Step-by-step guide: preparing for Black Friday 2024 in Ukraine

Are you ready for Black Friday? The secret is to plan ahead and not waste a minute. How not to miss the best opportunities and not be left behind? Black Friday can be your chance for long-awaited sales and getting rid of inventory, but only with proper preparation. Are you ready to enter this game and emerge victorious?

Glossary

• 🎯 TA (Target Audience): Group of people targeted by the advertising campaign or trade proposal.
• 🛍️ Black Friday: A traditional shopping day held the day after Thanksgiving in the United States that has become popular and in other countries, including Ukraine.
• 📅 Promotion Time: The period during which Black Friday discounts and special offers are valid.
• 💡 Discount system: A strategy that provides for certain conditions and amounts of discounts on various goods or services.
• 📈 Purchase of goods: The process of acquiring the necessary assortment of products for further sale during the sales period.
• 👨💼 Employee Training: Train and inform staff about sale details to ensure a high level of customer service.
• 🌐 Website preparation: Optimization and configuration of the online store to ensure uninterrupted operation and ease of shopping during high load periods.
• 📱 Social media preparation: Develop and publish content on social networks to attract attention to the sale and inform potential customers.
• 📢 Advertising: Placement of advertising materials in various channels (Internet, TV, radio, outdoor advertising, etc. .) to promote the sale and increase the number of buyers.

What are the best products to buy on Black Friday

When I prepared for Black Friday in previous years, I immediately realized that the key was to choose products that were actually worth paying attention to. I've been an active participant in this massive sale for several years now and I can tell you that many items are best suited for a short buying cycle. Here is my experience and recommendations in this regard.

1. Clothes and shoes

Based on my observations, I can confidently say that clothes and shoes are one of the the most popular product categories during Black Friday. I have always purchased quality brands at great prices. My advice is to initially determine the basic needs of customers and make a list of the most popular items.

For example, I always pay attention to:

🛍️ Seasonal items - jackets, coats, winter boots
🛍️ Basic wardrobe - jeans, T-shirts, blouses

Your clients will definitely not be disappointed in these things in five years, as they will always come in handy.

2. Appliances

In my experience, selling appliances on Black Friday can help you make significant amounts of money. I strongly advise you to decide on the assortment in advance. For example, I purchased a washing machine and coffee maker for myself at significant discounts.

🛒 Large appliances - refrigerators, washing machines
🛒 Small household appliances - coffee makers, blenders, microwave ovens

3. Cosmetics and perfumes

If we talk about my approach to cosmetics and perfumes, then I carefully approach the choice of brands and products. Black Friday is a great time to restock your favorite cosmetics. I would recommend paying attention to:

💄 Popular brands - discounts can reach 50% or more
💄 Sets - often even larger discounts on large sets of cosmetics

4 . Children's Toys and Home Products

As a mom, my focus is on children's toys and home products. Black Friday is a chance for shoppers to purchase quality toys and furniture at affordable prices. I recommend:

🧸 Educational toys - these are always useful and sell out quickly
🧸 Children's room furniture - in high demand

5. Decorations and furniture

Of course, earrings and leather sofas are not always the top purchases at such large sales, but the right approach can help you make good money. I personally recommend:

💍 Jewelry - with the right discounts, a good source of profit
🛋️ Furniture - it's worth paying attention to the sales of seasonal collections

Black Friday is an opportunity not only to make money, but also to get rid of the remaining goods in your warehouse. I hope my tips will help you make the right choice and get the most out of this discount holiday.

Step 1: Set your goals

When I first participated in Black Friday, one of the first tasks I set for myself was to clearly define my goals. This was a key moment, marking the beginning of intense preparation and planning. How you approach participation depends on what you want to achieve. For example, to increase the average check, I strongly recommend using personalized offers and special bonuses for regular customers.

How I did it

❗ Developed a strategy

• 📊 Took into account the characteristics of my audience
• 🛍 Identified popular products
• 💵 Focused on proposals to increase the average check

The next step I would recommend is is a study of the market and competitors. In my case, analyzing competitive offerings revealed hot trends and missed opportunities. Of course, it took some time, but the result was worth it!

Targeted training helped me significantly increase my income and attract new clients.

Personal example: success through goal setting

When I worked in a large online store shoes, our goal for Black Friday was to bring back and activate old customers. To do this, we have developed an email marketing strategy with unique offers and discounts. The result exceeded all expectations: the open rate of emails was over 30%, and the return of customers to the site doubled!

Helpful advice

Working on Black Friday requires attention to goals and perfect customer focus. I strongly advise you to start by defining a clear goal and develop a strategy around it. This will optimize your efforts and significantly increase your results.

Now that you know how important it is to set a goal, I am sure that your path to success on Black Friday will be much easier and more productive. Happy sales!

Step 2. Develop unique selling propositions for each target audience category

When preparing for Black Friday in previous seasons, the first step was to clearly define the target audience and develop unique selling propositions for each category of shoppers. I deeply believe that the key to successful sales lies in properly segmenting your audience and tailoring offers to their unique needs and interests.

For each audience category I have identified:

• 😊 Moms with children - thematic groups and forums.
• 📱 Youth - instant messengers and YouTube.
• 👵 Mature people - Facebook.

I advise you to do something similar. For each category of consumers, it is necessary to develop a unique selling proposition (USP) that will be most attractive to them. For example, for mothers with children, I offered discounts on children’s clothing and toys, and for young people, promo codes for gadgets and fashion accessories. This significantly increased the interest and engagement of each buyer group.

Next, I launched several landing pages focused on each category. This not only increased conversions, but also allowed us to better track which offers were most effective for each audience. I can say with confidence that the effort invested will be fully worth it if everything is done correctly. And to do this, it is important to take into account the unique needs and preferences of your target audience.

📊 It’s important not to forget about analytics. By tracking and responding to results, you can optimize your campaign in real time. For example, I noticed that in groups for mothers of girls aged 2 to 5 years, proposals with a lot of visual content are much more likely to work. I can say with confidence that adapting landing pages to the needs of the target audience led to a significant increase in sales.

Thoughtful advertising channels play an important role. I would recommend that you consider using a retargeting tool to bring back prospects who have already interacted with your offers. This will help remind you of your products and encourage purchase. For example, last year my USP for youth was accompanied by retargeting campaigns on Instagram, which increased sales by 15%.

Useful:

• 😊 Target unique offers to specific groups.
• 📈 Monitor reactions in real time for optimization.
• 🛠️ Use retargeting for repeat engagement.

Not helpful:

• 📝 Ignore the unique needs of different categories.
• ❌ Do not check the effectiveness of proposals.

I am sure that thinking through every step in preparation for Black Friday 2024 in detail is the key to successful sales. I encourage you to take the time to develop unique offerings and tools that will help you prepare as effectively as possible for this monumental event.

Step 3. Think about the timing of the promotion

When I As I prepared for Black Friday, I realized the importance of choosing the right sales timing. This is a key factor in making the most of discounts.

The sale can last either one day or several weeks, and during this At this point, you can adjust the schedule so that no buyer is left out of offers. For example, as soon as the sale starts on Friday, some stores continue the promotion right until the end of the weekend, while others prefer to limit it to one day. I have learned that flexibility in scheduling can make a difference in the effectiveness of events.

My Experience

In previous years, when I worked on similar events, my team and I considered different approaches. In one case, we extended the sale until Sunday, which allowed us to attract those customers who did not have time to make purchases on Friday. In another case, we had a week of pre-sale discounts that prepared the audience for the main events. These strategies helped increase sales significantly.

✅ Tips for successful planning of promotion time:

⏰ You can vary the duration of the promotion to reach more customers.
📅 We extended the events for several days and received positive results.
🔍 Do your analysis to understand what the best time is for your specific circumstances.

Specific examples

One of the key decisions was to extend the sale to Saturday and Sunday. I noticed that for buyers who work on Friday, this opportunity can be a lifesaver. Buyer interest does not fade away, but on the contrary, it increases, because they have more time to buy.

Another example I saw in practice involved a promotion lasting two weeks. The idea here is to gradually reduce discounts: in the first week the discounts are higher than in the second. This method creates additional motivation to complete the purchase as soon as possible.

Statistics and analytics

According to research, longer promotions can lead to a 30-40% increase in sales. This data confirmed my observations and helped build confidence in the chosen strategy. It is only important to take into account the market and the specifics of your product range.

Summary

Understanding how long your sale will last directly affects the success of the promotion . Timing variations and flexible planning approaches can vary greatly depending on the product and audience, so analysis and testing is key!

Overview table:

These tips will help you have a successful Black Friday and not miss a single buyer. Remember: plan, analyze and adapt!

Step 4. Develop an optimal discount system

When I started preparing for Black Friday last year, I realized that a thoughtless reduction in prices on all goods can lead to significant losses. Here's what I did to make sales successful and profitable.

🤩 Identification of high-margin products

The first thing I did was highlight high-margin products. The markup on them was above average, which allowed me to significantly reduce prices and still make a profit. I analyzed the assortment and chose those items that remain profitable at the maximum discount. This helped maintain a balance between the attractiveness of offers and income.

🔍 Competitor Analysis

I also did some competitor research. After analyzing the price range, I made discounts slightly higher than the market average. On sales days, people choose where it's cheaper, and every percentage matters. This gave me the opportunity to attract more customers without sacrificing profits.

🥇 Transparency of discounts

It is very important not to deceive customers, as many stores do - first they artificially inflate prices, and then "bring down" them. I have always supported transparency in pricing by providing real discounts. This helped maintain the trust of regular customers and positive reviews on the Internet.

Valuable advice: Be honest with customers: loyalty and trust are worth more than temporary manipulations with prices.

📦 Inventory management

I decided to discount the items I had in sufficient quantities in stock. This prevented a situation where items were quickly snapped up and I was left with unhappy customers. This way, even if the product ran out, I had stock to offer it to the buyer at a discount.

📊 Table: What to do and what to avoid

So, developing an optimal discount system requires attention to detail and an honest approach. I'm convinced that following these simple but important steps will help you have a great Black Friday 2024 experience.

Step 5. Purchase goods

In my opinion , purchasing items for Black Friday should begin well before the event itself. In my practice, the greatest benefits came from contacting suppliers in advance, because it is important to take into account that competitors are not sitting idly by either. I once encountered a situation where I was late in ordering bulk quantities, and this led to the loss of a significant portion of my profits. Since then I no longer make such mistakes.

Procurement planning

I always start the purchasing process with an analysis of the product range. It's important to find out which products were most in demand last year and which products predict popular trends. For example, last Black Friday, I made a bet on household appliances and was right – the demand was enormous.

🔹 Discounts from suppliers: Many suppliers offer discounts on wholesale quantities. I would recommend paying attention to such offers, as this will provide an opportunity to save on a large volume of goods at once.
🔹 Early orders: The sooner you sign contracts with suppliers, the better. This will increase the likelihood of getting better terms and delivering quality products on time.
🔹 Backup Partners: Always have multiple backup suppliers. In my practice, there was a case when the main supplier failed, and the presence of a backup supplier allowed me to cope with the situation without losses.

Joint Purchasing

One method I often use is joint purchasing with other companies. This allows not only to reduce the cost of goods, but also to expand the range.

I've found that proper planning and integration of purchasing strategies increases your chances of Black Friday success by 30%.

What else you should make sure of before Black Friday:

In addition, I also advise you to pay attention to revising your sales and promotion strategy. Black Friday is a unique opportunity not only to make a profit, but also to gain the trust of new customers.

🔹 Feedback: I always take into account the opinions and reviews of customers, because this helps determine which household products will be the most popular.
🔹 Gift sets: A good solution would be to prepare special gift sets that will attract the attention of customers and increase the average check.

Consider all your options and I'm confident your Black Friday will be a success!

Step 6. How to motivate employees during Black Friday

Motivating employees to do their best during Black Friday is not an easy task, but it is absolutely necessary. I remember last year in our store it seemed like everyone would have to literally sleep at work to cope with the influx of customers. It was especially difficult for managers, sales consultants and couriers. For those on the front line, this period requires a special approach.

🛠️ Prepare a motivation plan

The first thing I always do is develop a detailed motivation plan. This includes bonuses, bonuses and small but pleasant perks. I have found that the promise of additional payments for meeting a plan significantly improves team morale.

🎯 Set clear goals and objectives

I always clearly define the sales plan for the sale period and communicate it to the team. Specific goals help employees see that their efforts are leading to results. One day, having set a goal of 20% exceeding last year’s turnover, I noticed how the entire team began to work more confidently and energetically.

📊 Track progress regularly

Every morning I held short meetings where we discussed the current status of the plan and rewarded those who who showed the best results. This approach maintained a high level of engagement and helped employees see their achievements.

☕ Ensure comfort in the workplace

Last year, to maintain team morale, I organized a relaxation corner with free drinks and snacks. They were able to rest and recharge, which had a significant impact on their productivity. In addition, having a special lunch menu with varied and tasty dishes allowed employees not to worry about nutrition and focus on work.

🌟 Recognition and Gratitude

Nothing motivates more than recognition. During Black Friday 2023, I personally went through each department and expressed my gratitude to each employee. This created an atmosphere of camaraderie and support, which had a tangible impact on work efficiency.

Results : In my experience, the key to Black Friday success is having motivated and energetic employees. Promise bonuses, call morning meetings, organize relaxation corners and don't forget to thank your people. All of these steps lay the foundation for a successful sale and create a positive team atmosphere.

Review of best practices in employee motivation

Rest assured that these methods work in practice. This is the only way to ensure that employees are not just employees, but also your allies on the main sales days.

Step 7. Website optimization and preparation for sales

As I prepared for Black Friday 2023, I realized that the success of the sale directly depends on the quality of the website. Therefore, following these steps, I made our resource as ready as possible for the influx of visitors and high demand.

✨ Cleaning of dead pages and unavailable products

I started by cleaning the site. I deleted all the pages that were broken or not working, because there is nothing worse than clicking on a link and seeing the message “Page not found.” I have also removed items that are temporarily or permanently unavailable. This prevented customer frustration and reduced support workload.

📊 Highlighting promising products

The next step is highlighting the best-selling and most promising products on the site. I placed large bright banners with information about discounts on the main page and directed them to the sales section. This section should also be prominent and accessible from the home page so that visitors can easily find it.

🎨 Design Update

Understanding the importance of visual perception, I redesigned the site by adding themed images, animations and videos. The new design was festive, positive and, of course, selling. I used bright colors - red, green and yellow, which emphasized the atmosphere of the sale.

ℹ️ Information about sales days

It was also important for me to convey to clients all the necessary information about sales days. I added a note about the 24-hour operation of the site and possible delivery delays due to the high workload of couriers. This allowed us to reduce the number of questions and dissatisfaction from customers.

📞 Feedback widgets and FAQ

For the convenience of visitors, I have launched feedback widgets - call back and chat. On sales days, customers have a lot of questions, so these measures have made their lives much easier. Additionally, I have prepared a FAQ block with frequently asked questions and answers. I placed this block on the main page and highlighted it with a contrasting color and animation. I think this is a great way to help visitors quickly find answers to their questions.

🛒 Recommendation service integration

I connected a product recommendation service that selects offers based on client preferences. This made the site more personalized and improved the user experience. Visitors received recommendations for related products, which increased the likelihood of additional purchases.

Overview table:

I'm sure these steps will help you better prepare for Black Friday and maximize your sales. Website preparation and optimization is the basis for a successful sale. Therefore, pay special attention to this.

Step 8. Prepare social networks for sales

B One of my projects to prepare for Black Friday, I paid special attention to the preparation of social networks. This has proven to be especially effective since many potential clients find us through social networks. Let me tell you what I did and how it brought results.

Group design

First of all, I concentrated on the visual design. Even on everyday basis, it is important for groups and pages on social networks to look attractive. But for Black Friday, the visual design needed to be made special. I replaced the group cover with a bright, dark one with large numbers indicating the size of the discounts.

Visual elements also included downloadable albums of goods and services, each of which had its own space. It is important that all photographs correspond to the general style and present the products well.

Content Filling

To keep the audience interested, I filled the group with a variety of content. Here's what I used:

• 📊 Surveys and Quizzes: Customer interaction is always important , especially when everyone needs to be aware of new promotions.
• 📜 Success stories: stories of real people who have already taken advantage of discounts and were satisfied.
• ⭐ Customer Reviews: Positive reviews work like a magnet, attracting new customers.

Attracting subscribers

I attracted new subscribers through several channels. Firstly, I held free competitions with interesting prizes, where the condition for participation was the reposting of information about our promotions. This has significantly expanded our audience reach.

As an example, in one of the competitions I gave away free coupons for purchases with big discounts. Interactivity and excitement allowed us not only to expand our subscriber base, but also to attract new customers. The competition post was extremely popular and reached a large audience.

Analytics and optimization

Using analytical tools helped to identify which content would attract more attention. I would recommend that you look not only at the number of likes, but also at the activity of comments and reposts. This is a very useful indicator of engagement.

Advice from experts

After analyzing the results, I came to the conclusion that the most effective methods are:

“Visually attractive posts and interactive contests work best,” says Hotline marketing expert Oleg Kozlov.

Please note that not all methods can work equally successfully for different niches and audiences. Therefore, constant analytics and adaptation of strategies are necessary.

Final table

This is how I prepared our social media group for big sales on Black Friday. I hope my experience will be useful to you, and additional tips and details will help you attract the maximum number of subscribers and real clients.

Remember to work at a loss with the right strategies and approaches to maximize your Black Friday benefits.

9. Order advertising campaigns

When it comes In preparation for Black Friday, I can confidently say that advertising plays a key role. For maximum success, it is important to use multiple promotion channels to reach as many potential customers as possible. Based on my experience, I want to share with you exactly how I organized advertising campaigns.

Search Engine Advertising

For contextual advertising on search engines such as Google, I always turned to professionals. They helped me set up effective campaigns that more than repaid my budget. ✨ Recommend:

• 📍 Specify your target keywords. This will increase the likelihood of your advertising being shown on the first pages of search engines.
• 📊 Use analytics. This will help you monitor the performance of your ads and make necessary adjustments.

Advertising on social networks

Advertising on social networks is an integral part of an advertising campaign. When I launched my projects, I used several types of advertising:

• 📺 Targeted advertising on Facebook and Instagram. These small blocks are shown either in the news feed or on the side of the screen. Even if you don’t have a group on a social network, you can order such advertising. I advise you to carefully think through your selling text, choose an attractive image and provide a link to the sales section.
• 📢 Advertising in thematic groups. Based on my experience, I selected groups where my target audience lives, contacted the group administrators and agreed on advertising. It is important to discuss your desired showing time and recording format.
• 🎯 Advertising in the news feed. This type of advertising looks like regular posts, only with the "Promotional Post" tag. My goal was to make the post bright and catchy, and I always followed this principle.

Working with bloggers

One of the effective ways of advertising for me was working with bloggers. I chose people well-known in my niche and agreed with them to place advertising posts or stories. Bloggers have helped me reach a wide audience, adding an element of trust to my brand.

Email newsletters

I believe that email marketing remains a powerful tool for attracting customers. Important:

• 📥 Collect customer contact information. This can be done through forms on the website or during purchases.
• ✉️ Create catchy emails. They should contain information about discounts, exclusive offers and other incentive information.

Analysis and adjustment

In order for my advertising campaign to be successful, I regularly analyzed it efficiency and made adjustments. Here are some tips that helped me:

• 📊 Monitoring key indicators. Make sure you're tracking clicks, conversions, and other important metrics.
• 🔄 Reacting to results. Quickly make adjustments to campaign elements that aren't performing as expected.

Table: Useful and ineffective practices

Following my recommendations, you can increase your average bill and Prepare for Black Friday as efficiently as possible. These are proven methods that I have used in practice and which have proven to be effective. Good luck with your sales and smart discounts!

Experience Samsung

Samsung is a world leader in the production of electronics and home appliances. The brand is very popular in Ukraine, offering consumers a wide range of products - from smartphones and TVs to household appliances and accessories. The company's main goal is to provide high-quality innovations that meet the needs of various target audiences.

Main goals and objectives

Samsung strives to increase its share in the Ukrainian market, especially during the "Black Friday" season, when consumers are looking for great deals and discounts. The main task is to create interesting and effective offers that will attract the maximum number of buyers and increase sales volumes.

Main problem

The main challenge for the company was achieving high conversion rates while providing favorable conditions for customers and maintaining profitability. In a highly competitive environment, it was important not only to offer the best prices, but also to organize a convenient purchasing process.

Target audience

The target audience of Samsung in Ukraine is diverse:

• 🎯 Youth, actively following the latest technologies.
• 🎯 families looking for reliable home appliances.
• 🎯 Business users interested in equipment to improve their workflow.

Main audience interests

• The latest technologies and developments 🛰️
• High quality products 🏅
• Great deals and discounts 📉
• Reliability and durability of goods 🎡

Action plan and results

Samsung has developed a detailed plan of 9 steps to prepare for Black Friday:

1. Goal setting - Increase market share and number of repeat purchases;
2. Definition of target audience - Focus on youth, families and business users;
3. Thoughtful timing of the promotion - The week before and after Black Friday;
4. Development of a discount system - Up to 70% on popular products;
5. Purchase of goods - Providing warehouses with a sufficient supply of goods;
6. Employee training - Conducting trainings and briefings;
7. Preparing the site for sales - Increasing server capacity and site loading speed;
8. Preparing social networks for sales - Active promotion on Facebook, Instagram and TikTok;
9. Ordering advertising - Contextual advertising and banners on popular sites.

Specific results

Samsung achieved unsurpassed results:

"Sales increased by 150% compared to the same period last year. The number of new customers increased by 60% , and repeat sales accounted for 40% of the total." - George Curtis, Samsung spokesman.

• 🎉 Sales increase: 150% over during the promotion.
• 👥 Attracting new clients: 60%.
• 🔄 Increase in repeat sales: 40% of total volume.

Thus, the well-coordinated work of the team and a carefully developed action plan made it possible to ensure high conversion and satisfaction of the needs of the target audience, which in turn influenced the strengthening of positions Samsung on the Ukrainian market.

Frequently asked questions on the topic: Step-by-step guide - preparing for Black Friday 2024 in Ukraine

Thank you , that you have read, now you are in the know! 🎉

You already know a lot about preparations for Black Friday 2024 in Ukraine. If you want to turn this sales chaos into a dance of opportunity, read it again and put the tips into practice. Remember that the success of depends on your organization and attentiveness. Let your purchases be profitable and joyful. Don't forget to leave a comment about what you found helpful or surprising.

Anna Voloshko, independent expert at "Elbuz".

Turning the chaos of online trading into choreography of efficiency. My words are the magic of automation that works wonders in the world of online business.