How product clustering in Elbuz improves navigation and increases sales
Clustering of goods in Elbuz is the path to easy navigation and increased sales 🛍️
Imagine that you are the owner of an online store with thousands of products. How can you help customers quickly find the product they need? Elbuz offers an effective solution - product clustering. 🎯 This is a grouping of similar items into categories, which improves catalog navigation and increases conversion. Read on to find out how Elbuz can help your business grow! 📈
Problems with navigation in large catalogs 😕
Many online stores face difficulties when working with a large assortment:
- Buyers get lost in a huge number of products
- Difficult to find the right product due to an unstructured catalog
- Visitors leave without making a purchase due to inconvenient navigation
- Sales are falling despite a wide selection of products
Here is a real example of navigation problems:
The Glamoria online store offered more than 5,000 items of cosmetics and perfumes. However, visitors often left without finding a suitable product. The analysis showed that the reason is the chaotic structure of the directory. Buyers simply could not navigate the huge assortment.
Sound familiar? Then it's time to implement product clustering! 💡
How clustering works in Elbuz ⚙️
The Elbuz system analyzes your catalog and automatically groups similar products into categories based on various criteria:
- Product type and purpose
- Brand, collection, series
- Color, size, material
- Price segment
- And much more
This structure helps customers easily navigate and quickly find the products they need. 🔍 This means sales and customer loyalty are growing!
Here's how clustering helped one of our clients:
The SportLife online store implemented clustering of goods from Elbuz. We have grouped 10,000+ sports and outdoor products into clear categories by sport, brand, collection, gender and age. Result: conversion increased by 30%, average check by 25%. Buyers can now easily find and order the products they need!
Why choose Elbuz 🏆
Elbuz is not just a clustering tool, but a comprehensive solution for developing your online store:
- 16 years of experience in e-commerce
- Attention to detail and taking into account the specifics of each business
- Professional team of specialists
- Constant technical support 24/7
- Additional platform features:
- Smart search 🔎
- Faceted filtering 🍳
- Personalized recommendations 👤
- Search engine optimization 🌐
- Increase loading speed 🚀
- Responsive design for mobile 📱
- Integration with 1C, CRM, payment systems 🔗
- And much more!
With Elbuz you get not only product clustering, but also a whole set of tools to increase sales and improve user experience. Trust our expertise and take your online store to the next level! 📶
Stages of implementing clustering with Elbuz 📋
- Analysis of your catalog and business problems 🔍
- Compiling a semantic core - a list of key queries 🗝️
- Developing a category structure taking into account the specifics of products 🏗️
- Setting up automatic clustering rules ⚙️
- Training your team to work with the system 👨🏫
- Launching clustering and testing navigation 🚀
- Evaluating results and further optimization 📊
As a result, you get a clearly structured catalog that provides:
- Convenience of finding the right products for customers 🛒
- Increase in conversion, sales and average check 📈
- Reduced bounce rate 📉
- Improved user experience 😊
- Saved processing time orders ⏱️
Here is our client’s feedback after implementing clustering:
Elbuz helped us effectively structure our assortment of more than 20,000 SKU Buyers immediately appreciated the ease of navigation and personalized recommendations. In the first month, revenue increased by 40%, the number of orders - by 35%. We thank the Elbuz team for their professionalism and attentive attitude towards our project!
Maxim Gromov, owner of Techieshop
Are you ready to optimize your online store and increase sales? Contact us and we will develop a personal clustering plan specifically for your business! 💼
Still have questions about content and products? Contact us - we are always happy to help! 😉
Contact Elbuz today 💡
Don't let routine tasks limit the development of your online store, join thousands of sellers who have already made their choice in favor of Elbuz.
