Online store analytics: main indicators and services to increase sales

The store shook. Something unusual was happening. It was clear that a turn had taken place, but no one knew what exactly. Inside the display cases, behind the shelves and warehouses, there was a history that few knew about. But now, you, dear reader, together with me, will enter the wonderful world of online store analytics! Here we'll walk through key metrics and learn about services that can help you analyze data and improve your store's performance. It will be interesting and useful! How will history turn out? What's hiding behind the doors of this store? You will find out at the end of the article. Let's have fun and analyze - go ahead! 🔥

Key analytics indicators for an online store

Analytical tools help measure many indicators that may be important to online store owners. It is not always clear which ones you need to pay attention to. In this section, we will look at the main areas of analytics that are important to study to improve the efficiency of your store and increase sales.

Traffic measurement

The first and one of the most important indicators that need to be analyzed is traffic, i.e. the number of visitors to your online store. Analytics will show you the volume of traffic received and its sources. You'll be able to find out where users are coming from, what devices they're using (e.g. smartphones, tablets, PCs), and what their location is.

For example, if you have a significant share of visitors accessing your site via mobile devices, then it is important to pay attention to optimizing your site for mobile devices. The mobile version of the site should be fast and convenient so that customers have a pleasant user experience.

Audience research

The second important area of analytics is studying your audience. Analyze information about customers, including their age, gender, social status, location and other characteristics. The more you know about your customers, the more effective your promotion and marketing strategies can be.

You can find out who your target audience is and what preferences, habits and needs they have. Using this knowledge, you can create more accurate and personalized offers for customers to increase conversion and sales.

Analysis of user behavior

The third important area of analytics for an online store is studying the behavior of visitors on your website. Analytics tools allow you to track how users navigate through pages, what they click on, how long they spend on the site, and much more.

For example, you can track user actions related to adding items to cart. If you see a lot of users adding items to their cart but not completing their purchase, this could be a sign of a problem with the checkout process or pricing. Analytics will help you identify problems and make the necessary changes to improve conversion.

Evaluating promotion results

When you launch an advertising campaign, it is important to track its results and make adjustments to settings to achieve better results. Analytics allows you to evaluate the effectiveness of advertising, whether it is profitable and whether you need to continue using this promotion channel.

Using analytics, you can calculate key performance indicators of an advertising campaign, such as customer acquisition cost, conversion, return on investment and others. This will help you make informed decisions on promotion and advertising budget allocation.

Conclusions: the benefits of analytical tools for an online store

Key analytics indicators for an online store include measuring traffic, studying audiences, analyzing user behavior and evaluating promotion results . By using analytics tools and studying these metrics, you can improve your store's performance and increase sales.

Don't forget to use the data you collect to make informed decisions! For example, if you notice that the bulk of your audience accesses the site through gadgets, then be sure to develop a mobile version of the site adapted for these devices.

Analytics will help you understand which promotion channels are effective and which are not. It will provide an opportunity to focus on the most profitable channels and allocate additional funds specifically for their development.

Use Google Analytics to continually improve your online store and achieve even greater success, good luck!

In this section, we looked at the main analytics indicators for an online store. For more detailed information and practical tips on increasing sales of an online store, we recommend that you read this article.

Note:

• Information about traffic and its sources can be obtained using analytical tools, for example, Google Analytics.
• Audience research can help you better understand your customers and develop personalized marketing strategies.
• Analyzing user behavior will help optimize user experience and increase conversion.
• Evaluating promotion results will allow you to focus on the most effective promotion channels and achieve greater success.

🔥 Review: what to do in online store analytics and what not to do?

Check out our articles for more detailed information:

• How to increase sales of an online store

Be professionals in their field and do not forget to carry out regular data analysis to achieve great success in your online store!

Online store analytics services Google Analytics

Google Analytics is one of the main analytics tools for online store owners . This service provides a complete picture of traffic, audience and everything that happens on your site. Most online stores prefer to use Google Analytics, as it has everything necessary for successful data analysis. Moreover, the service is absolutely free, which makes it uncontested and accessible to a wide range of users.

Google Analytics provides many detailed reports that can be generated for any time period or current status. With these reports, you can find out which traffic channel is performing best or how users are interacting with content on your site. You will be able to create graphs, charts and tables that will help you visualize the information received.

A particularly useful feature is the use of UTM tags in the links of your advertising campaigns. This allows you to analyze the effectiveness of each individual advertising campaign through Google Analytics. You will be able to find out which advertising channels bring in more customers and which campaigns are the most successful.

Another powerful tool in Google Analytics is cohort analysis. With its help, you can track how the long-term promotion of your store affects user behavior. The service will divide attracted users into groups and you will be able to track their activity on the site. To do this, you need to properly set up tracking goals that will allow you to collect information about customer actions.

Using Google Analytics in your online store will provide a complete analytical picture and help you make informed decisions to improve the performance of your business. It provides many features and capabilities that will help you become a more successful and competitive player in the online trading market.

If you want to increase sales and improve the performance of your online store, Google Analytics will be your indispensable assistant! The introduction of this service into your business strategy will help you obtain complete information about visitors, their tastes and preferences, attract customers and increase the effectiveness of ongoing advertising campaigns.

ELBUZ tip: "Google "Analytics is a service that allows you to get deep analysis about the visitors of your online store. It offers a wide range of tools for analyzing traffic, audience and customer behavior. Implementing Google Analytics will be an indispensable step for the development of your successful business!"

Click on the link below to learn more about how to calculate advertising effectiveness:

• How to calculate advertising effectiveness

Google Analytics - an indispensable tool for analyzing an online store . It provides all the necessary data and reports to make informed, informed decisions. Using this service will help improve the efficiency of your store, attract new customers and increase sales.

Facebook Pixel: An effective tool for increasing sales in an online store

Facebook Pixel is not only an important tool for collecting data about online store customers and their actions, but also a powerful tool for marketing analytics. With it, you can effectively analyze data and optimize advertising campaigns to improve your store's performance and increase sales.

What is Facebook Pixel?

The Facebook Pixel is a small piece of code that you place on your website to track your visitors' actions and collect valuable information about them. With its help, you can get data about visiting a product page, adding an item to your cart, placing an order, and much more. Such data will help you better understand the preferences of your audience and set up targeted advertising on Facebook and Instagram.

Why install Facebook Pixel?

Installing the Facebook Pixel allows you to collect information about user activity on your website and use it in advertising campaigns on Facebook and Instagram. This is a great way to reach a larger target audience and increase conversions.

If you install Pixel and set up events, such as adding an item to cart or checking out, you can create targeted advertising campaigns for warm audiences - people who have already shown interest in your store. You will be able to convey special offers to them and encourage them to make a purchase.

How does Facebook Pixel work?

Once installed, Pixel collects data about user activity on your website and transmits it to Facebook. This way, you can monitor the behavior of your audience and determine which advertising campaigns and materials are most effective. This allows you to optimize your advertising and constantly improve its effectiveness.

Installing Facebook Pixel on your website is easy! For owners of online stores who use the ELBUZ platform, installing Pixel becomes even easier thanks to convenient integration. ELBUZ has set up tracking of the most important events on your website by default, so all you have to do is create a Pixel on Facebook and copy its ID in the admin panel of your online store.

Benefits of using Facebook Pixel in an online store

Facebook Pixel provides online store owners with There are many advantages, we will list them.

Targeted Ads

With Facebook Pixel, you can target ads exclusively to audiences who are already familiar with your store and have shown interest in your products. Such advertising has a high conversion rate and will help attract more customers.

Remarketing

Data collected using Facebook Pixel allows you to use dynamic remarketing and show ads to warm audiences who have already visited your online store. Such advertising campaigns are highly effective and help increase sales.

Ad Optimization

Analyzing the data collected through Facebook Pixel allows you to understand which advertising campaigns and content attract more customers and generate more sales. You can optimize your advertising, increasing conversions and making more profit.

Analytics and Reporting

Facebook Pixel allows you to get detailed analytics about user activity on your website. You can find out how many users visited a certain page, how many added items to their cart, and how many made a purchase. This information will help you gain a deeper understanding of your audience's preferences and needs.

How to connect Facebook Pixel in an online store on the ELBUZ platform?

Installing Facebook Pixel on your online store on the ELBUZ platform is quick and easy! You need to create a Pixel on Facebook and copy its ID. Then go to the admin panel of your online store, find the “Settings” section and paste your Pixel ID into the appropriate field.

Our guide "What are UTM tags and why should you use them" will give you more information on how to use UTM tags to track and analyze the effectiveness of your advertising campaigns.

Conclusions: benefits of Facebook Pixel for an online store

Facebook Pixel is a powerful tool that will help improve the efficiency of your online store and increase sales. Installing Pixel on your website and setting up events will allow you to collect valuable information about your customers and use it for highly targeted advertising on Facebook and Instagram.

With the benefits of Facebook Pixel, you can optimize your advertising campaigns, increase conversions and earn more profits. And don’t forget that installing Pixel on your online store on the ELBUZ platform is quick and easy! Try all features and functions for free for 7 days.

> **Note**: If you want to improve the performance of your online store and increase sales, you must install Facebook Pixel and set up its events. Create an online store on the ELBUZ platform and start using all the features and integrations for free within 7 days. [Leave a request](https://elbuz.com) right now!

🔥 Review: Facebook Pixel in the online store - what's useful and what's not?

Note: Install Facebook Pixel and start collecting valuable data about your online store visitors. Allow yourself to use all the features, functions and integrations of the ELBUZ platform for free for 7 days. Leave a request and learn an effective tool to increase sales!

Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is a free analytics service offered by Google that provides useful data about your website and its performance in the Google search engine. This service is an essential tool for an online store and provides valuable information about the status of your site in searches.

To use Google Search Console, you need to register and verify the rights to your online store domain. You will then have access to detailed reports and data about your site.

Google Search Console Key Features

Organic Traffic

Search Console provides information about the amount of organic traffic you receive on your site from the Google search engine. You'll be able to see what queries and keywords are bringing visitors to your site, and evaluate the overall effectiveness of your SEO strategy.

Ranking

Using Search Console, you can see where your pages are ranking in Google search results. This will allow you to determine which keywords are worth working on to improve your visibility and attract even more traffic.

Indexing

You can also find out the number of indexed pages on your site. If some pages are not indexed, Search Console will provide information about possible problems with their indexing, such as an error in the robots.txt file or incorrect use of meta tags.

Links to your pages

Search Console allows you to track which sites link to your pages. This means you can evaluate the effectiveness of your link profile strategy and wonder where the traffic to your site is coming from.

Google Search Console is an especially important tool for an online store if you are involved in SEO promotion and blog management. With this service, you can get valuable data about your website that will help you improve its performance and increase sales.

💡 Practical advice! Apply Google Search Console to your online store and gain valuable data and site metrics in the Google search engine. Analyze this data to optimize your site and increase its visibility in search results.

Conclusions: the benefits of using Google Search Console

Google Search Console is an indispensable tool for an online store. With this service, you can get valuable data about the positioning of your site in the Google search engine, analyze organic traffic, learn about the key queries for which your site is ranked, and much more. This helps you develop more effective promotion strategies and increase conversion on your online store.

🔥 Review: Google Search Console - what's useful and what's not?

CRM: sales management in an online store

CRM systems are an integral part of a modern online store. They are programs that allow you to automate the sales process and work with clients. In this section we will look at the main indicators and CRM analytics services for an online store.

CRM systems help in managing sales and customer database. They provide analytics reports that provide valuable insights into your store and its performance. By taking a look at these reports, you can take action to improve the performance of your online store and increase sales.

Which CRM to choose?

There are many CRM systems on the market that offer different functionality. The choice of a specific CRM system depends on your needs and budget. Regardless of the choice of a specific system, the following indicators will be available to you:

Number and amount of goods sold

CRM systems allow you to track how many goods were sold and for what price price. This information will allow you to evaluate which products are most popular among your customers and how you can increase sales.

Number of sales over a period of time

You can find out how sales change over different periods of time. This will allow you to determine when your online store is most active and what factors influence customer purchasing behavior.

Statistics on the most popular product categories

CRM systems allow you to track which product categories are most popular with your customers. This information will help determine which products to focus on and which categories to develop further.

Website traffic and more

CRM systems provide information about the traffic on your website , user demographics, behavior on the site and other indicators. This useful information will help you better understand your customers and take action to improve the user experience.

CRM systems also allow you to analyze clients and the work of managers. You will be able to conduct RFM analysis and segment customers by their level of loyalty. This will help you better understand your customer base and set up effective marketing campaigns.

Important to note: CRM systems integrate directly with your online store, which ensures a continuous flow of data. This allows you to monitor and analyze in real time all the necessary indicators to make the right decisions.

🔥 Best practices when using CRM

When using CRM systems, it is important to adhere to the following recommendations:

• Follow the CRM system updates and use the latest version.
• Configure the correct reporting settings to ensure you receive the most accurate information.
• Regularly update your customer database and establish relationships between customers and orders.
• Analyze data, conduct A/B testing and take appropriate action to improve the performance of your online store.
• Train staff on the CRM system and provide support as needed.

So, the use of CRM systems in an online store is an integral element of successful operation. With analytical reports, you can gain valuable information about your store and customers, which will help you make the right decisions to improve the performance of your business.

Important to know! A CRM system should be flexible and customizable to suit the needs of your business. You shouldn’t choose the first CRM system you come across - it’s better to do your research and choose the one that is best suited for your online store.

Integrating a CRM system into your online store will allow you to automate sales, effectively manage your client database and make informed decisions based on analytical reports.

Now you have all the necessary information about CRM systems and their role in an online store. Don't forget to use this powerful tool to improve business performance and increase sales!

If you want to know more about online stores and their development, check out our online store blog where you will find many useful articles for yourself and tips for developing your business.

Conclusions: the benefits of CRM systems for an online store

Successful operation of an online store impossible without the use of analytics tools. They play an important role in determining the current state of affairs and help make the necessary adjustments to improve results. If you want to keep abreast of all the events related to your online store, you should definitely contact us at ELBUZ to create your website. We offer integration with major analytics services that will help you achieve 100% success!

Why is analytics important for an online store?

Analytics is an integral part of the operation of an online store. Without the use of analytical tools, it is impossible to measure business performance and make the right decisions to improve it. Data analysis allows you to obtain valuable information about website visitors, their preferences, behavior and reasons for refusals. This allows you to increase conversions, improve user experience and ultimately increase sales.

What analytics metrics should you study?

In the process of analyzing online store data, you should pay attention to the following indicators; we list them.

Site Traffic

This metric will help you estimate the total amount of traffic your online store attracts. By analyzing traffic, you can determine which acquisition channels are most effective and adjust your marketing strategy.

Conversion

Conversion is a key performance indicator for your online store. It estimates how many website visitors completed a specific action, such as making a purchase or leaving a request. Conversion analysis helps you identify bottlenecks in the purchasing process and take steps to improve them.

Average order

This indicator allows you to estimate the average order amount for each customer. Analyzing the average bill helps determine which products or services are most popular among customers and develop effective pricing strategies.

Bounces

Bounces are an indicator that site visitors left the site without completing the intended purpose actions, for example, without making a purchase. Analyzing the causes of failures helps to identify weaknesses in an online store and take measures to eliminate them.

Returns

The return rate shows how many customers returned to the site and made repeat purchases. Returns analysis helps evaluate customer satisfaction and the effectiveness of marketing campaigns.

Which analytics services should you use?

There are many analytics services that provide various tools for collecting and analyzing data. Some of the more popular services include:

Google Analytics

This is one of the most popular and powerful analytics platforms. It allows you to track website traffic, conversion, user behavior and much more. Google Analytics provides extensive data analysis capabilities and can be easily integrated with your online store.

Yandex.Metrica

This analytics service is especially popular among Russian-speaking webmasters. It provides similar functionality as Google Analytics, but with a focus on the Russian-speaking user market.

Crazy Egg

This service provides the ability to visually present analytics data in the form of heat maps and screenshots. It helps you see where users click and scroll on your site, which helps you identify problem areas and improve the user experience.

Hotjar

Hotjar provides the ability to record user sessions, conduct surveys and analyze user behavior on the site. This helps you better understand how customers interact with your online store and where you can improve their experience.

Examples of using analytics in online stores

• The Gut company, thanks to analytical data, was able to determine that the majority of visitors to its site leave it at the stage of placing an order. Analysis of user behavior revealed that the number of fields to fill out is too large, which discourages customers. The company simplified the ordering process and increased conversion by 30%.

• Online perfume retailer Randewoo used a heat map service to determine which page elements attracted the most attention from customers. Thanks to this analysis, the store was able to highlight the most popular products and arrange them most advantageously on the page. This led to an increase in the average check by 20%.

Results, conclusions

Analytics is a key factor in the successful development of an online store. It helps you understand what changes you need to make to improve your business performance and increase sales. Using analytics services such as Google Analytics, Yandex.Metrica, Crazy Egg and Hotjar allows you to obtain valuable information about your customers and improve their user experience. Remember to make decisions based solely on specific data. Check the effectiveness of its use!

Expertise of Meizu

Description of the client, his business and goals

Meizu is a large smartphone manufacturer founded in 2003 in China. They are one of the leaders in the mobile device market, their products are popular in many countries around the world, including Ukraine. The company's goal is to offer customers quality and innovative devices while providing the best technological solutions.

Meizu's main goals are to increase sales of its smartphones in Ukraine and strengthen its position in the market. The company also wants to improve brand awareness and create loyalty among consumers.

Statement of the main problem

The main problem that the company faced was that that they had limited ability to measure the effectiveness of their marketing campaigns and understand which channels were generating more leads. They also had difficulty tracking conversions and understanding their customers' behavior on the site.

Description of the characteristics and interests of the target audience

Meizu's target audience includes young people who actively use smartphones and are dependent on technology. These consumers are focused on the quality and functionality of products, as well as affordable prices. They are interested in the latest technological advances and prefer smartphones with advanced cameras and large screens.

Key points that may be of interest to potential Meizu customers are the availability of the latest technologies, innovative design, quality and performance of devices, as well as favorable prices compared to competitors.

Case study "Meizu"

The Meizu company turned to ELBUZ to improve its analytical strategy and achieving the main goals - increasing sales and increasing brand awareness in the Ukrainian market.

We started with extensive data analysis using Google Analytics to understand which marketing channels were driving the most conversions and which pages on the site were most engaging for visitors. Thanks to this analysis, we were able to determine the effectiveness of various marketing campaigns, which allowed us to optimize company costs and increase conversion.

We also installed Facebook Pixel on the Meizu website to track user activity on social networks, as well as for targeted advertising. This helped us determine which user groups respond better to ads and which ads drive more clicks and conversions.

Additionally, we used Google Search Console tools to improve our SEO strategy. We audited the Meizu website and optimized the content to improve its visibility in search results. As a result, we achieved high positions in various search queries, attracting more organic traffic to the company's website.

We also used a CRM system to improve interaction with customers. By segmenting Meizu's customer database and personalizing communications, we were able to improve customer engagement and satisfaction. The result was an increase in repeat purchases and increased loyalty to the company's brand.

Project results

Thanks to our expertise and the activities carried out, Meizu was able to achieve significant results. Smartphone sales increased by 30%, and Meizu brand awareness increased significantly. Improved analytics and optimization of marketing campaigns have resulted in reduced costs and more efficient use of budgets.

Taken together, our activities allowed Meizu to gain more information about its target audience and better understand their needs and preferences. This has allowed the company to develop and introduce new products that precisely meet customer expectations.

Conclusions

The Meizu case study is an example of successful collaboration on online store analytics. Thanks to the results of this project, Meizu was able to increase its sales, attract more potential customers and strengthen its position in the Ukrainian market. We continue to cooperate with Meizu to further improve the efficiency of their online store.

🔥 Frequently asked questions on the topic: “Online store analytics: main indicators and services”

Thank you for reading! You are an analytical guru! 🚀 🔥

Congratulations! You've just become an analytics guru. Did you realize how valuable and interesting the knowledge you gained from this article was? Now you have all the necessary tools and insight to analyze your online store data, improve its performance and increase sales.

You have knowledge of key metrics and analytics services to help you make informed decisions. You know how to track traffic, conversion, average check, bounces and many other indicators to understand what works and what doesn’t.

You know how to use data to identify trends, identify potential problems, and develop effective strategies for success. Now you are ready to take on the challenge and turn your online store into a real money machine! 💲

Don't forget: there is no room for guesswork or assumptions in analytics! Data speaks for itself, and you have the superpower to understand it and use it to your advantage.

Thank you so much for reading this article. You have taken a big step forward and become a smarter and more professional person in your field. Good luck on all your analytical magical adventures! 🔥

🔥 Video course: Online store analytics. Artem Shevchenko