Increasing OpenCart store sales through email campaigns

Increasing sales of an online store on OpenCart using email marketing

Email marketing is a powerful tool for increasing sales and customer loyalty of an online store on OpenCart. 🚀 It allows you to personalize communication with subscribers, segment your base, automate mailings and increase conversion.

Problems and misconceptions in email marketing

Many online store owners underestimate the potential of email marketing or make common mistakes:

• 😕 Send similar mailings to the entire subscriber base without segmentation and personalization
• 📧 Ignore automation and trigger emails
• ❌ Use spam words and aggressive headers, which is why emails end up in spam
• 📉 They don’t analyze the effectiveness of mailings and don’t optimize them

Because of this, lost up to 30% of potential sales. But the correct use of email marketing can improve the situation.

Email marketing opportunities for an online store on OpenCart

Elbuz offers comprehensive solutions for business automation and creating online stores on OpenCart. Our specialists will help you set up effective email marketing:

• 📊 Segment your subscriber base by behavior, interests, purchase history
• ✉️ Create a series of trigger emails : welcome, abandoned carts, upsells
• 🎁 Personalize mailings and product recommendations
• 📈 Analyze results and optimize campaigns to increase conversion

With our help, you can build strong relationships with clients, increase repeat sales and average check.

Tips for using email marketing effectively

To get the most out of email marketing for your OpenCart online store, follow these tips:

1. Segment your subscriber base

Divide subscribers into groups according to the following parameters:

• Demographics: gender, age, location
• Behavior: viewed products, abandoned carts, purchases
• Interests: product categories, brands
• RFM analysis: recency, frequency and amount of purchases

This will allow you to send more relevant offers to each segment.

2. Personalize your emails

Use subscriber data to personalize your emails:

• Contact name
• Offer products based on views and purchases
• Consider preferences for frequency and timing of mailings

Personalized emails increase conversion by 10-15% compared to mass mailings.

3. Set up trigger emails

Automate sending emails based on subscriber lifecycle events:

• 👋 Welcome series after subscription
• 🛒 Abandoned cart reminder
• 📦 Order status and feedback request after purchase
• 🎉 Happy birthday or subscription anniversary

Trigger campaigns generate 3-4 times more opens and clicks than regular email campaigns.

4. Create attractive design and content

• Adapt email templates for mobile devices
• Use recognizable corporate identity
• Add high-quality product photos
• Write clear headlines and calls to action
• Segment content based on subscriber interests

5. Test and optimize campaigns

• Experiment with topics, content, calls, sending times
• Analyze metrics: opens, clicks, conversions, unsubscribes
• Compare the effectiveness of different segments and types of letters
• Regularly clean your database of inactive addresses

Results of implementing email marketing

An integrated approach to email marketing will help an online store on OpenCart achieve impressive results:

• 📈 Increase repeat sales and average check by 10-30%
• 🔄 Return 20-35% of abandoned cart customers
• ❤️ Increasing customer lifetime value and brand loyalty
• 📣 Stimulating word of mouth and influx of new customers

Marketing automation will free up your time for business development. And satisfied customers will come back to you again and again.

Do you want to achieve these results in your online store? Entrust the setup of email marketing to the experts at Elbuz. We will help you build an effective strategy, implement the technical component and launch your first campaigns.

Creating and maintaining online stores is your way to increase sales on OpenCart with email marketing. Contact us to discuss your project!