Where to find the best video stocks: TOP 12 free resources

In the era of digital marketing, where every moment can pass by without attention, the question of where to get video content for a commercial website becomes especially relevant. A visual content strategy doesn't end with a pretty picture or a catchy headline. Each video can become the very element that can dramatically increase traffic and increase interest in your product. But video content can be obtained completely free of charge. I present to you the TOP 12 free stocks that will become your reliable allies in attracting customers and creating unique content. Each of the resources below has its own unique benefits, and choosing the right one will depend on the specifics of your project and business. Use videos wisely, adding them in strategic places on your site to maximize their impact and attract more customers.

Glossary

• 🎥 Stock video content – Videos that can be used for free or for a fee to various projects such as marketing campaigns, websites and social networks.
• 🌐 Pexels - One of the largest libraries of free stock media content, including photos and videos.
• 📷 Pixabay - Platform offering free photos, vectors and videos.
• 🎬 Coverr - A resource specializing in high-quality video clips for commercial and personal use.
• 📹 Mazwai - A video bank that offers curated HD clips that are free to use.
• 🌟 Distill - Platform providing high quality free videos, updated every 10 days.
• 🏞 Motion Places – A resource that offers video clips focusing on nature and cityscapes.
• 🖌 Stockio – Library with a large selection of free photos, videos, icons and vectors.
• 🎞 Life of Vids – A platform created by an advertising marketing agency with high-quality video content for free use.
• 📽 Videezy – One of the largest video stocks offering free and premium clips.
• 🎦 Videvo - Platform providing free and commercial stock videos and sound effects.
• ⏯ Clipstill – A resource that offers unique animated photos and short video clips.
• 🎚 Mix Kit - Platform that provides free videos, music and video templates.

Why use stock footage?

When I first started working with video content for commercial sites, I was faced with the question: create my own unique videos or use ready-made stock videos? I quickly discovered that stock video can be a real lifesaver.

✨ Benefits of stock video

🔹 Saving time and money. Shooting an original video requires a large financial investment and a significant investment of time. During the initial stages of the project, I realized that stock video was a great alternative. It allows you to avoid expensive filming and editing, while the quality remains at a high level.

🔹 Rich selection of content. On stock platforms it is easy to find footage of a variety of subjects - from celebrating the successes of the team to more specific scenes such as soap production or tailoring under branded clothing. Such videos are ideal for use in various channels of communication with the audience.

🏆 Personal experience and advice

When my team was working on a project to promote a new fitness app, we decided to use stock video footage to demonstrate exercises. We chose stories with happy people playing sports. This allowed us to effectively convey the main idea of the product, emphasizing the benefits of playing sports without additional investments.

📑 Which stock video is better?

🟢 Shots with standard life scenes: a happy family at the table, people at work, sports activities.

🟡 Video with a unique product: when you need to show something truly unique and recognizable, it is better to create original content. For example, a video about a specific product with obvious features (like my experience with a brand of unique handmade candles) is not suitable for stock video.

❌ Videos with the participation of the first person of the company: if you require the participation of a specific character who is the face of the company, shoot an original video would be more appropriate.

📊 Useful practices

📌 Use stock footage for repetitive or standard scenes. For example, consider long shots that don't require unique elements.

📌 Check the license. Always make sure the video has the appropriate licenses for commercial use. This frees you from possible legal problems.

📌 Personalize video. I often add branding elements and company logos to stock videos to make them more unique and in keeping with the corporate style.

🔍 Table: Practices and mistakes when using stock video

In summary, I am convinced that the right stock footage can greatly simplify the creation of video content and add variety to a commercial website, especially if you choose wisely. I have seen this in practice and recommend you try this approach. Excitement and innovation in using video content will help you succeed.

For more information on video marketing strategy, read Video Marketing.

12 Best Free Video Stocks

1. Pexels

From personal experience, I always recommend Pexels is a foreign stock with a huge library of photo and video content, including more than 100,000 videos distributed under a free license. They are free to download and used commercially without any links.

The site provides a Russian-language search for the necessary queries, which makes the process of selecting content intuitive understandable. A nice bonus is the availability of horizontal and vertical videos that are convenient for Reels and Stories on your company’s Instagram account.

🚀 I recommend paying attention to the “Trends” category, where the most popular videos are presented, and using them to improve the visual component of your business website.

2. Pixabay

I can't help but mention Pixabay. This multimedia stock has a large database of more than 1,000,000 images, music, vector graphics and high-quality videos.

Searching for videos here is simple and convenient thanks to the category and keywords. In particular, categories like "business" contain more than 700 options. The site menu is in Russian, which makes it convenient for users who do not speak English.

💼 I recommend using HD video , available without prior registration, to create quality content for your site.

3. Coverr

If you are looking for professional video footage, then Coverr is a great choice. Although the selection here is not as large as on other sites, each video is carefully selected by moderators, ensuring high quality.

The stock contains categories such as nature, business, food, architecture. Also, thematic collections such as “Valentine’s Day” and “Feeling of Coziness” have been added here.

🌳 I recommend subscribing to the newsletter to Receive a selection of new videos to your email every week, which will save your time on searching.

4. Mazwai

Mazwai is an excellent choice for those who value quality over quantity. This is a foreign stock with videos in a cinematic style. The database is replenished slowly, since the platform only works with selected artists.

The search for suitable frames is carried out using tags such as landscape, nature, city. The peculiarity is that there are two types of licenses: free and with a mandatory link to the author.

🎬 I'm sure using Mazwai footage will add professionalism to your content.

5 . Distill

Distill has a small but high-quality database of stylish videos. Free downloads are limited to 10 videos per 10 days. After registering on the platform, you will receive special selections by email.

Available video topics include nature, city, animals, technology. The site interface is English, but intuitive, which makes working with it easier.

⛅ I recommend using the "City" category to add modern and urban elements to your visual content.

6. Motion Places

Motion Places offers collections of beautiful videos in HD quality. 4K is available after purchasing a subscription. The videos are divided into topics depending on the continent, making it easier to find footage from the desired region.

The site covers a variety of topics, from macro photography to landscapes , as well as by the type of action in the frame, such as falling, driving. The platform team carefully checks and edits each video.

✈️ I recommend subscribing to the newsletter to keep abreast of the latest news and promptly update your site with fresh videos.

7. Stockio

Stockio is a free stock platform offering video clips, photos and vector graphics. Most of the videos on the site are amateur in appearance, which can be a plus or a minus depending on your project.

Initially, finding the right material may seem difficult, since the videos are not divided into categories. However, even English-language queries will return relevant results.

🎨 I suggest using this resource for personalized and “live” videos that will add uniqueness to your site.

8. Life of Vids

Life of Vids allows you to download free videos in HD and 4K, providing a database of more than 350 videos on Vimeo. Videos on this platform can be used for both personal and commercial purposes.

In the catalog you can find various collections such as city, office theme, drone photography. However, you should remember that only English-language search works on the site.

🌆 I recommend using the "Cities" collection to create dynamic and engaging content on your website.

9. Videozy

Videozy offers thousands of free and paid high-quality video clips in HD and 4K. An interesting feature is the availability of templates for After Effects. However, it is worth paying attention to the lack of a single license; the conditions for using the content may vary.

Videos are organized into categories such as animals, art, sky, travel. The site has been translated into several languages, but Russian is not among them.

🦊 I recommend paying attention to the category " Animals", which will add emotion and lively elements to your website.

10. Videvo

Videvo offers an extensive content database of over 500,000 videos, motion graphics, music tracks and sounds effects. The videos are divided into numerous thematic collections.

Many clips are distributed under a free license, which makes the platform convenient for commercial projects. The exception is content marked "Editorial Use Only", which cannot be used for commercial purposes.

🎉 I recommend using videos from the " category Festivals" to create festive and positive content for your website.

11. Clipstill

Clipstill offers free stock footage for backgrounds and more. The videos on the platform are of good quality, and the catalog is updated monthly.

Categories include people, nature, food, drink. Some videos are paid, but their prices are quite affordable. There is also a selection of cinematic videos.

🌺 I recommend using the "Nature" collection to create a calming and atmospheric background on your website.

12 . Mix Kit

Mix Kit is a great platform that provides free videos, music, editable templates and photos. The content can be used without mandatory registration and attribution.

Videos are divided into categories such as business, transport, nature. The materials include vertical videos that are convenient for uploading to social networks.

📱 I advise you to pay attention to vertical videos to effectively promote your content on social networks.

Following my recommendations, you can significantly improve the visual component of your website, increasing its attractiveness and, accordingly, efficiency.

My personal impressions of using the Pixabay stock

When I first started thinking about where to get quality video content for a commercial website, one of the first resources I decided to try was Pixabay. There are plenty of free videos here that you can use without infringing copyright.

Pixabay Benefits

🌟 Rich selection: Pixabay has a huge number of videos suitable for different needs. Whether you need a background video clip for your homepage or action shots for a commercial, you can find it all here.

🌟 High quality: One of the main advantages of Pixabay resources is the quality of video content. Each video is detailed and has high resolution, which is especially useful for commercial sites.

🌟 Ease of use: I have repeatedly encountered platforms where searching and downloading videos turns into torture. However, on Pixabay everything is intuitive and easy. A couple of clicks and you have the video you need.

My experience using Pixabay

The first time I used Pixabay for one of my projects, I immediately appreciated the convenience and a wealth of choice. For example, recently I urgently needed to prepare a commercial for one of my marketing campaigns. I entered the query I needed in the search and literally found the perfect video in a few minutes.

👱♀️ Personal advice: When choosing a video on Pixabay, always pay attention to the ratings and comments. This will help you choose the most successful and popular videos.

How I took my content strategy to the next level

Little by little, using video content from Pixabay, I started to notice an increase in audience engagement. The videos we used on the site brought dynamics and liveliness to it. As a result, time on page and conversion rates increased.

📊 Fact: According to a recent study, using quality video content on commercial websites can increase conversions by up to 80%.

Results

Benefits of using videos from Pixabay:

1. ☑️ Wide selection of videos.
2. ☑️ High quality content.
3. ☑️ User-friendly interface and fast loading.

Things to consider when working with Pixbay:

1. ⛔️ Not all videos are suitable for commercial use (licenses must be checked).
2. ⛔️ Sometimes it’s difficult to find the right video among the vast number of options.

Tips and best practices

If you want the full To take advantage of the power of video content and make your website more engaging and dynamic, I highly recommend giving Pixabay a try. This resource has helped me out more than once in the most unexpected situations and helped me achieve better results.

Experience company Cdiscount

Company Cdiscount is one of the leaders in the French e-commerce market. Founded in 1998, it offers a wide range of products ranging from electronics and home appliances to fashion and home furnishings. The company's website has millions of users, and Cdiscount strives to continually improve its content to attract and retain customers.

Main goals and objectives

The main goal of the company was to improve the visual component of the site to increase customer confidence and increase conversion. Consequently, Cdiscount decided to implement video content on its product pages and advertising campaigns. The company wanted to find high-quality and free videos for commercial use.

Problem Statement

The main challenge the company faced was the need to find video content that met high quality standards and would be legally acceptable for commercial use. In addition, it was necessary to ensure a variety of content to suit different product categories.

Characteristics and interests of the target audience

Audience Cdiscount consists from:

• 🛍️ Buyers looking for great deals
• 💻 Technology lovers and new electronics
• 🏡 Homeowners upgrading their homes
• 👚 Fashionistas keeping up with the latest trends

Consumers value quality and informative content that can help them adopt purchase decision. Videos that show the real benefits of products can significantly increase the level of trust and increase the likelihood of purchase.

Key Points of Interest for Potential Clients

• 🎥 High quality video: Increased trust in the products offered.
• 🚀 Legal safety: All videos were free for commercial use.
• 💡 Variety: Choose from a variety of video content categories that reflect the company's product range.

Achievements and results

• During the first month of implementation video content, Cdiscount recorded an increase in conversion rates of 15%.
• User retention rate on the site increased by 20%.
• Returns decreased by 5% due to clearer product visibility.

The key conclusion from the experience of the Cdiscount company was that correctly selected and high-quality video content can significantly improve the user experience on a commercial website, increase customer trust and, as a result, increase conversions and reduce the number of returns .

Such success not only improved the company's financial performance, but also strengthened its position in the e-commerce market.

Often asked questions on the topic: Where to find the best video stocks: TOP 12 free resources

Thank you for reading and for your skill!

Now you are familiar with 12 free stocks for quality video content. These resources will seriously enrich your site, attract more attention and improve your sales. Each of the presented stocks offers a unique range of videos, and now you can choose the one that perfectly suits your needs. Continue to explore these sources and experiment with new videos to keep your content fresh and engaging. 🚀

Your opinion is very important to me! Please leave a comment what do you think about this? 🧐

Larisa Shishkova, independent expert at Elbuz.

In the world of automation, I am a translator of ideas into the language of effective business. Here, every dot is a code for success, and every comma is an inspiration for Internet prosperity!