Meta accuses Apple of making it difficult to create competing app stores in the EU
Apple's new rules allow the creation of alternative iPhone app stores in the European Union, but that doesn't mean big developers like Meta are ready to join the proposal.
Apple Policy: Mark Zuckerberg's Opinion
Company CEO Mark Zuckerberg expressed his views on Apple's new policies during a Meta call assessing fourth-quarter results:
I don't think Apple's actions will have any impact on us. I'll be surprised if any developer decides to move to alternative app stores. They have made this process so difficult and I think it is contrary to the intentions of the European Union. It will be very difficult for us, including us, to seriously consider anything they do.
Even though Apple claims that downloading apps from third-party sources poses a security risk, the European Union's Digital Markets Act (DMA) forced the company to provide access to iPhones in this region. However, the devil is in the details, and Apple is introducing new fees that could completely change the business model of free apps like Meta if they are distributed outside the App Store, according to The Verge.
Zuckerberg's sentiments are similar to those of other prominent App Store critics such as Spotify, Epic Games and Microsoft. Epic CEO Tim Sweeney called Apple's approach to sideloading apps "hot garbage." David Heinemeier Hansson, creator of the Ruby on Rails programming language and CTO of 37signals, called it "extortion mode."
European regulators have said they will study Apple's implementation of third-party app downloads after March 7, when the DMA comes into force. The European Union has the power to punish companies with fines of up to 10% of their annual revenue if they break the law.
Answers to questions
Apple's new rules technically open up the possibility of creating alternative iPhone app stores in the European Union.
So far, major developers, including Meta, have not expressed willingness to join Apple's proposal to create alternative iPhone app stores in the European Union.
Mark Zuckerberg shared his company's sentiments, noting that Apple's new policy doesn't mean much to them and that it would be difficult for developers to take the initiative seriously because -for its limitations and inconsistency with the intentions of European Union regulators.
- Apple is an electronics company and software developer.
- Meta is a major developer of social media platforms and applications.
- App Store is a digital distribution platform for applications for Apple devices.
- DMA - EU Digital Markets Act, which regulates the functioning of the digital economy in the European Union.