Increased trust and conversion : Reviews are a powerful tool to convince potential buyers as your product and service. Asking for a review helps build trust and make you more likely to make a purchase.

Feedback and Improvement : Customers who leave reviews can share their opinion about your product, service or service. This is valuable information that can be used to improve quality and customer satisfaction.

Loyalty and Repeat Purchase : Providing review bonuses creates a positive customer experience and motivates them to return and make repeat purchases. This helps build customer loyalty and increase overall sales.

Conclusions and Best Practices

Asking for feedback is a powerful tool in email marketing that can help increase trust, increase conversions, and gain valuable feedback from customers. It is important to clearly define the conditions and bonuses for reviews, as well as offer interesting motivators so that customers are interested in leaving reviews.

📋 Review of best practices :

Useful to do Best practices
Specify a specific platform for leaving a review For example, “Write a review on our website or on the Prom.ua platform
Set a limit by number of characters/words Limit reviews to, for example, 300 words for more informative feedback
Offer bonuses and privileges For example, a discount on next purchase, the opportunity to be the first to own a new product and other benefits
Regularly send requests for feedback Remind customers of the importance of their feedback at regular intervals

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✨ Don't forget that reviews and collecting them regularly are an important part of your marketing strategy, use this tool wisely and get maximum benefit for your brand and business.

Back in stock!

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Welcome to the Back in Stock section! This section is about using triggered emails to notify your customers of items they viewed or added to cart that are now available again in your store or website. Sending these personalized messages can significantly increase conversion and purchase value.

How does it work?

The “Back in stock” trigger mailing allows you to automatically notify the user when the product he or she is interested in is in stock. When a customer comes to your site and views products or adds them to cart, you can track these actions and store information about each user's preferences.

When an item that a user previously viewed or added to their cart is back in stock, you can send a personalized email letting you know that the item is in stock. In this letter, you can also offer the client related products or recommendations to increase the likelihood of making a purchase and increase the average check.


Imagine that your client, Anton, is interested in buying a new smartphone. He looks at different models on your site, but none of them meet his requirements. As a result, Anton closes the tab with your site and leaves.

However, a few days later you receive a notification that the smartphone model Anton required is back in stock. You immediately send Anton an email with information about the availability of the product and offer him additional accessories or an extended warranty for this smartphone.

Anton receives your letter, views the offer and decides to make a purchase. Thanks to a personalized notification and offer, he not only makes a purchase, but perhaps also purchases additional items, thereby increasing his average check.

Why is this useful?

Using the “Back in stock” trigger mailing has a number of advantages:

  1. Increased conversion : Notification about the return of a product the customer is interested in can encourage him to return to the site and to make a purchase.
  2. Increase the average bill : You can offer the customer related products or add recommendations to increase the amount of their purchase.
  3. Personalization : You send personalized notifications to each customer, creating a personalized experience and increasing customer loyalty.
  4. Automation : Return notifications can be configured to be sent automatically, saving you time and resources.
Trigger mailing description and implementation methods

What to do, what not to do and best practices

When using the Back in Stock trigger email, it is recommended to consider the following points:

What to do What not to do
Send personalized product availability notifications Send spam emails without prior customer consent
Offer related products or promotions to increase the average check Use unclear titles and texts in notifications
Automate the sending process notifications Ignore client preferences and interests

Conclusion results

Trigger mailing “Back in stock” is a powerful tool for increasing conversion and the average check of your business. Notifying customers about the availability of items they have previously viewed or added to their cart will help you increase customer loyalty and increase company revenue. Don't forget to use personalization and offer additional products to maximize the effectiveness of this tool!

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Cost reduction


The concept of trigger mailing

Trigger mailing is one of key tools in an effective email marketing strategy. This approach allows you to automate the sending of messages based on certain actions or events that occur when a user interacts with your resources or product.

It is based on “triggers” or events such as checkout, newsletter signup, cart abandonment, etc. When such a trigger is triggered, the system automatically sends a pre-configured message, offering the user additional information, a promotion or other promotional materials.

Triggered mailing has enormous potential for increasing conversions and increasing the effectiveness of a marketing company.

Reducing the cost

One of the most interesting trigger mailing scenarios is reducing the cost of the product. This can be a useful tool for attracting customer attention, encouraging purchases, and improving overall conversion. Let's look at some effective ways to implement this scenario.

1. Message about a reduction in the price of an item from their favorites

One of the ways to attract attention and retain customers is to send a message about a reduction in the price of an item that they have added to their list of favorites or that they have liked interest. This can be very effective as people tend to add items to their favorites list because they are interested in purchasing them in the future.

In the message, indicate the new reduced price of the product and offer the customer the opportunity to make a purchase. This may convince them to take advantage of the offer, especially if they were already interested in the product.

2. Message to reduce the price of an item from favorites if the purchase is not completed

If the customer has added an item to the favorites list, but did not complete the purchase, this also gives you the opportunity to send a message about the price reduction. In this case, you can use trigger mailing to send a message that will give a discount on products from the same category.

This can be an additional incentive for the client to return to the site and complete the purchase. In addition, such mailing also allows you to demonstrate to the client that you care about his interests and want to offer the best deal.

3. A message about a reduction in the price of an item from your favorites in the next letter with an additional discount on goods from this category

An alternative way to use trigger mailing is to send a message about a reduction in price with an additional discount on goods from that category same categories. For example, if a customer was interested in the clothing category, you can send a message about a price reduction on one of the products in that category and continue to add an additional discount on other products in that category.

This approach can encourage customers not only to purchase a specific product, but also to consider alternative options in the same category. As a result, you as a seller increase the likelihood of a sale and promote your products more widely.
Trigger mailing description and implementation methods

Final Takeaway

Reducing the cost of a product is one of the effective ways to use triggered emails to increase conversions and improve the results of your marketing campaigns. The scenarios considered, such as messages about reducing the cost of a favorite product and offering additional discounts, can become powerful tools for customer retention and stimulants to make purchases.

📝 Table Description Scenario Description Benefits Disadvantages
1. Message about a reduction in the price of an item from your favorites Sending information about a reduction in the price of an item added to your favorites list - Attracts customer attention
- Stimulates purchase
- May not interest customers who are not interested in the product
2. Message about a reduction in the price of a favorite product , if the purchase is not completed Send a message with a discount on items from the category if the purchase is not completed - Increases the likelihood of completing the purchase
- Explains that you care about customers
- May not be of interest to customers who do not want to return to the site
3. A message about a reduction in the cost of a product from your favorites in the next letter with an additional discount on products from this category Sending a message with an additional discount on products from the same category - Stimulates interest in alternative products
- Increases the likelihood of a sale
- May be unattractive to customers not interested in products from categories

Attention! It is recommended to test different trigger email strategies to determine the most effective approaches for your business. Each company has its own characteristics and target audience, so experimenting with different options will help you find the optimal solution.

🌟 Best Practices

  • Analyze high-demand product categories
  • Check which products are most frequently added to your favorites list
  • Consider the preferences and interests of the target audience
  • Continuously improve and analyze the results

Now that you've seen the various ways to reduce the cost, including messages about reducing the price of items from the favorites list or an offer additional discounts, you can apply these methods in your marketing strategy. In addition, experiment and look for your own unique ways to use trigger emails that will allow you to interact with your audience as effectively as possible.

Don't miss the opportunity to increase your sales and strengthen your connection with customers by reducing prices in the trigger mailing Trigger mailing description and implementation methods

Reactivation Trigger mailing description and implementation methods

In the article, we have already discussed what triggered mailing is and what role it plays in email marketing. But even the most ideal clients can stop visiting the site and opening emails. The purpose of the newsletter is to restore user interest. In this section, we will look at how to implement the reactivation process and what user segmentation criteria will help us with this. We will also focus on the use of RFM analysis and the categories of customers that we can highlight in the online store.

User segmentation criteria

Trigger mailing description and implementation methods

To successfully reactivate users, it is necessary to determine the criteria by which we will segment them. Here are some examples of criteria you can use:

  • Recency of last purchase (Recency): In what period of time has the user not made a purchase? For example, select a category of customers who have not made a purchase in the last 3 months.
  • Total frequency of purchases (Frequency): How many times did the user make purchases? You can identify a category of customers who have not made purchases over the past six months.
  • Purchase volume (Monetary): What was the user's purchase volume? Separately, we can highlight the category of clients who made large and profitable purchases.

RFM analysis and customer categories

Trigger mailing description and implementation methods
For a deeper analysis of the customer base, we can use RFM analysis based on three main parameters: Recency, Frequency and Monetary. This analysis allows you to clearly assess the general state of your customer base and quickly respond to changes.

The use of RFM analysis allows us to identify the following categories of customers in an online store:

  1. New customers: These are users who have only recently made their first purchase. They need to be targeted to continue purchasing and develop brand loyalty.
  2. One-time customers : These are customers who made only one purchase and then became inactive. They need to be encouraged to repurchase and retain.
  3. Growing Customers : These are customers who purchase with a certain frequency and show an increase in purchases. They should be given additional bonuses and offers.
  4. Lost Customers : These are customers who have not made a purchase for a long time. They require special attention and mailing to get them back.
  5. VIP customers : These are customers whose orders have high monetary value to the company. They should always be given priority and special conditions and personalized offers should be offered to them.
Trigger mailing description and implementation methods

Automation of the reactivation process?

Trigger mailing description and implementation methods

Many email marketing systems provide the ability to automate the customer reactivation process. This can significantly reduce the time and effort spent on this task. You can create a series of trigger emails that will be sent automatically depending on user activity.

Trigger mailing description and implementation methods
For example, for new customers, you can set up automatic emails thanking them for their purchase and offering them an additional discount on their next purchase. For lost customers, you can set up personalized offers and reminders about bonus programs.

"Particular attention should be paid to customers who have made a purchase a long time ago. They are often the most loyal and willing to place a new order." - General opinion of many international e-commerce analysts

Trigger mailing description and implementation methods

  • ✅ Use RFM analysis to segment customers and determine their activity.
  • ✅ Automate the reactivation process using trigger mailings.
  • ❌ Don't ignore lost customers, actively work to win them back.
  • ❌ Don't forget to provide special conditions and offers for VIP clients.
Trigger mailing description and implementation methods

Summary with conclusions

In this section, we looked at how to reactivate users using segmentation criteria and RFM analysis. The right reactivation strategy keeps your customer base engaged and growing Trigger mailing description and implementation methods
Using automation and personalization in triggered emails helps improve the effectiveness and results of your marketing campaign. Remember to address each client individually, offer interesting offers and be attentive to their needs.

  • Find the right reactivation strategy for your business.
  • Identify inactive customer categories and create automated mailings.
  • Constantly analyze the activity of your client base and make adjustments to your newsletter.

Now you have all the knowledge you need to use triggered email to reactivate customers and increase conversions.

Expertise of Eldorado

Trigger mailing description and implementation methods

Eldorado is a well-known Ukrainian retail company specializing in electronics and household appliances. With over 25 years of experience in the market, Eldorado has become one of the leading brands in the country, offering a wide range of products and exceptional customer service.

Business and goals

The main business goal of Eldorado is to increase sales and retain customers through effective marketing strategies. They were looking for a solution that would allow them to interact with their customers on a more personal level, drive conversions and ultimately improve the overall customer experience.

Main goals and objectives

The main goals that Eldorado sought to achieve were:

  1. Improving customer interaction and increasing customer loyalty brand.
  2. Increase the effectiveness of your marketing efforts.
  3. Increase conversion rates in your email campaigns.
  4. Encouraging repeat purchases and customer retention.
  5. Personalize the customer experience according to individual preferences.

The main problem to be solved

Eldorado was faced with the task of standing out in the constantly competitive retail industry and attracting the attention of the target audience. They needed a solution that could use customer data to deliver personalized and timely email campaigns that would increase customer engagement and increase conversions.

Characteristics and interests of the target audience

Eldorado's target audience is tech-savvy people, from millionaires to middle-aged consumers, interested in the latest electronic gadgets, home appliances and related accessories . These customers have a wide range of interests, including gaming, smart home technology, home appliances and entertainment systems.
Trigger mailing description and implementation methods
Key points of interest to potential customers

To attract the attention of potential customers and effectively meet their needs, Eldorado focused on several key points:

  1. Competitive Pricing: Eldorado offers competitive pricing on a wide range of products to attract potential customers looking for the best deals.

  2. Quality Assurance: Eldorado prides itself on providing high quality products from renowned brands, ensuring that customers receive reliable and durable products.

  3. Extensive selection of products. With its extensive product catalog, Eldorado offers customers a wide range of options to suit different preferences and needs.

  4. Exceptional Customer Service: Eldorado prioritizes customer satisfaction and provides prompt assistance, reliable after-sales support and a hassle-free return policy.

Case: Successful implementation of triggered email campaigns at Eldorado

To solve these problems, “ Eldorado has implemented a comprehensive trigger email strategy. Using customer behavior data and personalized messages, they were able to achieve significant results.

Summary of key findings

  • Improved engagement: Eldorado witnessed a significant increase email open rates, click-through rates, and overall customer engagement levels. Customers are more likely to interact with personalized emails tailored to their interests and preferences.

  • Increase in conversions. Implementing triggered email campaigns resulted in a significant increase in conversion rates. Customers who received personalized and timely messages were more likely to make a purchase, resulting in increased revenue for Eldorado.

  • Improving the quality of customer service. By providing relevant product recommendations and promotions through triggered emails, Eldorado was able to create a more personalized and enjoyable customer experience. This, in turn, contributed to increased brand loyalty and customer retention.

    Trigger mailing description and implementation methods

Key Tactics and Strategies

Eldorado used several tactics and strategies to achieving these results:

  • Welcome emails: By subscribing to the Eldorado newsletter, customers received a personalized welcome email introducing them to the brand, providing exclusive discounts and guiding them to the relevant product categories.

  • Abandoned Cart Emails: Eldorado sent trigger emails to customers who abandoned their carts, reminding them of abandoned items and offering additional incentives such as discounts or free shipping to entice them to make a purchase.

  • Product recommendation emails. Using customers' browsing and purchasing history, Eldorado sent personalized emails with product recommendations tailored to each customer's interests and preferences. These recommendations were based on their previous interactions with the website and aimed to encourage repeat purchases.

  • Reactivation emails: to customers who had not interacted with the brand for a certain period, Eldorado sent reactivation emails, encouraging them to return and make a purchase, offering exclusive discounts, limited-time promotions or personalized recommendations.
    Trigger mailing description and implementation methods

    Findings and Conclusions

    By implementing triggered email campaigns, Eldorado has successfully improved customer interactions, increased conversions, and improved overall customer experience clients. The strategic use of personalized messaging and timely communication has resulted in significant increases in both short-term revenue and long-term customer loyalty. Thanks to its experience in the field of electronic marketing, Eldorado has established itself as a leader in the Ukrainian retail industry, setting an example for others.

    Trigger mailing description and implementation methods

Frequently asked questions on the topic “Trigger mailing: description and implementation methods”

What is triggered mailing and how does it affect conversion?

Triggered emails are emails that are automatically sent based on user actions or events. It allows you to personalize communication with customers and increases the likelihood of their conversion.

What methods of implementing trigger mailing exist?

There are several ways to implement triggered mailings, including sending emails to site visitors, mailings after placing an order, reminders to view the cart, mailings after a purchase, and others.

Can you give examples of successful cases of triggered mailing?

Of course! One of the successful cases is sending out an email with a discount on a product that the user previously viewed or added to the cart. This allows you to encourage repeat purchases and increases the likelihood of conversion.

What are the advantages of triggered mailing in email marketing?

Triggered email marketing allows you to achieve higher personalization and relevance of messages, as well as increase response and conversion. It also saves time and resources since the process of sending emails is automated.

What types of trigger mailings exist?

There are several types of trigger mailings, such as Welcome mailings, Congratulations mailings, Abandoned cart, Abandoned browsing/search, Order confirmation/cancellation, Post-sale mailings, Please leave a review, Back in stock, Cost reduction and Reactivation.

Copywriter Elbuz
Brief description
This article discusses the concept of trigger mailing, its meaning and impact on conversion. Various ways to implement trigger mailing are described and examples of successful cases are given. The benefits of using this tool and personalization in email marketing are discussed.
Article Target
The purpose of the article is to introduce the reader to the concept of trigger mailing, explain how it works and how to implement this tool in the company’s marketing strategy.
Informative, simple and clear style with an emphasis on benefits and practical
Target audience
Marketers, business owners, email marketing specialists interested in effective promotion tools and automation of marketing processes.


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Discussion of the topic – Trigger mailing: description and implementation methods

This article discusses the concept of trigger mailing, its meaning and impact on conversion. Various ways to implement trigger mailing are described and examples of successful cases are given. The benefits of using this tool and personalization in email marketing are discussed.

Latest comments

Very interesting article! I've always wanted to learn more about triggered emails and their impact on conversions. I liked how various implementation methods are described and examples of successful cases are presented.


I agree with the previous comment! Triggered mailing is a great tool in email marketing. I'd like to hear what other benefits can be highlighted and how greater personalization can be achieved.


I completely agree! Triggered mailing also allows you to retain customers and attract them back. I've used it before to return abandoned items and it really worked!


Hello colleagues! It’s very interesting to learn about different ways to implement trigger mailing. Can someone share their successful case?


Hi all! I especially like automatic emails after placing an order, for example, thanking you for your purchase and offering additional products. Often it is such mailings that increase my interest and encourage repeat purchases.


Integrating triggered mailings with a CRM system greatly helps increase personalization. I had a project where we analyzed customer behavior data and sent them targeted offers. Customers appreciated this personalized and relevant newsletter.


Hi all! I see that the topic of trigger mailing has generated a lot of interest. Did you know that using triggers you can not only send letters, but also send SMS messages? This is very useful for attracting the attention of customers.


Hi all! I don’t quite understand why triggered mailings are needed. Why can't you just send regular newsletters or offers to all your customers?


Hello, Stepan! Triggered mailing helps achieve more personalized and relevant communication with customers. This allows you to increase conversion and efficiency of marketing activities. From my experience, the results of such mailings are very impressive!


Thank you, Natalya, for the clarification! Perhaps I should try implementing triggered emailing in my business and see how it affects the results.


Hi guys! I have noticed that triggered mailing works especially well when you take into account the interests and preferences of customers. I used information collected from surveys and purchase analysis to create more precise triggers. It really helped increase audience engagement.


Hello Marina! I agree that knowing your target audience allows you to achieve better results with triggered mailings. What approach to questioning and analysis did you use? Was there anything unexpected in the results?


Sergey, I used a combination of online surveys and analysis of customer purchase history. One day I found out that a certain group of clients had decreased interest in a certain category of goods, otherwise they were mainly looking for various promotions. This allowed me to change my strategy and increase the effectiveness of my mailings.


Marina, thanks for the information! Indeed, such analysis allows you to better understand customer needs and tailor mailings. What impressed me most was the use of the survey results. I will definitely try this approach in my business!