'Popular Products' block in OpenCart: Secrets of increasing sales

Popular products in OpenCart: How to highlight best sellers in your online store

Imagine that your online store is a huge supermarket with thousands of products on the shelves. 🏬 How can a buyer not get lost in this abundance and quickly find what he needs? That's right, pay attention to the stand with bestsellers! 🌟 By highlighting popular products, you not only help visitors navigate, but also increase sales. Let's figure out how it works in OpenCart.

Problems and misconceptions of online store owners

Many online store owners underestimate the importance of highlighting popular products. They believe that visitors will already find the product they need through a search or category menu. 🔍 However, research shows that more than 60% of users pay attention to the “Popular Products” block and often make purchases from it. 📈

Another common mistake is to place in this block products that the store wants to sell, rather than those that are actually in demand. 🙅♂️ This can alienate customers and undermine trust in the store’s recommendations.

Features and advantages of the "Popular Products" block

The Elbuz company, specializing in the development of online stores based on OpenCart, is ready to help you effectively use the "Popular Products" block ". 💼 Our specialists know how to properly configure this tool and get the maximum benefit from it for your business.

The “Popular Products” block is not just a way to highlight individual items in the catalog. This is a powerful tool for increasing sales and increasing customer loyalty. 📣

Here are just some of the benefits that come from proper use of this block:

• 💰 Increase sales of popular products by 20 -30%
• 🛒 Increasing the average check due to cross-sell and up-sell
• 🧭 Improving site navigation and ease of searching for products
• ⏱️ Reducing the time it takes to make a purchase decision
• 😊 Increasing trust in store recommendations

Tips for effectively using the "Popular" block products"

For the "Popular Products" block to really work to increase sales, it is important to follow several rules:

1. 📊 Choose products that are really in demand. Use data on sales and user behavior on the site.

2. 🌄 Place the block in a visible place. This is usually the top of the page, just below the site header or banner.

3. 📱 Adapt the block for mobile devices. More than half of online store traffic comes from smartphones and tablets.

4. 🎨 Use attractive designs and vibrant images. The block should stand out on the page and attract attention.

5. ✍️ Add short and succinct product descriptions. Help the buyer quickly understand the benefits and features of each item.

6. 💬 Show reviews and ratings of products. Social proof increases trust in store recommendations.

7. 🔄 Update the list of popular products regularly. This will help maintain customer interest and encourage repeat visits.

Results and benefits for your business

By implementing the “Popular Products” block in your online store on OpenCart, you can:

• 📈 Increase sales and average bill
• 🚀 Accelerate the growth of your business
• 💰 Get the most out of every website visitor
• 😍 Increase customer loyalty and trust
• ⏰ Save time and resources on promoting individual products

Entrust the setup of the "Popular Products" block to the professionals from Elbuz , and you will see results in the first month! Our team is ready to implement your ideas and help your business reach a new level. 🚀