8 secrets why your business is not growing as you would like
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Rita Kochevskaya
Copywriter Elbuz
What's behind every bad sales experience? Why do you plan and think through every step so carefully, but still do not achieve the desired success? It may not be what you do, but what you don't do. Ready to uncover 8 sales secrets that will turn your strategy on its head and lead to amazing results? Then welcome to the world of effective sales, where every secret is the key to winning the hearts of customers and increasing their financial wealth. I present to you 8 sales secrets you've never heard of before...
Glossary
Contact Information: Information provided on the site to enable potential customers to contact the company, including telephone numbers, email addresses and physical address.
Section for legal entities: A separate section on the company website designed to serve legal entities, where they can obtain the necessary information about goods and services.
Bulk Registration Address: An address listed as the legal address of a company, but which does not actually represent the location of the organization.
Negative experiences with competitors: Negative experiences related to the customer's previous interactions with the company's competitors, which may influence the decision to cooperate.
Negative experiences with the use of products of a specific brand: Negative experiences associated with the use of goods or services of a specific brand of the company , which may cause mistrust among potential clients.
Targeting: Dividing potential customers into groups or segments according to their characteristics, interests or needs to better target your marketing efforts.
Feedback handling: The company's proactive efforts to collect, track, and analyze customer feedback to improve service quality and creating a positive brand image.
Social media presence: Active presence of the company on social networks, including the creation and maintenance of official pages or profiles, to interact with customers and promote the brand.
Mystery No. 1: No contact information on the website
I I can say with confidence that one of the reasons why you may experience difficulties in sales is the failure to include contact information on your website. It seems that in the Internet era, the need to indicate an office address, telephone number and mailing address is fading into the background. However, this seriously affects the trust of potential customers.
It is especially important to have contact information on the website for corporate clients. They are looking for confirmation that your company is real and actually exists, and not just a ghost page on the Internet.
Think it's not important? But it's still ingrained in the minds of many customers that if something goes wrong, they won't be able to find a way to contact you. And your contact information is exactly the “end” that can solve this problem.
If your website contains an office address, landline phone number and other contacts that connect your online store with the real world, your credibility will increase. After all, this means that you are a real company that is ready to resolve issues directly.
Indicate all available ways to contact you. If you have multiple phone numbers, include them all. It is also important to indicate the office address. Even if you work from home or your own apartment, be sure to include your home address. Don’t be afraid, because this is open information, and you can find out about your legal address in special services for checking counterparties.
Include all contact information on your website. The more ways we can contact you, the better. This will increase the trust of potential clients and give them a feeling of reliability. Be available and open to your clients.
Secret No. 2: What to do - section for corporate clients
Here I am sitting in front of the computer, working on supplies for our construction company. I open two tabs with online stores specializing in the sale of finishing materials. And so, in one of them I find a special section dedicated to working with corporate clients. It describes in detail how to place an order, provides the details and telephone number of a specialized account manager. Nothing similar was found in another online store - there is just a catalog with product cards.
No need to explain that the choice is obvious. It is absolutely clear that it is more convenient to work with a counterparty who has everything tailored specifically for you. And so I thought about the importance of having such a section on the site. This will be a key factor when choosing a supplier of finishing materials for large corporate clients.
Corporate clients want to see contacts of managers who work with legal entities and individual entrepreneurs. They want to have access to the terms of partnership cooperation with bonuses, as well as details and constituent data of companies. Delivery and payment terms are also important issues for corporate clients.
What to do if your online store does not provide a similar section for corporate clients? There are several possibilities here, and I can say with confidence that for this situation the best option would be to create such a section on the site. Here are some recommendations that may be useful to you when creating it:
Provide contacts of managers who work with legal entities and individual entrepreneurs. Include their names, positions, phone numbers and email addresses. With this information, corporate clients can easily contact you to discuss their needs and resolve any issues that may arise.
Place on your website the terms of partnership agreements with bonuses for corporate clients. Show them what benefits they can get from working with your company. This could be a discount on certain products, individual delivery conditions, or a personal manager.
Be sure to include company details and constituent information. This will help corporate clients quickly place an order and not waste time searching for the necessary information.
Describe in detail the terms of delivery and payment. Tell us about possible delivery options, terms and costs. Explain how you can pay for your order and what options are available for corporate clients.
Implementing these recommendations will allow you to create a fully functional section for corporate clients on your online store. This is convenient for your customers and will help increase sales. I am sure that the right decision is to keep up with the times and offer corporate clients convenience and excellent service.
To attract the attention of corporate clients, it is necessary to present a section on the website dedicated to working with legal entities and individual entrepreneurs. This will allow them to easily find all the necessary contacts and data, as well as receive additional benefits when working with your company. This is exactly the approach, in my opinion, that should be taken when creating a section for corporate clients.
By choosing this approach, you can attract an audience of corporate clients and satisfy their needs by providing convenient terms of cooperation and best service.
To learn more about enterprise clients and enterprise sales, you can read article here.
Secret No. 3: Mass registration address instead of legal address
Let me tell you about one interesting detail that can may not be obvious, but can have a serious impact on the sales performance of your business. We are talking about the legal address of your company and its importance when interacting with clients and partners. I'm sure many of you have never thought about this, but I'll tell you why it's so important and what you can do to get around this non-obvious obstacle.
If your legal address is classified as a mass registration, this may raise suspicion among your potential clients and business partners. The fact is that such addresses are often associated with companies that are not reliable and serious enough. Corporate buyers, especially, tend to do extra due diligence before deciding to do business with a company, and it is especially important for them to see information about your business that confirms its reliability. This does not mean that private individuals will conduct such checks, but they too may be cautious in their decisions.
Now I will tell you what you can do to overcome this obstacle. First of all, it is worth considering the possibility of changing your legal address to an individual one. For an individual entrepreneur this is not difficult - he is always given the opportunity to use his own address, which is indicated in the passport on the registration page. In the case of legal entities, you will have to contact the tax office, fill out the appropriate form to correct the constituent data and pay the state fee. It may involve some formalities, but it is definitely worth the time and energy.
Changing your legal address to an individual one will allow you to avoid suspicion from clients and partners regarding the reliability of your business. They will see that your address is reliable and confirms that you are serious. Ultimately, this can have a positive impact on your sales and business growth. Don't miss the opportunity to improve your business and improve relationships with clients and partners.
Well, my experience researching this topic confirms my words. I am confident that changing your legal address to an individual one will give positive results and bring you more success in your business. I encourage you to carefully consider this possibility and take the necessary steps to change your company's address. I am sure that this will be the right step towards overcoming an unobvious obstacle and increasing sales efficiency.
Don't forget to take a look at the article about finding a smart sales manager for an online store on our website to get useful tips on how to find the best specialist in this area.
So, I hope that my story about the unobvious reason for the lack of sales performance in your business was useful to you. And remember that small details can make a big difference, so it's worth paying attention to such important aspects as your company's legal address.
Secret #4: Client Abuse
When you work in sales, you encounter different types of clients. And one of the less obvious reasons why your sales may stagnate is customer abuse. Yes, you heard that right! Sometimes clients can use you, your company and your time for their own benefit.
This seems to defy logic. After all, your goal is to satisfy the client and solve his problem so that he becomes your regular customer. However, some clients may use your attention and resources but not face consequences for their actions.
I personally encountered this situation in one of my projects. My client suddenly started ordering more items than usual and was requesting emergency delivery. Each time he insistently asked to reduce the price or provide him with additional discounts. At first glance, it seemed like this customer was very interested in our product and we needed to do everything we could to meet their needs.
However, over time, I began to notice that even after our great work, when all the client's requirements were met, he continued to receive discounts and free shipping. One project became attached to another, and it became clear to our team that we were becoming a victim of client abuse.
This has made it difficult for us to operate and make our business profitable. We spent a lot of time and resources satisfying this client's needs, and other clients began to come to us with the same expectations and requirements.
So what should you do in such a situation? How to overcome this reason for ineffective sales?
The first step was to establish clear rules and boundaries for interaction with clients. We developed a customer service strategy and stuck to it. They no longer provided free services beyond the contract and began to offer additional services and discounts only on the basis of justified reasons.
The second step was to train staff to communicate effectively and set boundaries with clients. We have learned to competently respond to customer requests, defend our interests and reject unreasonable demands. The work focused on solving clients' real problems rather than their emotional needs.
The third step was to establish a procedure for making decisions about special conditions for clients. We created a committee that assessed customer requests and made decisions on providing additional services or discounts. This system allowed us to objectively assess the need for additional services and limit abuse.
It is very important to remember that you must protect your business and prevent customer abuse. Be prepared to say no and most importantly, set boundaries. This will allow you to use your resources more efficiently and focus on those customers who are truly interested in your product or service.
You may feel unlucky to be in this situation, but let me tell you that you are not alone. Many companies have to deal with customer abuse. However, only those who resolutely confront this problem will be able to overcome it and continue to develop.
What should I do?
To overcome this cause of sales ineffectiveness, you need to take the following measures:
Set clear rules and boundaries for interaction with customers . Develop a customer service strategy and stick to it aggressively. Don't give freebies or discounts without reason.
Train staff to communicate effectively and set boundaries with clients. Teach them to competently respond to customer requests, defend the interests of the company and reject unreasonable demands.
Establish a process for deciding on special terms for customers. Create a committee that will evaluate customer requests and decide on additional services or discounts.
It is important to remember that you must protect your business and prevent customer abuse. Be willing to say no and set boundaries. This will help you use your resources more efficiently and focus on customers who are interested in your products or services.
Let's make sure your customers associate your company with reliability and quality, not abuse.
Secret No. 5: Reluctance of customers to buy goods of a particular brand
Great service, convenient website and good managers - that’s all the building blocks of your business are in place. However, despite your diligence, buyers are in no hurry to make purchases. Why does this happen? Perhaps it has to do with the image of the brand you are working with.
For a long time, there has been a strong opinion on the market that products of certain brands are complete crap. And although you can show off your products with a tight smile and offer real giants of quality, customers may already be biased towards the brand and refuse to buy.
Often, when it comes to the budget price segment, problems with the quality of goods become more obvious. Therefore, in order to successfully develop your business, you must strive for constant monitoring and selection of reliable suppliers.
What should I do?
Before choosing which brands to work with, be sure to analyze reviews about them on the Internet. Customers who make purchases are more likely to share their experiences and opinions about products on various platforms. Pay special attention to reviews about product quality, services, warranty service and overall impression of the brand.
Pay special attention to reviews of products in the price segment in which you work. Budget products are usually more susceptible to poor quality and, therefore, negative reviews. However, this can also be an advantage - if a certain brand has good quality products, you can use them as a unique competitive advantage.
Last but not least, consider the opinions and preferences of your potential customers. Through market research and surveys, find out which brands are most popular among your target audience. And if you notice that customers are skeptical about certain brands, then it may be worth reviewing your product range and trying to make changes.
Bottom Line
Attitudes toward brands can have a critical impact on sales. Preconceptions about the quality of a certain brand of products can greatly hinder your business. Carefully monitor customer reviews and opinions about products on the market and select suppliers that meet the most demanding quality standards.
Secret No. 6: An important aspect of effective sales is taking into account the target audience
As I was actively growing my business, I realized one common mistake that can seriously slow down sales growth. This mistake is when we present our products or services without considering the target audience. Let's understand this with an example.
Let's say you have an online clothing store. In the menu you display all the standard sections: trousers, dresses, suits, and so on. It is possible to filter products by brand, size and price category. And it would seem that this is enough for the convenience of clients.
However, let's look at it through the eyes of a potential buyer. Let's imagine that these are parents who are looking for clothes for their schoolchild. What do they want to see on your site? They want there to be a separate clothing section for schoolchildren. But you don’t have such a section. Likewise, there are no sections for mothers, plus sizes or products for athletes.
And what does the client do in such a situation? He goes to a competitor who has such a section. But you could be their clients if you had the appropriate product category.
This is why it is so important to consider the target audience when promoting products and services. Let's look at this aspect with another example.
Let's assume that you advertise your products on different social media platforms. You are promoting the same product on both Tik-Tok and Facebook. But the target audience, your target audience on these social networks, is completely different. Therefore, for advertising to be effective, you need to adapt it to each social network.
For example, to promote a product on Tik-Tok, you can write everything in the language of a teenager - use modern expressions and words to attract the attention of a teenage audience. And for the older generation, you can give the description in a more traditional manner.
If we dig even deeper, then the concept of selecting the right platforms for promoting a product already depends on the target audience. For example, if you're trying to sell fashion accessories on Facebook and sell cutting and sewing courses on Instagram, it won't make much sense. In this case, it is important to choose platforms for promoting products taking into account the target audience.
So, the main mistake is that we present our products without taking into account the target audience. This can lead to customers leaving for competitors and insufficiently effective advertising.
Now let's solve this problem. What should be done?
What to do
Carefully study your target audience: Before offer your products or services, conduct research on the target audience. Find out who they are, what problems they have, what needs they want to satisfy. This will help you create products and offers that are exactly right for your audience.
Segment your product: Think about how you can divide your product or service into subcategories, taking into account different needs and target audiences. For example, you can create separate sections for different age groups, interests, or needs.
Tailor your advertising to your target audience: When you promote your products on different platforms, consider interests and preferences your target audience. Use different language and style to grab their attention and spark interest.
Select the right platforms to promote: Research where your target audience is and focus your efforts on those platforms. For example, if your target audience is young people, then Instagram or Tik-Tok may be more effective platforms for promotion than Facebook.
Test and Analyze Results: Don't be afraid to experiment and test different strategies. Analyze the results and learn what works best for your target audience. This will allow you to improve your sales and business development.
The above steps will help you avoid a common mistake and present your products or services with your target audience in mind. Consider the needs and preferences of your audience and you will see positive changes in your sales performance.
In the table below, I provide a general overview of useful practices and techniques that will help you overcome the mistake in accounting for the target audience:
What to do | What not to do |
---|---|
- Carefully study the target audience | - Promote products without taking into account the target audience |
- Segment your product | - Predict audience needs without research |
- Adapt advertising to your target audience | - Use a single strategy for all platforms |
- Select the right platforms for promotion | - Ignore the preferences and interests of the audience |
- Test and analyze the results | - Not studying and analyzing data |
Ignoring your target audience can cost you lost clients and missed opportunities. Therefore, consider this important component when developing and promoting your products or services. Focus on your target audience, and they will respond to you with interest and increased sales.
Also check out our article on how to recognize a shell company to be confident in each of your partners.
Secret No. 7: Customer reviews are a key tool in sales
When I decided to grow my business, I was faced with with the problem of ineffective sales. Despite all the efforts and advertising campaigns, the results left much to be desired. And I started looking for reasons why this happens.
One of the main reasons I found was not handling customer reviews properly. This was a subtle problem that I and many other entrepreneurs often overlook.
Reviews are a tool of trust
Statistics show that 8 out of 10 online buyers read reviews before making a purchase. It is the reviews of other customers that become for them a certain guarantee of trust in the online store. This phenomenon is called crowd marketing - people increasingly trust recommendations from other buyers than advertising.
Common mistakes when working with reviews
One of the most common mistakes when working with reviews is their absence. Research shows that sites with reviews have much higher conversion rates and sales than those with no reviews at all.
Another mistake is buying positive reviews on some reputable sites. These sold-out reviews do not inspire confidence among experienced users who easily see through such manipulations.
What to do
To overcome these mistakes and achieve effective work with reviews, it is worth collecting real customer reviews and studying them as much as possible. Put yourself on the side of your customers and give them the opportunity to identify themselves as reviewers.
Post positive reviews directly on your website, tagging them with the author's name and a link to his profile on social networks, such as Facebook. Show your potential customers that these are real people who like your products or services.
Don't do stupid things like buying reviews - it's not only unethical, but also ineffective. Instead, you should socialize your business so that customers leave their opinions about you on independent resources.
Review Best Practices
- Collect real customer reviews and actively share them on your website and social media.
- Place positive reviews directly on product or service pages to increase trust with potential customers.
- Don't be afraid to identify reviewers - this will make your customers feel more trust in your brand.
- Do not buy reviews or indulge in manipulation - this will negatively affect the credibility of your business.
Benefits of Effective Review Management
Working with customer reviews can not only increase sales and conversions, but also increase trust in your brand . Positive reviews are evidence of successful work and customer satisfaction. They help you attract new customers and retain existing ones.
Don't forget that customer reviews are more than just reviews. It is a confidence tool that can help you achieve greater success in your business.
Secret #8: A New Approach to Social Selling: Benefits and Strategies
During my many years of work in sales, I learned that using social networks is not just a fashion trend, but a real tool for attracting new clients and increasing sales. In this section, I would like to share with you a few tips and strategies to help you harness the power of social media in your business.
What to do
Create accounts on all popular social platforms. This will allow you to be in touch with your audience and communicate with customers. Design your account profiles in such a way that you can leave comments and ask questions. It is also important to provide contact information and actively participate in discussions. Remember that live interaction with customers creates a sense of activity and dynamism in your business.
Reply to comments and reviews on social networks. You need to show clients that you value their opinions and are willing to listen to their suggestions. Pay attention to every review, both positive and negative, and provide clear feedback. Remember that openness and responsiveness are some of the key factors that will help you build trust with your clients.
I believe that active interaction with customers on social networks is of great importance. When I worked at Price, we noticed that even the smallest comments and questions from customers help build trust on their part. I have always tried to respond to comments, whether they were positive or negative, and have always received positive results.
Create engaging content and keep your audience interested. In social networks, it is very important to attract the attention of users, and this can be done through high-quality and interesting content. Publish news about your business, share useful tips and insights, hold competitions and promotions, and show behind the scenes of your team’s work process. Remember that on social media people are not only looking for products and services, but also for stories that give your brand character.
Analyze the results and make adjustments to your strategies. Many platforms provide statistics on engagement with your content, audience reach, and other metrics. Use this information to optimize and improve your publications. Study how customers interact with your content and take into account their preferences and needs.
Last year I worked with Foxtrot and helped them analyze the results of their social media presence. We noticed that posts with certain hashtags attracted more attention from the audience. Thanks to data analysis, we changed our content plan and focused on creating content that was more interesting and informative for our customers.
Summary
Using social networks in business is not only a fashion trend, but also An effective tool for increasing sales and attracting new customers. Create accounts on popular social platforms, establish feedback with your audience, create interesting content and analyze the results. Remember that social media opens up new opportunities for your business, and you have every chance to use them to your advantage.
I am convinced that the use of social networks in our business has great potential. From my own experience, I saw how our products became more popular after active work on social networks. I encourage you to take a look at this tool and use it to grow your business.
If you want to learn more about strategies for using social networks in business, I recommend reading the article " Returning them is a whole quest: rules for returning goods in an online store ". This article will provide you with helpful tips and instructions to help you streamline your product returns process and improve your customer service.
Think creatively, experiment, and don't be afraid to use the power of social media to grow your business. I am confident that with the right approach you can reach new heights in sales!
Pitfalls that hinder sales: my personal path to success
My story began with many difficulties and obstacles that I faced in my business. The naked eye cannot always see all the obstacles that can slow down the growth and development of your business. In this section, I'd like to share some creative reasons for sales ineffectiveness and share with you the techniques I've used to overcome these problems and achieve success.
Not having the right strategy
In fact, one of the biggest mistakes I made early in my career was not having a clear and thoughtful sales strategy. I simply offered my products and services, hoping that clients would find me. But it didn't work and my sales weren't growing.
My advice: I realized that to be successful, I needed to develop a sales strategy that was specifically tailored to my target audience. I conducted market research and studied the needs of my clients. I then developed an action plan that included identifying target customers, choosing the most effective promotion channels, and creating a unique offer that would set me apart from the competition.
Insufficient knowledge about clients
The second problem I faced was insufficient knowledge about your clients. I didn't know what they were looking for or what they wanted. This led to me offering them unsuitable solutions, and they went to competitors.
My advice: To learn as much as possible about my clients, I began to actively communicate with them. I conducted surveys, conducted interviews, and also analyzed information that came from them through various communication channels. This helped me gain detailed insight into what they are looking for, what problems they want to solve, and how they make purchasing decisions. Using this information, I developed products and services that would specifically meet their needs.
Incorrect Pricing
Another reason for sales ineffectiveness that I encountered was incorrect pricing. I was having difficulty determining the correct price for my goods and services. Often I set the price too low, which resulted in damage to my business.
My advice: To solve this problem, I conducted a market analysis and studied the pricing policies of competitors. I also factored in production and shipping costs, as well as markup to make a profit. Then I experimented with different prices and observed the customers' reactions. This way I was able to determine the optimal price that would be acceptable to my clients and at the same time bring profit to my business.
Lack of Focus on Customer Service
One of the important components of successful sales is quality customer service. But I didn’t pay enough attention to this, focusing only on the sales process itself.
My advice: I realized that to grow a successful business, you need to pay more attention to customer service. I improved the skills of my employees and taught them to communicate effectively with clients. I also created a feedback system to receive feedback and suggestions from clients. This has helped me improve service and customer satisfaction, which has had a positive impact on my sales.
Summary
In this section, I shared my personal path to success and talked about some creative reasons for the sales ineffectiveness that I have encountered. I hope my experience will help you overcome pitfalls and achieve your business goals. Remember that the right strategy, customer knowledge, correct pricing and quality customer service are key factors for success.
Frequently asked questions on the topic "8 secrets why your business is not growing as you would like"
- Why is my contact information on the site so important? Contact information on your website makes it easy for your customers to contact you, ask questions, and resolve issues. They also build trust by showing that you are open and helpful.
- How can the corporate site split affect my business? Separating your website for businesses allows you to reach this audience more clearly and effectively. Displaying special conditions, offers and information that legal entities are interested in will help attract more customers and improve conversion.
- Why is a bulk registration address important for business? The bulk registration address can be mistrustful for clients who want to deal with a real company with a real office. Indicating a real legal address will create more trust and remove potential doubts.
- How can you overcome a customer's negative experience with competitors? First of all, you must be alert to the dangers and shortcomings that customers say about your competitors and learn from their mistakes. Create a strategy to demonstrate your competitiveness and superiority over other players in the industry.
- How to solve customer problems caused by negative experiences with a particular brand? It's important to do your research and understand how your products can differentiate themselves from a problematic brand. Create transparency and explain the benefits of your products, and offer solutions and support to customers if problems arise.
- Why is it important to have a division by target audience on the site? Separation by target audience on the site allows you to provide more accurate and relevant information to your potential customers. Speak their language, offer solutions that meet their needs and problems, and you will increase the likelihood of getting their attention and conversion.
- How to work with reviews to improve sales? It is important to respond to reviews, both positive and negative, thank customers for their feedback, offer solutions to problems, and disclose information about how you use reviews to improve your business. Positive reviews can be used as social proof of your competence.
- What are the benefits of being on social media for my business? Being active on social media allows you to demonstrate your expertise, build trust with clients, expand your audience, increase awareness of your brand and products, and also improve customer support.
- Can you summarize the main idea of this article? The main idea of this article is that addressing the obvious causes of underperforming sales can have a significant impact on the growth of your business. Pay attention to the reasons given and the solutions suggested to improve your results and achieve greater success.
🎉 Thank you for becoming the brightest reader! 🌟
Dear reader, a world of new opportunities and secrets of successful sales is opening up before you! You've just read my detailed and entertaining story about the 8 Secrets of Selling. Now you are a real professional in this field!
And now, thanks to the material you’ve read, you become more experienced and are ready to put your new knowledge into practice!
In this article, I have revealed to you the unique reasons why your sales may be underperforming. But, most importantly, I shared with you secrets and solutions that will help you overcome all obstacles on the path to success.
So don't hesitate and feel free to apply my advice! Remarkable results will not keep you waiting. And to learn more about them, I invite you to leave a comment below. Tell us what you think about what you read, share your experiences, or ask questions. I will be happy to answer every comment!
I confidently say that you are on the right path to success! 💪 Be creative, open new horizons and don’t be afraid to overcome any difficulties. All the best to you in your sales!
Sincerely, Rita Kochevskaya, independent expert at Elbuz
- Glossary
- Mystery No. 1: No contact information on the website
- Secret No. 2: What to do - section for corporate clients
- Secret No. 3: Mass registration address instead of legal address
- Secret #4: Client Abuse
- Secret No. 5: Reluctance of customers to buy goods of a particular brand
- Secret No. 6: An important aspect of effective sales is taking into account the target audience
- Secret No. 7: Customer reviews are a key tool in sales
- Secret #8: A New Approach to Social Selling: Benefits and Strategies
- Pitfalls that hinder sales: my personal path to success
- Frequently asked questions on the topic "8 secrets why your business is not growing as you would like"
- Thank you for becoming the brightest reader!
Article Target
Share with readers new ideas for increasing sales and business development
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Business owners, marketers, salespeople, entrepreneurs
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Rita Kochevskaya
Copywriter ElbuzMy texts are magic that turns ideas into automated success of an online store. Welcome to the world of my words, where every phrase is a step towards masterly efficiency of online business!
Discussion of the topic – 8 secrets why your business is not growing as you would like
Informing readers about the original causes of sales ineffectiveness and how to overcome them
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John
Interesting topic! I think one of the reasons is the lack of motivation of sellers. How do you think?
Estelle
Hello John! Agree with you. It is important to provide the right motivators for sellers. But here's another thing: poor communication between departments can also be a reason for ineffective sales. What do others think?
Pierre
Hello Estelle! I believe that another reason may be insufficient data analysis and inability to extract useful information from it. What do you say, Juan?
Juan
Hello! I agree with Pierre. It also seems to me that lack of sufficient knowledge about the product can also negatively affect sales effectiveness. What do you think, Linda?
Linda
Hello Juan! I believe another reason could be that salespeople lack confidence in themselves and their skills. This can greatly impact their sales success. What does Marcus think?
Marcus
Hi Linda! In my opinion, another reason for ineffective sales can be the lack of support and feedback from management. Lack of support can reduce salespeople's motivation and performance. What do you say, Anna?
Anna
Hello Marcus! I agree with you. But it is also important to consider that incorrect product positioning or an insufficiently attractive offer can be the cause of sales failures. What do others think?
Wojtek
Hello Anna! I think that another reason for ineffective sales may be the company's inadequate pricing policy. The product may be good, but if it is overpriced, it can scare away potential customers. What does Andrey think?
Andriy
Hello Wojtek! I believe that another reason for sales ineffectiveness can be the product not meeting customer expectations. It is important to study the market and understand what exactly consumers want. This can help improve the company's results. What do you say, Rita Kochevskaya?
Rita
Hi Andrew! Thanks everyone for the great answers and important additions! I agree with many of your points. Indeed, lack of motivation, poor communication and insufficient product knowledge can greatly affect sales success. Additionally, I think another reason could be the lack of effective marketing strategies. Without a good plan of action, even the most talented salespeople can struggle. What else would you add?
Grump
All these theories and ideas... It's so funny to see how people are constantly looking for excuses for their failure in sales. Complete nonsense! The answer is very simple - it’s just not the right business for me, that’s all!