Increase your online store conversion with automatic product filtering from Elbuz

Automatic filtering in an online store: the key to increasing conversion and customer convenience 🔑

Imagine that your online store is a huge supermarket with thousands of products on the shelves. But unlike a regular store, there are no sales assistants who can help the buyer find the right product. This is why automatic filtering is an essential tool for every online business. Elbuz offers a convenient and effective auto-filtering system that will help your customers quickly find the products they want, and help you increase conversions and sales.

Problems faced by online store owners 😕

One of the main problems of online shopping is the difficulty of navigating through the product catalog. Buyers often leave the site without finding the product they need or getting confused by the variety of offers. According to statistics, 68% of users leave an online store due to inconvenient navigation and lack of filters.

Another common mistake is setting filters incorrectly. For example, when the price filter does not include popular price ranges, or when the brand filter does not list all manufacturers. This frustrates buyers and reduces conversion.

"If a customer can't find a product within the first 10 seconds, you've lost it" - Jeff Bezos, founder of Amazon.

There is also a common situation when there are filters, but they do not work properly. For example, when selecting certain options, the user receives a blank page with the message "No products found." Or when, when going to the filtering page, previously selected parameters are reset.

Features and benefits of automatic filtering from Elbuz 🚀

Autofiltering on the Elbuz platform is a powerful tool for optimizing navigation through the online store catalog. It allows customers to easily and quickly find the products they need based on various criteria:

• Price
• Brand
• Size
• Color
• Material
• Seasonality
• Discount availability
• Rating and reviews

Flexible filter settings make it possible to take into account the specifics of your niche and the preferences of the target audience. For example, for a clothing store filters by size and color are important, for an electronics store - by technical characteristics and brand.

Among the key advantages of Elbuz autofiltering:

1. Increase in conversion and average check. Visitors who use filters make purchases 2-3 times more often and choose more products.
2. Increased customer satisfaction. Customers appreciate the convenience and time savings that autofiltration provides.
3. Reducing the load on the support team. When users can find the product they need on their own, they are less likely to need help from consultants.
4. Improved SEO performance. Filtering pages generate additional traffic from search engines for high-frequency queries.

In addition, Elbuz offers a unique function of auto-updating filters in real time. This means that when the assortment or characteristics of a product change, the filters are automatically recalculated without the participation of the administrator.

Real results of implementing autofiltering 📈

By implementing automatic filtering from Elbuz, you can significantly improve the performance of your online store. Here are just a few examples of real results from our clients:

• Shoe store Sapato.ru increased conversion by 15% and average check by 20% after optimizing filters.
• The online store of household goods Homeme.ru achieved a 30% increase in traffic and a 10% reduction in bounce rate thanks to autofiltering.
• Online clothing boutique Trends.am increased customer satisfaction by 25% and received 50 additional orders per month after launching filters.

Automatic filtering from Elbuz will be useful to all online store owners who want to improve the usability of their website, increase conversion and customer loyalty. It is especially relevant for online businesses with a large range of products - from several hundred to a million SKUs.

"Elbuz is like a magic wand for your online store. Wave it - and customers find everything they need themselves!" - Andrey Petrov, owner of the electronics store Device.ru.

Do you want to evaluate all the Elbuz autofiltering capabilities for your business? Try the free demo now! Just follow the link Automatic processing of price lists and discover a new level of e-commerce automation.