Previously, it was possible to form descriptions only in text form with a photo of the product. Now you have the ability to automatically search for product descriptions on the YouTube video service. The search is carried out taking into account the language of the result, you can filter by relevance, publication date, number of video views, user ratings.
It almost always makes sense to add a video description of your products, because. this increases the efficiency of selling products by 5-10 times.
At the same time, if you look at various studies, you can find information everywhere that product descriptions in streaming video are the most promising tool, but can be an expensive format for product presentation.
While reading the text, the user's attention is focused on the text, taking into account the movement from top to bottom, i. e. it is not fixed on any specific area of the screen, reading the text can be chaotic, banners and other objects on the page can fade, and for this reason the text can become ineffective. If the product description video is placed, the buyer's gaze is clearly focused on the video player window, his gaze is located in the place of the page where the video is placed and does not move from top to bottom.
The indisputable benefit of the product description video:
- A clear focus of the buyer.
- The size of the player's video window can be different, for example 800x600px, a large video attracts and catches the buyer much more.
- Video description time can be many minutes long. This will give a chance to keep a potential buyer on your site for a much longer time.
After analyzing the sites that provide services for creating video clips (shooting, editing), the approximate cost of creating 1 product description video became clear, the cost of a video was ~50USD. It immediately becomes clear that creating a video description of products for an online store (product catalog) is not at all a cheap undertaking, taking into account at least 1000 products, you need to pay ~ 5000USD, you should also take into account the time spent on creating a video description, perhaps for 1000 products you will need half a year to create them, but after the creation it may turn out that the products are no longer relevant on the market and are discontinued.
But how to be, is there a way out of this situation? There is always a way out, the E-Trade Content Creator program comes to the rescue, which allows you to find ready-made video descriptions of products on the YouTube video service based on the product catalog of your online store. After auto-search for video descriptions, you edit your catalog of video descriptions, filtering out unnecessary descriptions, i. e. do the cleaning, then upload links to video descriptions on the YouTube video service to the site, thus you do not need to upload videos to your hosting, hence the savings: disk space, processor load, traffic.
Approximate view of a site with video product descriptions using the YouTube video service:
Easy product selection for your customers .
Previously, everyone used the E-Trade Content Creator only to display product descriptions (photos and features) on the site. Now it is possible to create flexible navigation on the site using the E-Trade Content Creator program, i. e. no matter what initial data the site visitor has, he will still get to the information he is looking for, while the path from beginning to end may be different. To do this, the content of the product category is classified according to several characteristics - parameters (characteristics). For example, it can be "manufacturer", "country of origin", "destination", "price level", "product characteristic 1", "product characteristic 2" - almost anything. After that, the buyer is asked to choose one of these options. Suppose the buyer needs a refrigerator from the manufacturer SMEG or Liebherr, as well as the volume of the freezer should be from 150 liters. and more, he goes to the "Refrigerators" category on the site, selects the desired manufacturer and the volume of the freezer, the site's filtering system filters out all products that fall into these criteria and shows the result to the buyer. The path will look like this: Refrigerators -> Liebherr -> freezer volume -> from 150 l. and more. With each choice of characteristics (parameters), the circle will narrow and it will be much easier for the buyer to navigate and make the right and quick choice. All preparation of information about the characteristics of products for faceted navigation is created in the E-Trade Content Creator program and transferred to the site.
All preparation of information about the characteristics of products for faceted navigation is created in the E-Trade Content Creator program and transferred to the site.
The latest innovation in the field of search is filtering by product characteristics. Information on sites (online stores) can become more structured using the E-Trade Content Creator program. With filtering, there is a new way to work with a large number of search results. Buyers (visitors) do not leave the main page in search of the desired result, they refine the query so that the desired result appears on the current page.
Searching by features is natural for online stores, but most sites have enough heterogeneous data to organize a search by features or there is no such data at all.
Faceted search is used by sites such as amazon.com, eBay.com, market. yandex.ru, etc.