How to evaluate the effectiveness of advertising posts on Telegram: a practical guide

Learning how to measure the ROI of Telegram ads may seem like a daunting task, but I'm here to dispel those myths. In this article, I will share simple but effective methods that I have tested on my own projects to evaluate the effectiveness of advertising and increase its profitability. Ready to reveal the secrets?

Glossary

• 🎯 ROI (return on investment) — an indicator that is used to evaluate the profitability of advertising investments. Calculated using the formula: (income - costs) / costs.

• 📈 KPI (key performance indicators) — metrics by which the effectiveness of an advertising campaign is assessed. Includes the number of clicks, conversions, and customer acquisition costs.

• 📊 Analytics - the process of collecting, analyzing and interpreting user behavior data to evaluate the results of advertising campaigns.

• 🔍 Manual counting - a method for evaluating advertising results , in which data is collected and analyzed manually, without the use of automated tools.

• 🛠️ Special services - platforms such as Telemeter and Tgstat, which provide tools for analyzing and evaluating the effectiveness of advertising in Telegram.

• 📎 Invitation link - URL link, which allows users to join a channel or group on Telegram. Allows you to track where your subscribers came from.

• 📝 Creating an invitation link - the process of generating a unique links to attract new users. This can be done in the settings of a channel or group in Telegram.

• 📊 Evaluating advertising posts - analysis of publications in Telegram to understand their impact on their target audience and determine which posts lead to the most engagement.

What advertising looks like on Telegram

Among the many platforms for advertising, Telegram stands out for its uniqueness and effectiveness. I became interested in how advertising actually works in this messenger, and what needs to be taken into account to evaluate its effectiveness. In this section, I'll talk about the ad formats I've come across and exactly how they can impact ROI.

When I first dived into the world of advertising on Telegram, I was amazed that almost All ads have a standard format: text up to 160 characters and a link to the channel. At this time, questions arose: “What effect can this bring?” and “How to evaluate whether advertising is working?”. It was a real eye-opener when I saw the increase in interaction in my project. One of the key points for me is tailoring the content to the audience.

💡 Here are some formats I used:

• 📃 Text ads: A short and clear message with a call to action.

• 📸 Image ads: Attention-grabbing images, which can really increase your click through rate.

• 🎥 Video advertising: Short videos that transmit emotions and meaning faster than text.

At the same time, it was important for me not just to launch an advertising campaign, but also to analyze the results. How to do this? In my experience, the analysis should include the following key metrics:

1. Number of clicks: Let's see , how many people followed the link.
2. CTR (Click-Through Rate): We measure the ratio of clicks to impressions - this is the indicator that indicates the interest of the audience.
3. Conversions: How many users completed the target action after clicking?

In the process, I came across many interesting cases. For example, when running an ad for a tech startup, many of my friends and colleagues laughed at the simplicity of the copy. However, after a few days, the interaction rates were high, and they began to look at the advertising with enviable interest. This experience inspired me greatly.

“It’s not enough to just launch advertising. It’s important to understand how it interacts with your target audience,” - Igor Balychev, marketer at ALLO.

As a result, the trading platform on which advertisements were placed, showed an increase in interest, and business indicators began to rise. It was just what I needed - a combination of brevity and emotion.

How you test and optimize your ads is important to achieve high performance. As a result, I used A/B testing, which made it possible to determine which format performed better. Always either adapt the text to the target audience or experiment with different sentences.

How I did it

In my experience, the ability to analyze and tailor advertising materials on the Telegram platform provides an all-time high potential for growth and success. And remember: judge results not only by numbers, but also by the responses of your audience.

Metrics for evaluating advertising effectiveness

When I first started his journey in the world of advertising, many found it difficult to understand how to correctly measure the results of advertising campaigns in Telegram. I remember once running a promotional post for a small business and being amazed that only a few clients responded to it. This moment of realization sparked a question in my mind: “How can I tell if there really was a return on investment or if I just wasted money?”

The first step in analyzing an advertising campaign in Telegram is to monitor the basic metrics that will allow evaluate its effectiveness.

1. Engagement Rate (ER): On my I think this is one of the most important indicators. It is calculated using the formula: (number of views / number of subscribers) × 100. For example, if 200 people out of 1000 subscribers read your post, then the ER will be 20%. This metric gives you an understanding of how interested your audience is in your content.

2. Cost Per View (CPV): This the metric shows how much one view of your post costs and is calculated using the following formula: advertising costs / number of views. Let's say that I spent 10 euros on advertising and 500 people saw the post. This means that the CPV will be 0.02 euros per view.

3. Cost of attracting a follower: It is also important to consider how many followers actually came after viewing. If, for example, 50 new users subscribed after advertising, then the cost of one new subscriber is equal to (advertising costs / number of new subscribers). This will allow you to understand how effective your advertising was.

It became obvious to me that to successfully analyze these metrics, you need to meticulously record and process the data, and not just rely on intuition.

I remembered how in one of my advertising campaigns I was able to increase ER from 10% to 30% in just a few days by changing the design of posts and adding more attractive text. One day, a marketer friend of mine advised me to improve the visual design, and it radically changed the situation. As a result, I was able to significantly increase audience engagement.

Experts emphasize that regular analysis of metrics allows you not only to improve your advertising strategies, but also to avoid large financial costs for ineffective campaigns. As they say, “measure to manage.”

Don't forget: positive advertising experiences often come with the understanding that any metrics may require adjustments. Perhaps the best ideas and strategies will come from experimentation!

Overview of evaluation metrics

Use these methods and metrics in your practice, and I am confident that the information provided will take its rightful place in your arsenal of effective advertising tools. Don't miss out on the opportunities that the right analytics bring to you - they can lead to amazing results!

How to actively analyze advertising in the Telegram messenger

Often It seems to us that we need to not only publish advertising posts on Telegram, but also somehow analyze their effectiveness. Personally, I came into contact with this problem when, having launched an advertising campaign on one of the channels, I was surprised to find that the view statistics did not meet my expectations at all.

Since messengers such as Telegram do not contain complete interaction statistics, this required from me using different methods to evaluate the results. Platitudes aside, to estimate subscriber growth, I chose the manual counting method. 👀

First, I analyzed the increase in followers after publishing an advertising post. For example, in the first 6 hours after placing an advertisement on one channel, having recorded 50 new subscribers, the dynamics dropped significantly within a day. Using this approach, I took into account all possible external factors: for example, you know that if a post took off due to a hot news story, this could have a huge impact on the growth of subscribers.

As a result, I noticed one important nuance: it was necessary to monitor the timing of posts in order to prevent them from intersecting and overlapping with other active posts on the channel. Essentially, it provided a comfortable solution to early understanding that you were moving in the right direction. 🧐

Involving special services

Often, after manual calculations, I turned to special services for a more accurate analysis. For example, I discovered an amazing amount of data that helps me track the effectiveness of both standard and promotional posts. I note that the main goal of such services is to collect statistics on all channels, the cost of advertising on them and the dynamics of their growth.

Every time I used such platforms, a whole world of data opened up. It’s great when you realize that you can now evaluate not only your results, but also the statistics of your competitors. Yes, I even found out that one channel I advertised on had twice as many forwarded posts as similar channels, which created some healthy competition. 📊

What would I advise you? Feel free to use tools with deeper reporting capabilities, because that's where you'll find so much interesting stuff.

Telemeter

So, coming to the practical tool that I have to mention is the “Telemeter”. For me, it became a real salvation, as it provided open data about each advertising placement. I used it to analyze my goals for an advertising company. And it was really the right step.

The telemeter showed not only the effectiveness of specific posts, but also the achieved metrics, such as coverage, dynamics of views and even the average number of forwards. 🚀 Imagine, I was fine-tuning my advertising campaigns, using this data to rework creative and improve the quality of placement.

While I was using the free version, I was seized with real hunting fever - how many new I can attract subscribers thanks to good content! And then, having upgraded to the paid version, I discovered that for 15 euros a month I got the opportunity to track not only my own, but also competing channels - an incredible figure? Without a doubt! 🔥

Tgstat

If you get acquainted with another unique tool, Tgstat comes into the picture. It amazingly combines more than 40 thousand channels, so you immediately have access to a wide range of analytics. 🆓

You can get all the information you need by simply entering the channel name, which I found impressive. As a result, I discovered not only summary statistics, but also encouraging details regarding the growth in the number of subscribers by hour and day. Why not take a look at the stats board to see that even my old post didn't leave the desired result?

Noticing such details was truly amazing! You are provided with all the data on the number of transfers and placements in public channels, which makes it possible to evaluate the effectiveness of your advertising in real time. 📈

Using invitation links

I used to find it difficult to track the effectiveness of advertising posts until I came up with something so simple, but powerful tool like invitation links. This directly gave impetus to quickly get a clear picture. ✉️

The advantages are obvious: quick creation, management of expiration dates and limits on the number of subscribers, which always left me delighted. I can say that the Telegram administrative interface turned out to be very friendly to this task, and creating links became a real art.

As soon as new subscribers come to the channel thanks to your links, administrators can see how many women and men have joined. This not only simplifies control, but also makes it possible to understand which shares hit the target. 🎯

How to create and track an invite link

Like it or not, the process of creating an invite link was so simple that I I just couldn’t help but use it. To do this, you need to follow just a few steps: Open the promoted channel, click on the three vertical dots in the upper right corner.

After selecting the "Channel Management" block, open the "Invitation Links" section and click "Create a new link". 🛠️ By setting access rights, you can specify the name and validity period, as well as set limits on the number of subscribers. This creates a positive attitude, allowing you to remain in control.

All created links are displayed in a separate section. When you click on one of them, data about the number of users who joined through this link opens, which undoubtedly facilitates your work in assessing the effectiveness of the advertising campaign. 📋

How I assessed the effectiveness of advertising in Telegram

Each of us who has done advertising on Telegram knows how important it is to track results and understand the effectiveness of investments. Trying different approaches, I came to the conclusion that invitation links are becoming an absolutely indispensable tool for monitoring each post. How did I come to this decision? Let me tell you my story.

A few months ago I decided to launch an advertising campaign for one of my projects. The whole process was full of anticipation and slightly nervous excitement. I placed advertising on several channels, but soon a problem arose - it was necessary to understand how much all this would pay off. Invitational links became a salvation. Why them? Once I started using them, I noticed how easy it became to evaluate which channels were bringing in the most subscribers and conversions.

Also, at the very beginning, I used trial and error to experiment with different texts and images for posts. In one of the campaigns, I posted a powerful image. The result exceeded all expectations: CTR (click-through rate) increased to 18%! Colleagues, seeing this, asked the question: “How did you do this?” Yes, my strategy was simple, but it worked.

Using invite links, I was able to create a detailed table of statistics for each channel. This allowed us to analyze what works better. For example, one creative content channel achieved a return on investment (ROI) of 200%. Friends, what could be simpler? Just using the right analytics tools!

In addition, during the analysis, I noticed that the visual elements used also influence the behavior of the audience. I included a meme in one of the posts. Many who testified said that this was brilliant because it attracted attention and amused.

I understand that not everyone can quickly sort out how this is done, therefore, I propose several specific steps for organizing effective advertising in Telegram:

1. Creating invitation links – start using them in your posts. This will allow you to accurately track your results.
2. Testing – try different formats of advertising materials: text, images and even videos.
3. Data Analysis – For each campaign, keep a record of all the results, feel free to summarize the information.
4. Optimization – update and improve your advertising materials based on the data received.
5. Feedback - ask others for their opinions and post on forums or communities to share experiences.

My advice is to view each campaign not as an end point, but as part of a larger cycle. Every experience is an opportunity for improvement. So, by looking at the results, you can not only determine which channel was the most profitable, but also improve your approaches in the future.

Summary of Recommended Steps

I hope my personal experience will help you in working with advertising on Telegram. Start implementing these techniques and you will see results that will improve the effectiveness of your advertising campaigns!

Frequently asked questions on the topic: How to evaluate the effectiveness of advertising posts in Telegram - a practical guide

Thank you for reading and for becoming more experienced! 🎉

Now that you're armed with the knowledge of how to evaluate the effectiveness of Telegram advertising , you're a true expert! 🧠💡 In my practice, there was a case with the launch of an advertising campaign, where from the first post I was able to increase ROI by 150%? It was not magic, but the competent application of the steps I told you about. Thanks to these methods, you too can turn your ideas into successful projects. So grab your tools and move on to new heights! What do you think about this? Write in the comments!