2024-02-09
146
2 minutes.


More than 400 thousand numbers have been transferred over the 5 years of existence of the MNP operator change service, 260 thousand of them to lifecell

Over the last year and the entire period of validity of the MNP service, lifecell confidently holds the lead in the number of numbers transferred from other networks, according to NKEC statistics.

lifecell leadership in MNP

MNP service in Ukraine

Number portability service with full preservation, including code, to another mobile operator (Mobile Number Portability - MNP), has already been operating in Ukraine for five years. During its provision (from May 1, 2019 to February 1, 2024), 402,972 numbers were transferred to different networks. Most subscribers are switching from Vodafone Ukraine, although in absolute numbers Kyivstar lost more numbers.

Demand growth

According to NKEC statistics, demand for the MNP service has been steadily growing every year, with the exception of 2022, due to the full-scale Russian invasion.

More than 400 thousand numbers have been transferred over the 5 years of existence of the MNP operator change service 260 thousand of them to lifecell

Lifecell leadership

Since the launch of the MNP service, lifecell has remained the absolute leader in the number of numbers transferred to your network. More than 261 thousand subscribers of other operators switched to lifecell, which is almost 65% of the total number of transfers. In the first month of 2024 alone, 17,985 applications for changing operators were submitted, of which 13,963 were related to the transition of subscribers to lifecell. Subscribers switching to lifecell through MNP often choose the “Vilniy Life”, “Smart Life” and the regional “Potuzhny” tariffs.

The key to success

Numerous lifecell initiatives have become the key to success in terms of the number of numbers transferred. He was the first to introduce the ability to transfer without visiting stores and switch to eSIM while maintaining the number. Also, constant discounts and promotions, including the “Superfreeze” promotion, allow MNP subscribers to lock in a reduced price until the end of the year.

Recently, lifecell filed a lawsuit against Vodafone over the “Number Saving” service, considering it to be contrary to legal requirements. Vodafone is not letting go of subscribers who want to change operators via MNP. Interestingly, the total number of MNP number portability applications is also quite a significant aspect in this context.

More than 400 thousand numbers have been transferred over the 5 years of existence of the MNP operator change service 260 thousand of them to lifecell More than 400 thousand numbers have been transferred over the 5 years of existence of the MNP operator change service 260 thousand of them to lifecell

Big Three subscribers

As of October 1 2023 (operators have not yet reported on the results of 2023):

  • Kyivstar - 24 million subscribers;
  • Vodafone Ukraine - 15.2 million subscribers;
  • lifecell - 9.1 million subscribers.

Considering these data, the small number of numbers transferred (about 400 thousand over 5 years) does not look particularly impressive. However, this is expected, since there were initially few people willing to change operators. It is important to note that the MNP service still has its value and can be useful in any situation.

Glossary

  • lifecell is a mobile operator in Ukraine, the leader in the number of ported numbers through the MNP service
  • MNP - Mobile Number Portability service, which allows you to port a number to another operator
  • NKEK - National Commission that carries out state regulation in the field of communications and informatization of Ukraine
  • Vodafone Ukraine - mobile operator in Ukraine
  • Kyivstar - the largest mobile operator in Ukraine
  • eSIM - virtual SIM card that allows you to use several numbers on one device
  • Super Freeze - a promotion from lifecell that allows MNP subscribers to lock in a reduced subscription price until the end of the year

Links

Answers to questions

What MNP service does lifecell provide?

The MNP (Mobile Number Portability) service allows you to transfer your number with full preservation, including the code, to another mobile operator. Lifecell provides this service in Ukraine.

What leadership does lifecell hold in terms of the number of ported numbers from other networks?

Lifecell confidently holds the lead in the number of ported numbers from other networks. According to NKEC statistics, more than 261 thousand subscribers of other operators switched to lifecell, which is almost 65% of the total number of transfers.

What volume of ported numbers was recorded during the validity period of the MNP service?

During the period of validity of the MNP service (from May 1, 2019 to February 1, 2024), 402,972 numbers were transferred to different networks.

How did lifecell achieve such success in attracting subscribers through the MNP service?

Lifecell has achieved success in attracting subscribers through MNP service through various initiatives. He was the first to offer the possibility of transferring without visiting stores and switching to eSIM while maintaining the number. In addition, constant discounts and promotions, including the 'Super Freeze' promotion, allow MNP subscribers to lock in a reduced price until the end of the year.

Which lifecell tariffs are most often chosen by subscribers switching to the operator via MNP?

Subscribers switching to lifecell through MNP often choose the 'Vilniy Life', 'Smart Life' tariffs and the 'Potuzhny' regional tariff.


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Discussion of the topic – More than 400 thousand numbers have been transferred over the 5 years of existence of the MNP operator change service, 260 thousand of them to lifecell


NKEC statistics show that over the past year and the entire period of validity of the MNP operator change service, lifecell is the leader in the number of numbers transferred from other networks.


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