Impeccable product descriptions are the key to customer trust
Improve the perception of your products with spell checker from Elbuz 🚀
Imagine that you entered an online store looking for the product you need. The first thing you notice is the product description. And if it's full of errors and typos, will you be willing to make a purchase? Hardly. Competent and accurate content is the key to customer trust and successful sales.
Why is it so important to pay attention to your spelling and grammar? 🤔
High-quality product descriptions are not just a whim of perfectionists. This is a necessity for any serious online store. Here are just a few reasons why you should pay special attention to this issue:
- 🛒 Increasing conversions. Clear and attractive product cards encourage visitors to buy. According to research, up to 60% of potential customers leave a website due to uninformative content.
- 🌟 Improving brand image. Literacy is a sign of professionalism and reliability of the company. If you make mistakes in your texts, buyers may also doubt the quality of your products.
- 🔍 Increased visibility in search engines. Search engines such as Google and Yandex take the quality of content into account when ranking sites. The better optimized your descriptions are, the higher your ranking will be.
For 73% of buyers, the literacy of texts on a website is one of the main factors when making a purchasing decision. (According to a survey conducted by GlobalWebIndex in 2022)
Typical problems with online store content 😫
Despite the importance of quality content , many online business owners make common mistakes:
Typos and grammatical errors. It would seem like a small thing, but it is precisely this that can scare off potential clients. Product descriptions created in a hurry or by inexperienced copywriters are especially likely to suffer.
Lack of information. Brief and dry product characteristics are unlikely to interest the buyer. It is important not just to list the parameters, but also to talk about the advantages, methods of application, and answer possible questions.
Inconsistency with the needs of the target audience. You need to write not for yourself, but for your clients. If you use complex terms or professional slang, this may turn off the unprepared reader.
Lack of structure. Solid text without paragraphs, lists and subheadings is difficult to perceive. People prefer to scan information rather than read every word.
Non-uniqueness. Copied or generated descriptions from other sites do not add value to your store. Search engines may consider them search spam and impose penalties.
Agree, correcting these shortcomings can take a lot of time and effort. But there is a way to automate the process and avoid common mistakes - use the spelling and grammar checking service from Elbuz. 🎉
Why choose Elbuz for working with content? ✅
Elbuz is not just a set of tools, but a comprehensive solution for managing online store content. By working with us, you get:
- ✒️ Automatic spelling, punctuation and grammar checking. The service analyzes each description and offers options for correcting errors. All you have to do is select the appropriate one and apply the changes in one click.
- 📊 Assessing the quality of texts based on various parameters. Elbuz evaluates content relevance, informativeness, readability and other important criteria. You will be able to understand how well your descriptions meet your audience's expectations.
- 💡 Recommendations for improving content. The service’s algorithms not only find shortcomings, but also give advice on how to eliminate them. For example, what keywords to add, how to optimize the structure, what questions to answer in the text.
- 🗂️ Convenient interface for working with descriptions. You can edit product cards directly in the system, compare text versions, set up auto-corrects and much more. Elbuz saves your time and effort.
- 🗣️ Live support from experts. If you have any questions or suggestions, you can always contact our specialists. We have been working in e-commerce since 2006 and have accumulated vast experience in creating and optimizing content.
"The transition to Elbuz helped us increase the conversion rate of the online store by 15% by improving the quality of product descriptions. Now we spend 3 times on text verification less time". Oliver Taylor, content manager at MerryGarden.com
How does Elbuz implementation work and what results will you get? 🎯
Getting started with the service couldn't be easier. You don't need to install software or undergo lengthy training. The connection process takes only 4 steps:
📞 Consultation. You leave a request on the website, and our manager will contact you to discuss the needs and goals of your business. Based on this information, we will select the optimal tariff and configure the system to suit your needs.
🚀 Connection. You are given access to your Elbuz personal account, where you can connect your store, upload product descriptions and start working with content. The entire integration process takes no more than 2 hours.
✅ Verification and optimization. You can now run automatic spelling, grammar, and other content checks. Elbuz will analyze each description and suggest improvements. All you have to do is confirm the changes.
📈 Analysis of results. After a month of using the service, we will provide you with a detailed report on the work done and the indicators achieved. You will see how conversion, traffic, site positions in search results and other important metrics have changed.
By implementing Elbuz, you can increase the efficiency of working with content by at least 30%. You will get rid of routine tasks, reduce copywriting costs and increase sales. And your clients will be delighted with high-quality and useful descriptions.
Want to see this for yourself? Then follow the link Filling with content and products and find out more about how we can help your business. Let's improve your store together! 💪
Contact Elbuz today 💡
Don't let routine tasks limit the development of your online store, join thousands of sellers who have already made their choice in favor of Elbuz.