2024-02-06
174
1 minutes.


HMD moves to multi-brand model: HMD smartphones, Nokia phones and 'super exciting' partnerships

Recently it became known that HMD is abandoning the use of the Nokia brand in its smartphones. They have now shared additional details about this decision.

New HMD Strategy: Multi-Brand Approach

New Direction: Original HMD Devices and Nokia Phones

HMD presents itself as manufacturer of mobile devices under the Nokia brand, but now they are moving to a new name - HMD. But this is not just a name change - HMD is introducing a new multi-brand strategy. This year they will offer consumers original HMD-branded devices, Nokia phones and products from new partners.

HMD moves to multi brand model HMD smartphones Nokia phones and super exciting partnerships

Focus on environmental friendliness and accessibility

HMD is not closing the Nokia brand, but will continue to produce new phones under this name. However, the company will focus on developing more environmentally friendly and affordable device models.

HMD moves to multi brand model HMD smartphones Nokia phones and super exciting partnerships

HMD Promises: Super Exciting Partnerships

HMD is yet to reveal details about future partners and devices , but promises these collaborations will be "super exciting."

HMD moves to multi brand model HMD smartphones Nokia phones and super exciting partnerships

Transitioning from Licensee to Brand Owner

HMD today announced that they are transitioning from licensee status to brand owner. Robert Seversky, CEO of HMD Global in Eastern and Southern Europe, notes that this is a big step in the company’s path. HMD is planning to introduce unique original HMD phones, Nokia phones, as well as super exciting partnerships that they are waiting to unveil.

Glossary

  • HMD - a company that produces mobile devices under the Nokia brand
  • Nokia - a brand of mobile devices used by HMD
  • ITC.UA - edition , who was provided with a statement from HMD
  • Robert Seversky - CEO of HMD Global Eastern and Southern Europe

Links

Answers to questions

What has become known about HMD?

HMD is moving away from using the Nokia brand on its smartphones and moving to a new name - HMD.

What strategy is HMD using?

HMD offers a multi-brand strategy by introducing consumers to original HMD-branded devices, Nokia phones and products from new partners.

What will HMD focus on?

HMD will focus on developing more environmentally friendly and affordable device models.

What does HMD promise regarding future partnerships?

HMD is promising super-exciting partnerships, but is yet to reveal details about future partners and devices.

What status change has HMD announced?

HMD announced the transition from licensee to brand owner.

Copywriter Elbuz
Brief description
Recently, HMD announced the transition to a multi-brand model, abandoning the Nokia brand for its smartphones. Find out what this strategic variable means and how it will affect the future of the company.
Article Target
Inform
Style
Informational
Target audience
Smartphone consumers, Nokia brand lovers


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Recently, HMD announced the transition to a multi-brand model, abandoning the Nokia brand for its smartphones. Find out what this strategic variable means and how it will affect the future of the company.


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