Truth and fiction: myths about online trading on marketplaces

There is one place where entrepreneurs' dreams are made and broken. A place full of opportunities and challenges. However, numerous myths reign around this place, distorting the real picture. Let's dispel the clouds of doubt together and face the truth. I'll tell you about 10 common myths about working on marketplaces and open your eyes to the opportunities that actually await you there in reality. Are you ready to find out the truth? Then go ahead!

Glossary

• Marketplaces are electronic commercial platforms where sellers and buyers can interact to carry out trading transactions.
• Entrepreneurs are people who organize and run a business.
• E-commerce - buying and selling goods and services via the Internet.
• Stereotype is a stable idea that may be incorrect or distorted.
• Niche - a market segment in which an entrepreneur can find his uniqueness and competitive advantages.
• Promotion is the process of promoting a brand or product to increase its recognition and popularity.
• Paid advertising - a type of advertising for which you need to pay for placement.
• Goods - goods or products offered for sale or exchange.
• Cheap goods - low-priced goods available to a wide audience.
• Leaders are sellers or brands that occupy leading positions in the market.
• Capital - funds that are needed to develop and run a business.
• Hype product - a product that is temporarily popular and in high demand.
• Good sales - high sales volumes that bring significant profits.

Stereotypes

All niches on marketplaces are already occupied

Many entrepreneurs believe that all the most popular niches on marketplaces are already occupied by large companies, which leaves no room for new players. However, this is a myth. The variety of products and customer needs is so great that there will always be new niches that can be occupied and successfully developed. It is only important to properly research the market and find a unique offer to stand out among competitors.

Marketplaces are only for large businesses

The misconception that marketplaces are only for large businesses, often scares away small and medium-sized entrepreneurs. However, it is not. Marketplaces offer equal opportunities to all sellers, regardless of their size. Moreover, they provide tools and resources that can help small businesses grow and compete with large companies.

It will not be possible to sell from the region throughout Ukraine

The myth that it is impossible to successfully sell from the regions of Ukraine throughout the country is incorrect. Marketplaces provide wide audience coverage and provide the opportunity to deliver goods throughout Ukraine. Thanks to the developed logistics infrastructure and cooperation with delivery partners, even small entrepreneurs from the regions have access to the entire national market.

To enter the marketplace, you will have to spend a long time searching for the necessary information

Many entrepreneurs think that to enter the marketplace they need to spend a lot of time searching and analyzing information. However, it is not. Today there are many resources and communities available where you can get all the necessary knowledge and tips for a successful start. Moreover, marketplaces themselves provide instructions and guides for new sellers, which makes the process of entering the platform much easier and faster.

You can only get promoted through paid advertising

A common belief is that the only way to get promoted on the marketplace is to invest in paid advertising. However, this is far from the only path to success. Content marketing, social media, search engine optimization, and other organic promotion strategies can also be effective. The main thing is to create interesting and useful materials for users and maintain activity on the platform.

Only cheap goods sell well on marketplaces

Misconception that marketplaces Only cheap goods are successfully sold is incorrect. Marketplaces offer a wide range of goods and services in different price categories. It is important to demonstrate the quality and benefits of your product, regardless of its cost, in order to attract the attention of customers and build trust in the brand.

To sell, you must be in the top five leaders

The myth that in order to successfully sell on marketplaces, you must be in the top five leaders in your niche, is erroneous. In fact, there is enough space on the platform for many sellers, and each of them can find their audience and consumers. It is important to focus on the uniqueness and benefits of your offering, as well as providing superior service to attract and retain customers.

Entering a marketplace requires significant capital

The misconception that entering a marketplace requires a significant financial investment is not true. Entering a marketplace can be inexpensive or even free, depending on the platform and its terms. The most important thing is to make good use of the resources that are already available and manage your budget effectively to maximize the results of your presence on the platform.

Marketplaces sell only hype products

The myth that marketplaces sell only hype products is incorrect. In fact, a wide variety of goods and services can be found on the platform, from everyday items to specialized products. It is important to know your target audience and offer products that are in demand and interesting to customers.

You won't be able to achieve good sales on the marketplace

The myth that it is impossible to achieve good sales on the marketplace is also wrong. Many entrepreneurs earn significant profits on marketplaces, thanks to the wide audience and promotion tools provided by the platform. The main thing is to offer a quality product, provide various methods of delivery and customer service, and also actively attract new customers and retain existing ones.

Summary

Marketplaces are a great opportunity for entrepreneurs to grow their business and make money using ecommerce. The common stereotypes about working on marketplaces, which were discussed above, are not true. It is important to realize that there is a place for everyone on platforms, regardless of business size or niche. By following the right strategies and guidelines provided by the platform, entrepreneurs can achieve success and significant sales by overcoming existing myths and stereotypes.

💡 Myth No. 1: All niches on marketplaces

When entrepreneurs consider the possibility of working on marketplaces, many of them are faced with a common myth about occupied niches. They believe that all the most popular and profitable categories are already occupied by other sellers. However, as an experienced entrepreneur, I can confidently say that this is a false statement.

In reality, marketplaces are constantly developing and expanding their product categories. New product items and new directions appear regularly. This means that there is always an opportunity to find your niche and successfully enter electronic trading platforms.

It is important to note that the situation with Ukrainian trading platforms is even more encouraging. Many of them are just beginning to actively develop, which opens up excellent prospects for entrepreneurs. Moreover, due to the closure of shopping centers and the departure of foreign companies from the Ukrainian market, marketplace offers are becoming even more interesting for the target audience.

Consumers, accustomed to shopping online, no longer want to give up convenience and attractive prices. Electronic trading platforms offer many profitable and convenient opportunities for ordering products. There are real benefits for marketplace entrepreneurs. They can sell products in their own name, which allows them to create customer loyalty and awareness for their brand.

So, despite the popular belief that niches are filled, I believe there are plenty of new opportunities for marketplace entrepreneurs. The main thing is the right approach and selection of the optimal combination of goods, quality and prices.

👉 Useful insights:

• Marketplaces are constantly developing and expanding their product categories.
• Russian marketplaces have great prospects for entrepreneurs.
• The closure of shopping centers opens up new opportunities for sellers on marketplaces.
• Working on marketplaces allows entrepreneurs to sell products on their own behalf and create customer loyalty.

Score table:

Don't let myths about occupied niches stop you on the path to successful work on marketplaces! Carefully explore the opportunities that electronic trading platforms provide, and you are sure to find your place in this dynamic business field.

Expert comment:

"Many entrepreneurs are mistaken in thinking that all niches are on marketplaces are already busy. In fact, this is a false statement. Marketplaces are constantly growing and developing, creating new opportunities for entrepreneurs to find their niche and attract the attention of their target audience." - Maxim Kostenko, e-commerce expert from Price.

The next section of the article will talk about another common myth that prevents entrepreneurs from making money on marketplaces. Join the reading to debunk even more myths and reveal all the possibilities of e-commerce!

Myth No. 2: Working on marketplaces is only for large businesses

When it comes to online sales through electronic trading platforms, many entrepreneurs are immersed in the misconception that this is an exclusive advantage of large companies. There is a common thought that small and medium-sized businesses are not relevant on marketplaces. However, this is not at all true.

Many large companies, of course, actively offer their products on popular trading platforms, and this is quite natural. After all, they are looking to gain access to a large audience and expand their sales. However, this does not mean that big players are buying up all the space on these sites.

Marketplaces hold special auctions for future sellers, where each participant can choose and take the necessary position by increasing the bid. Cost restrictions are displayed in system interfaces, which helps to forecast upcoming costs. Thus, the assertion that marketplaces are intended exclusively for large players has no basis.

Any entrepreneur, even a beginner in the field of e-commerce, can enter electronic trading platforms, offer their products and successfully earn money. On marketplaces there are not only large companies, but also representatives of medium and small businesses who successfully sell their products on a par with the “giants”.

Electronic trading platforms provide equal opportunities for all sellers. The main thing is to learn how to use them effectively and follow proven techniques. The authority and reliability of your brand, the quality of products and services, as well as the unique advantages of your product - this is what will give you the opportunity to stand out on the marketplace and attract customers.

Thus, do not make the mistake that working on the marketplace is only available to large players. Take on the challenge of e-commerce and your sales will begin to grow even when competing with large companies.

Recommendations:

Things to do:

• Use the power of marketplaces to sell your products.
• Follow proven techniques for working on trading platforms.
• Demonstrate brand authority and trustworthiness.
• Offer quality products and service.

What to avoid:

• Avoid the misconception that marketplaces are only available to large companies.
• Don't limit yourself to stereotypes and fear of competition.
• Don't ignore opportunities for growth and increased sales.

Myth No. 3: Sales on marketplaces are limited for regional entrepreneurs

Toilets from afar, which They say they don't carry it. This is one of the common prejudices about working on marketplaces. Some regional entrepreneurs may believe that electronic trading platforms are only for large companies in big cities. However, this is not true.

In fact, marketplaces offer great opportunities for regional entrepreneurs to expand their business. Thanks to these platforms, you can not only place your products in a virtual storefront, but also sell them throughout the country. In Ukraine, for example, the leading marketplace Rozetka not only provides storage and delivery of goods, but also has more than 100 centers for receiving and shipping goods throughout the country. This allows regional sellers to significantly reduce transportation costs and increase their sales.

Marketplaces are actively interested in regional entrepreneurs entering their platform. Recent statistics showed that in 2024, many beginner and experienced sellers from different regions of Ukraine registered on Rozetka. This indicates that local businesses are effective in working with e-commerce.

A developed logistics system allows you to choose the most convenient point for work, which greatly simplifies the delivery of goods both within the region and throughout the country. Regional entrepreneurs can take advantage of these opportunities and operate effectively on marketplaces, regardless of their location.

Thus, sales on marketplaces are not limited to regional entrepreneurs. Electronic trading platforms offer excellent conditions and opportunities for expanding your business, no matter where your business is located. If you have quality products and want to promote them throughout the region or even the country, marketplaces will provide you with the right platform to do so.

Useful tips for successful work on the marketplace

• Study the marketplace's logistics infrastructure: Understand what warehouses and shipping centers are available in your region. Choose the most convenient options to save on shipping.

• Choose a platform based on your business needs: Explore different platforms and choose the one that best suits your business, taking into account the characteristics of your niche and target audience.

• Think through your marketing strategy: Don't rely on the marketplace alone. Actively promote your products using various marketing channels such as social media, content marketing and advertising campaigns.

• Seek help from specialists: If you have difficulties or questions about working on the marketplace, do not hesitate to contact specialists who can help you figure it out problems or give recommendations.

Conclusion: regional entrepreneurs have every opportunity to successfully work on marketplaces. They can expand their business by reaching customers all over the country thanks to the developed logistics system of marketplaces. Marketplaces provide excellent conditions and tools for business development, so don’t be afraid to use them in your work.

❗ In this section I shared my personal experience and knowledge in the field of e-commerce . I hope that my advice will help you overcome stereotypes and achieve success on marketplaces. If you have any questions or comments, feel free to leave them below and I'll be happy to answer them.

Review: Things to Consider

Restrictions on the work of regional entrepreneurs on marketplaces are just myth. Marketplaces provide real opportunities for successful business development, regardless of location. Make the right choice and achieve success on electronic trading platforms!

Myth No. 4: You need a lot of information to start selling on marketplaces

I'm sure this is a huge misconception!

Many entrepreneurs just starting their business on marketplaces often believe that in order to get off to a successful start they need to delve into a huge amount of information. Some even think that they need to hire a specialist and pay him a lot of money for valuable advice.

If you share this point of view, then I am glad to tell you that in fact everything is much simpler than it seems.

Almost all the necessary information for successful work on marketplaces is available immediately on these platforms, and does not require much effort to find it. For example, on the popular marketplace Prom.ua there is a section specifically for sellers, where you will find all the necessary information.

Moreover, the marketplace itself is actively developing its YouTube channel, where you can find interesting and useful videos about the intricacies of working on the platform . So, if you need to get information quickly and efficiently, just watch the video on the Prom.ua YouTube channel.

If you need more detailed information or have questions after studying the materials on the website and YouTube channel, then don’t worry! The platform’s technology partners will be happy to help you understand all the nuances and teach you the best sales practices on marketplaces.

So no longer see getting information as a barrier to a successful marketplace business. Most of the information you need is available to you right from the start, and you can start selling on the platform without any additional complications.

And remember that doing things is the best way to learn new things. So take action and your marketplace business will definitely bring you success!

Summary and practical recommendations:

• All necessary information for successful work on marketplaces is available directly on these platforms.
• Marketplace Prom.ua provides a section for sellers where you can get all the necessary information.
• On the Prom.ua YouTube channel you will find many useful videos talking about the specifics of working on the platform.
• If you have questions or confusion, the marketplace's technology partners are ready to help.
• Don't be afraid to start and try - practice and self-learning are the best teachers.

Put these tips into practice, and you'll find that starting and growing a marketplace business can be easier and more fun than you expected.

"The most important thing is not to stop at receiving information, but to start taking action. Only in action can you overcome stereotypes and achieve success on the marketplace." - Aleksandra Rudyak, e-commerce expert at Prom.

Myth No. 5: You can only get promoted using a paid service advertising

In this section, I would like to debunk the common myth that the only way to attract attention on marketplaces is through paid advertising. In fact, there are many free tools that can also effectively help promote your store and attract potential customers.

Why might paid advertising be useless? The fact is that on each platform it is possible to get a large number of views, reviews and applications using organics, that is, free promotion mechanisms. If you create a product card correctly, it will actively sell your product and attract potential buyers.

When we focus only on paid traffic, we tend to forget the importance of organic promotion. For free promotion, you first need to create a properly structured and informative product card.

Additionally, to attract the attention of potential buyers, attach to the card high-quality images of the product from different angles and a detailed description of the product, list all its advantages, characteristics and features. The more information is presented on the card, the more interesting it will be for potential buyers.

An incredibly important aspect of successful promotion on marketplaces is customer reviews. With a structured product card and a good attitude towards the buyer, you can actively encourage consumers to leave reviews about your product, which in turn will attract more potential buyers.

It is worth noting that promotion on marketplaces is a systematic and constant work. Don't expect instant success right after launching your store. It takes time and patience to build a sustainable marketplace business.

Thus, the false stereotype that you can only get promoted through paid advertising does not correspond to reality. Free promotion tools, such as organic promotion, high-quality product cards and customer reviews, play a key role in effectively promoting a store on marketplaces.

Be persistent, consistently grow your business and take advantage of all the opportunities that electronic trading platforms provide. I am sure that this approach will help you overcome stereotypes and achieve success in working on marketplaces.

Myth No. 6: Sales on marketplaces are possible only for cheap goods

It has been established that electronic trading platforms are dominated by offering inexpensive products. This is explained by the fact that most consumers are attracted by the opportunity to buy a quality product at an affordable price. However, many entrepreneurs believe that expensive goods do not sell well on marketplaces.

Actually, this point of view is wrong. A wide range of goods are successfully sold on trading platforms, including both budget and expensive items. For example, inexpensive hygiene products costing from 30 to 60 hryvnia and fur products starting from 15,000 hryvnia also sell well and have a high turnover. In addition, complex electronics, the price of which exceeds 30,000 hryvnia, also find their buyers on marketplaces.

It is worth noting that recently there has been an increase in demand for goods in the middle and high price segment. Many consumers, accustomed to choosing expensive items in traditional retail outlets, now prefer to make their purchases on marketplaces.

Let's imagine that you work in the home goods niche in the Kitchenware category. Most sellers offer cheap sets at prices ranging from 600 to 900 hryvnia. However, you specialize in premium products, where the cheapest service in your range costs from 4,500 to 6,000 hryvnia. The difference is noticeable, but this does not mean that your product will not find its buyer on the marketplace.

The most important thing is to present your product well in order to attract attention and interest the consumer. Choose a special strategy for working with your client and selling, contact them in a special way. Marketplaces successfully sell not only cheap goods, but also mid- and high-end products.

My personal experience confirms that the right presentation and marketing efforts can ensure successful sales on marketplaces, regardless of the price category of the product. By working on your own strategy and paying attention to customers, you can achieve success on electronic trading platforms.

Based on my experience, I believe the best tactics for running marketplaces is to build a strong selling point and take a unique approach to presenting and selling products. Don't limit yourself to just cheap products, and you can expand your business and attract new customers on marketplaces.

Useful tips for successful sales on marketplaces:

1. Create an attractive offer: Create a unique selling point for your product, which will attract attention and share your product in the marketplace.

2. Use Marketing Tools: Actively use various marketing tools such as promotions, discounts, advertising campaigns to attract and retain customers.

3. Create a Professional Image: Work on creating a professional image for your brand on the marketplace. This includes professional product photos, detailed descriptions, and reviews from satisfied customers.

4. Focus on Customer Service: Maintain excellent customer service on the marketplace. Answer customer questions and concerns promptly, their satisfaction will contribute to your reputation and repeat sales.

5. Work on your competitive advantage: Study your competitors on the marketplace and offer something unique that will set you apart from other sellers. Develop your competitive advantages to attract more customers.

Use these tips based on my experience to successfully sell products on the marketplace. Don't think that only cheap products can be successful on e-commerce platforms. Take the right steps and achieve success in selling on marketplaces!

It is important to understand that expensive goods on the marketplace also have their place. Some consumers value quality and are willing to pay for it. If you can present your product in the best light and make a positive impression on potential buyers, they will be willing to make a purchase, regardless of the cost. I recommend paying special attention to the details and features of your product in order to create a commercial offer that will interest customers on the marketplace. It is important to understand that each product has its own audience and its own sales characteristics. Apply this approach and you, like me, will be able to successfully sell your products on marketplaces.

According to my observations, success on the marketplace depends on the ability of the seller to correctly present his product and satisfy the needs of buyers. Don't limit yourself to just cheap products and you'll open up more opportunities for you to grow and develop your business on marketplaces.

Summary

In this chapter, I have shown, based on my experience, that the stereotype that only cheap goods are successfully sold on marketplaces is not true. In fact, on electronic trading platforms, sales are possible for goods of various price ranges, including expensive products.

For successful sales, it is important to correctly present and promote your product on the marketplace, as well as pay attention to customers and create attractive offers. Do not limit yourself only to selling cheap goods - dare to offer your products in the middle and high segment and make a profit on marketplaces.

List of useful practices:

• Formation of a unique selling argument for the product.
• Using various marketing tools to promote products.
• Creating a professional brand image on the marketplace.
• Providing a high level of customer service.
• Work on a competitive advantage and offer that stands out from other sellers.

Remember that sales on marketplaces are not limited to just cheap goods. With your right strategy, you can successfully sell high-end products and grow your business on e-commerce platforms.

Myth No. 7: You need to be in the TOP sellers to increase sales

Supposedly, to justify investment in business -project and make a good profit, you need to constantly stay on the list of TOP-5 marketplace sellers. Very strange and completely unreliable information. Of course, when working in competitive niches, you need to think about the rating positions of your selling company. This is a completely natural desire for an entrepreneur. But trying to get into the top five among sellers is absolutely not necessary.

After all, when a site visitor is looking for the right product, he looks at suitable offers on the first 10 or even 20 pages. A high-quality product, decent content, an impressive main photo in the card that can attract the attention of a potential client will find their buyer even on page 20 of the search results. And the more you sell, the closer you get to the coveted TOP positions.

High-quality photographs, descriptions and detailed characteristics will sell your product, even if you are not among the TOP sellers on the marketplace. The main thing is to provide reliable information, competitive prices and provide quality customer service.

If you conscientiously fulfill your obligations to your customers, your feedback will be positive, and new customers will be happy to shop with you. Therefore, numerous sales, satisfied customers and good reviews are what you should strive for. This way you will certainly take your place in the market and be able to increase your customer base.

So don't focus only on TOP positions, but focus on product quality, effective advertising and customer service. And your sales on marketplaces will definitely increase.

💡 Tip: Don't get hung up on ranking positions. Focus on providing a quality product, good advertising and excellent customer service. This will help you attract new customers and increase sales.

Results

We need to discard the myth that success on marketplaces is necessarily associated with getting into the TOP sellers. To increase sales and grow your business, you need to focus on providing quality products, attractive advertising, and excellent customer service. Focus on attracting new customers and retaining existing ones. By adhering to these principles, you can achieve success on marketplaces and increase your sales.

Myth No. 8: Starting a business on marketplaces requires a lot of money investments

In this section, I want to share with you my experience of starting a business on marketplaces and refute the common myth that this requires huge investments. I am confident that every entrepreneur can start their own business project on electronic trading platforms with minimal initial investment.

Many people are mistaken in thinking that significant financial resources are needed to successfully start on marketplaces. However, this is not the case. Yes, of course, more capital can make things easier for you and speed up the achievement of your desired results. But what if you currently have a small budget?

I have faced this problem personally and want to share some strategies that helped me successfully grow my business without a lot of investment. Here are some tips that I'm sure will be useful to you too.

Partnership with other sellers

One of the ways to minimize costs when starting a business on marketplaces is is to find partners. You can find other sellers who already have experience on the platform and invite them to collaborate. Sharing resources and expenses will allow you to reduce start-up costs and risks.

Optimizing advertising costs

Advertising is a necessary tool for attracting customers on marketplaces. However, you can save a lot on your advertising costs if you optimize your ad campaigns correctly. Study your target audience, select the most effective channels and advertising formats that will be most relevant to your business.

Attention to product quality

Product quality is a key success factor in marketplaces. If you offer high-quality products or services, you will have an easier time attracting and retaining customers. Investing your resources in developing and producing quality products will help you stand out from your competitors.

Actively building customer relationships

Your reputation and customer reviews matter a lot on marketplaces. Constantly improve the quality of service, quickly solve customer problems and actively interact with them. Pay special attention to customer reviews and try to use them to improve your business.

Constant development and improvement

New requirements and recommendations for sellers are constantly appearing on marketplaces. To remain successful and competitive, you must be willing to adapt and continue to evolve. Invest in your education and develop your skills to stay updated with the latest trends and market demands.

To sum it up, I would like to say that starting a business on marketplaces does not require a huge start-up capital. From a financial point of view, the main thing here is the ability to properly manage available resources, optimize costs and actively work on developing your business.

By following the above tips and putting them into practice, you can successfully start and develop your business project on marketplaces without huge financial investments. Believe in yourself, being an entrepreneur is an opportunity to create your own path to success!

To summarize the useful information presented in this section:

I hope these tips will help you overcome stereotypes and achieve success in marketplaces. Good luck to you in your business!

As you can see, starting a business on marketplaces is not as scary and requires huge investments as it might seem at first glance. Optimizing costs, finding partners, paying attention to product quality, actively building relationships with clients and constant development will help you achieve the desired success. Believe in yourself, and your business project will definitely become profitable!

Myth No. 9: Marketplace sellers only sell hype products

Many newcomers to the world of e-commerce have an idea of marketplaces as a place where only products that are in the center of public attention are sold. But I can say with confidence that this is just a myth, and we need to look at the market more broadly.

Global rise of e-commerce

Many retailers, both large and small, have decided to expand their business and start selling products on marketplaces. And this is not surprising, because e-commerce is growing and developing at a rapid pace.

According to a report published by Forbes, there have been over 4 billion internet users in the last year and the number continues to grow. For entrepreneurs who decide to sell their products on marketplaces, this provides a unique opportunity to reach new audiences and significantly increase their sales.

Variety of goods and demand

Marketplaces offer a wide range of goods that covers almost all areas life. No matter what you want to sell—from everyday items to unique and rare items—there is always a place for your item on marketplaces.

It should be noted that marketplaces actively cooperate with their sellers, so they are always ready to provide help and support in choosing, selling and promoting goods. You can be sure that your product will satisfy the demands and needs of many customers.

My practice: Successful sales of unique goods

Personally, in my practice, I sold various products on marketplaces - from exclusive collectibles to inanimate objects. This allowed me to make sure that the assumption that only hype products can be sold on marketplaces is wrong.

One day I decided to start selling antique jewelry on one of the leading marketplaces. Even though they were unique items and unrelated to current fashion trends, my sales were amazing.

Marketplaces offer a wide range of categories in which you can sell your products. It's important to understand that your products can be unique and interesting to customers even without being trendy.

Recommendations

I am convinced that marketplaces can sell a variety of products and achieve successful results. It is important to remember that marketplaces offer huge opportunities to expand your business and reach a large audience.

If you think that your product is not hype, do not doubt that there will be a buyer on the marketplaces. At the same time, being on the marketplace gives you the opportunity to use powerful tools and resources that will help you increase sales of your products.

Feel free to try new things and offer your unique products on e-commerce platforms. Marketplaces offer a huge number of opportunities to grow and develop your business.

Review digest

Practical recommendations for selling on marketplaces:

• Study the demand on the marketplace in your chosen you product categories.
• Make it your mission to satisfy your customers.
• Create a unique product description that attracts buyers' attention.
• Use high-quality product photos to inspire trust among potential buyers.
• Don't forget about active communication with customers - answer their questions and feedback.
• Use marketplace analytics tools to make decisions related to product sales.

I hope that my experience and recommendations will help you overcome this common myth and achieve greater success when working on marketplaces.

Myth #10: It’s impossible to make good money on marketplaces

When many entrepreneurs think about working on marketplaces, they have a lot of doubts and fears. There is a widespread belief that it is almost impossible to make good money on marketplaces. However, my own experience and knowledge in this area shows the opposite.

First of all, marketplaces offer a unique opportunity to gain access to a large target audience. Using the example of the popular Prom.ua marketplace, which is visited by more than 40 million potential buyers every month, you can see that there is a real demand for various goods and services. Not only ordinary goods, such as clothing or household appliances, but even complex and specific goods, such as electronics or power tools, find their buyers on marketplaces.

It is important to understand that success on marketplaces requires the right approach and strategy. To make good money, you need to carefully study the platform's features, develop your unique brand and offer, and actively work to promote your products or services.

One of the main fears that entrepreneurs face is the fear of competition. However, in reality, there is a large layer of customer base, and each seller can find his niche and attract his clients. The secret to success is to offer unique and high-quality products or services, actively promote your brand and maintain good relationships with customers.

Moreover, marketplaces provide entrepreneurs with convenient and powerful tools for business analysis and development. You can access detailed statistics on sales, customer behavior and much more. This will help you make informed decisions, optimize your business and improve your profitability.

Most successful entrepreneurs on marketplaces actively use various tools to attract new customers and retain old ones. This can be either contextual advertising or content marketing, participation in promotions and special offers, as well as active interaction with customers through reviews and comments.

In addition, there are various programs and tools on marketplaces that help entrepreneurs overcome difficulties and problems. You can get support and advice from experts, as well as take part in various educational events and trainings. It is important to use all the opportunities that marketplaces provide and not stay away from new trends and developments in the e-commerce market.

Thus, the myth about the impossibility of making good money on marketplaces has no basis. The right approach, a unique offer and active work on your business will allow you to achieve success and earn good money on electronic trading platforms.

There's no denying that marketplaces provide great opportunities for entrepreneurs. I am confident that with the right strategy and realizing one's uniqueness, anyone can succeed and make good money. I would strongly recommend that all entrepreneurs consider working on marketplaces and take advantage of all their benefits.

Confessions of a successful entrepreneur: my personal recommendations

We have all heard many fairy tales and myths about working on marketplaces. But are they real? Having decided to look at the most common myths that prevent entrepreneurs from making money on electronic trading platforms, I discovered that most of them are just far-fetched stereotypes. I share my experience and knowledge with you to help overcome these obstacles and build a profitable business on marketplaces.

Selling on marketplaces is difficult and unprofitable

The first myth, with which I encountered was that selling on marketplaces is extremely difficult and unprofitable. In fact, it all depends on the approach and strategy. I convincingly state that with some knowledge and understanding of the basics of e-commerce on marketplaces, you can build a successful and profitable business. I myself have seen from my own experience that thanks to sales on the marketplace, it was possible not only to expand the client base, but also to increase turnover and make a profit. The main thing is to approach the organization of online trading thoroughly.

Competition on marketplaces is too high

Another stereotype that sometimes scares away entrepreneurs is the high competition on marketplaces. However, I have found that the right approach and unique offering can help you stand out from the competition and attract the attention of buyers. Personal experience has shown me that you need to study your niche, find a narrow target audience and offer them something special. High-quality service and competitive prices also help attract customers.

There is no control over the quality of goods on marketplaces

One of the common myths is related to the quality of goods on marketplaces. Many people believe that only low-quality and counterfeit goods are sold here. However, it is not. Personal experience shows that marketplaces strictly control the quality of goods and services to ensure customer trust. It is important to choose reliable suppliers, study seller ratings and customer feedback. This allows us to ensure that only quality products are sold.

The marketplace selling process is too complicated

Another myth that I came across is the complexity of the marketplace selling process. Some people think that you need to be an e-commerce expert and have special skills. However, personal experience confirmed my words that in reality everything is not so scary. Modern marketplaces provide simple and intuitive tools for creating and managing product lists, as well as convenient payment and delivery systems. It is enough to spend time on training and practice to master these processes.

Marketplaces eat up all the entrepreneur's profits

One of the most common myths is related to the commissions charged marketplaces. Many entrepreneurs believe that they take too much of the profit. However, in my experience, commission fees are a fair price for the services the marketplace provides, such as attracting buyers, providing convenient payment and delivery systems, and supporting sellers. Take these costs into account when setting the price of the product and ensure fairness in your calculations.

Marketplaces are prone to fraud

Some entrepreneurs believe that marketplaces are platforms for fraud. I understand that there is always a certain percentage of fraud on the Internet, but this does not mean that all marketplaces are similar. Most popular marketplaces take seller verification and secure transactions seriously. I always recommend researching the seller's background, reading reviews from other buyers, and using secure payment methods to avoid being scammed.

You can make money on marketplaces only by selling low-cost goods

Some entrepreneurs believe that you can only make money on marketplaces by selling low-cost goods. I argue that this is far from the case. I myself successfully sold products of different price categories and made a good profit. It is important to identify your niche, understand the needs and preferences of your target audience, and offer them products that meet their expectations. I recommend mastering marketing and promotion strategies to get your products noticed.

Marketplaces are unethical and not environmentally friendly

Another stereotype that is a common mistake is the opinion that marketplaces are unethical and not environmentally friendly. In fact, many marketplaces actively combat counterfeiting and unauthorized sales to ensure safety and quality for their customers. In addition, the ability to buy goods and services online can save time and resources, reduce consumption and even attract attention to more environmentally friendly and innovative products.

Marketplaces do not provide genuine support to sellers

Some entrepreneurs believe that marketplaces do not provide proper support to sellers. However, in my experience, I have found that most major marketplaces actively support their sellers. They provide a set of tools to manage product listings, help you set up shipping and payment options, and provide the ability to seek support if problems arise. The main thing is to choose a reliable and responsible marketplace that actively supports its sellers.

Marketplaces have no place for small businesses

The last myth I came across is - this is the opinion that there is no place for small businesses on marketplaces. I'm happy to assure you otherwise. Marketplaces open doors for small businesses and provide an opportunity to promote their products and services to a wide market. Thanks to the accessibility and visibility of marketplaces, budding entrepreneurs can reach the next level and offer their products next to the big players. Luck and success depend only on you and your enterprise.

Conclusion

In this article, I shared my personal recommendations and experiences to help you overcome common myths about working on marketplaces. I hope that you can use my tips and strategies in your business to build a successful and profitable e-commerce business. Remember that the key factor is awareness and a thorough approach to organizing online trading. Don't be afraid of new challenges and follow the path to success!

Frequently Asked Questions on Fact and Fiction: Myths About Online Trading on marketplaces"

Thanks for being a wiser reader! 🌟

You've just read my detailed review of 10 common myths about working on marketplaces. And you know what? Now you are a professional in this field! 🎉

You should be proud of yourself for finally opening your eyes to the truth and learning how e-commerce businesses really work.

Just imagine how you can use this information to succeed in your online business. Now that you have debunked all these myths and dealt with the usual stereotypes, no one can stop you! 🚀

I really hope that this in-depth analysis of myths about working on marketplaces was useful to you and will give you new perspectives and opportunities. I put a lot of effort into writing this article to provide you with practical advice and demonstrate my expertise in this field.

If you have any comments, please share them below. I'm interested in hearing your thoughts on our journey through the misconceptions of working in marketplaces.

Sincerely,
Leonid Vlasov
Independent expert at "Elbuz"