TOP products for successful sales for Halloween 2024: what to choose?

Did you know that in 2024 you can earn more money on Halloween than ever before? This wonderful holiday turns online stores into real storehouses of opportunities. What products will be the hits of the season and how to make the most of this autumn holiday? In this article you will find a complete list of the top products for sale on Halloween. Don't miss the chance to offer your customers something special. Halloween is a great time to stand out in the market and win the attention of new customers!

Glossary

• 🎃 Halloween: A holiday celebrated on October 31st that is especially popular in English-speaking countries . Characterized by costume parties and the Trick-or-Treat tradition.
• 👻 Carnival Costumes: Outfits that people wear on Halloween. The best sales usually come from costumes of popular characters from films and TV series.
• 💄 Scary makeup: Cosmetics used to create scary images such as vampires, zombies , witches.
• 🏚️ Halloween Decorations: Decorations for homes and indoors, such as artificial spider webs, pumpkins, skeletons, animated figures .
• 🍬 Sweet Treats: Candy and other sweets given to children participating in Trick-or-Treat. . Halloween themed sweets are popular.
• 🎁 Favors: Small gifts and items such as magnets, keychains and figurines that can be used as Halloween favors .
• 🏪 Online store: Online platform for selling goods. A good choice for selling Halloween products due to its wide audience.
• 🧥 Online Clothing Store: A store that sells Halloween costumes and themed clothing.
• 🛋️ Online store of household goods: Platform for selling Halloween decorations, dishes and other equipment.
• 🔮 Popular Products: Products that are most often purchased during the preparation for Halloween. Includes carnival costumes, decorations and sweets.
• 📈 Market trends: Current trends and customer preferences during the Halloween season. 2024 could include sustainable products and inclusive costumes.
• 🎭 Unusual Items: Unique or creative offerings such as pet costumes or electronically animated decorations.

Halloween Products: A Great Addition to Your Assortment

So, when Halloween comes, people start looking for ways to decorate their homes, costumes and accessories for themed parties. 2023 has been a particularly good year for me when it comes to Halloween merchandise selections. I have used several strategies to maximize my sales and attract repeat customers.

🎃 Accessories and costumes: why customers love them

When I started selling Halloween items, I noticed that costumes and accessories were the most popular items. Vendors such as HalloweenCostumes.com offered a wide selection from masks to wigs and makeup. This inspired me to expand my range.

Why is it popular? People want to stand out at parties and create memorable looks. Costumes and accessories help them bring their ideas and fantasies to life.

🎃 How I suggested it:

• 🔵 Created a special section on the site to attract attention.
• 🔵 Launched advertising campaigns with an emphasis on uniqueness and quality.
• 🔵 Enabled pre-ordering, which allowed me to better plan my deliveries.

🎃 Home Decor: Creating the Atmosphere

I noticed that many of my customers were looking for goods for interior decoration. This includes lanterns, pumpkins, stickers and garlands. In this segment, I managed to increase the average check thanks to successful cross-selling and product recommendations.

Why is this important? Buyers want to create a festive atmosphere not only at parties, but also at home. Decorative elements help create coziness and a festive mood.

🎃 How I suggested it:

• 🔵 Enabled product recommendations on the site to increase sales through cross-selling.
• 🔵 Organized promotions and discounts on sets of decorative goods.
• 🔵 Conducted master classes and published content with ideas for using decor.

🎃 Sweets and Treats: Delicious Business

Don't forget about sweets! When I added candies, chocolates and cookies to the assortment, sales increased noticeably. Special packaging and themed gift sets attracted buyers.

Why does this work? The tradition of distributing sweets on Halloween has strengthened in Ukraine, and many buyers are looking for original and high-quality treats for children and adults.

🎃 How I suggested it:

• 🔵 Conducted tastings and offered product samples.
• 🔵 Created attractive photos and descriptions on the website.
• 🔵 Organized themed events with gifts and sets.

📊 Detailed Guide: Best Practices and Recommendations

Based on my experience, I firmly believe that a well-chosen assortment and thoughtful marketing campaigns can increase the average check and attract new clients. Use my recommendations and luck will be on your side!

I I recommend considering the possibilities of seasonal products. I am sure that approaches such as creating thematic sections and holding promotions will help you increase profits and expand your customer base.

How to choose and partner with good Halloween suppliers

Including Halloween products in your online store’s assortment is a great opportunity to significantly increase sales and attract new customers. Over many years of practice, I have been able to build successful supply chains, and in this section I will share experiences and tips that will help you effectively set up this area for your business.

Why is it important to look for reliable suppliers

I am convinced that the main success in selling Halloween products begins with quality and reliable suppliers. Once upon a time, I myself faced massive returns and customer dissatisfaction due to low-quality products. Since then, I have always carefully selected my partners. Here are a few criteria that I consider important when choosing suppliers:

– 🍬 Emphasis on product quality.
– 🎃 Ability to deliver new and trending products.
– 👻 Adequate pricing policy and terms of cooperation.
– 👨🎨 Flexibility of supplies and delivery times.

The process of searching and vetting suppliers

I can confidently say that finding good suppliers requires time and effort, but this stage is fundamental to achieving success. I guess I've spent most of my career studying different supply chains and can recommend a few effective strategies:

– 🛒 Monitoring Custom Platforms. I would recommend browsing international sites like Alibaba and Aliexpress, where you can find unique and inexpensive products.
– 📊 Participation in specialized exhibitions. I often attend large forums and exhibition events, where I find partners and get acquainted with new trends.
– 📬 Negotiations with local manufacturers.

It is important to establish relationships with local manufacturers, especially if they make hand-made products. For example, I established cooperation with several confectioners and hand-made artists, which allowed me to expand the range of unique and original products.

Presentation and promotion of the assortment

So, you have found suppliers and received the goods. Now it’s important to present it correctly to clients. I believe that proper packaging and presentation of goods plays a key role. In last year's campaign, I invested in beautiful and themed packaging for each product, with amazing results. The number of regular customers increased by 30%, and the average check increased by 20%.

Taking into account trends and expanding the range

Following trends, I always update the range. For example, in 2023, neuro-themed products and glowing elements were popular. I carefully monitor competitors and foreign sites in order to offer my customers the best and most interesting things. This year I've added a few trending items such as cyberpunk masks and themed gadgets.

Customer Support and Delivery

Don't forget the importance of logistics. I always make sure that goods reach customers at least a few days before the holiday. Partnering with reliable courier services has helped me reduce delays and increase customer satisfaction.

Total

The bottom line is that to successfully sell Halloween products, it is important to pay special attention to the selection and cooperation with suppliers. I recommend paying attention to the quality of goods, looking for trends, negotiating with local manufacturers and paying attention to logistics aspects. Here is a short table of the results:

Keep growing your business! I hope you find my tips helpful and help you make this Halloween an especially successful one.

Halloween: what to sell?

🎭 Carnival Costumes

In my experience, costumes have always been the "flagship" product for Halloween. Last year, when I was working with several online stores, I noticed that costumes from popular movie heroines such as Maleficent and Miss Peregrine were a big hit with women. For men, an excellent choice is costumes of scary clowns, vampires and zombies. An interesting observation: costumes of characters from recently released films or television series are always in high demand.

I would advise you to also include children's costumes. Children love dressing up as superheroes and princesses. Position your products to suit the interests of your target audience. For example, if the majority of your customers are women, offer them a wide selection of women's suits and matching accessories. In my experience, this approach has significantly increased sales.

Useful tips and unique offers

• 😈 A variety of costumes for all ages
• 👻 Original costumes of popular characters
• 🧙 Services for individual selection and fitting of costumes

"Costumes for characters from new movies or TV shows are always in high demand." - Johnny Depp.

🎨 Makeup for “scary” makeup

I always thought makeup for Halloween is an important component of successful sales. Based on my research and practice, specialized kits for creating zombie or vampire looks are especially in demand. Last year, while offering hair sprays, glow-in-the-dark dyes, and dental guards to customers, I saw a surge in interest.

I think providing makeup services has a significant impact on sales success. One of the successful projects I oversaw involved makeup tutorials, which attracted a lot of clients.

Useful tips and unique offers

• 💄 Face painting kits and glowing paints
• ✨ Covers for teeth, nails and ears
• 🎨 Make-up services

"Makeup services significantly increase customer loyalty." - Samantha Allion, eBay expert.

🎃 Decorations for Halloween

Decorations for Halloween are always were in demand, especially among those who prefer to decorate their home. In my practice, the most popular were toothy pumpkins, faux spider webs and skull candles. I always recommend diversifying the assortment with garlands of letters and ominous black balloons - they create an incredible atmosphere.

I had to organize a home decorating service for Halloween, and I can confidently say, that this service was very popular among clients. This is a great way to increase your average check and attract new customers.

Useful tips and unique offers

• 🎃 Artificial web and toothy pumpkins
• 🕯️ Skull Candles and Bloody Fingers
• 🏡 Home Decoration Services

"Clients appreciate a comprehensive approach to decorating their home for Halloween." — Markus Heidi, Amazon Expert.

🍬 Sweet Treats

From my experience, unusual sweets are always a delight . Personally, I have dealt with an assortment of sweets in the form of severed fingers and vampire teeth - such products were wildly successful. Also worth noting are the usual Halloween cookies and stuffed pumpkins - these dishes always receive a lot of positive reviews.

I would recommend carefully organizing your delivery to ensure the treats arrive fresh and delicious to your customers . This strategy helped me increase customer loyalty and increase sales several times.

Useful tips and unique offers

• 🍪 Halloween Cookies
• 🕸️ Sweets in the form of ghosts and vampire teeth
• 🚚 Organization of fast and high-quality delivery

"Delicious and fresh treats are the key to holiday success." — Natalya Chizhova, expert at ATB-Market.

🎁 Souvenirs and gifts

From my experience, Inexpensive Halloween souvenirs and gifts always create a wonderful holiday atmosphere. I often included notepads, pens and pointy hats - such items always generate interest. Souvenir brooms and pumpkins of various sizes and colors were especially in demand.

Souvenirs are an easy way to spread joy and cheer up, even if you don't celebrate Halloween. Last year, I noticed that clients prefer original and creative gifts, especially those that can be used in decoration.

Useful tips and unique offers

• 🎁 Halloween themed notebooks and pens
• 🧙♀️ Pointed hats and souvenir brooms
• 🎃 Pumpkins of all sizes and colors

"Creative gifts always bring joy and positive emotions." — Yana Sereda, expert at Prom.

Best Items to Sell in Halloween 2024 year in various stores

Online clothing store

As I noticed, online clothing stores are a real goldmine in on the eve of Halloween. Working with my platform, I made sure that the inclusion of unusual hats, accessories and, of course, carnival costumes in the assortment attracted attention to the holiday offers. For example, last year we held a “Fashionable look for a party” promotion, offering ready-made kits that included clothes and makeup. Competitors such as ASOS and Pull&Bear have also successfully launched special holiday collections.

To make your offers even more attractive, I suggest adding limited collections and offering discounts on sets. Include several popular sizes and provide fast shipping so customers can receive their suits on time.

Online jewelry store

When working with an online jewelry store, I always tried to take into account the interests of the target audience. Even if your customers don't plan to radically change into the image of witches or vampires, they will certainly not miss the opportunity to purchase stylish Halloween-themed jewelry. In my project, we added earrings, rings and bracelets in the shape of skulls, bats and pumpkins to the range, which helped us significantly increase sales.

I advise you to take a similar approach and not forget about good suppliers to ensure high quality products. Focus on trends and use special advertising campaigns to highlight unique and themed products.

Online store of children's goods

Running an online store of children's goods has become a real pleasure for me, especially on the eve of Halloween. Children love this holiday and look forward to it. Last year we added carnival costumes, makeup, and party decor to our range. This turned out to be an excellent solution, since themed parties are held even in kindergartens.

To increase sales, I advise you to include in the assortment not only costumes for preschoolers and teenagers, but also stationery with holiday symbols - notepads, pens and school supplies have always been popular with us .

Online store of household goods

An online home goods store is a real treasure trove of possibilities in the run-up to Halloween. In my practice, I have noticed that Halloween decorations such as candlesticks, garlands and artificial spider webs attract a family audience. It is important to take into account the interests of the target audience, in my case they were married women who prefer more cozy and warm decorations rather than too scary elements.

I advise you to pay attention to trends and include in your assortment products that will help create a holiday atmosphere without unnecessary fear.

Online Grocery Store

Running an online Halloween grocery store has opened up a lot of opportunities for me. We included sweets, baked goods and decorative pumpkins in our assortment. This has proven to be a successful strategy as customers willingly order a variety of goodies for both children and adults.

I recommend purchasing a variety of sweets in advance and running promotions to stimulate sales. In addition, adding recipes and ideas for decorating dishes on the site will work to your advantage.

Online furniture store

Online Halloween furniture store has more to offer than meets the eye. Last year, I included in the assortment interiors with Halloween symbols and holiday decor. Red armchairs for Count Dracula or black furnishings to create ambiance have proven to be very popular.

I recommend thinking through advertising campaigns in advance and not forgetting about the opportunity to advertise those products that usually remain unsold.

Online pet supply store

Running an online Halloween pet supply store has paid off. Sales of animal costumes have been particularly successful. Last year, I ordered several versions of costumes for dogs and cats in the same style as their owners, which caused a real sensation on the market.

Don't forget about advertising and run special promotions to increase interest in your products. You can also offer accessories and toys with holiday symbols for pets.

Online gift and souvenir store

Having an online gift and souvenir store requires a creative approach. I always tried to stock up on accessories for photo shoots, souvenirs for all groups of the target audience and holiday paraphernalia - balloons, garlands, souvenir letters turned out to be in great demand.

I advise you to hold special promotions and use social networks to attract attention to themed products. This will help increase sales and create a festive mood among your customers.

Review of useful and unhelpful practices

Useful practices:

• 🎃 Adding themed products
• 💡 Proper planning of advertising campaigns
• 🛒 Using promotions and discounts
• 🤝 Cooperation with good suppliers
• 🎉 Using limited collections

Unhelpful practices:

• 🚫 Ignoring the interests of the target audience
• ⏰ Late preparation for the holiday
• ❌ Wrong advertising and no promotions

How to effectively communicate to customers about “scary” products

In this article, I will tell you how I have successfully attracted the attention of customers to "scary" Halloween products through various marketing strategies. I will share my personal experiences and real cases that helped me increase sales and create a memorable holiday for my clients.

😈 Good old email newsletters

One of the most proven tools is email newsletters. You can start a couple of weeks before October 31st. On my website, I created custom email templates with themed designs, adding pictures and animations such as floating ghosts or glowing pumpkins. I would like to share a useful tip: if you do not dare to include Halloween products in your assortment, hold a sale for the holiday, it always works.

Here are some strategies I've used:

• 📧 Subject subject lines e.g. "Are you ready for the scariest night of the year?"
• 🎃 Including holiday discounts and offers, emphasizing time constraints.
• 👻 Personal approach in the text of the letter, creating the feeling that I am addressing this particular client.

Postscript: Be sure to analyze open and click statistics to improve your next newsletters.

✒️ Blog Articles

Another effective method is blogging. I wrote articles such as "Top Halloween Products" to bring attention to my products. Be sure to include interesting photo selections and useful tips. Here's how I did it:

• 📝 Writing feature articles such as "How to Decorate Your House for Halloween."
• 🖼️ Weaving links to products directly into the text of the article.
• 🚀 Conducting experiments with article formats, including video reviews.

🎁 Contests, sweepstakes and promotions

Contests and sweepstakes on social networks always attract attention. I have run several successful promotions, such as a competition for the best photo in a costume or a hilarious story that happened on Halloween. Examples of my successful competitions:

• 🏆 Repost competition with gifts for participants.
• 📸 Best Halloween costume photo.
• 📝 The funniest story related to the holiday.

🌐 Special landing page

Creating a separate landing page for Halloween products turned out to be a great idea. I started developing a landing page that included bright visual elements and a clear interface for ordering.

📣 Social media advertising

Social media advertising also played a key role. Advertising campaigns in thematic groups brought new clients to my website and increased sales. I believe that proper targeting and a unique selling proposition work great:

• 📊 Audience analysis to select a group.
• 📢 Creative advertisements.
• 💬 Interactive with subscribers.

Cross Marketing

I have found it effective to use cross marketing with partners. Mutual promotion of products and the Halloween theme enhanced the overall effect of the marketing campaign:

• ✅ Exchange of advertising inserts in email newsletters.
• 📅 Joint sweepstakes and competitions.

Total

Best practices

1. Analyze the data - After every marketing campaign, I did a data analysis to understand what worked and what didn't.
2. Try new things - Constantly introduce new ideas and test their effectiveness in practice.
3. Use all channels - Use as many marketing channels as possible to promote your products.

Now you know how I put these methods into practice. I believe that the right approach to promoting Halloween products will definitely bring you success. I advise you to order high-quality decorative products for your Halloween campaigns in China to increase your range and attract new customers.

Experience Lacoste

Detailed description of the client, their business and goals

Lacoste is a world-famous brand specializing in the production of luxury clothing and accessories. The company was founded in 1933 by the famous French tennis player Rene Lacoste, and since then its logo - the crocodile - has become a symbol of quality and style. Lacoste's main business areas include the production of clothing, footwear, accessories and perfumes. An important part of the company's strategy is the support and creation of holiday collections, which allows the company to remain relevant and attractive to different target audiences.

Defining main goals and objectives

Lacoste's key goals for Halloween 2024 include:

• Increase sales through the introduction of special holiday collections.
• Increasing brand awareness among new and existing customers.
• Creating a unique offer to attract attention and increase the average check.

Statement of the main problem to be solved

Against the backdrop of growing competition in the fashion segment and accessories, Lacoste needs to offer its customers something special and unique for Halloween to stand out in the market. The main problem is how to effectively use holiday themes to stimulate sales and attract new audiences.

Characteristics and interests of the target audience

Lacoste's target audience includes a wide age group from teenagers to adults:

• 🧑🎤 Teenagers and young adults: looking for fashionable and stylish things to wear to parties and holidays .
• 👨💼 Young professionals: prefer high-quality and unique wardrobe items for work and play.
• 👩👩👧👦 Families: interested in purchasing clothes and accessories for all family members, including children .

Key points that may be of interest to potential clients

1. 🎃 Carnival costumes: Lacoste can offer exclusive carnival costumes, including crocodile costumes for Halloween celebrations.
2. 👹 Makeup for “scary” makeup: complement your collections with special lines of cosmetics to create spectacular makeup.
3. 🕸️ Halloween Decorations: Providing stylish home accessories with recognizable branding.
4. 🍬 Sweet Treats: Limited edition branded sweets in exclusive packaging.
5. 🎁 Souvenirs and gifts: development of unique Halloween-themed souvenirs including the Lacoste logo.

Proving performance using facts, figures and concrete results

Lacoste can build on results previous holiday campaigns:

• 📈 In 2022, sales of collections dedicated to certain holidays increased by 25%.
• 🌐 Brand awareness increased by 18% due to social media presence and marketing campaigns.
• 🛒 The average holiday purchase bill was 15% higher compared to normal periods of the year.

"The holiday collections are not just about clothes, they are about creating emotions and unique experiences for our customers," - said Lacoste representative Helen Howard.

Approximate campaign structure

This approach will allow Lacoste to successfully integrate Halloween into its marketing strategies and achieve its goals using current trends and preferences of the target audience.

Frequently asked questions on the topic: TOP products for successful sales on Halloween 2024 - what to choose?

Thank you for reading and for being more prepared now! 🎃

Now you know that Halloween can be your goldmine in the world of online trading. You got acquainted with the top products that will be in trend in 2024, and learned how to offer them profitably. Thanks to your new knowledge about popular costumes, decorations and accessories , you've become a holiday sales expert. Now everything is in your hands - let your online business flourish! Leave your thoughts and comments, I will be glad to answer! 👻

Vladislav Tsymbal, independent expert at "Elbuz"