HMD moves to multi-brand model: HMD smartphones, Nokia phones and 'super exciting' partnerships
Recently it became known that HMD is abandoning the use of the Nokia brand in its smartphones. They have now shared additional details about this decision.
New HMD Strategy: Multi-Brand Approach
New Direction: Original HMD Devices and Nokia Phones
HMD presents itself as manufacturer of mobile devices under the Nokia brand, but now they are moving to a new name - HMD. But this is not just a name change - HMD is introducing a new multi-brand strategy. This year they will offer consumers original HMD-branded devices, Nokia phones and products from new partners.
Focus on environmental friendliness and accessibility
HMD is not closing the Nokia brand, but will continue to produce new phones under this name. However, the company will focus on developing more environmentally friendly and affordable device models.
HMD Promises: Super Exciting Partnerships
HMD is yet to reveal details about future partners and devices , but promises these collaborations will be "super exciting."
Transitioning from Licensee to Brand Owner
HMD today announced that they are transitioning from licensee status to brand owner. Robert Seversky, CEO of HMD Global in Eastern and Southern Europe, notes that this is a big step in the company’s path. HMD is planning to introduce unique original HMD phones, Nokia phones, as well as super exciting partnerships that they are waiting to unveil.
- HMD - a company that produces mobile devices under the Nokia brand
- Nokia - a brand of mobile devices used by HMD
- ITC.UA - edition , who was provided with a statement from HMD
- Robert Seversky - CEO of HMD Global Eastern and Southern Europe