Creating sales text that works: tips for online stores

Think of your messages as gifts that are eagerly awaited to be opened. Every day, millions of products go unclaimed because they fail to attract attention. How can you create copy that will make hearts beat faster and wallets open sooner? Let's reveal the secrets that will turn your words into real sales magic.

Glossary

• 📝 Sales paragraph - a short and compelling paragraph that should grab the reader's attention and arouse interest in the product.
• 🌐 Landing page is a web page specifically created to sell a specific product or service, with a focus on conversion.
• 🛍️ Product card - a separate page on the online store website that contains detailed information about a specific product, including a description , characteristics and price.
• 📝 Customer point - the moment when the buyer begins to consider the question of whether he needs the product.
• 🚀 Call to action - a phrase or button that encourages the user to take the next step, for example, “Buy now” or "Find out more."
• ❓ Objections - doubts or questions that a buyer may have before purchasing, such as price, quality or necessity goods.
• 📚 Text on the main page - informational content posted on the main page of the online store, which should attract attention and direct visitors to other parts of the site.
• 💡 Blogs - articles that can be used as a content marketing tool to inform users and increase brand trust .
• ✍️ Simple human language is a style of writing that is easily understood and understood by most readers, avoiding complex terminology.
• 🔄 Problem Solution is a piece of text that describes how a product or service solves a specific problem or satisfies a customer need.
• 🎯 Problem is a situation faced by a potential customer that justifies the need for a product or service.
• 👥 Audience is the target group of users that the selling text is aimed at.

Effective texts for an online store

Landing Page Copy

When I first started writing landing page copy, I realized how important it was to create clear and compelling messages that lead the user to the desired action. I remember a time when I worked with an online store that sold sports nutrition. We launched a new campaign and needed texts for a landing page that was supposed to collect leads.

I started by researching the target audience. After studying what words and phrases they used, I incorporated them into the text. Here's what I did:

• Headline: clear and direct, immediately communicating that the user will receive by filling out the form.
• Subtitle: added descriptions of product benefits to interest the client.
• Descriptive Lists: has highlighted key features and benefits in short bullets. I also added emoji for visual emphasis. For example:
  • 💪 Energy boost
  • 🥗 Metabolism support
  • 🎯 Affordable prices

I'm sure that a lot depends on the formatting of the text and its readability. We tested several versions directly on the site, and in the end we chose the one that attracted the most attention. Our landing page not only collected customer data, but also increased sales by 30%!

As you can see, good text for a landing page is not just written, it is thought out and tested.

Text on the main page

Text on the main page is the first thing the client encounters. I remember very well how I developed text for an online women's clothing store. We sought to emphasize the uniqueness of the brand and the services offered. To do this, I followed a few simple steps:

1. Introduction: a short description of the company that sets it apart from its competitors.
2. Benefits: I have listed the main benefits such as free shipping and returns.
3. Social Proof Reminder: added reviews from satisfied customers.

I used this example: "Our store “It’s not just clothes, it’s a lifestyle.” This helped create an emotional connection with clients.

Also, I always use statistics to back up my points. For example, 68% of buyers say reviews help them make purchasing decisions.

Card product

Product descriptions are another important element of a successful online store. I once worked on a project where we sold electronics. Each product had its own unique card. I researched what makes a good description:

• Structure: I created a description with sections on the characteristics, advantages and disadvantages of the product. Many do not even suspect that an honest description of shortcomings can lead to increased trust.
• Translating cons into pros: for example, if the battery was small, I emphasized its ability to quickly charge.

Made sure to add visual elements, such as photographs, so that customers could imagine what the product would look like in real life.

Blog article

Blogging for an online store was a real discovery for me. I created a blog for a shoe store and noticed how content could attract visitors.

I paid attention to topics that interest users, for example, tips for choosing shoes In the articles, I focused on products from the store, placing links and buttons for ordering. Here's an example topic: "How to Choose the Perfect Pair of Running Shoes."

The content made it possible to both increase customer loyalty and promote the store in search results. The experts directed it, and I was happy to share my knowledge, because good content leads to high sales.

How to write a killer sales text for your online store

The text must contain a statement of the problem

When I started my journey in the world of Internet commerce, one of the first things I realized was the need to clearly define the problem. For example, imagine a situation where your washing machine is working, but suddenly “becomes treacherously silent.” I faced this myself, and do you know how I felt? Frustration and anger. I could have screamed, “Why is this happening?!”

I challenged myself to ask questions that evoke genuine interest and emotion. "Why can't you find quality parts for your car?" and “How much more money will you spend on Chinese knockoffs?” I was sure that such a tough statement of the problem could cause instant understanding in the client.

🌟 I even conducted small surveys with friends, and this is what I found out: many of them faced similar problems and could not ignore it. Using their responses as a basis, I created a text that would make them remember their pain from a lack of quality solutions.

Sales copy should offer a solution to the problem

Once the problem was clearly defined, the next step was to offer a solution. In my online store, I introduced logic and chronology of events. For example, if someone is looking for a spare part for a washing machine, it is logical to suggest: “Is your washing machine broken? Order spare parts from us! We will deliver them, install them and guarantee quality.”

In this part it is important to focus on theory and active action. Explain that by ordering from us, the client receives a guarantee of compatibility and fast delivery. I took the time to point out that our experts can help you find the parts you need.

🔥 An example from personal experience: I once had a client who was struggling with a broken washing machine. I helped her select original spare parts, and she was happy that everything worked so quickly and reliably. The main thing is clarity and confidence when proposing a solution.

The text must contain a call to action

I have more than once encountered situations where potential buyers hesitated between making the right decision and postponing for later. This got me thinking: How can I motivate them to take action? I can confidently say that a call to action is a key element in any selling text.

I experimented with phrases like "Order now!" and “Leave a request - we will contact you within 15 minutes!” The most amazing thing is that such simple and clear calls act like magnets.

💡 I noticed that using appeals emphasized the main point of the message, and customers felt themselves more confident in their decision. I recommended adding different options so that each potential client could choose the one that is most convenient for them.

The text should remove possible buyer objections

In my practice, I have faced enormous competition, and I have had to respond to objections. One of the best ways to do this is to be prepared for common questions. For example, many people asked: “Why should I buy from you if your competitors have a lower price?”

I can say with confidence that these objections must be debunked in advance. To do this, I offered my clients a set of promotions, delivery times, and even articles with reviews from satisfied clients. As practice has shown, customers willingly responded to additional guarantees, such as product returns and free delivery on the first order.

📊 On my website I have posted reviews and case studies showing how our products solved problems for other customers. This step significantly increased the credibility of our store.

In all these points, it is important to remember that I was sharing my experience so that everyone can improve their copywriting skills and, as a result, increase sales in their online store. I hope my experience helps you!

Practical tips for writing a selling text

Write in simple human language

I have always believed that a selling text should speak the same language to the client language - simple and understandable. When I started my journey in Internet marketing, I was faced with two approaches to describing products.

One of them looked like this:

Face cream Amber face is a combination of hyaluronic acid, provitamin B5, jojoba oil and plant extracts. It is easy to apply and does not leave stains on clothes. Your skin will glow like amber.

Agree, this is just a set of common phrases that cause the most boredom. I thought: “How can I attract the attention of clients?” And then I wrote the text in a different key:

Girls, the cream is super! I ordered from the online store, everything arrived on time. The skin feels amazing after application! And it’s not too greasy, it doesn’t shine like after a bath!

This text really worked. I received a lot of positive feedback and increased the number of orders. It is important to remember that the audience does not want memorized characteristics, but how the product actually works. I encourage you to use simple, lively language and share real-life experiences. Make your customers feel like they've already used your product.

• 📦 Tell stories about how your product has changed the lives of others.
• ✨ Avoid jargon and complex words.
• 👍 Write in such a way that the client can easily imagine how he uses the product.

Write like this, as if the customer is already using the product

I've learned that the key to successful sales is creating a sense of ownership of the product. In one of my projects, when we just launched a new massager, I wrote a text that sounded like this:

Imagine yourself: you are driving an elite crossover, the soft leather steering wheel lies comfortably in your hand...

This phrase immediately plunged the client into atmosphere where they already owned the product. Ordering online is the final step in this delightful journey that begins with the introduction. I didn't just talk about the product - I allowed the client to own it for a moment.

Here are some tips that I used:

• 🚗 Use images that create the right associations .
• 🎁 Point out the practical application: where, how and with whom the client will use the product.
• 🎉 Use words like “your,” “acquire,” etc. to create a sense of intimacy.

Every time I applied these principles, I saw orders skyrocket. For example, after publishing a description with an emotional connection to the massager, sales increased by 30% in just a month! This opened up new horizons for me - I learned how to create text that really sells. I encourage you to incorporate these approaches into your practice. Don’t forget to add relevant tips, as the “Google Ads” setting will tell you.

Briefly about the main thing: Success of selling text

When I started my journey in writing selling texts for online stores, I realized that this is not just a set of words or an attractive picture, but an entire art that requires a careful approach. In the process of work, I realized that the main thing is to be able to find the right words that would motivate customers to make a purchase. Here are my secrets of how I managed to achieve success.

First of all, I always started with studying the target audience. To do this, I used analytics and sociological surveys. I would recommend that you conduct in-depth interviews with your customers to understand what concerns them. By understanding your audience's needs and pain points, you can craft copy that speaks their language. For example, one of my clients sold sporting goods, and I noticed that many of his clients were looking not just for equipment, but for a solution to their health problems. We changed the emphasis in the texts, and the result was an increase in sales by 30% in the first three months.

Secondly, I have always used catchy headlines. I know how difficult it is to write something that can attract the attention of the buyer. But I believe that headlines that work best are those that offer a solution, like “How to Get Fit in 30 Days” instead of the trivial “Gym Equipment.” We must not forget that the headline is the first point of contact and it must be imbued with the idea that you want to convey.

I also had errors , of course. I can say with confidence that overly fancy proposals without a clear message don't work. I remember how in one of my projects I wrote a text full of “smart” words and technical terms. The output was zero conversions. This taught me that simplicity and clarity are the best allies in sales copy.

I have also always used concrete examples and data to support my arguments. For example, I refer to statistics: studies show that 80% of consumers make purchasing decisions after reading reviews and examples of successful use of a product. I would advise you to include such data in your texts, they significantly increase the credibility of your product.

Thus, for a successful sales text it is important to take into account several key points:

• Target audience research 🎯
• Attractive headlines 📢
• Simplicity of presentation ✍️
• Supporting arguments with data 📊

Review of best practices

By following these recommendations, I am sure you will be able to create sales texts that will work for you. The main thing is to act and experiment, because sometimes success comes precisely from bold decisions. Don't forget about tools like Google Adwords to promote your texts and increase your store's online visibility.

Expert experience of Corsair

Company Corsair is one of the leaders in the production of high-quality computer equipment and peripherals, specializing in component support for gamers and enthusiasts. Their range includes RAM, power supplies, cooling systems, gaming mice and keyboards. The company's main goal is to offer users products that improve the gaming experience and improve PC performance.

Description of the client, their business and goals

💕 Corsair seeks to expand its presence in the online sales market by increasing online sales through your own online store. Given that the gaming market is steadily growing, Corsair has identified the above goal as strategically important.

Main goals and objectives

1. 🌟 Increasing conversion: The main goal is to convert more website visitors into buyers.
2. 🚀 Sales Growth: Increase overall sales by 30% over the next 6 months.
3. 💬 Positioning: Strengthen the brand as a leader in innovation and quality in the industry.

The main problem that needs to be solved

Corsair faced the problem of insufficient effectiveness of selling text on your website. The texts presented on the landing pages did not fully disclose the benefits of the products, did not inspire confidence among potential buyers, and did not promote active actions such as adding a product to the cart or placing an order.

Characteristics and interests of the target audience

🔍 The company's target audience is:

• Gamers (from amateurs to professionals)
• Computer and IT enthusiasts
• People facing PC performance issues

It was important to understand that this audience values evidence of quality, new and personal user reviews that will help build trust in products.

Key points that may be of interest to potential clients

• ⚡ Proven Performance: Corsair products have earned multiple awards in independent testing.
• 🔒 Quality Guarantee: All products are backed by a multi-year warranty.
• 🌈 Customization: Ability to customize the appearance and functionality of products.

Project Results

"Application of effective sales texts allowed us to increase conversion by 45% in just three months,” notes Maria Cross, marketer at Corsair.

Using selling texts with emphasis on identifying problems and proposing solutions played a key role in achieving these results. Understanding the target audience and creating content that resonated with their needs took Corsair to the next level in online sales.

Often asked questions on the topic: Creating a selling text that works - tips for online stores

Thank you for reading and welcome to the club of professionals! 🎉

You are now masters of selling text! In these lines, you learned how to turn words into great conversions. Each offer should be like a magnet for customers: attract and retain. Remember how I shared my story about how you could simply change a couple of phrases and see a 30% increase in sales in two months? Visit us more often, don’t hesitate to share your experience and let your texts become real bestsellers! 💪🔥 Looking forward to your comments!