Block 'New products' in OpenCart: How to attract customers

New products in OpenCart: How to attract customers' attention to new arrivals

Imagine that you walked into a store and saw a stand with new products. Bright packaging, intriguing descriptions, special prices - all this immediately attracts attention and makes you want to buy. So why not use the same strategy in your OpenCart online store? The “New Products” block is a powerful tool for stimulating sales and improving user experience. Let's figure out how to properly design and promote it. 🚀

Typical mistakes when working with new products in OpenCart

Many online store owners underestimate the importance of the "New Products" block and make the following mistakes:

1. Place outdated or irrelevant products in the block 📅
2. Do not regularly update the range of new products 🆕
3. Do not highlight new products visually website 🎨
4. They don’t write attractive descriptions and headlines for new products 📝
5. They don’t promote new products through email newsletters, social networks and other channels 📣

Remember: new items are fresh breath for your store. They create a sense of dynamics, progress and constant development. Don't miss this opportunity!

Benefits of working correctly with new products

If you approach the design and promotion of new products strategically, you can reap many benefits:

• Increasing traffic and attracting new customers 📈
• Increasing the average check and stimulating impulse purchases 💰
• Improving user experience and audience engagement 😍
• Opportunity to test demand for new product categories 🧪
• Formation of the image of a modern and dynamic brand 🏆

Elbuz is ready to help you work with new products and implement other tasks in your online store on OpenCart. Our experts will advise on all technical and marketing issues and offer optimal solutions for your niche and budget.

Best practices for designing the "New Products" block

In order for the "New Products" block to work effectively, you need to consider several important points:

Design and layout

• Place the block in a prominent place on the main page and in the catalog 🎯
• Use a bright, but not flashy design, highlighting new products among other products 🎨
• Add “New”, “New” icons and other eye-catching elements 🔥
• Make the block clickable and lead to a separate page or new products category 🖱️

Content and descriptions

• Write intriguing headlines and short but informative descriptions of new products 📝
• Indicate the key advantages and features of the product, its differences from analogues 🌟
• Add real photos, not just pictures from the Internet 📷
• Use video reviews, 3D models, and other interactive content 📹

Prices and discounts

• Set attractive prices for new products, especially the first time after adding 💰
• Offer discounts or specials to encourage early purchases 🎁
• Use countdown timers for time-limited promotions ⏰
• Provide free shipping or other bonuses to new product buyers 🚚

Cross-merchandising

• Add blocks “They buy with this product” to stimulate additional sales 🛒
• Place new items in relevant product categories and collections 📂
• Create a separate category or page “New Items” for ease of navigation 🆕
• Use the effect of social proof - reviews, photos from customers, etc. 💬

Promotion of new products

To attract maximum attention to new arrivals, it is important to use various promotion channels:

• Send email newsletters to your subscriber base with announcements of new products 📧
• Publish posts on social networks with bright photos and descriptions of new products 📱
• Launch targeted advertising to an audience interested in your topic 🎯
• Negotiate with bloggers and opinion leaders about reviews of your new products 👥
• Hold sweepstakes and competitions among buyers of new products 🎉
• Announce new products on thematic forums, websites and aggregators 🌐
• Add new products to Google Shopping cards and other product listings 🛍️

Case from the Elbuz company: one of our clients, the gadget store TechnoWow, increased sales by 30% due to comprehensive work on the design and promotion of new products. We helped set up the block design, drew up a content plan for email newsletters and social networks, launched advertising and agreed on reviews from several top tech bloggers. As a result, the store received a surge in traffic and orders, with many new items becoming bestsellers.

Results: what comes from working correctly with new products

Proper design and promotion of the “New Products” block in OpenCart will help you:

1. Increase traffic from search engines, advertising and other sources 🚀
2. Increase conversion and average check by stimulating interest in new products 📈
3. Improve your brand image and customer trust in your store 😎
4. Get valuable feedback and data on demand for new products 📊
5. Stand out from your competitors and offer your audience relevant products 🔝

Do you want to achieve such results in your OpenCart store? Contact the specialists of Elbuz - we are ready to implement for you a convenient and effective “New Products” block and offer a comprehensive strategy for promoting new arrivals. With us, you can increase sales and improve user experience in your online store. Trust experts in e-commerce and OpenCart!