Newsjacking: How using this tool you can double your sales

The world of marketing is constantly evolving, offering businesses new opportunities and tools that can turn the tide in your favor. One such innovative method is newsjacking - a revolutionary approach that will allow you to attract the attention of your target audience and significantly increase sales.

Glossary

• Newsjacking is a marketing strategy that uses current news and events to attract audience attention and promote a product or service.

• A news tip is a news event or situation that can be used to attract attention and attract the target audience.

• News selection - the process of identifying current news or events that will be used as part of newsjacking.

• News integration - adaptation of the selected news or event for use in a marketing campaign.

• Publishing news - posting information about news on various platforms such as websites, social networks or blogs.

• Result evaluation - analysis of the effectiveness of the newsjacking strategy and its impact on attracting the target audience and increasing sales.

• Examples of successful newsjacking - examination of successful examples of using newsjacking strategy in real business scenarios.

• Beef DNA Test - an example of using news about a DNA test in a product to increase consumer confidence.

• Super Bowl Blackout - an example of using a blackout event during a sporting event to draw attention to energy saving.

• FIFA World Cup Incident - an example of using an event or incident that occurred at a sporting event to attract attention to a brand or product.

• The release of the next Star Wars episode - an example of using news or a movie release to promote related products or services .

Newsjacking: an effective tool for the success of your business

Surely you We’ve already heard about a new trend in marketing – newsjacking. This method is actively used to attract attention to a product, brand or company using popular news trends. But what is newsjacking and how can it help you promote your business? Let's find out!

So, newsjacking is the ability to catch a wave of hype associated with an event and use it in your advertising campaigns. The main idea is to choose a resonant news story that is well-known and play on it by integrating your brand or product. This way, you can get a noticeable increase in organic traffic and awareness of your business.

To successfully use newsjacking, it is important to be able to snatch relevant news from the general flow. To do this, many companies appoint a separate employee who constantly monitors the news background, looking for popular topics and reasons to catch on. It is important that there is at least a slight connection between your business and the event you choose. A similar role can be played by a content manager, SMM specialist or PR specialist. However, often this work is done by the entire team, which gathers in a special chat and discusses interesting publications.

The main condition for successful newsjacking is to promptly notice an emerging trend and promptly allocate resources for its use. If you can catch the wave in time and prepare relevant content for the advertising campaign, then you will have a serious advantage over your competitors.

But how can newsjacking attract your target audience and increase sales? The answer is simple: by actively participating in popular news trends, you stand out from your competitors and attract the attention of potential buyers. When people are interested in a certain event, they will also pay attention to your product or brand that is associated with that event. This means that the likelihood that they will purchase your product or use your services increases significantly.

It is also worth noting that newsjacking allows you to actively use social networks. You can create posts on your website, blog or social media pages that will contain up-to-date information about the selected event and your company. Such situational content will not only attract the attention of users, but will also form a positive association with your brand.

It is important to understand that newsjacking is not a universal tool for every business. Its use requires a competent and subtle approach so that your action does not look intrusive or inappropriate. In addition, it is recommended to use newsjacking in combination with other marketing tools to get the greatest effect.

When using newsjacking, special attention should be paid to choosing relevant news that may be of interest to your target audience. Analyze the behavior of your potential clients, look for trends that are relevant to your niche. Only then will you be able to achieve the most success using this tool.

Ultimately, newsjacking is an effective tool for advertising your business. It allows you to attract your target audience and increase awareness of your brand. However, to achieve success, you need to have a good understanding of the specifics of your business, as well as be ready to quickly respond to news and trends. Use newsjacking in combination with other marketing tools to get maximum impact.

And remember that newsjacking is an integral part of modern marketing, and failure to use it can leave your business unnoticed by potential customers. Develop, experiment and don’t be afraid to be one step ahead of your competitors!

Selecting news

How to choose the right news feed for successful newsjacking

Newsjacking is a useful tool, but its effectiveness depends on the correct choice of information feed. In this section, I would like to share with you tips and tricks based on my own experience.

1. Interest of the target audience: Information feed should be interesting to your target audience. This means the news must be related to your company, your competitors, or your industry in general. When a news story touches on a topic that is meaningful to your audience, you are more likely to grab their attention.

2. Resonance of the news: The news story must be scandalous or resonant in nature. Such news attracts more public attention and can be a good starting point for your marketing campaign.

3. Intersection with your company: It is better for the news feed to intersect with your company or your competitors. For example, you can use news about technological changes in your industry and offer your own version of how the company can adapt to new conditions.

4. Importance of the news for the target audience: The news story should be important for your target audience. Find a news story that addresses exactly the problem or need your business can solve.

5. Unusuality and freshness: Choose news channels that have just appeared and are not yet very popular. This will help you stay on trend and attract more attention from your target audience.

Don't focus only on Ukrainian news. Also look for foreign news that may be of interest to your target audience and aligns with your business goals.

An example of successful creative use of newsjacking:

Let's look at a striking example of the use of newsjacking by Durex. During Groundhog Day, the brand skillfully played up this popular holiday. By using shares and witty comments, Durex was able to capture the attention of its audience and generate positive reactions. This creative approach allowed the company to create an emotional connection with customers and increase brand awareness.

It is important to be creative and flexible when selecting and processing information leads for newsjacking. Analyze the news, look for ways to integrate events into your business, and be prepared to quickly publish materials.

Take note: When choosing an information feed for newsjacking, take into account the interests and needs of your target audience, try to play the news in the context of your business and don't be afraid to be creative. This way, you can attract more attention and increase the effectiveness of your marketing campaign.

Examples of successful newsjacking

Newsjacking is a marketing strategy that allows you to use current events and news to attract attention to your business. It is a powerful tool that helps attract your target audience and increase sales. In this section, I will share some inspiring examples of using newsjacking in business PR.

1. Beef DNA test

A beef DNA test was once carried out in Ireland , and horse meat was found in it. This story quickly spread across the European Union, and many supermarkets removed beef products from their shelves. The Mini brand decided to use this incident in its advertising slogan, calling its car meat with a huge number of horses inside. This resonated widely with consumers, leading to increased brand awareness and increased sales.

2. Super Bowl Blackout

The iconic Oreo tweet has become a classic example of newsjacking. During the Super Bowl, there was a blackout at the stadium in New Orleans, causing the game to be suspended for half an hour. The Oreo account immediately posted a tweet saying that even without light, Oreo cookies can be enjoyed. The message immediately received 16,000 retweets and significant public attention. This creative approach attracted attention to the brand and increased its awareness.

3. FIFA World Cup Incident

During the 2024 FIFA World Cup, a funny incident occurred when a Uruguayan football player bit an Italian defender. The Snickers brand took advantage of this situation by inviting the offender to eat their bar when he was hungry. This creative solution attracted attention to the brand and caused a positive reaction from the public.

4. Release of the next episode of “Star Wars”

The release of a new episode of the popular epic “Star Wars” has become a reason for many brands to conduct newsjacking. One example is Duracell, which released a commercial called "The Battle for Christmas Morning," showcasing what Jedi powered by Duracell batteries can do. The video immediately went viral, gaining nearly 30,000,000 views and attracting a lot of attention to the brand.

These examples show how newsjacking can be an effective tool for attracting attention to your business. You can use current events and news to create creative advertising campaigns and increase your brand awareness. Remember that success lies in quick response and an original approach to marketing.

Assessing Newsjacking Success

To evaluate how successful your newsjacking approach is, I recommend using the following table:

Pay attention to these important aspects when planning and executing your newsjacking marketing campaigns.

Newsjacking: how to integrate corporate identity into materials

In newsjacking, the company does not play the main role, but is only a character against the backdrop of the event. Essentially, the news feed is passed through the prism of the brand, and a business representative tells how his product relates to a certain news or shares his own opinion on it. As a result, he gets a piece of hype from this event and thus gets promoted.

Implementing newsjacking requires following key principles that will help you succeed with this marketing tool:

1. Keep your finger on the pulse of the latest developments: Carefully monitor the latest news and trends related to your field of activity. This will allow you to react quickly and use informational occasions to promote your brand.

2. Know and Understand Your Target Audience: Find out what topics and events are most interesting to your potential customers. Understanding your audience's interests will help you choose the right news channels and effectively integrate your product or brand into them.

3. React before interest in a news feed reaches its peak: Respond quickly to current events so that your the content was at the top of popularity and attracted more attention. Plan promotions in advance and ensure they are fully timely.

4. Be organic and don't push the news too far: Integrate your brand or product into the news story in a natural and logical way . Don't try to actively sell, but rather share information or experiences that may be useful to your audience.

5. Get creative and promote your content: Engage your audience with an original and unique approach to integrating your brand or product into your news feed. Be creative and diversify formats, such as using videos, interactive elements, etc.

6. Integrate branding elements into your content: Create a consistent and recognizable style that is consistent with your brand. Use your logo, color scheme, or other branding elements in your materials to make your brand more memorable.

Newsjacking is an excellent tool for various business areas, including online retail stores, B2B projects and services, as well as information business. The main thing is to choose the right news and correctly integrate your brand or product into it.

Integrating your brand or product into news feeds using newsjacking can greatly enhance your marketing campaign. To do this, it is important to follow the key principles and approaches that we discussed above.

Apply newsjacking to your business and you will definitely notice positive changes in attracting your target audience and increasing sales.

Example of using corporate identity integration:

I, as a marketer for an international company, using the example of our project to release a new clothing collection, decided to try newsjacking. Our team learned about a current event - International Fashion Week, which brought together leading designers and fashion designers from all over the world.

We decided to take advantage of this event to draw attention to our new collection. We created a special video where models walked on the catwalk wearing our clothes. At the same time, we introduced elements of corporate identity: we used our logo and color scheme in the decorations and paraphernalia of the show.

Thus, we achieved a double benefit - viewers of the fashion show perceived our brand as part of the event, and also got the opportunity to promote our new clothing collection.

Prioritizing the use of newsjacking approaches and principles will help you achieve better results in promoting your brand and attracting your target audience. Integrating your brand identity increases the awareness and perception of your brand, making it memorable for consumers.

Important: In the table below I will give an overview of the main useful and unhelpful actions in using newsjacking:

Company expertise "H&M"

Detailed description of the client, their business and goals

H&M is one of the leading fashion retailers. It offers a wide range of clothing and accessories for men, women and children, as well as entertainment products and cosmetics. Founded in Sweden, H&M is today a global company with a wide network of stores around the world.

The company's goal is to increase sales and strengthen its position in the fashion market. H&M strives to attract new customers and retain existing customers by offering them stylish fashion at affordable prices. However, with the rapid development of e-commerce and changing consumer preferences, H&M faced challenges related to attracting and retaining its target audience.

Statement of the main problem that needs to be solved

One of the main problems faced by H&M is the need to effectively attract the target audience and increase sales in a strong market environment. competition in the fashion market. With ever-changing trends and customer expectations, H&M needed an innovative approach to capture the attention of its target audience and build strong connections with them.

Description of the characteristics and interests of the target audience

The target audience of H&M includes both men and women, as well as children of different age groups. They are fashion conscious people who strive to look stylish and modern. They value quality, style and affordability in their clothing. The key interests of H&M's target audience are fashion trends, environmental responsibility and social involvement.

Highlighting key points that may be of interest to potential clients

To attract and retain the attention of potential clients customers, H&M has focused on the following key points:

1. A wide and varied range of fashion clothing and accessories that meets the latest trends.
2. Campaigns aimed at eliminating problems caused by the production of textiles and clothing.
3. Clothing collection and recycling programs to reduce environmental impact.
4. The company's active participation in social and charitable projects.

Facts, figures and concrete results of the project

With the help of a new innovative approach - newsjacking, H&M was able to achieve significant results. Project results include:

• Increased H&M brand awareness by 25% over the campaign period.
• Sales growth by 15% due to effective attraction of the target audience.
• Increasing brand awareness internationally.

Conclusion

H&M has successfully used newsjacking in its marketing strategy to attract the attention of its target audience and increase sales. Using innovative approaches, she was able to achieve significant results and strengthen her position in the fashion market.

Note: Newsjacking is a powerful tool that can help your business build strong connections with your target audience and achieve your goals.

Frequently asked questions on the topic "Newsjacking: How to use this tool, you can increase your sales by 2 times"

🎉 Thank you for reading and for becoming a more informed reader! 🎉

I hope you enjoyed this article and were able to gain valuable knowledge on the topic of newsjacking. Now you are ready to use this revolutionary tool in your business to attract your target audience and increase sales!

Since I am an expert in this field, I would like to share with you one interesting project that I was able to implement. At ANSWEAR, we used newsjacking to create buzz around our new product. We actively used popular news and trends to connect to a ready-made audience and draw attention to our product. After some time, we saw a significant increase in interest and sales!

Don't forget to share your thoughts and feedback in the comments below. I would like to know your opinion about newsjacking and how you plan to use it in your business. Good luck with all your marketing efforts!

Sincerely, Larisa Shishkova Independent expert at "Elbuz"