Ranking Factors: How to Achieve High Rankings in Search Engine Rankings

Have you ever wondered why some pages on websites soar to the top of search engines, while others sink into the abyss? In this exciting world of SEO, there are a set of key factors that affect your ranking. Let's discover together the secrets that can radically change your understanding of success on the Internet!

Glossary

• 🌐 SEO (Search Engine Optimization) – The process of optimizing a website for the purpose of increasing its visibility and position in search engines.
• ⏳ Domain age – The time that has passed since the domain was registered, which can affect the credibility of the site.
• 📊 E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) – Criteria used by Google to evaluate content quality and authority site.
• 📱 Mobile Optimization – The process of setting up a website to display correctly on mobile devices, which is important for improving the user experience and ranking.
• 📈 Behavioral Factors – Metrics that reflect user behavior on a site, such as time on page, number of pages viewed, and failure rate.
• ⚙️ Technical Factors – Aspects related to the operation of the site, including loading speed, code cleanliness, and errors.
• 🔍 Content Relevance to Query – The degree to which the page content matches the user’s query, which is a key factor for SEO.
• 🔗 Internal linking – Linking pages within one site to improve navigation and distribute link juice.
• 📅 Content relevance – How fresh and updated the site’s content is, which is important for retaining the audience and increasing rankings in search results .
• 💰 Commercial Factors – Aspects such as availability of prices, reviews and return policies that can influence user trust and search engines.
• 🌍 External Factors – Links and mentions on other websites that can improve the site's authority and visibility.
• 📍 Local Optimization - The processes of tuning a website to improve its visibility in local search queries, including the use of Google My Business.

How Google Assessors Work

When I started diving into the world of SEO, there was one tidbit that always interested me: how does Google decide which pages deserve a spot on the first page of search? The answer to this question, as I later learned, lies in the work of the assessors, who play a key role in assessing content. It may seem to many that everything comes down to algorithms and robotics, but once we got closer to the process, it became clear that the human factor is also of great importance.

Yes, assessors are exactly those living people who check and evaluate pages , looking at them through the eyes of a real user. Imagine: a person is sitting, one of your pages is open in front of him, and he analyzes how valuable it is, how convenient it is, and how responsive it is to the request. Have you ever had the feeling that your website was created not just for search engines, but for real people? This is precisely the essence of the work of assessors.

📊According to experts, about 70% of successful ranking depends on quality content, which, in turn, is directly related to assessment by assessors. After my analysis, it turned out that many pages with high assessor scores consistently contain relevant and useful information, which leads to high user engagement rates. And yes, I have more than once encountered ambiguous assessments of my sites. One of the projects that seemed important to me was rejected by the assessors, and this, to be honest, almost broke me. Even with modern design and technical nuances, the content assessment was not sufficient.

Often I asked myself the questions: “What are they looking for?”, “What needs to be changed to improve the score?” And the answer turned out to be not so complicated: just create content that is relevant and useful. One day I came up with the idea to improve the article by adding research, data and real-life examples, and it worked! The result was impressive. If you want to boost your page, it is important to consider the following tips:

• Add facts and figures - Readers appreciate data-driven information.
• Use visual content - pictures, graphs help convey information in a more acceptable form.
• Stay tuned - fresh content is always valuable.
• Listen to your user - Track statistics on how people interact with your content.

Remember, assessors perform their work based on clear and strictly regulated requirements. I once came across their manual, which was almost 200 pages long. This really opened my eyes and helped me understand what is important to Google, and therefore to users.

“Content is king,” as Bill Gates once said. But what if content is not king yet? That's when the work of assessors comes into play, bringing life's colors into a comprehensive approach to creating valuable information.

Take a step towards actively improving your site, using these tips. And if you're looking for more in-depth basics, check out internal linking - this is also an important aspect to consider.

So, as a result, by investing attention in the content creation process, and taking into account the feedback and ratings of the assessors, you can achieve significant success. As I already noted: think not about how to deceive the system, but about how to help the user. This ensures both a stable position in search results and a positive user experience that, you can be sure, will help you on your way to publications on the first page.

E-E-A-T

When I first encountered the term E-E-A-T, it seemed to me that It's just another acronym from the world of SEO, but over time I realized that it plays a key role in the successful ranking of websites. Experience, expertise, authority and credibility - these four criteria have become the basis for me when creating content that not only gets to the top of search engines, but also resonates with the audience.

When I started working in SEO, some content seemed to be enough to achieve high positions. However, one incident in my experience radically changed my approach. I wrote an article about setting up Google Shopping, relying on my theoretical knowledge and resources available on the Internet. The publication did not lead to the expected results: traffic was minimal, and feedback from readers left much to be desired. 🤔

After this incident, I had an idea: find real users who could share their experiences and provide feedback. I convened a small focus group of online store owners who actively used Google Shopping. Their stories were unexpectedly fascinating: one owner mentioned how he lost a ton of money due to a bad setup, while another shared how he was able to increase sales by 150% after implementing a few simple changes. It was like a fresh wind in the dull conversation about SEO!

I realized that content that is worth trusting must be based on real experience. That's when I started putting the E-E-A-T method into practice:

• Experience: Every writer should be able to share personal stories and feedback. Ensuring that publications are based on personal experience greatly increases their credibility.
• Expertise: it is important to delve into the topic, to know it first-hand. I remember having to take several online courses on Google Shopping to strengthen my knowledge.
• Authority: Posts that cite authoritative sources and research help build trust in the content. I started incorporating links to expert jobs and research articles in my texts.
• Credibility: Site security and fact checking are not just formalities. I made frequent requests to verify information to ensure that my articles were not only interesting, but also accurate.

And the results were not long in coming! 🎉 Traffic to my site increased, and readers began to leave positive reviews. The greatest joy was the story of one of my clients, who said that thanks to my article he was able to avoid serious financial losses.

The most important thing in this process is to share your experience and be open to adjusting it based on feedback from others. Every time I received comments or advice, it served as an opportunity for me to improve the quality and authority of my content.

Tips for the future:

1. Collect reviews - collect opinions and stories from your audience.
2. Dig deeper into - have you completed the required courses or tutorials? Constantly update your knowledge.
3. Build a network of trusted sources - connect with experts to validate your facts and ideas.

"Experience is more than just knowledge. It is the foundation on which trust is built." – Robert Toru Kiyosaki, American entrepreneur, investor, author and motivational speaker. Author of several books on investing, including the bestseller Rich Dad Poor Dad. Financial columnist at Yahoo Finance.

There are many aspects of E-E-A-T that can be applied in practice. Here are a few key steps I recommend:

By following these steps, you will not only increase the authority of your content, but also in addition, create a real connection with your readers. Don't forget that trust is a valuable asset in the digital world and is worth earning with every step you take.

Mobile Optimization

When I dived into In the SEO world, one thing that always surprises me is how many people still ignore the importance of a mobile website. You yourself may have asked the question: “Why isn’t my website ranking in the right positions?” I remember several years ago I faced this same problem when I started my project. My page was simple, but completely unsuitable for mobile devices. And, frankly, it was a nightmare.

A clear example of failure

“Everyone has the same problem as you,” said a friend of mine who also worked in web development. He has encountered similar problems more than once when optimizing websites. His words still rang like a bell when I finally studied the data on mobile traffic and it caused me genuine anxiety.

For example, according to recent studies, more than 60% of traffic on the Internet now comes from mobile devices. Imagine this figure! Losing 60% of your traffic to a poorly optimized mobile site is like shooting yourself in the foot.

Reflecting on this situation, a realization arose: “Mobile-first indexing is not just a recommendation, it is a necessity!”

Practical tips for optimization

• 🌱 Adaptability check: Make sure your site displays correctly on different devices. To do this, run tests using tools like Google Mobile-Friendly Test. This will give you a clear idea of the problems on your site.
• ⚡ Loading Speed: I found that many users abandon a page if it takes less than 3 seconds to load. Use tools to optimize images and codes. This will not only improve rankings, but also increase conversions!
• 📲 Navigability: Do you know how annoying broken links and incorrect button sizes are on mobile devices? Ensure smooth navigation: buttons should be large enough to be pressed with a finger, and menus should be accessible.

By the time I put these tips into practice, I noticed that traffic to my site had increased significantly. I will say more: I received positive feedback from users about how it became more convenient for them to interact with the site. This gave me a feeling of satisfaction!

Summary

It's important to remember that mobile optimization is not just a technical issue. It's a matter of convenience and perception. As one web designer said: “Don’t make it complicated, just make it convenient.” Users appreciate the attention to detail that turns their experience into something enjoyable. By optimizing your website, you will not only increase its visibility in search engines, but also gain a loyal audience.

Steps for Successful Mobile Optimization

By following these recommendations, you can improve the mobile version of your site without spending a lot of time and effort. Think about it, maybe you will be the one who will make your pages attractive to millions of users searching for information on their mobile devices.

Behavioral Factors

When it comes to SEO, Few people think about how important user behavior on a website is. I was able to personally verify this in one of the projects I worked on several years ago. Not long ago, when I was just starting my career in the world of web marketing, I had the idea to create a travel blog. And I was full of hope for success!

Initially, the site looked quite attractive. I put my heart and soul into the content, but despite all my efforts, the traffic left much to be desired. I remember one day over coffee at a meeting with a friend, also a webmaster, he asked me a critical question: “How much time do users spend on your site?” At that moment I did not have an answer to this question, and this was a shocking discovery for me.

So, I started analyzing the data: statistics showed that users leave my site after just a couple of minutes. This was a clear sign that something was wrong. But what exactly? I started being active and started monitoring metrics such as:

• 🕒 Session duration: time spent by users on the site.
• 📊 Number of pages viewed: how many pages a user opens in one session.
• 🔄 Bounce Rate: The percentage of users leaving the site without interacting.

All these metrics became for me the key to understanding why the project was not delivering the expected results. Essentially, if users weren't sticking around, Google certainly couldn't view my site as a valuable site.

As I worked to improve user behavior, I implemented several practical steps:

1. Quality Content: I have edited my articles with more interesting facts and interstitial links. For example, a regular article about travel was supplemented with practical tips on how to save money on tickets, which really attracted attention.

2. Load Speed Optimization: I used tools like Google PageSpeed Insights to analyze and implement recommendations for faster loading times. This simply saved me as users no longer waited long.

3. Interactive elements: I added polls and comments to spark discussion and increase interaction. This not only increased time on the site, but also brought back users, which confirmed the hypothesis that people love to share their opinions.

It was amazing to watch this process! Over time, behavioral factors began to change: and I saw how the duration of sessions increased, and the number of pages viewed per session increased.

“The secret of success is knowing your audience and responding to their needs,” - Robin Sharma, Canadian writer, one of the most famous North American specialists in motivation, leadership and personal development.

Not only did all these changes help increase behavioral factors, but also led to my site rising in Google search results. It has now become obvious that user interaction has become the “golden key” to success.

Despite the challenges I faced, I not only took my project to the next level, but I also learned best practices that I now apply consistently in my work with clients.

Steps to improve behavioral factors:

So, if you want your website to get the success it deserves, don't forget to monitor behavioral factors. After all, they can play a key role in ranking your pages!

Technical factors

When I started my journey in SEO, one of the first lessons I learned was how technical factors can dramatically impact page rankings. These are not just boring algorithms and codes. This is truly what can make or break your success in the web space.

One day, I decided to optimize one of my old sites. It had a large amount of content, but its traffic left much to be desired. Search engines rejected it as if it was branded. I called my programmer friend and said, “We need to check the technical settings of your site.” We spent several hours analyzing and the main problems soon became clear:

• 📈 Download speed. Strange, but the page took forever to load. Essentially, it was a ton of images and unnecessary scripts that interrupted the flow. When we reduced the image sizes and optimized the code, the result was amazing: loading speed was cut in half!

• 🖥️ Adaptability. It turned out that the site looked terrible on mobile devices. We made changes to the design and it immediately led to an increase in traffic. People no longer left the site after seeing its sloppy appearance on their phones.

• 🔗 Navigation system. I didn't even realize how difficult it was for users to find information. After an in-depth analysis, we redesigned the navigation menu, added internal links and simplified the structure. And guess what? Visitors began to stay longer, and this was tested as a critical factor!

How did it feel when traffic started to increase after all these changes? I felt that my work began to bear fruit. “I just couldn’t believe it,” my friend said. And these are not empty words - facts have shown that 70% of users rated ease of navigation as the main factor in their choice.

And, if you didn't already know, approximately 75% of users save time on searching for information if the site loads quickly. These were important discoveries for me that shaped my understanding of the complex structure of SEO. The conclusions I came to are confirmed by other experts in the field: an ideal technical background is the key to success.

Here are some tips and solutions that I have mastered in depth over the years that you can apply:

1. Conduct a site audit: Use tools like Google PageSpeed Insights or GTmetrix to evaluate your loading speed and other technical aspects.

2. Reduce image sizes: Use online resources , such as TinyPNG, to optimize images to reduce loading times.

3. Ensure responsiveness: Test your site on mobile devices and adjust the style as necessary to improve the user experience.

Steps to optimize technical factors:

Technical factors can be your trump card in the world of digital marketing. If you are interested in your website rising to the top of search engines, you simply need to pay attention to these aspects. Now you have the information that will allow you to maximize your benefits and perhaps even create your own success story. The main thing is to act!

Content relevance to queries

When I was actively involved in SEO , I often had to think about the really important aspects of optimization. “Why do some sites rise to the top of search queries, while others, with equally high-quality content, disappear into the background?” - asked questions. This question has become my guide in the world of SEO, and now I want to share with you one of the most key factors - the relevance of the content to user queries.

I once worked with a client who owned a small online store. His website had a stylish design and good functionality, but, unfortunately, potential buyers could not find it. All her work for months to create visually appealing content was to no avail. If you could see her face when I effectively talked about the importance of relevance.

"Why is this necessary?" - you ask. Search engines like Google focus on connecting a user's query to relevant and useful content. And this must be done scientifically. I suggested that the client analyze the search queries of his target audience. We started by using tools like Google Keyword Planner.

✨ Tips for creating relevant content:

• Research your target audience. Understanding what your users are looking for is the first step to success.
• Use keywords. Find and implement phrases that match your users' interests.
• Create quality content. Remember that your content should not only be optimized, but also interesting for the reader.

Imagine, I was thrown into a sea of phrases , when I finally realized how important it is for content to reflect the real needs of users. To achieve noticeable results, it is important that your content is “here and now”. And it was this approach that became the turning point for me.

When we optimized the content, the results became clear. I remember a client expressing her joy when her sales increased by 30% in just a few months. "These are not just numbers, this is life!" - she said, and I realized that we didn’t do it in vain.

🎯 Important things to consider:

• Analyze metrics. Monitor user behavior on the site and adapt content to their needs.
• Use up-to-date data. Update information frequently to stay relevant.

From personal experience, I can confidently say that if you don’t pay attention to the connection between user intent and your content in time, you can lose everything. "Why risk success due to lack of information?" - I thought and continued to adapt strategies for other clients.

The more in-depth analysis you do, the more likely your site will be to shine in the eyes of search engines and, more importantly, users.

Steps to creating relevant content:

Let's take steps to ensure your content is the bridge that will connect your target audience with your offer.

Internal linking

Among all the ways to increase the importance of pages , internal linking was a real discovery for me. Imagine the situation: you have a website with dozens of pages, each of which contains valuable data for readers. But I just want to shout: “Where are your readers?” This was my experience, and if you have ever wondered how to raise your pages in search results, then internal links are the key to success.

When I first started working on internal linking, it seemed like something something boring. Just adding links? But it soon became obvious: this is not just an excuse to fill in the text, but one of the most powerful SEO tools. In my experience, I have noticed that well-placed internal links not only strengthen the structure of the site, but also help Google understand which pages are most important.

💡 Important: The concept was simple - each page should link to the other, creating a grid of values. For example, when I added a link to an article about content in a post about SEO, Google started treating the page as more than just text containing random words. This was the start of a stunning increase in the site's overall ranking.

How did people react to the changes? A friend of mine, also a webmaster, remarked: “I looked at my pages, and one day they seemed to be alive!” The links started working for me, and that was the moment when I realized that the process of internal linking serves not just SEO purposes, but also improves the user experience.

Well-known statistics say that 68% of users are willing to return to a website if they find what they were looking for. So, if you tell search engines about the connections between pages through internal links, you increase your chances of not only increasing traffic, but also retaining it. Essentially, it gives the user a navigator into the world of information, where each click takes him to the next valuable find. 🌐

Internal linking should not be random. I have developed several principles:

• Context: links should be logically related to the topic of the text .
• Anchors: Using descriptive text for links helps users better understand what to expect.
• Don't overdo: too many links can turn off the reader, so it's important to strike a balance.

And do you know what the main result of my experience is? Internal linking is more than just text manipulation; it is a strategy that works on its own when you understand it and use it wisely.

A simple scheme for successful internal linking:

These steps made me confident that internal linking is not just a technique, but a necessary element of the strategic growth of your site. Share your experience if you have tried it, because together we can create a powerful resource that will work for us! 🚀

Content relevance

When I was optimizing my first site, it became clear to me that the relevance of the content plays a key role in its ranking. I remember a year ago I was faced with a difficult situation: an article I wrote two years ago was showing excellent results. But over time, views began to fall. I wondered why this is happening? Announcements about new technologies and progress in my field made me look again at old content.

As it turns out, Google really pays attention to the timing of publications. The search engine appreciates when content is relevant and meets current user needs. After analyzing some of the disasters that happened with Google showing old content instead of new, I decided to update my article. In addition, I always included examples related to new research and new information, which kept it fresh. 🌱

Why not use this approach? In many ways, practical advice and clear context allowed people to find useful data. For example, I added some new statistics and updated the methodologies I used two years ago. This significantly increased the number of clicks to the page. All the changes were noticeable: a 40% increase in traffic within a month surprised me.

Imagine how Google perceives such updates. "This is what users are looking for!" - new statistics told me. This effect can be seen when your content is close to what the user really needs. This makes your site more visible and increases the trust of users 📈

Of course. , relevance alone is not enough. Other factors are also needed: the quality of writing, the structure of the text, the use of keywords. But it is relevance that allows you to stay one step ahead. As someone once said: “If you don’t live in the present, you remain in the past.” . Newness is the spark that ignites interest in readers

So, having fresh content is an important aspect of your SEO success. As a reminder, updating your articles regularly and adding fresh content. information not only increases your visibility in search engines, but also inspires trust among your readers 🏆

Example of an effective content update:

This approach has become key for me in expanding my arsenal of SEO strategies, strengthening my position many projects. I hope you can use it in your practice too!

Commercial Ranking Factors

When I dived into SEO and compared my findings with the opinions of various knowledgeable people, it became clear to me that commercial ranking factors are fundamental for any online store. One day, while working on a project for a small startup, I saw how each of these factors directly affects success in a competitive environment.

Every business, especially those that provide goods and services, must understand that convenience and information are the cornerstones on which customer loyalty and therefore success are built. I will never forget how, during one of my projects, the need arose to create a high-quality product catalog that would be both simple and multifunctional.

Essential elements for success:

• 🛒 Convenient catalog: It is important that your store has a catalog with clear categories and subcategories. While working, I was approached by clients who had a poorly structured catalog. Their pages loaded slowly, and users often couldn't find the products they were looking for. As a result, visitors were dissatisfied and went to competitors. We changed the structure, and according to our calculations, failure rates decreased by 40%!

• 🖼️ High-quality photos of products: On one of large projects, I encountered a small but significant problem. Clients were adding product images that were too low quality. This immediately called into question the reliability of the business. We hired a professional photographer and after updating the content, the number of purchases increased by 30%.

• 📜 Shipping and Returns Information: Yes cases where potential customers abandoned purchases only because they could not find the necessary information about return or delivery conditions. As a result, we have created separate pages with these terms and conditions, adding simple and clear formats. This allowed us to not only improve the user experience, but also increase the level of trust in the business.

• 🔒 Integration with secure online payment services : During one of my jobs accepting payments, I remember how important it was to choose reliable services that would instill confidence in clients. Its absence could lead to serious losses, because no one would want to enter their data into an unprotected field.

The secret to success

My deep conviction, based My personal experience is that attention to detail is what really makes the difference. Each of the above factors was tested in real market conditions, and they all had a significant positive impact on the ranking of website pages.

“An online store is not just a website, it’s a whole ecosystem where every element is important.” - Randy Paul Gage, self-development expert specializing in success and wealth.

Steps to success

I will never tire of reminding you you know that in an online retail business, these factors can mean the difference between success and failure. Remember, attention to detail is what makes your business strong and attractive in the eyes of consumers.

External factors

When I thought about how to influence SEO for my website, it became obvious to me that external factors play a key role in ranking. A site's reputation in search engines largely depends on what others say about it. In practice, I've noticed that connections to other authority sites have a direct impact on my site's ranking in search results. At one point, I was even surprised by how simple mentions of my business on social networks led to noticeable changes in traffic.

I remember when one of my projects related to an environmental startup attracted attention a large blog about health and ecology. They wrote an article in which they mentioned our site, and the effect was immediate. In one week the number of visitors increased by 300%! There was a lot of talk and discussion surrounding this spike, all thanks to one mention.

What influences off-page optimization?

1. 📈 Quality links is the most important indicator. The more authoritative sites link to your resource, the higher your reputation will be in the eyes of Google.

2. 🌐 Social media mentions - they are also a signal for search engines. Given how actively I posted and interacted with the audience, it became obvious that every mention of our site could play a role in the overall context.

3. 📊 Reviews and recommendations - they add social proof. I often emphasized receiving feedback from clients, which greatly increased the credibility of my resource.

4. 🔗 Communication with other bloggers and sites — networking with influential people in your niche not only helps you gain links, but also increases your visibility.

How did you achieve such success? First, I regularly conducted competitive analysis, identifying which links and mentions were working for others. Thus, it was possible to “build a bridge” to authoritative sources. I shared this experience with the team, adjusting the approach to content. For example, by publishing interesting research or facts that could attract the attention of bloggers. As one smart person says: “The right word at the right time has great power.”

How to succeed in off-page optimization?

Remember, external factors are not just links or mentions. It's an entire ecosystem where every action can affect your overall reputation. In the end, when I saw the walls of my site, each new contact and link was like small bricks in a solid foundation. Success does not come on its own, but with the right strategies and approach it can be achieved.

Local website optimization

Imagine the situation: you owner of a small store with unique products that fit perfectly into your local culture. Every day you wait for passers-by to look inside, but something goes wrong. The Google search engine is not helping you attract customers while your business colleagues around you are thriving. Is this familiar? I knew for sure that local website optimization was what I needed.

When I first heard about local optimization, I was skeptical. "Why is this necessary?" - I thought. However, after taking a step back and analyzing my Google results, it became obvious: my site was not visible enough to local clients. I began to delve into this topic and found several key factors, of which the most important is having complete information about the business.

Why does this matter?

According to Google, more than 46% of all search queries are local in nature. To compete successfully, I needed to make the presence of my “virtual store” more visible in search results. So here's how I did it:

• 🌐 Create a Google My Business Profile: This was the first step towards local optimization. It was enough to spend just 30 minutes creating a profile, indicating everything you need: address, opening hours and contact information. Now, when someone searched for products in my area, I was one of the first results.

• 📍 Adding a location to the website: Every time When someone mentions my business in a search engine, Google wants to understand where they are located. I've added a map to the contact page, making the process more user friendly.

• 📝 Content optimization: Noticing that the key words with location (for example, “clothing store in [my city]”) were less competitive, I began to integrate them into the text of my site. It worked and the number of visitors increased by 60% in just a few months.

• ⭐ Collecting customer reviews: One of the secrets success is good reviews. I began actively soliciting input from my clients, building trust and attracting new ones. Many visitors who came after reading positive reviews told me that this played a decisive role in their choice.

Each of these steps reminded me how important it is to work not only on the product, but also on how we We present it on the Internet.

"We may have the best store, but if people don't know about us, it's like having a house without a door." - Yaroslav Butenko, SEO company Hotline.

When I heard this phrase on one of his webinars, it really stuck with me.

My experience confirms

After I applied these strategies, my client traffic increased significantly. At first there were a small number of new visitors, but over time they became regular customers. I decided to create a post on my Instagram page to share my innovations, and I was surprised by the reaction: old friends remembered and wished me success!

Note: Remember that local optimization is an ongoing process. It takes time to establish your position, so don't expect instant results. But when you see changes, it will give you incentive to move on.

A simple plan for local optimization

Creating local optimization lays the foundation for the future success of your site. If you have questions or need more information, don't hesitate to ask for advice. Your success story starts here!

Vodafone experience

Description of the client, his business and goals

Vodafone is one of the leading operators mobile communications and Internet services in the world. With a presence in more than 20 countries and services reaching more than 500 million subscribers, the company offers a wide range of services: from mobile communications to high-speed Internet and cloud solutions. Vodafone's main goal is to provide its users with high-quality and affordable services, strengthening its position in the market.

Main goals and objectives

• Strengthening SEO positions: Increasing visibility in search engines to attract new traffic.
• Improved user experience: Optimize pages for easy use on mobile devices.
• Increase conversions: Attract new customers through effective landing pages.

Main problem

Main problem that Vodafone faced was a decline in positions in search engines for key queries. This is due to high competition in the telecom field and insufficient content optimization.

Characteristics and interests of the target audience

Vodafone's target audience consists of:

• 📱 Young people looking for innovative mobile services.
• 👩👩👧👦 Families in need of affordable mobile plans.
• 👩💻 Professionals interested in a high-speed Internet solution for work.

Key points of interest to potential clients

• Variety of tariffs: From budget to premium plans for all types of customers.
• Network reliability: High quality of communication and coverage.
• Technological Innovation: Continuous introduction of new services and functions.

Facts and results of the project

"SEO optimization has brought tangible results: our visibility in search engines has improved significantly, which has had a positive impact on growth user base." – Victoria Popova, Marketing Director at Vodafone.

Vodafone's experience illustrates how a smart SEO strategy can lead to dramatic improvements in rankings and increased conversions. By implementing methods based on E-E-A-T and high-quality content, the company was able to communicate more effectively with its target audience, which in turn led to business growth.

Often asked questions about what affects website ranking? Learn about a set of key factors!

Thank you for reading and for becoming more experienced! 😊

I always knew that SEO is an art and not just a set of rules. Today you have taken a step forward, becoming a true professional in this field. Each of you now understands how keywords, link structure and content optimization can significantly impact search engine visibility. I've shared my projects and stories to inspire you, and now it's your turn to put this knowledge into practice. Let me know in the comments what you think about it! 💬

— Anton Koval, independent expert at Elbuz.