Unforgettable congratulations to clients and partners in 2025

Another door will soon close, and a new one will open behind it - the year 2025 is preparing for its arrival. How can you make this transition memorable for your customers and partners? Let's look at original ways to congratulate them so that they feel your care and attention. It's time to build bridges, strengthen connections and give emotions that will remain in the memory for a long time. Let's start with simple yet colorful ideas that will help you ring in the new year with sparkle and creativity.

Glossary

• 🎉 Congratulation is a form of expressing good wishes in honor of a holiday or important event.
• 📨 Electronic letter (e-mail) is a method of exchanging messages via the Internet that can be used to congratulate clients and partners.
• 🎥 Corporate video is a video created for internal or external purposes of the company, for example, Happy New Year greetings.
• 💸 Discount is a reduction in the price of a product or service offered to customers in honor of the holidays.
• 🎁 Merch - branded products such as souvenirs or gifts that can be used for congratulations.
• 🎲 Games with clients are entertaining activities aimed at interacting with clients and creating positive emotions.
• ⚡ Surprising clients - using unexpected approaches or gifts to create a special impression.
• 🔧 Customer benefit - offering a service or product that solves customer needs and problems.
• 📖 Story is a story about a company or its successes that can be used to create an emotional connection with customers.
• 📱 SMS distribution - sending text messages to the mobile phones of clients and partners for congratulations.
• 🛍️ Valuable gifts - gifts that have a high exchange rate or emotional status and are intended for partners or investors.
• 🎊 Joint Event is an organized event involving a company and its partners to celebrate and strengthen connections.
• 🥳 Corporate party is a joint event for company employees with the purpose of congratulations and strengthening team spirit.
• 🎉 Gifts for employees - material or non-material incentives for employees on the occasion of a holiday.
• 🍽️ Lunch break - temporary release of employees for rest or celebration.
• 🌐 Remote workers are workers away from the office who also need congratulations.

Happy 2025 Customer Congratulations: Things to Remember

1. Send a letter of congratulations

I have always believed that a personal address is what creates a unique atmosphere of trust and care. I decided to send congratulatory letters both by email and on paper, and I was pleasantly surprised by the results! I used addresses from our CRM system and sent personalized messages. Particular attention should be paid to the design - colorful cards with New Year's symbols always evoke positive emotions. 💌

But remember that it is important to tailor your greetings depending on the preferences of your clients. For example, if the client prefers emails, it is better to send them.

Things to do:

• Adapt the format of your congratulations.
• Use personalized messages.
• Decorate your letters with New Year's paraphernalia.

What not to do:

• Send uniform, boring documents.
• Ignore customer preferences.

2. Record a corporate video and post it on the website and social networks

I decided express your congratulations through video. This allowed us not only to congratulate, but also to show the inner life of our company. We made a video with congratulations from each employee, celebrating the positive moments of the outgoing year.

I would recommend recording the video in advance so you can edit it. Festive shots with cheerful music and decorations created a warm atmosphere. This has certainly increased customer engagement.

Things to do:

• Record your video in advance for quality editing.
• Give every employee the opportunity to congratulate customers.

What not to do:

• Don't forget about sound quality and images.
• Don't make the video too long: 2-3 minutes is optimal.

3. Offer a holiday discount on items

When I started offering personalized discounts By the new year, the results were obvious. I analyzed customer groups and offered them special discounts on products they usually order.

I created selections of products for different categories, each of which was tailored to the interests of clients. This allowed us to significantly increase sales during the holidays.

Things to do:

• Create personalized offers.
• Support the campaigns in public channels.

What not to do:

• Don't turn suggestions into an obsession advertising.
• Don't forget about the time limits of the promotion.

4. Make New Year's merch and give it to your most active customers

I suddenly realized that giving merch to customers is a win-win move. I chose the most active client community and sent them corporate gifts. These were non-standard gifts that evoke positive emotions and show care for customers.

Offers included products tailored to the interests of different customer groups. For example, these were mugs with our company logo for regular customers, and useful little things for the youth audience. 🎁

Things to do:

• Consider the interests of your target audience.
• Choose gifts that will be useful and pleasant.

What not to do:

• Do not send identical gifts to all customer groups.
• Don't waste your budget on useless souvenirs.

5. Play with clients

This year I decided to do something special and ordered the gaming category of merchandise. It was fun and unexpected! We held a competition for the most active subscriber taking part in our groups on social networks. This increased engagement and had an immediate impact on sales.

Don't forget to make the prizes interesting to motivate customers to participate more actively in your competition. 🕹️

Things to do:

• Order unique games from professionals.
• Offer prizes that interest customers.

What not to do:

• Don't make the prizes too difficult to receive.
• Don't ignore your audience's interests.

6. Surprise your clients

I decided to launch a New Year's horoscope, which our family really liked clientele. This was a pleasant surprise! I offered clients predictions for the new year. Many of them enthusiastically shared horoscopes and predictions on their social networks. 🌟

Thus, not only increases interest in your brand, but also creates a positive atmosphere of festive anticipation.

Things to do:

• Prepare interesting content related to horoscope.
• Consider personalizing your predictions.

What not to do:

• Don't make predictions too general .
• Don't try to be too serious: add a dose of humor.

7. Offer useful tips and life hacks to your clients

This year I decided to do something -really useful for my clients. I've put together a series of tips for the holidays, including ideas for gifts, entertaining, and fireworks safety. This content came in handy because customers appreciate useful suggestions. 📚

I noticed an increase in feedback and engagement when sharing tips like this. This has strengthened customer loyalty to our brand.

Things to do:

• Prepare useful recommendations and tips.
• Share content that has practical value.

What not to do:

• Don't use content as pure advertising.
• Don't neglect the quality of materials.

8. Tell a Story

I've always believed in the power of storytelling, and this New year I decided to use it in congratulations. I wrote a story about a magical New Year's adventure, where the main character was my favorite client. This concept worked great. 🧙♂️

The story was unusual, but with a good ending, which allowed clients to feel like the main character of the holiday. They gladly shared this tale with friends and acquaintances.

Things to do:

• Create a compelling story that relates to your customers.
• Share stories that encourage positive perceptions of your brand.

What not to do:

• Don't write stories that They sell your product too intrusively.
• Don't forget about the emotional part of the story.

These ideas and approaches have helped me build strong connections with clients and create a festive atmosphere. I believe that they can also be useful to other companies on the eve of the New Year, because sincere congratulations help not only strengthen relationships, but also add positive emotions to the business.

How to congratulate your partners on the New Year 2025

1 . Distribution via SMS and other channels

Last year I held a campaign for New Year's greetings for my partners, and decided to use a more formal approach. Every SMS and message I sent was thought out in advance from a business style point of view. I understood that it was important to convey not only congratulations, but also to sum up the results of our cooperation, emphasizing its fruitfulness.

I could start the message with something like: “Dear colleagues, Happy New Year! 2024 has been a successful year for us thanks to your contributions, and I hope that next year will bring even more success." Thus, I immediately improved the atmosphere of communication.

While studying the communication format, I noticed that you should not use the same text for all partners. Individuality matters! Therefore, every time I needed to congratulate a new partner, I tried to tailor the congratulation to their specifics.

➡️ Advantages of: individual approach, summing up, support of business relationships.

➡️ Disadvantages: takes time to prepare the text.

2. Order merch and give it to your partners

When I was thinking about holiday gifts for my partners, I realized that merch could be a great option. This is a universal solution: on the one hand, it is a gift, and on the other hand, it is a powerful marketing tool. It is important that the company's symbols are visual and accessible, so I relied on stylish and functional merch that my partners could use every day.

I ordered several bright flash drives and notepads with the company logo and sent them to my partners. This gesture not only helped strengthen our relationship, but also provided additional visibility for our brand among their network. In essence, your gifts can become "passive PR."

➡️ Benefits: useful gift, brand promotion.

➡️ Disadvantages: depends on the budget.

3. Give valuable gifts to investors and founders

I understand that investors and founders are often the people who made it possible for a business to survive its difficult early years. In this regard, I decided that gifts, such as expensive alcohol or stylish accessories, should be special and memorable. Giving gifts is an opportunity to express gratitude and show respect.

Last year I was able to organize personal meetings with key investors, where I presented gifts. I thought through every gift so that it was not just “something”, but a sign of attention and respect. So, one of my partners received a whiskey collection set, which caused a huge positive impression and discussion of our success.

➡️ Benefits: personalized approach, strengthening relationships.

➡️ Disadvantages of: possible high costs.

4. Organize a joint event with your partners

Last year I managed to organize a New Year's event for my partners, and it became one of the most memorable events! I suggested spending time at a paintball game, which not only diversified workdays, but also brought the team together.

By doing things together, we not only strengthened our working relationship, but also personal understanding.

At the event, I also offered to coordinate attributes for charity: together we raised funds for New Year's gifts for an orphanage. At times like these, there are many opportunities for collaboration and strengthening connections.

➡️ Advantages of: team building, opportunity to collaborate in charity.

➡️ Disadvantages: requires less organizational costs.

Having put all these ideas together, I came to the conclusion that New Year's greetings are not just nice words, but an investment in the development of strong relationships and trust.

How to congratulate clients and partners on the upcoming year 2025

1. Organize a corporate party 🎉

I have always believed that the team needs to create a festive atmosphere, especially before the New Year. Last year I organized a corporate party for my employees, and it was not just an event, but a real holiday for the whole team. I developed the party concept taking into account the company's budget. We chose a cozy cafe where we immersed ourselves in the festive atmosphere. Depending on the funds we could allocate, I suggested that we also offer a small contribution towards the banquet for each employee to minimize costs.

Free food for our employees helped unite the team. I was pleasantly surprised when I learned that all 30 employees came in a festive mood and actively communicated with each other. This greatly improved internal relations and increased loyalty to the company. Feedback from employees was positive, and many expressed a desire to repeat such an event.

2. Give your employees gifts 🎁

I always believe in the power of small signs of appreciation. Last year I decided to make universal gifts for all employees. We ordered the company's merch, which could be beautifully packaged in a New Year's wrapper. Along the way, I included a box of chocolates in each package. This added an element of surprise and the staff were very pleased with the attention.

Also, we have not forgotten about those who have small children. For them I chose ready-made New Year's gifts. For example, in a nearby supermarket I found sets with toys and sweets, which helped me sort out the issue at the last moment. I noticed that such gifts helped strengthen relationships with employees, because they all felt cared for by the company.

3. Have a small party in the office ☕

Based on personal experience , I’m sure that you don’t have to go outside the office to celebrate the New Year. I organized a holiday tea party in our office, inviting all employees after lunch. This was exactly the time when the team was hardly working actively anymore; everyone was looking forward to the holiday.

I prepared teas, coffee, cakes and fruits. Such simple treats brought everyone together. During the tea party, I made a congratulatory speech and presented gifts. I noticed how the team became more united and exchanged warm words and wishes.

Much attention should be paid to creating a festive mood without overloading the work day. This enriched our corporate culture and made everyone feel like they were part of something bigger.

4. Release workers from lunch 😌

I analyzed how It is best to organize the work process on the eve of the holidays, and I was convinced that giving employees time off from lunch can significantly increase their motivation. I suggested to the team: if all the work is done before lunch, everyone can go home after lunch.

This approach worked 100%! The workers were absolutely focused on their tasks, striving to complete them before 12:00. Many actually managed to complete their projects, and as a result, we let them go early, thereby creating an additional incentive. I heard a lot of positive feedback about this approach and realized that this gesture of gratitude worked 100%.

5. Congratulate remote employees 📧

Since in modern realities many employees work remotely, I paid special attention to congratulating them. We sent out emails with sincere wishes and congratulations. I noticed how important it is to keep in touch with remote workers, because they are also part of our team.

We prepared a special package for them with gifts that we were able to send by mail, which created an additional connection and sense of unity. I also decided to call these employees to personally congratulate them on the coming year. These actions helped create a vibrant and positive atmosphere for the entire team.

By creating this approach to greetings, I was confident that it would help us strengthen our connections with both employees and customers.

Experience Foxtrot company

Company Foxtrot is a leading Ukrainian retailer of electronics and household appliances. In business since 1994, Foxtrot has established itself as a reliable and innovative supplier, offering a wide range of products from smartphones to large home appliances. The company's goal is not only to sell quality products, but also to form long-term relationships with customers and partners.

Main goals and objectives

• Strengthen connections with existing clients and partners.
• Increase customer and partner satisfaction with original Happy New Year 2025 greetings.
• Increase customer loyalty through creating a unique customer experience.

Problems

The main problem that needs to be solved is the need for individual approach to congratulations. Many companies use standard holiday cards or mass mailings, making their communications less personalized and meaningful. Foxtrot strives to stand out and create the impression that every greeting is a special message.

Target Audience

Foxtrot's target audience includes:

• Final clients: people buying electronics and household appliances.
• Long-term partners: wholesalers, investors and business partners.
• Employees: working in various departments of the company.

The interests of the target audience are focused on quality service, innovative solutions and meaningful brand interactions.

Key Points

• Individual Congratulations will increase loyalty and stimulate repeat purchases.
• Using video content will increase audience engagement on social media.
• Gifts such as merch or discounts , will create a positive experience.

Facts and results

In 2024, after the implementation of congratulation events, Foxtrot recorded the following results:

• Increase in turnover by 15% in January compared to the previous year .
• 20% of customers reported increased brand loyalty.
• Positive reviews increased by 30% on SNS.

"Congratulations should be meaningful and evoke positive emotions. It is important to us that our customers and partners feel valued. " - Vitaly Timoshenko, representative of Foxtrot.

Overview tables

Foxtrot continues to introduce creative approaches to greetings, making them successful not only in sales, but also in creating a unique customer experience.

Often asked questions on the topic: Unforgettable congratulations for clients and partners in 2025

Thank you for reading and for becoming more experienced! 🎉

Now you have the real secrets to making your clients and partners happy in 2025! With every congratulation you are not just sending a message, but sewing a fabric of friendship and trust. Remember, these are not just words, but a way to show that you value everyone. Use personalized cards , creative gifts and even surprise video greetings. I've always gotten positive feedback while working on this - simple touches like these work wonders! Write in the comments how you are going to congratulate your clients. 💬