2024-02-06
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1 minutes.


Global tablet shipments fell to historic lows in 2011: causes and consequences

Global tablet shipments fell 17.4% to 36.8 million units in the fourth quarter of 2023, accounting for 20.5% of total tablets sold for the year, according to a report from research firm IDC.

Tablet shipment statistics

Annual results

Annual tablet sales figures show a decline of 20.5% to 128, 5 million units.

Reasons for the decline

Given the high inflation rate and the deteriorating economic situation, the decline in tablet shipments is not surprising. Project delays and cost cuts also led to weaker demand for tablets, especially in the fourth quarter.

Anuropa Nataraj, senior research analyst for mobility and consumer devices tracking at IDC, notes that the tablet market is expected to recover in 2024, subject to more economically feasible sales. However, challenges continue to remain and the focus of technological advancements related to artificial intelligence is likely to be on PCs and smartphones in the next 2 years.

Declining Apple market share

In addition to the overall decline in the tablet market, Apple also lost market share, falling 7% after cutting shipments in the fourth quarter from 21. 1 million to 14.9 million. At the same time, Apple's main competitors such as Samsung, Huawei, Lenovo and Xiaomi increased their market share, while the Other segment showed a slight decline, but less than 2% overall.

Global tablet shipments fell to historic lows in 2011 causes and consequences

Top 5 Tablet Companies

In the fourth quarter of 2023, the biggest winner was Xiaomi, which showed 35% growth compared to the same period last year. Apple showed the largest decline of 29.3%.

Global tablet shipments fell to historic lows in 2011 causes and consequences

Glossary

  • IDC - an analytical company that carries out monitoring and research hardware and software market.
  • Apple is an American company, electronics manufacturer and software developer.
  • Samsung is a South Korean company, the largest electronics manufacturer.
  • Huawei is a Chinese company engaged in the production of equipment and services in the field of telecommunications.
  • Lenovo is a Chinese company, a manufacturer of computers and electronics.
  • Xiaomi is a Chinese company that develops smartphones, tablets and other electronic devices.

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Answers to questions

What were the annual tablet sales results?

Tablet sales for the year stand at 128.5 million units, down 20.5%.

What reasons led to the decline in tablet supplies?

The decline in tablet shipments is due to high inflation, worsening economic conditions, project delays and cost cutting.

When is the tablet market expected to recover?

The tablet market is expected to recover in 2024, subject to more economically feasible sales.

How much market share has Apple lost?

Apple lost 7% market share after cutting shipments in the fourth quarter from 21.1 million to 14.9 million.

Which manufacturing companies showed growth in the fourth quarter?

Xiaomi posted 35% growth, while Apple saw the largest decline at 29.3%.

Copywriter Elbuz
Brief description
Research firm IDC reports a 20% drop in global tablet shipments in the fourth quarter of 2023. Find out the reasons and consequences of this record decline.
Article Target
Provide information and explain the causes and consequences of the decline in global tablet shipments
Style
Informational
Target audience
Internet users interested in technology and electronics


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Research firm IDC reports a 20% drop in global tablet shipments in the fourth quarter of 2023. Find out the reasons and consequences of this record decline.


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