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The Brand Wheel: Understanding Your Business

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Tone of voice

Did you know that the tone of your voice can change how your words are perceived? When I began to...

Moodboard

A mood board is your most powerful tool for visualizing ideas and I know this from personal exper...

Logo

How to create the perfect logo? This is the question I asked myself when I started my design jour...

Multibrand

Imagine shopping as an adventure! Over many years of experience, I have become convinced that mul...

Collaboration

In a world where brands are woven into exciting collaborations, I have seen the merging of ideas ...

Brand Lift

How to measure Brand Lift? This question worries many, but not everyone knows what lies behind it...

Public opinion monitoring

Did you know that your customers' opinions can not only change the game, but also save your busin...

Mascot

Creating a mascot for your brand is not just a character game, but an art that can completely cha...

Guideline

Creating guidelines is more than just a set of rules - it is an art that can change your work. I ...

Brand attributes

Your identity starts with brand attributes, and they're not just words. Using my latest project a...

Brand design

What makes a brand truly unique? In my journey to creating memorable brand design, I've come acro...

Naming

Creating a memorable name is not just a play on words, but an art that I have immersed myself in ...