How to automate an online store?

With the development of technology, Internet services have become increasingly popular. Users are more likely to shop online, which has led to the development of online shopping. Previously, all data was required to be summarized in Excel, but this is simply inconvenient and rather difficult if the staff is large. Therefore, optimization tools have been used to help develop sales and increase the customer base. Such an assistant is the automation of online stores.

What problems will automating an online store solve?

Online store automation helps with:

• speeding up the site with high traffic;
• sorting goods;
• accepting orders;
• tracking the delivery of goods;
• stock balances;
• accounting burden.

Also, in addition to the usual collection of information, the online trade accounting program provides all the data of the store, information about the work of all personnel. The service implements loyalty programs that are guaranteed to work efficiently.

Thanks to the automation of processes, employees will not be able to deceive the boss. At any time, you and your employees can see all the relevant information. If a failure occurs, everyone will be able to see who caused it. For these reasons, automating an online store is a necessity in running an online business.

Read: Optimizing business processes in an online store . . .

What needs to be automated in the online store

The accounting system for the online store will be introduced in stages.

Information gathering or parsing

Parsing is called information analysis and data collection from web pages (sites and stores). They are structured in any convenient format, like a Word or Excel document. This feature helps to collect the necessary information from many sites in a short period of time. Automation of parsing allows you to save time and effort of employees. After all, it would take a lot of time to find the right sites with the right data. Therefore, the program for an online store, thanks to the selected parameters, independently conducts a search and groups data

Document flow

Every store has a lot of paperwork and online stores are no exception. Only on the Internet, this process becomes much easier if you use special software for an online store. It helps in drafting sales contracts, invoices for payment, waybills, bank receipts and others. Ordinary employees would have to spend a lot of time. But the program works seamlessly in the case of template document types. Non-standard ones will have to be compiled manually.

Control over the turnover: filling with goods, accounting for balances and orders

The service for accounting for all trade transactions allows you to improve the turnover. The program allows you to choose the method of delivery, payment. You can see data about abandoned applications, orders made, and the service filters them according to specified criteria. For the full operation of the program, it is necessary to enter the store into the automation system so that all information about orders made on the site, by phone number, mail, is recorded in the database. You can place information about the balances, characteristics of products on the site yourself.

Automation of the calculation of the cost of products and invoicing

Financial control will help in counting the income and expenses of the store. This reduces the risk of errors that could be made by employees. The automation program will be useful for large companies that have a large number of orders every day, and entering data manually will take a lot of time. For this, the 1C service is used, known for its functions that are constantly used in accounting.

Automation of work warehouse, accounting

As with any other process, stores with a small number of orders can handle inventory counts on their own. But large firms need automation. Often, systems using barcodes. This allows you to better organize the products in the warehouse. You can combine autonomous and automated systems. Suitable for companies that had only offline stores and decided to switch to online trading. By merging, you will save time and money spent on moving to new platforms. For online stores that do not have offline points, programs are installed from the very beginning. If the level of sales from the start is high enough, then you must initially choose automation. The system allows you to track products in real time and see their availability.

Automation of work with suppliers, partners

The program allows you to generate and send orders to contractors in order to maintain the availability of products in stock. In case of marriage, the product is returned to the supplier. All received products are issued with proper documentation. The purchase price is also controlled and data is loaded from partners' price lists. All processes are carried out automatically.

Automatic price updates

The service automatically fills in price lists based on the prices of contractors. This is a necessity, since the prices of different partners may differ, which will eventually cause confusion in the preparation of prices and catalogs. Difficulties can also arise if one type of products is ordered from several suppliers, but the names differ significantly. Therefore, processing price lists offline can be a difficult process.

Uploads to trading platforms, aggregators: Yandex Market and others

One of the largest trading platforms are Yandex Market and Hotline. These services allow customers to find the product they are interested in at a bargain price. After that, the potential buyer goes to the site of the product that suits the characteristics the most. Your products can easily appear in the catalog. Online marketplaces are even better advertising than the pop-up banners you see on social media and other online sources. Uploading to the trading platform gives an almost 100% guarantee that the store will definitely order the goods, because all the conditions were previously viewed on the Market page.

Maintaining a customer base

It's quite difficult to maintain relationships with existing customers and build relationships with new ones. This is due to the fact that employees do not have enough time for these processes, service support is not developed, or there is no information at all about customers that would be stored in a special database. For the qualitative maintenance of the client base, the collection of reviews is used. This is a fairly popular tool that is used by almost all online stores. This increases the loyalty of potential buyers, and improves customer service. Online consultants are also used, which can be bots or ordinary employees. They help in solving the problem of the client.

Email newsletter and notifications

To maintain communication with customers, notifications and mailings are often used. They can be implemented in three ways: calling a phone number, SMS messages and mailing. For the first, robots and bots are used, less often ordinary employees. SMS often contain information about the status of an order, current promotions, etc. Almost all data is sent by e-mail: innovations in the store, information about the purchase, images of products that are subject to a discount, and more.

Individual settings

They include pleasant, at first glance, little things that eventually become a feature of an online store. In the search, typos can often be made (an extra or missing letter written, merged words, etc. ), which the system can automatically correct. Another problem is the incorrectly included layout when writing a query in a search engine. It includes transliteration, that is, when a user writes, for example, a Russian word in letters of another language. An addition may be a query history. This is a rather convenient feature, because the user will not need to remember what he was looking for yesterday.

Program for automating an online store

Elbuz provides comprehensive services for online stores. The program easily and quickly eliminates erroneous prices and adds content. The company has been automating and developing complex systems for 27 years. The program for automating an online store has 1470 different functions that will help you work with the site. We provide free trial access for 14 days. During this period, you will be able to try out all the interesting functions. To do this, you need to fill out a special conversion form, where you need to specify your name, email and tasks that the system will have to solve. Our online consultant will help you set up the program and explain the algorithm of the service.

 

Integration of an online store automation program

 

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Yuri Seleznev

Copywriter Elbuz

I unravel the secrets of successful online store automation, plunging into the world of effective solutions and secrets of online business - welcome to my virtual labyrinth, where every line is the key to automated success!

Discussion of the topic – How to automate an online store?

2020-08-31

How to automate an online store?

Yuri Seleznev
Yuri Seleznev Copywriter Elbuz

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