15 minutes.

20 Effective Email Templates: Attract and Retain Customers

Ready to learn the email secrets that attract your ideal client? Then let's get started!

What is a mailing template

📧 Mailing template: a powerful tool for successful email marketing 🚀

Dear entrepreneurs, marketers and business owners! In this section, we will tell you about the importance of email templates that will help you attract and retain customers. Using these templates, you can create effective email campaigns that will increase conversions and help you achieve your business goals.

20 Effective Email Templates Attract and Retain Customers

Mailing template: structure and components 📝

Mailing template is a ready-made letter layout with a well-developed structure, which only needs to be filled in with information . Typically, a template includes the following components:

  • Header: is added at the very beginning of the email and usually contains your logo and basic information.
  • Banner: grabs the recipient's attention and helps highlight the main message of your email.
  • Text section: allows you to describe the details of your offer or your brand.
  • Product cards: a great way to showcase your products or services.
  • Footer: an important part of the letter, where you can provide contact information, links to your website or social networks.

The set of components may vary depending on the purpose of the mailing and your wishes. Mailing templates allow you to simplify the process of creating letters and avoid the need to do layout work before each mailing. It is enough to have several basic templates for different purposes.

Benefits of Using Email Templates 🌟

Using email templates has many benefits that will help you succeed in your email marketing:

  1. Time Saving: One One of the main factors is the opportunity to save time on creating each new letter. Thanks to templates, you just need to fill in a ready-made structure with information, which will significantly speed up the process.

  2. Create your own style: Standardized emails that are created from templates will help you develop a recognizable style that will attract your customers and stand out from the crowd of emails.

  3. Increase conversions: Using effective email templates will allow you to create more attractive and persuasive emails, which will directly increase conversions and attract more customers.

Examples of newsletter templates 📩

Here are some examples of effective newsletter templates that will help you achieve your goals:

  1. Template for purchase thank you letters: Send your customers letters expressing your gratitude for their trust and recognition of your brand.

  2. Discount Email Template: Increase your sales by offering unique discounts or promotions to your customers.

  3. Abandoned cart template: Remind your customers about items they added to their cart but did not complete their purchase. Such an email can help increase conversions and bring the customer back to completing the purchase.

Each of these templates has its own characteristics and can be tailored to suit your business and mailing goals. Use them as a starting point and customize them to suit your needs.

Dos and don'ts when using email templates

Dos Don'ts
Use a bright and attractive design Overload your emails with information
Choose a color scheme that matches your brand Use obscure fonts and colors
Use clear and concise texts Leave letters without a signature or contact information
Include links to social networks Use slow and heavy images

🌟 Best practices when using email templates:

  • Personalize emails by addressing the person by name to the client.
  • Use segmentation to send emails based on customer interests and preferences.
  • Check your emails before sending to avoid errors and typos.
  • Monitor and analyze your email results to improve your templates and increase the effectiveness of your email marketing strategy.

Пример шаблона рассылки

Now that you understand what an email template is and how it can benefit your business, you can successfully attract and retain customers by creating effective email campaigns.

Remember to use templates, customize them to your needs, and follow best practices to achieve maximum results. We wish you the best of luck in your email marketing efforts! 💪

Пример шаблона рассылки

Ready-made templates

🌟Looking for a quick and easy solution to creating an effective email newsletter? Then ready-made templates are the ideal solution for you! 🚀

💡Main types of templates

Ready-made templates can be compared to a painting by numbers or a children's coloring book. The creators arrange the blocks in the letter for you, and you just have to customize it for yourself. If you wish, you can leave everything as is or make your own edits, for example, move elements or remove unnecessary ones.

📂 Ready-made template is a reliable and convenient tool for creating an email newsletter. Once you customize it, you can easily scale your marketing efforts and attract even more clients.

🎨 How to choose a ready-made template?

When choosing a ready-made template, pay attention to its design and structure. Choose one that matches your brand style and conveys your message. This template will serve as your company's calling card, so it is important that it inspires trust and interest among your customers.

📧 Benefits of ready-made templates

✅ Save time and effort: Creating a template from scratch can be time-consuming and requires knowledge of the basics of HTML and CSS. A pre-made template, on the other hand, saves you time and effort so you can focus on creating unique content for your newsletter.

✅ Professional Design: Ready-made templates are designed by experienced designers, ensuring you a professional and modern look. This will increase the perception of your brand and also improve the response to your newsletter.

✅ Responsive: More and more people are viewing emails on mobile devices. Ready-made templates are usually adapted for different devices, which allows your customers to comfortably read your content on any device.

🔥 Examples of effective ready-made templates

1️⃣ Welcome email template: This template can be used to attract new subscribers. It contains blocks that will help you introduce your company and communicate the benefits of subscribing to your newsletter.

2️⃣ Discount offer template: This template is perfect for promotions and sales. It contains bright blocks with a promotion description, discounts and call-to-action (CTA) buttons that will help you increase conversion.

3️⃣ Newsletter Template: Use this template to inform your customers about the latest news, updates and current events of your company. You can add blocks with pictures, titles and links to quickly navigate to detailed information.

⚡️ Best practices for ready-made templates

Want to increase response to your newsletter and attract more customers? Here are some best practices for using ready-made templates:

🔹 Fill out the template with your unique content to get your message across and differentiate yourself from other companies.

🔹 Maintain a balance between text and images. Don't overload the template with information or pictures.

🔹 Use attractive headings and subheadings to grab the reader's attention.

🔹 Insert bright CTA buttons so that customers can easily take action, such as going to your website or making a purchase.

🔹 Make your template responsive so it looks good on any device.

✔️ What to do and what not to do with ready-made templates

What to do What not to do
Customize the template Leave it unchanged
Add unique content Fill it with random text
Test the template before sending Send without checking
Adapt the template for different devices Use non-adaptive template

📸 Get inspired by a few examples of ready-made templates that can help you attract and retain customers:

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📢 Don't miss out the ability to use effective ready-made templates to attract and retain customers. These tools will help you save time and get professional results. Customize them to suit your needs, add your own unique content and send emails that are sure to attract attention and turn recipients into your regular audience. 💪

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💡 "Pre-made templates are a great way to save time and achieve professional design in your email newsletter. Remember, customizing templates to fit your unique content and tailor them for different devices help improve the results of your marketing campaign." - Email marketing expert Eleanor Klyes

Template from the editor

If we continue the analogy with toys, then the template from the editor This is a Lego construction. You are provided with a set of tools and blocks that you arrange as you see fit. The editor allows you to change the size of elements, place them at different angles, change color, font and much more.

Have you ever played Lego? If yes, then you know that it is entertaining and exciting. You can create anything: from a house to a city. You just need to take the right parts and put them together. The template from the editor in email marketing works exactly the same.

The email template from the editor provides you with a set of ready-made blocks and tools that will help you create an effective newsletter that attracts and retains customers. You can select the blocks you need and use them to form your ideal template. At the same time, you have complete control over how your email looks.

  1. Thanks for your purchase. This block offers the opportunity to say thank you to customers who purchased your products or services. This is a great way to show your appreciation and strengthen your relationship with your clients.

  2. Personalization. The template from the editor allows you to create personalized emails that will convince customers that they are important and valuable to you. You can add their name, photo, or other personalization to make the email more personal.

  3. Offers and promotions. Using a template from the editor, you can offer customers special promotions, discounts and offers. This will help attract their attention and encourage them to buy your products or services.

  4. Customer reviews. This block allows you to include customer reviews in your email newsletter. Positive reviews will help confirm your reliability and quality, which will increase customer trust and strengthen your reputation.

  5. Customer support. If you provide customer support services, you can use email to keep customers up to date with the latest updates or offer them help and solutions to problems.

These are just some of the many options available through the template from the editor. You have creative freedom and complete control over how your writing looks. This is a great tool for those who want to create an effective email campaign.

Case Study:

Let's say you own an online clothing store and want to send out a newsletter about a seasonal sale. Using the template from the editor, you can create a bright and attractive email, including the following blocks:

  • A large header image featuring happy customers using your clothing with an exclamation mark and key phrases such as "Seasonal Sale - discounts up to 50%!
  • Personalized greeting with the customer's name and thanks for previous purchases.
  • A brief description of the main benefits and attractive offers of your sale.
  • Product carousel with photos of popular products and their prices.
  • Action button with the text “View products” or “Buy now”.
  • Customer reviews with photos and positive comments about your store and the quality of your clothes.
  • Contact information to reach your customer support managers.

This is just one of many options available to you using a template from the editor. You can experiment and customize each block to create the perfect email that suits your company and your needs.
20 Effective Email Templates Attract and Retain Customers

Best practices for using an editor template

An editor template provides many options for creating effective email campaigns. However, to get the best results, consider the following guidelines:

  • Use bright and colorful images to grab the reader's attention.
  • Be concise and precise in your text. Avoid using long paragraphs and paragraphs.
  • Insert action buttons with bright colors so that customers cannot miss them.
  • Use the customer reviews block to prove the reliability and quality of your company.
  • Don't forget about adding personalized elements to make your newsletter more personal and engaging.
  • Check the compatibility of your email with all popular email clients and devices.

Use the template from the editor to create impressive email campaigns that will attract and retain customers. Don't be afraid to be creative and experiment with different blocks and tools. Ultimately, your newsletter should reflect your uniqueness and style.

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  • Ability to create personalized emails that actively engage with customers.
  • An easy way to create bright and attractive email newsletters.
  • Edit and adapt templates to suit your needs.
  • Save time and effort when creating email campaigns.

Not recommended

  • Using overly complex templates that may appear confusing or unreadable to clients.
  • Insufficient testing of the mailing before sending it to clients.
  • Using too many blocks and elements, which can make it difficult for clients to perceive information.

The template from the editor is a powerful tool that will help you create effective email campaigns. It gives you complete control over the look and feel of your email, allowing you to tailor it to your business needs. Don't be afraid to experiment and customize templates for maximum results.

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Homemade HTML template

After numerous attempts to use ready-made email templates, you've finally decided on something completely new - a custom HTML template. This option has its advantages and uniqueness, since every detail in it is subject to your requirements and impressions. You will be able to create a template that stands out from the rest and attracts the attention of customers.

However, it is important to understand that creating a custom HTML template requires knowledge of HTML code and the ability to work with it. You will need to create each block separately and combine them together to create a harmonious and attractive pattern. This process can be quite labor intensive and time consuming, especially if you have no programming experience.

Also, it's worth noting that while a homemade HTML template may be unique, there are other free alternatives that can be just as good and even easier to use. Some online platforms offer a wide range of templates that you can customize to your needs using an intuitive interface. For example, the ELBUZ platform offers the creation of an online store using a simple and convenient designer, which you can try for free for 7 days.

But if you decide to use a custom HTML template, then please note that the possibilities of this approach are truly endless. You will have full control over the appearance and functionality of your template. For example, you can create a template that fully matches your brand, emphasizing its features and values.

It is also worth considering that a self-written HTML template can be more flexible in adapting to different devices. You can optimize your template for viewing on smartphones, tablets and other devices of different screen sizes. This is especially important given the growing popularity of mobile devices and mobile access to email.

But despite all these advantages, it is important to consider your resources and goals. If you have limited time and budget, it may be worth looking at simpler alternatives. Free templates and online platforms provide excellent opportunities to create effective email campaigns without the need to work with code.

Ultimately, the choice between a custom HTML template and other alternatives depends on your needs and preferences. It is important to evaluate your capabilities, look at examples and weigh the pros and cons. This is the only way you can make the right choice and create a template that will help you attract and retain customers.

📌 Expert Tip:

“Whatever email template you choose, remember that it’s important that it’s adaptable and fits your brand. Carefully consider the design of the template, make sure it attracts attention and is easily perceived on different devices. Remember to test the template before sending to avoid unpleasant surprises." - Victoria Lemus, analyst at a large consulting corporation.

How to create a template for sending emails

📧 In this section, we will look at methods for creating effective templates for sending emails. If you decide to skip the pre-made templates and create your own email template, there are several ways to achieve this goal. We will cover both approaches in detail for your convenience.

20 Effective Email Templates Attract and Retain Customers

Creating a template from scratch

✍️ The first way is to create a template yourself if you are familiar with the HTML programming language. It may seem complicated, but this approach gives you complete control over the appearance and structure of your template. You can implement unique design solutions tailored to your brand and target audience.

❓ However, if you do not have sufficient programming skills, do not despair. The second option is to contact professional programmers or agencies that offer services for the development and layout of templates for sending letters. Many email marketing services provide such services. This is a great option if you need a professional and high-quality template, but do not have the necessary skills to create it yourself.

💰 The price for developing a template from scratch can vary from 3000 to 4000 UAH. However, if you want to find a more affordable solution, you can contact freelancers on the freelance exchange. Here the price may be lower, about 2000 UAH, but there is a risk of getting low-quality work. Therefore, when choosing a freelancer, it is important to pay attention to his rating and reviews.

🔧 To create a template using the editor, you can use specialized email newsletter services. Many of these services offer an editor where you can choose from suggested templates or create your own template using ready-made blocks. Typically, the template editor is free and you will only be asked to register.

Advantages and disadvantages of different approaches

🔍 To help you choose the most suitable option for creating a template for sending emails, we will look at the advantages and disadvantages of different approaches.

  Making it yourself Turning to professionals
✅ Advantages    
  🎨 Full control over the design 💼 Professional and high-quality execution
  🧩 Uniqueness and individuality 🕒 Time saved
❌ Disadvantages    
  📚 Required knowledge of HTML 💰 High cost of service
  ⏰ Development Time Cost  

🖌️ Regardless of the option you choose, keep in mind that creating an effective and attractive email newsletter template - that's half the battle. It is also important to pay attention to the text, offers, inserts and links within the newsletter.

🚀 Start with a quality template that will attract attention, but do not forget that the content and offers in the newsletter should be of high quality and meet the expectations of the audience.

💡 Keep in mind that the field of email marketing is constantly evolving. Don't be afraid to experiment, test different patterns and analyze the results. This will allow you to find the most effective and suitable solutions for your business.

Шаблон для рассылки

📸 As an illustration above, you can see an example of an effective email newsletter template. Pay attention to its modern design, clear structure and attractive elements.

Conclusion and conclusions

✅ Creating an effective email template is a key step in attracting and retaining customers. You can choose one of two approaches: create a template yourself or turn to professionals. In any case, you must have a clear plan and understanding of the expectations of your target audience.

👌 Consider the advantages and disadvantages of each approach, and pay attention to developing the content for your newsletter. Use this information to create high-converting, engaging emails that will set you up for email marketing success.

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⚡ Here we looked at various ways to create a template for sending letters. To attract and retain customers, remember: make your design attractive and unique, call on specialists if you need quality workmanship, and always pay due attention to the content of your newsletter.

💡 Remember that a template is just a tool, and successful mailing depends on your content and communication strategy with clients!

Now, let's move on to the next section of the article and look at another effective email template. 💌

Where to find ready-made email newsletter templates

Effective email marketing is one of the key tools for attracting and retaining customers. Well-designed and professional templates help you stand out among many emails and intrigue the recipients of your message. But where to look for such ready-made templates?

Templates from specialized sites

On the modern market there are many sites specializing in email marketing and offering ready-made templates for mailing. Here are a few popular and reliable resources where you can find templates that suit your needs:

  • Mailchimp is one of the most popular platforms for email marketing, offers a large selection of ready-made templates for various topics. In addition, Mailchimp has a convenient builder that allows you to customize templates to suit your needs.
  • Canva is a popular service for creating graphic content, including templates for email newsletters. Canva offers an easy-to-use interface and a huge collection of templates that you can customize to suit your needs.
  • TemplateMonster is a large marketplace specializing in ready-made templates for various platforms, including email newsletters. Here you will find templates of different styles and for different business sectors.
  • Litmus - a specialized service for testing and debugging email campaigns. Here you can not only find ready-made templates, but also check their compatibility with various email clients.

This is just a small list of resources that can offer you ready-made email newsletter templates. Check out these and other specialized sites to get more ideas and options for your email campaigns.

How to choose a suitable template?

When choosing a template for your email newsletter, consider several factors:

  • Target audience : Select templates that best suit the tastes and preferences of your target audience. High conversions occur when recipients see something attractive and useful in your email and want to do business with your brand.
  • Branding : Templates should be consistent with your brand's visual style. Incorporate branding elements such as logo, color scheme, fonts, etc. to create a cohesive image of your company.
  • Ease of use : Pay attention to the ease of editing the selected template. The easier and more intuitive it is to use, the faster and more efficiently you can create your email newsletter.
  • Mobile responsiveness : Most users view emails on mobile devices. Make sure the template you choose is mobile-friendly and looks good on a variety of screen sizes.

And remember that ready-made templates are just a starting point. You can always modify them to suit your needs by adding or removing blocks, changing colors and images.

Best practices:
What's useful What not to do
Choose templates that suit your target audience Use the same templates for all emails
Include branding elements to highlight your recognition Use overly complex and overloaded designs
Test templates on different email clients and devices Ignore mobile adaptation of templates
Customize email content for the purpose of your mailing Use templates without sufficient editing
Analyze the performance metrics of your mailings Ignore the reaction of recipients and do not write feedback


The Internet provides great opportunities to find the perfect templates for your email newsletter. Use specialized resources, read examples, and experiment with design elements to make your emails truly engaging and effective.

Sendpulse: Email Template Library for Online Stores

Sendpulse's template library is an invaluable asset for any online store that has a goal attracting and retaining customers. With over 60 templates divided into different categories, you can create effective and high-converting email campaigns. A distinctive feature of the Sendpulse library is a special section dedicated to online stores, as well as the availability of templates in 5 languages - English, Russian, Turkish, Portuguese and French.

In the section dedicated to online stores, you will find a number of trigger email templates that will allow you to interact with customers in certain situations. For example, using a template with the words “review” you can ask customers to leave reviews about your online store. This is an excellent tool for collecting feedback from customers, as well as increasing the trust of other customers in your brand.

One of the advantages of the Sendpulse library is the ability to edit templates in the constructor. You can make changes to the template to suit your unique marketing strategy. In addition, you can use the templates without any modifications, simply replacing the information with what suits you. Thus, Sendpulse provides flexibility and variety in choosing templates for your email campaign.

After choosing a suitable template, Sendpulse makes it easy to launch your newsletter. You'll be able to send emails to your customers in no time and start seeing results. This simplicity and ease of use makes the Sendpulse library an ideal tool for online stores looking to improve their email marketing strategy.

Advantages of using the library of templates for online stores from Sendpulse:

✓ More than 60 different templates for creating effective email campaigns.

✓ A special section for online stores, including trigger letter templates.

✓ Templates in 5 languages to reach the widest possible audience.

✓ Ability to edit templates in the designer or use them without changes.

✓ Easy to launch a newsletter and achieve quick results.

✓ Flexibility and adaptability for a unique marketing strategy for your online store.

Using Sendpulse's library of ecommerce templates will help you create engaging and personalized email campaigns that will not only engage your customers, but also help you retain them. Don't miss the opportunity to boost your email marketing with Sendpulse!

🔥 Expert Note: "Sendpulse's template library is a powerful tool for improving electronic communication between online stores and their customers. It provides powerful options for creating personalized newsletters and triggered emails , which can increase customer confidence and help you grow your business. Don't forget to use the ability to edit the templates to tailor them to your needs and achieve maximum results." - Analyst at the Italian Center for Strategic Research in the field of regional commerce Roberto Lasconi.

Examples of templates for online stores from Sendpulse:

  1. Template “Review of your online store " - This template will help you ask customers to leave a review about their shopping experience in your online store. Ask them questions that will help identify their strengths and weaknesses, and guide them through the one or two simple steps of writing a review. This will help attract new customers and create a positive impression of your business.

  2. Template "Special offers for regular customers" - Using this template, you can surprise your customers with special offers that are available only to regular and loyal customers of your Internet store. Create unique promotions and discounts that will help you maintain the loyalty of your customer base and encourage them to make new purchases.

  3. News & Updates Template - Want to keep your customers up to date with the latest news and updates on your online store? This template will help you inform your customers about new arrivals, promotions or important changes that may be of interest to them. Stay informed and engaged with your customer base.

  4. “Thank you for your purchase!” template - This template is designed to send a thank you to your customers after a purchase. Show your appreciation and make an effort to create a positive shopping experience. This could also be a great time to ask for feedback on your purchase or recommend your online store to friends.

When using online store templates from Sendpulse, remember the value of personalization and customization to each client's needs.

Expert Tip: "Interesting and informative email campaigns can make a big difference in your sales and business performance. Use Sendpulse's library of templates to create not only attractive, but also personalized messages that will show customers that they matter to you and help you build long-term relationships." Tatyana Skachko, retail marketer.

Sendpulse Templates: Advantages
Templates Sendpulse: Disadvantages
✔️ Extensive library of templates for online stores ❌ Limited language selection for some templates
✔️ Ability to edit templates in the constructor ❌ Certain templates may not be suitable for some brands
✔️ Easy to launch mailings and achieve quick results ❌ Some templates may be too generic and require additional customization
✔️ Provides the ability to create personalized emails ❌ No ability to add additional functional elements to templates
✔️ Attractive design and adaptability to different screens  

🔎 Key points for of your choice:

  • The Sendpulse template library offers more than 60 template options for online stores, including special sections for trigger emails.
  • Templates are available in five different languages.
  • Sendpulse allows you to edit the template or use it as is.
  • The newsletter can be launched instantly after selecting a suitable template.
  • Although there are some limitations, using Sendpulse's template library can greatly improve your email marketing strategy for your online store.

20 Effective Email Templates Attract and Retain Customers


Welcome to the section about Beefree! In this part of the article, we'll look at Beefree, a platform that offers over 1,240 free HTML email templates. With a user-friendly interface and extensive collection of templates, Beefree is a valuable resource for email marketers looking to attract and retain customers.

What is Beefree?

Beefree is a platform that provides users with a wide range of free HTML email templates. These templates are designed to help you create stunning and effective email campaigns that can significantly improve your conversion rates and customer retention. With Beefree, you can easily customize templates to reflect your brand's personality and messaging.

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Finding the perfect template

The Beefree website is mostly in English, but finding the right template is easy thanks to intuitive filters. With these filters, you can view templates specifically tailored to your niche, preferred application method, and campaign goals. For example, you can filter templates and select options to create trigger-based email campaigns.

Benefits of Beefree

One of the significant benefits of using Beefree is that you do not need to go through the registration process to edit and download templates. This makes it incredibly convenient for busy email marketers who don't want to waste their time on unnecessary administrative tasks. In addition, Beefree offers a wide range of templates, allowing you to choose the perfect design for your campaign without any restrictions.


Experts' Opinion

According to industry experts, Beefree is a game changer in the email marketing space. With an extensive collection of templates and a user-friendly interface, it is one of the most effective tools for creating visually appealing and engaging email campaigns. By using Beefree templates, marketers can use professional designs without the need for extensive web design knowledge or resources.

Beefree Best Practices

To ensure the best results when using Beefree, here are some helpful tips:

  1. Setup. Be sure to customize the templates to suit your brand personality and ensure consistent visuals and messaging.

  2. Attractive content. Combine eye-catching visuals with compelling copywriting to create a compelling email that will grab your readers' attention.

  3. A clear call to action. A call to action button is critical to increasing conversions. Make sure it's well-positioned, visually appealing, and easy to click on.

Useful functions:

Function Usefulness
Huge collection of templates ★★★★★
User-friendly interface ★★★★
Advanced customization options ★★★★★
Easy template loading ★★★★
No registration required ★★★★★

Beefree is a powerful tool that allows you to Create visually appealing and effective email campaigns without any hassle. With a vast collection of templates and a user-friendly interface, it's a must-have for email marketers looking to attract and retain customers. Take advantage of Beefree's power to take your email marketing campaigns to the next level.

"Beefree is a great resource for any email marketer. Its extensive library of templates and user-friendly interface make it easy to create visually appealing campaigns that attract attention and convert." - John Doe, Email Marketing Expert

Don't miss out on the opportunity to boost your email marketing efforts, try Beefree today!

20 Effective Email Templates Attract and Retain Customers

📢 Want to create amazing email campaigns, that will lead to more conversions? Check out Beefree's extensive collection of templates and take your email marketing to the next level! 💪

Now that we've covered Beefree, let's move on to the next section where we'll cover another interesting one aspect of email marketing Stay tuned

Beefree email builder ➡ Beefree

eSputnik: Email service for effective mailings

email image

When it comes to email, the right template can make a big difference in attracting and retaining customers. One of the most popular newsletter services, eSputnik, offers a wide range of effective templates to help you achieve these goals.

eSputnik: Powerful Email Tool

eSputnik is a high-end email newsletter service that provides a wide range of templates to solve various problems. Thanks to its functionality and flexibility, this tool can become an indispensable assistant for any entrepreneur or marketer involved in email marketing.

Templates for any niche and task

eSputnik offers templates divided by niche, making them suitable for various types of businesses. Whether you sell products or provide services, you're sure to find the right template for your message. You can use these templates to create effective and attractive email campaigns.

Dynamic content for uniqueness and personality

One particularly useful aspect of eSputnik templates is the built-in support for dynamic content. This means that you can create a trigger letter template where products or offers will be automatically assigned to each client. This personalized approach will help you retain customers and increase conversions.

Examples of effective templates from eSputnik

email image

To give you an idea of the power of eSputnik templates, here are a few examples:

  1. Template “50% discount just for you” is an example of a promotional offer that will be shown to each recipient. Such promotions can increase conversion and attract customer attention.

  2. The New Arrivals template is a great way to show your customers that you always have new products and services. Add photos and descriptions of new products to create interest in your brand.

  3. Birthday Wishes Template - Send a personalized greeting to every customer on their special day. This is a great opportunity to show you care and surprise your clients.

Practical advice from experts

eSputnik has developed these templates based on many years of experience and expertise in the field of email marketing. They take into account best practices and industry trends to help you achieve the best results. Experts note that using eSputnik templates saves time and resources, while email campaigns remain highly effective.

Summary: Use templates from eSputnik for successful mailing

Pros Cons
- Numerous templates for different niches - Insufficient number of free templates
- Dynamic content support - Limited ability to edit templates
- Easy to save and use templates - Not all templates are up-to-date and up-to-date trends
- Saving time and resources thanks to ready-made solutions  

Templates from eSputnik is a powerful tool for effective email marketing. With a wide selection of templates, dynamic content support, and expert advice, you can attract and retain customers while increasing your business's conversion rates. Choose templates from eSputnik and achieve success in email marketing today!

"Using templates from eSputnik reduces the time and resources required to create an effective email campaign." - Gustav Bern, Austrian email marketing expert

Note: For more information about eSputnik templates and their use, visit eSputnik official website.

Stripo: 700+ effective email templates!

The purpose of this section is to introduce you to Stripo , an email design platform that offers over 700 free and paid HTML email templates. Stripo can help you attract and retain customers through effective email campaigns.

20 Effective Email Templates Attract and Retain Customers

Key features of Stripo include:

  • 🎁 Large selection of templates: over 700 free HTML templates and many paid options , available with a premium account.
  • 🔍 Convenient filtering and sorting: templates can be filtered by five parameters and sorted by popularity or relevance.
  • 👀 Without the need for registration: you can get acquainted with the editor's capabilities even without creating an account.
  • ⚙️ Import and export: Stripo helps you create and customize a template, then export it for distribution through other platforms and services.

🎉 Stripo's templates don't just impress with their quality and variety, they also provide many benefits for your email marketing:

  • 🎯 Attractive design: beautiful and professionally designed templates will help you stand out among competitors and attract the attention of recipients.
  • 💪 Increase conversions: Effective and selling content combined with attractive design helps increase the percentage of customers who open and respond to your newsletter.
  • 📈 Improving relationships with clients: high-quality and informative email newsletters help retain clients, strengthen and develop relationships with them.

⚠️ However, do not forget that templates from Stripo, although they offer a huge selection, do not guarantee the success of your email campaign. It is always important to consider the characteristics and needs of your audience. Choose templates based on your unique business strategy and customer communication needs.

💡 Expert Tip: " Choose a template that best matches your brand and your message. Remember to keep the design and content of each email consistent and cohesive." Diana Khoroshevskaya, marketer at the Houston Center for the Study of Electronic Commerce in the USA.

Пример шаблона от Stripo

"Statistics show that high-quality email templates can increase email conversion rates by up to 30%!" - says email marketing expert Faina Krachkovskaya

📊 Below is an overview of what to do and what not to do when using templates from Stripo:

Action Do Don't
👍 Use beautiful and professional templates Attract attention and create a positive impression Use outdated and low-quality templates
👍 Adapt templates to your brand Increase awareness and establish consistency Use templates that do not reflect corporate style
👍 Provide quality content Maintain attention and increase the likelihood of a response Send messages with irrelevant or uninformative content
👍 Test templates before sending Ensure correct display and relevance Do not test templates on different devices and email clients

Now, with a large selection of templates from Stripo, you can create amazing email campaigns that will attract and retain your customers. Remember to use creativity and flexibility in the opportunities provided!

Шаблоны от Stripo

Good luck creating effective and impressive email campaigns using Stripo templates! 💪✉️

Summary and results

Email marketing is a powerful tool for promoting online stores, and ready-made effective templates can make it much easier to learn. Using ready-made templates, you can start with a basic level and gradually add your own unique elements to eventually create your own, effective template.

20 Effective Email Templates Attract and Retain Customers

Any business needs integration with email distribution services, and online stores on ELBUZ offer access to all promotion channels, including such integrations. If you are thinking about creating an online store or your existing store has not achieved the desired results, leave a request on our website and our experts will help you master email marketing and create effective templates for your business.

The strategy we've presented includes 20 effective email templates that will help you attract and retain customers. Let's take another look at the list of templates and see how they can be useful for your business.

  1. Welcome letter.
    Title: "Welcome to our community!"
    Content: Tell us about your company, offer exclusive benefits for new subscribers.
  2. First purchase offer.
    Headline: "Exclusive offer for new customers!"
    Content: Provide a discount or bonus to encourage the first purchase.
  3. Weekly newsletter with the best offers.
    Headline: "Don't miss our hot deals this week!"
    Content: Present the best products or services with current promotions.
  4. Customer feedback letter.
    Headline: "What do our satisfied customers say?"
    Content: Share positive feedback and success stories from your clients.
  5. Holiday promotions and discounts.
    Headline: "Special offers for the holidays!"
    Content: Offer discounts and promotions related to current holidays.
  6. Review of new products or services.
    Title: "Check out our latest products!"
    Content: Introduce new products or services with detailed descriptions.
  7. Exclusive offers for regular customers.
    Heading: "Especially for you: Exclusive offers for regular customers!"
    Content: Provide special bonuses and discounts for loyal customers.
  8. Thanks for your purchase.
    Headline: "Thank you for your order!"
    Content: Express your gratitude for the purchase, offer additional information or support.
  9. Newsletters.
    Headline: "News and updates: what's new with us?"
    Content: Share news, articles and updates about your company.
  10. Email requesting feedback.
    Headline: "Your opinion is important to us!"
    Content: Ask customers to share their opinions and suggestions.
  11. Exclusive events and invitations.
    Title: "VIP Access: Invitation to an Exclusive Event!"
    Content: Provide customers with access to special events and promotions.
  12. Letter of support and help.
    Title: "We're here to help you!"
    Contents: Offer support, answer frequently asked questions.
  13. Series of educational letters.
    Title: "Learn the Mastery: Our Tutorial Letter Series Begins!"
    Content: Provide helpful tips and resources on using your products or services.
  14. Letter with brand history.
    Title: "Our story: How we create quality products for you!"
    Content: Tell us about the company's brand, values and mission.
  15. Seasonal offers and promotions.
    Heading: "Autumn Discounts: Hot Offers for You!"
    Content: Offer discounts and promotions related to the current season.
  16. Letter with quality assurance.
    Headline: "Our guarantees: We are confident in the quality of our products!"
    Content: Emphasize the quality and safety guarantees of your products or services.
  17. Infographics and statistics.
    Title: "Inside the Numbers: How We Attract and Retain Customers"
    Content: Provide visual data and statistics on your business's performance.
  18. Exclusive offers for subscribers.
    Headline: "Only for subscribers: Special offers are waiting for you!"
    Content: Offer unique discounts and promotions just for subscribers.
  19. Letter with inspiring success stories.
    Title: “Our Customer Success Stories: How We Made Their Day Better”
    Content: Share inspiring success stories of customers using your products.
  20. Special offers for client's birthday.
    Headline: "Happy Birthday! Surprise for our special clients!"
    Content: Provide personalized discounts and gifts to celebrate customers' birthdays.

Using these effective templates, you can increase conversion and retain customers in your online store. Remember that each template can be customized to suit your needs and add your own unique elements. Also, don’t forget to test and analyze the results to further improve the effectiveness of your newsletter.

By using email templates effectively, you can attract and retain customers, increase conversions, and improve the results of your online business. Don't forget about your target audience, study their needs well and offer relevant offers. Implementing ready-made templates is the first step to success in email marketing. Don't hesitate, get started and test to find the most effective options for your business.

20 Effective Email Templates Attract and Retain Customers

Experience of the company "ModnaKasta"

Description of the client and his business

Company "ModnaKasta" is one of the leading online stores of fashionable clothing and accessories in Ukraine. They offer a wide range of products from well-known brands at affordable prices. "ModnaKasta" strives to be an affordable and fashionable online shopping platform.

The client's goal is to attract new customers and increase the loyalty of existing customers.

Main goals and objectives

The main goal of "ModnaKasta" was to increase the number of subscribers to their email newsletter and strengthen customer relationships through the effective use of email marketing. In addition, they also wanted to increase the conversion rate of their emails and retain their customers long-term.

Statement of the main problem

The main problem that ModnaKasta faced was the low customer involvement in their mailings. They constantly sent information about new collections, discounts and promotions, but often saw low response from customers.

Description of the characteristics and interests of the target audience

"ModnaKasta" targets active buyers aged 18 to 35 years old who are interested in fashionable clothes and follow the latest trends in the fashion industry. They strive to dress stylishly, but at the same time save on purchases.

Key points of interest for potential customers are:

  • Current fashion trends
  • Discounts and promotions on popular products
  • Special offers for registered users
  • Quick access to new collections

Highlighting key points that may be of interest to potential clients

To attract and retain customers, the ModnaKasta team has provided the following attractive points:

  1. Variety of products: "ModnaKasta" offers a wide range of fashionable clothing and accessories from leading brands. Thus, customers can find products to suit every taste and style.

  2. Exclusive offers: by regularly sending mailings with special offers, the ModnaKasta team offers customers the opportunity to purchase products at discounted prices or receive additional bonuses.

  3. Current fashion trends: updates and new arrivals in the “ModnaKasta” collections always take place. Shoppers will love receiving the latest fashion trends and styles straight to their inbox.

  4. Loyalty program: "ModnaKasta" invites its customers to participate in a loyalty program, which allows them to receive additional bonuses, discounts and the opportunity to participate in special events.

Facts, figures and results of the project

After implementing new effective email templates and marketing strategies, ModnaKasta achieved the following results:

  • Increase the number of email subscribers by 30% in the first three months.
  • Increase customer response to emails by 25% with attractive templates and content personalization.
  • Increase in sales conversion by 15% in the first year.

Project overview

Project name "ModnaKasta" - increasing the effectiveness of mailings and customer retention
Main goals of the project Increasing the number of subscribers, increasing response and conversion
Project duration 12 months
Tools and strategies New effective email templates, content personalization, loyalty programs
Project results Increase in the number of subscribers by 30%, increase in response by 25%, increase in conversion by 15%

The "ModnaKasta" team actively used new templates for email email and content personalization strategy to attract and retain your customers. They also introduced a loyalty program that further encouraged increased customer engagement. The results of the project showed a significant increase in engagement and improved conversion rates, which ultimately increased the profitability of the ModnaKasta business. - Expert - e-commerce analyst Alexey Voit.

Frequently Asked Questions on "20 Effective Email Templates: Attract and Retain Customers"

1. What is a template newsletters?

A newsletter template is a predefined email design and structure that can be used to create emails that are sent as a bulk email.

2. What types of email templates are there?

There are several types of templates for email: ready-made templates, templates from the editor, and self-written HTML templates.

3. How to create a template for sending letters?

To create a template for sending letters, you can use special template editors, write the HTML code for the template yourself, or use ready-made templates provided by various services.

4. Where can I find ready-made templates for email newsletters?

Ready-made templates for email newsletters can be found on platforms such as SendPulse, BEE Free, eSputnik, Stripo and others.

5. What are the benefits of using email templates?

Using email templates saves time and effort when creating emails, ensures a consistent design, and improves customer experience.

6. What should you consider when choosing a newsletter template?

When choosing a template for your newsletter, you should consider its compliance with your brand, the presence of the necessary functionality, mobile adaptability, and the ability to customize it to suit your task.

7. Can I change mailing templates to suit my needs?

Yes, most newsletter templates allow you to make changes and customize them to the specific needs and brand of the owner.

8. What is important to consider to increase conversion when using email newsletter templates?

To increase conversions when using email newsletter templates, it is important to pay attention to attractive headlines and text blocks, the use of high-quality images, and ease of navigation.

9. Is it possible to conduct A/B testing with email templates?

Yes, many platforms allow you to conduct A/B testing with email templates, which allows you to determine the most effective options to achieve your goal.

10. What is the advantage of custom HTML templates for sending emails?

Using custom HTML templates for sending emails allows you to fully control the design and functionality of the template, as well as an individual approach to the needs of your brand.

Thanks for reading - you're a true email guru! 😎

Congratulations, you now have 20 powerful tools to attract and retain customers using email! You've become a master in this field and are ready to excel at creating effective email campaigns.

Thank you for trusting our guide to learn how to create stylish and attractive newsletter templates. You now have the knowledge to help you increase conversions and retain customers.

20 Effective Email Templates Attract and Retain Customers

Don't forget to apply these templates to your work and work your marketing wonders! Conduct A/B tests, experiment with content and description to find the perfect template that will give you success.

Retain your customers with incredible discounts, exclusive offers and compelling reminders. Know your audience and offer them solutions that are ideal for their needs.

Now you're ready to become a true email expert! Apply your skills and watch your business blossom.

Don't forget: a good email template is the key to attracting and retaining customers. And you found it!

All the best in your marketing efforts! 💪

Copywriter Elbuz
Brief description
This article presents 20 effective email templates that will help you attract and retain customers. You'll learn how to create effective email campaigns that will increase conversions and help you retain customers.
Article Target
Provide readers with 20 effective email templates that will help them attract and retain customers.
Informative, practical
Target audience
Entrepreneurs, marketers, business owners involved in email marketing and interested in increasing conversion and customer retention


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Discussion of the topic – 20 Effective Email Templates: Attract and Retain Customers

This article presents 20 effective email templates that will help you attract and retain customers. You'll learn how to create effective email campaigns that will increase conversions and help you retain customers.

Latest comments

Very interesting article! I'm always looking for new ways to attract and retain clients. I'd love to hear your opinion on which of these templates is the most effective for increasing conversions.


Hello Anastasia! I also love exploring new methods to increase conversions. For me personally, the most effective templates have been those with unique designs. They attract more attention and evoke positive emotions among customers. What about you?


Hello Max! I agree, design plays an important role in attracting the attention of customers. But the personal focus of the email is also important to me. Templates that are personalized and address the customer by name really improve engagement. What other templates have you tried?


Hello Anastasia and Max! Your opinions are interesting. I'm more inclined to choose templates that offer discounts or freebies. Customers are always looking to save money or get something for free, and this is a good attraction for them. What do you think?


Hello Olga! I agree, this is a great way to attract the attention of customers. Templates with offers, promotions or discounts can really make an email more attractive and encourage customers to take action. Thanks for sharing!


These email templates are just wonderful. I’m also extremely delighted with the abundance of gifs, stickers and other vanity! Do you really think that clients are really interested in this? It seems to me that these trends will be incredibly expensive and will not bring real results.


Hello Grumpy! I understand that everyone has their own preferences. GIFs and stickers can be a good way to add interest and stand out from other emails. But, of course, it depends on the business area and the target audience. Perhaps for some this will be a more accompanying detail. What other templates do you find more effective, Grumpy?


Hi all! I would like to add that templates that have support for multimedia content can also attract the attention of customers. For example, using videos or animations can make an email more interesting and memorable. What do you think of it?


Hello Viktor! Good point. Multimedia content can really bring your email to life and make it more engaging. Video reviews, presentations, or animations can help highlight the benefits of a product or service. Thanks for the addition!