How to correctly segment customers in Elbuz CRM to increase loyalty

Segment customers correctly with Elbuz CRM: Increase loyalty and personalization

Imagine that you could contact each customer by name, offer him personal discounts and make offers that are impossible to refuse refuse. With Elbuz CRM this has become a reality! Our system allows you to segment your customer base according to various criteria and build individual communication with each segment. 🎯

Problems faced by business owners

Many companies have a large customer base, but do not always understand how to work with it correctly. Here are the main problems that occur most often:

• 😕 Lack of segmentation. All customers receive the same offers, regardless of their interests and purchase history.
• 📉 Low conversion. Mailings and advertising campaigns do not bring the desired results due to inaccurate targeting.
• 🗣️ Non-personalized communication. Customers do not feel cared for or cared for by the brand.
• 🔀 Difficulty in data analysis. Customer information is stored in disparate sources and is difficult to put together.

All this leads to the fact that the marketing budget is spent ineffectively, and customers go to competitors who better understand their needs.

Why Elbuz CRM is the best choice for segmentation

Elbuz CRM is not just a customer accounting system, but a powerful tool for segmenting and personalizing communications. Here are just some of the features you get:

• 🔍 Multi-factor segmentation. Divide customers into groups by gender, age, geolocation, purchase history, interests and other parameters.
• 🎨 Flexible segment builder. Create segments in a couple of clicks using a convenient visual editor.
• 🤖 Automation of communications. Set up trigger mailings and email chains for each segment.
• 📈 Analytics and reports. Monitor the performance of campaigns by segment and improve them based on data.

In addition, Elbuz is a company with many years of experience in the field of e-commerce. We have been working in the market since 2006 and during this time we have helped dozens of clients build effective communication with customers.

"Thanks to Elbuz CRM, we were able to increase repeat sales by 30%. Now we know exactly what offer to make to each client and when" - Oliver Hampton, GreenValley store owner.

How Elbuz CRM is implemented

Getting started with Elbuz is very simple. Our specialists will take care of all the setup and integration of the system. Here's how it happens:

1. 📞 You submit a request for a consultation or demo access.
2. 🤝 We contact you, discuss your tasks and select the optimal solution.
3. ⚙️ Our engineers customize the system to suit your business processes and integrate it with other services.
4. 🎓 You receive training on how to use the platform and start using it.
5. 🚀 Your marketers launch the first segmented campaigns and analyze the results.
6. 💰 You get real results in the form of an increase in repeat sales, average check and customer loyalty.

At all stages of implementation and use of the platform, you can count on our support. A personal manager will be on call 24/7 to help with setup and answer any questions.

Want to know how Elbuz can help your business? Request a free CRM for your online store today and start your journey to effective customer segmentation!