TikTok is growing faster, but YouTube and Facebook still dominate
More than a third of adults use a short-video app, according to the Pew Research Center.
Short-form video app popular among adults
YouTube and Facebook maintain their leadership status
New Pew Research Center survey finds , more than a third of American adults use TikTok, making the short-form video app one of the most popular social platforms. However, YouTube and Facebook, which remain the leading platforms, show stability in their leadership status.
YouTube and Facebook are popular among different age groups
YouTube and Facebook, according to the survey remain popular mainly in all age groups. For example, for people aged 18 to 29, YouTube is a particularly popular platform, used by 93% of those surveyed. At the same time, the video platform attracts the attention of 60% of Americans aged 65 and older.
Instagram and other social platforms
Instagram ranks third in overall popularity among adults Americans, with 47% of users. In addition, the survey revealed the growth in popularity of TikTok, which rose 12 positions at once, becoming the third most popular social application. The list also includes Pinterest (35%), LinkedIn (30%), WhatsApp (29%) and Snapchat (27%).
Survey finds Instagram and Snapchat are popular among young users under 29 years, while LinkedIn and Facebook have high popularity among the 40-49 age group. It is also noted that TikTok is especially popular among Spanish-speaking users, and LinkedIn attracts users with high levels of education and income.
Answers to questions
Which app is used by more than a third of adults?
More than a third of adults use the TikTok app to watch short videos.
- YouTube is a popular viewing and sharing platform video content.
- Facebook is a large social network that provides the opportunity to communicate and share content with your friends.
- TikTok is an application for creating and viewing short videos.
- Instagram is a platform for sharing photos and videos among users.
- Pinterest is a social network for searching and saving visual bookmarks or “pins”.