How to make a video advertisement for an online store go viral?

We all want our offer to be irresistible - seductive, memorable, something you want to tell everyone about. In this article, I will tell you about five basic principles and secrets of creating viral video advertising for your online store. Without unnecessary explanations or words, only proven methods and practical advice from leading experts in the field of Internet marketing. You'll learn how to find the perfect combination of content and format to make your video infect the masses, attracting new customers and increasing sales. I'll share with you the secrets of creating a compelling story that will keep viewers engaged and wanting more. But that is not all! I'll tell you the secrets of distributing video ads so that they reach the largest audience and create excitement online. There is no room for boring and mundane solutions - only innovative methods and strategies that actually work. Well, are you ready to learn all the secrets of effective viral video advertising? Welcome to the world of creativity and success in internet marketing!

Glossary

• Viral video advertising (VVR): A marketing strategy based on the creation and distribution of videos that quickly fill the Internet space due to their emotional appeal and content, forcing users to share them with other people.
• Online store: Web platform that provides the opportunity to purchase goods and services online.
• The main stages of launching a commercial: 1. Research and analysis of the audience; 2. Determining the goals and budget of the advertising campaign; 3. Development of the concept and script of a commercial; 4. Video production and editing; 5. Planning and launching an advertising campaign; 6. Monitoring and optimization of advertising.
• Strategic planning: The process of developing the most effective strategies and tactics to achieve set goals in an advertising campaign.
• Script writing: Creating a document containing a description of the plot of the commercial, dialogues and character actions.
• Selecting a format and preparing for filming: Determining the type of video (story, animation, interview, etc.) and preparing for filming (selection of actors, shooting locations, props, etc.).
• Seeding and Promotion: Distributing a video through various online channels such as social networks, blogs, forums, etc., with the aim of achieving the greatest audience.
• Key elements of viral content: Factors that make a video attractive to users and contribute to its rapid spread. These elements include strong plot, humor, emotional appeal, uniqueness, etc.
• Checklist for checking a finished video: List of main criteria and tasks that should be taken into account when checking a finished advertising video before launching it. Includes such items as sound and image quality, brand consistency, effectiveness of the advertising message, etc.
• Examples of successful viral advertising: Commercials that received a significant number of views, likes, comments and online shares. Examples of such videos include Old Spice, Coca-Cola, Dove, LG, etc.

This glossary provides definitions of key terms and expressions that will be used in the article on 5 Secrets of Effective viral video advertising for an online store. It will help the reader better understand the content of the article and the terms used in simple and understandable language.

Viral Video Advertising: Effective Strategies for an Online Store

Viral Video Advertising is a powerful tool for attracting traffic and increasing conversions in an online store. It differs from direct advertising because the goal is not only to promote a product, but also to entertain the potential client, as well as unobtrusively provide useful information. In this section, I'll share five secrets of effective viral video advertising that will help you attract more traffic and increase conversions in your online store.

1. Target audience and content

The first step to creating a successful viral video ad is to define your target audience. Study your audience: who they are, what interests they have, how they use the Internet. This will allow you to create content that hits the target and generates positive reactions.

2. Unique Ideas and Creativity

To make your ad go viral, you need to come up with an original idea that will stand out among the huge amount of content on the Internet. Be creative and don't be afraid to experiment. Aim to evoke emotions in your audience, such as laughter, surprise, or admiration.

3. Distribution approach

Viral video advertising independently distributes within the target audience. To launch a viral campaign, you need to post the video on social networks, popular platforms and blogs in your niche. Choose powerful titles and emotional previews to grab attention and encourage people to share your video.

4. Engaging Content

Make your video advertising content as interesting and engaging as possible for viewers. Use bright and memorable images, varied scenarios and exciting music. Pay attention to the length of the video: it should be short enough to keep viewers' attention, but still have enough time to convey the main message.

5. Monetization and Events

Once you launch a viral video ad, you can monetize its popularity. Use tools such as contextual advertising, an affiliate program, collaboration with bloggers, or selling your products. Also consider holding competitions, promotions, and other events for your customers to maintain interest in your brand.

Summary

Viral video advertising can be a powerful tool for driving traffic and increasing conversions to your online store. Creating a unique idea, appealing to your target audience, using creative content creation, effective distribution and monetization will allow you to achieve success in this field. Don't be afraid to experiment, be original and appeal to the audience's emotions. Your viral video ad can become a real hit on the Internet and attract a huge number of potential customers.

💡 Refer to article about viral marketing on our website for more detailed tips and tricks on creating and launching successful viral video advertising.

Target audience and content are the main components of viral video advertising. Knowing your audience will help you create content that hits the target and generates positive reactions. I believe this approach is key to understanding your target audience and creating effective viral video ads.

Main stages of launching a commercial

Each area of creating viral video advertising for an online store requires its own individual approach. However, there are several universal recommendations that are worth considering. Let's go in order and look at all the stages of launching viral video advertising.

Strategic Planning

Start by finding a worthwhile idea because it is 90% of the success of your content. The video ad idea should contain a philosophical message, life lessons or moral. To create a truly interesting story, you need to find and analyze your audience's pain points.

Decide on the purpose of creating video advertising. This could be increasing customer loyalty, brand awareness or conversion. To successfully launch video advertising, it is important to think through the idea taking into account the target audience, lifestyle, needs and values of customers. Also, do not forget about the originality of the presentation and the relevance of the topic, and most importantly, the ability of your video advertising to evoke the right feelings in the viewer.

It is very useful to use trends that can be easily adapted to advertising purposes. To find out the preferences of your audience, it is recommended to monitor social networks and study collections on YouTube and Vimeo.

Writing a Script

Once you've chosen a worthwhile idea, start creating a script. It is important to avoid improvisation in this matter, since the key task is to come up with a non-boring plot. Describe the characters, their characteristics, environment and mood in the frame.

There must be a clear connection between the subject of the video ad and the brand or product being advertised. The most successful now are unusual and funny storylines, contrasting scenes and shots. The video recommends the presence of conflict, resolution, and benefit.

The main emphasis in commercials is usually on the visual part, so it is better to keep character lines and voiceover to a minimum.

Choosing a format and preparing for shooting

Advertising videos with a viral effect can be staged, videographic or pseudo-real. The main thing is that the video is not boring. To achieve this, it is recommended to add a lot of details to the video, use various sound and visual effects, and also change angles.

The most popular video advertising formats with high viral potential are mini-films, full-length short films in the cinema style, clips, small videos with harmonious visual and audio, sketches, parodies of famous originals, highly social videos , which make you think about a pressing social problem, and non-standard formats that do not fit into the framework of traditional advertising.

To shoot a commercial, you will need professional equipment such as a camera, tripods and lighting. The basic set is a tabletop LED light and a compact tripod. If you plan to shoot amateur video, you can use a smartphone with a good camera. But in any case, the video should be watchable.

Seeding and Promotion

Set the stage for future self-promotion of your video ad. Before the roller begins to spread itself, it is necessary to sow the seedlings correctly. Distribute your video on social networks, video hosting sites and other communication channels. Select sites where your online store target audience is present. To do this, monitor analytics and select relevant sites.

Some of the most popular and effective platforms for posting viral videos are YouTube, Instagram, Facebook, thematic forums, popular blogs, communities, entertainment portals and social news services. Typically, the virality of a video peaks on the 2nd day of the campaign.

Beyond these basic steps, it's important to note that achieving success with viral video advertising requires careful planning, professional preparation, and a thoughtful approach. Do not forget about the importance of the target audience and their needs, as well as the originality and emotional component of your video. And remember, there is no magic formula to creating viral video advertising; each campaign requires a careful and individual approach.

Key elements of successful viral video advertising for an online store

Viral videos in online store advertising can be different: informative, entertaining, scandalous, provocative, selling or educational. The components of the video depend on the selected format. There are many options, such as impromptu, show, suspense, nostalgia, aesthetics, optimism, insight, history, joke, irony and other humorous elements.

One of the key elements that build successful viral video advertising is triggers that model consumer behavior. They give the video a special dynamic and help keep the audience’s attention.

It's important to note that successful videos have certain characteristics. They are not intrusive, they evoke positive emotions with which the product is later associated. They also reflect current events and raise controversial issues to promote discussion. In addition, successful videos are based on completely new ideas and original premises.

To create effective viral video ads for an online store, I can confidently say that the following key elements should be considered:

1. Authenticity: The video must be natural and sincere to evoke positive emotions in the audience. I believe that using personal stories and examples from your own practice will help create more credible content.

2. Captivating content: The beginning of the video should be as attractive as possible in order to interest the viewer and keep his attention. I would encourage you to consider different approaches and techniques to capture your audience's attention from the very beginning.

3. Quality production: It is important to create a high-quality video with vibrant colors, clear images and clear sound. This will help increase the viewer's score and make an impression on him.

4. Viewer Engagement: The video should provoke a reaction from viewers and encourage them to further interact. I recommend using questions, calls to action, and humorous elements to grab your audience's attention and interest.

5. Search Engine Optimization: To ensure your video is easily found on search engines, I recommend optimizing your content by adding keywords and phrases that are related to your product or brand.

In summary, creating effective viral video ads for an online store requires taking into account key elements such as authenticity, captivating content, quality execution, viewer engagement and optimization for search engines. By using these strategies, you can attract more traffic and increase conversions to your online store.

Checklist for checking the finished video

Successful viral video advertising is an unusual creative idea that needs to be implemented with the highest quality possible. To make sure your video is ready to launch, be sure to check the following points:

1. Interesting story for the target audience: Your video advertising should be engaging and attract the attention of your target audience. Imagine yourself in their place and ask yourself the question: “Will the plot of this video be interesting to my target audience?” If the answer is yes, then you are on the right track.

2. Emotional load: The video should evoke emotions in the audience. They must behave the way you want them to behave. Ask yourself the question: “Is my video charged with emotion?” If yes, then you are on the right track.

3. Unique scenario: Your video should contain something new, unusual and attractive to watch. Ask yourself the question: “How unique is the script for my video?” If it contains innovative ideas or solutions, then your video is on the right track.

4. Problem Solution: Make sure your video offers a solution to a problem your online store is addressing. Your goal is to help customers and offer solutions to their problems. Ask yourself the question: “Is the solution to the problem raised in my video?” If the answer is yes, then your roller is ready for sowing.

5. Hidden advertising message: Your video should be creative and charged with emotion enough so that viewers do not realize that they watch advertisements. Immerse the viewer in the story and present your ad in a beautiful way. Ask yourself the question: “Is there a hidden advertising message in my video?” If it is present, then your roller is ready for sowing.

If all the answers to these points are positive, then your video is ready to run. Go boldly to sowing and bring joy to your target audience!

Examples of successful viral advertising

Let's Let's take a look at some inspiring examples of videos that went viral in a matter of hours and reached hundreds of thousands of consumers.

Old Spice

The Old Spice company is one of the leaders in the field of viral marketing. Just look at their video “Five Year Plan”, which features an original interview with a job applicant. The video became an immediate hit and received millions of views on YouTube and other platforms.

A series of viral ads for Old Spice deodorants starring an African American also broke all records. The video for "The Man Your Man Could Smell Like" has received over 58 million views on YouTube alone.

Coca-Cola

Everyone knows the New Year's video with the most famous drink in the world. A familiar melody, Santa and a truck decorated with garlands are associated with the approach of magical holidays. These company videos always become popular and attract the attention of a wide audience.

Dove

Dove has shown that video advertising can be not only entertaining, but also meaningful. Their video "Dove Real Beauty Sketches" promotes true, natural beauty, inspires people to look beyond conventional standards and embrace positive self-esteem. The audience really liked this idea and received more than 69 million views on YouTube.

LG

LG showcased the benefits of its TVs with the video "So Real it's Scary". It uses the illusion of the elevator floor breaking, causing shock and laughter among the audience. This video became a real hit, gaining almost 50 million views on YouTube.

These examples show how powerful viral video advertising can be. These companies were able to attract the attention of millions of users using creativity and original ideas. Your online store video ad can also go viral if you take the right approach to content creation and create something truly unique and exciting.

Use the examples provided as inspiration for your own video ads. Remember that to get a viral effect, you need to create something original and attractive to your audience.

5 Important Strategies for Effective Viral Video Advertising for an Online Store

Many entrepreneurs know that the pull factor for making impulsive buying decisions is emotion. To exploit this feature of consumer consciousness, it is necessary to create advertising that will spread virally. One of the most effective methods to achieve this goal is to use viral videos for your online store. There is something special and memorable about these videos that will help attract more traffic and increase conversions. However, creating high-quality viral video advertising is not an easy task. This requires careful preparation and an understanding of basic strategies.

I've done a lot of experiments and projects in this area, and today I want to share with you five key strategies that will help you create and run successful viral video ads for your online store, attracting more potential customers. and increasing conversion.

Strategy #1: Make a Vivid and Memorable Impression

First impressions always matter a lot, especially in the context of video advertising. People need to grab attention and create an impression that they will remember. Therefore, it is important to use original ideas and unusual presentation formats. You can experiment with bright colors, unusual angles, and impressive visual effects. The goal is to evoke an emotional response in viewers and make them remember your ad.

Strategy #2: Careful approach to filming

The quality of video advertising depends on many factors, including filming. You must pay special attention to this process and carefully select the place, time and equipment for shooting. High-quality videos attract more attention, so never skimp on the filming process.

Strategy #3: Posting on relevant platforms

It is equally important to choose the right platforms for posting your advertising videos. You need to take into account the interests and preferences of your target audience and place advertisements on relevant sites. For example, if you sell sportswear, then placing video ads on sports portals or video hosting sites will be the most effective solution. Consider the interests of your audience and choose sites that suit your niche.

Strategy #4: Success in the Right Conditions

Like a virus that spreads quickly and effectively in the right conditions, your video advertising must be launched at the right time and in the right conditions. You can analyze data and information to determine the optimal time to launch your promotional video so that it receives maximum attention from your target audience.

Strategy #5: Great Impressions and High Chances of Success

Finally, don't forget about the opportunity to create a great experience for your audience. Memory covers not only the content, but also the emotional response. Try to create a video that will evoke positive emotions in your audience and leave a mark in their memory. Only in such conditions will you have a high chance of successfully distributing video advertising.

Summary

Viral video advertising can be a powerful tool for driving traffic and increasing conversions in an online store. It's important to use your creativity and expertise to create video ads that will capture the attention of your target audience and evoke positive emotions. By following the five key strategies I've shared with you, you can create and launch successful viral video ads that will attract more leads and increase your conversions.

The magic of creating effective viral video ads lies in their ability to evoke emotion and be memorable to viewers. I am confident of this after many successful projects in which I have applied these strategies.

• Take emotional buying decisions into account.
• Create ads that resonate.
• Take special care and prepare thoroughly when filming.
• Place your video ads on relevant platforms.
• Run your ads at the right time and in the right conditions.

All of these strategies will help you create and launch effective viral video ads for your online store. Good luck!

Lonsdale experience

Description of the client, his business and goals

Client: The Lonsdale company is one of the leading online stores specializing in the sale of sportswear and equipment. They offer a wide range of high quality products including tracksuits, shoes, accessories and other sporting goods.

Business: Lonsdale believes that a healthy lifestyle and physical activity are key components of a happy and successful life. The company strives to inspire people to get active and provide them with the best tools and products to achieve their fitness goals.

Goals: Lonsdale's main goal was to create and launch viral video advertising that would help expand their audience, attract new customers and strengthen their position in the market. They wanted to create content that would spread quickly online and generate a lot of interest in their products.

Key Problem: Lonsdale faced intense competition in the sporting goods industry. They understood that their advertising efforts had to be unusual and exciting to attract the attention of their target audience.

Target Audience: Lonsdale was targeting active and fit people aged 18 to 35 who are interested in sports, fitness and health way of life. They also wanted to attract beginners who needed quality, inexpensive products to get started in the sport.

Key interests: Important aspects that might be of interest to potential Lonsdale clients, were the quality of goods, affordable prices, fashionable designs, variety in assortment, fast delivery and a convenient system for returning goods.

Project results

To achieve their goals, Lonsdale resorted to creating and launching viral video advertising, which became a real breakthrough for their brand. They took into account the characteristics of the target audience and developed a unique and creative script that stood out from traditional commercials.

The video featured various sports that were associated with health, strength and energy. Lonsdale highlighted the high quality of their products and attractive designs, showing how they can help achieve your sporting goals.

Having launched advertising on various platforms, the company used a strategy of seeding and promoting content to maximize its distribution online. They actively interacted with the sports and fitness communities by publishing their videos on social networks, forums and blogs with a large following.

Benefits of content and further results

The video they created became one of Lonsdale's most effective advertising campaigns. It received a huge number of views, likes, reviews and comments, resulting in a significant increase in brand awareness and increased sales.

Conclusion

Using the viral "Lonsdale" video allowed them to meet and exceed their core business goals. The created viral video attracted the attention of the target audience, increased brand awareness and increased sales of Lonsdale products. This project was a great example of how effective viral video advertising can help an online store achieve greater success in the market.

Frequently asked questions about the topic "How to make video advertising for an online store go viral?"

Thanks for reading—you're now a pro at creating viral video ads! ✨

We have come to the end of this exciting journey into the world of viral video advertising for an online store. I hope you were able to gain valuable knowledge and secrets that will help you create effective promotional videos.

You learned that it is important to pay attention to the quality of content, create unique and understandable stories, and use vivid and memorable images. You learned techniques for attracting attention and developing a viral effect using social networks and influential bloggers.

Now that you have mastered these secrets, you can find new ways to promote your online store and achieve brilliant results. And don’t forget to share your successes and experiences - write in the comments about what you managed to achieve!

I wish you bright and exciting video advertising campaigns that will lead your online store to new heights of success! ✌️💼🚀

Sincerely, Yulia Portnova Independent expert in online store automation.