2024-02-13
206
1 minutes.


Amazon Prime Video: Dolby Vision and Atmos at extra cost

Access to Dolby video and audio technologies is currently available with no advertising.

No Dolby Vision and Atmos

Advertising subscription and no Dolby

Amazon has officially announced that the standard Prime Video subscription does not include Dolby Vision and Atmos technologies. Since the beginning of January this year, the service has launched advertising, and disabling it is possible for an additional fee of $2.99 per month (in addition to support for surround sound and HDR video playback) - otherwise this feature will not be available.

Amazon Prime Video Dolby Vision and Atmos at extra cost

Possible reason for Dolby removal

No official reasons have been announced for Amazon's removal of Dolby technologies, however, Android Authority suggests that a possible reason is to avoid paying licensing fees for using Dolby Vision and Dolby Atmos on lower plans. Amazon could instead push for an open and free HDR10+ standard.

Amazon Prime Video Dolby Vision and Atmos at extra cost

Changes to Amazon Prime Video plans

Amazon Prime Video was originally available as a general Amazon Prime subscription ($15 per month or $139 per year in the US), but the company is now offering a standalone subscription to the streaming service for just $8.99 per month in the US, a 28% price increase.

Amazon Prime Video Dolby Vision and Atmos at extra cost

Advertising Rates and Lawsuit

Advertising rates have already been launched by Netflix and Disney+, and Currently, Apple TV+ is the only major platform that continues to use a pure subscription model. By the way, because of the launch of advertising, Amazon has already become a party to a class action lawsuit for $5 million, which alleges violation of contract terms and consumer protection laws. Currently, the Prime Video platform is used by more than 100 million subscribers.

Glossary

  • Amazon is an Internet company, the world's largest online retailer
  • Prime Video - video service provided by Amazon
  • Dolby Vision - HDR technology to improve video quality
  • Dolby Atmos - surround sound technology
  • HDR - high dynamic range video playback
  • HDR10+ - open and free standard for HDR video
  • Netflix - popular streaming platform
  • Disney+ - Disney's streaming service
  • Apple TV+ - Apple's streaming platform

Links

Answers to questions

What Dolby technologies are included in a Prime Video subscription?

At this time, Dolby Vision and Atmos are not included with a standard Prime Video subscription.

Can I turn off ads and use Dolby Vision and Atmos on Prime Video?

Yes, you can turn off ads for an additional $2.99 per month to enjoy Dolby Vision and Atmos technology on Prime Video.

Why was Dolby removed from Prime Video?

No official reason has been announced for the removal of Dolby technologies from Prime Video, but it is speculated that it may be to avoid paying licensing fees for their use on lower plans.

What changes have been made to Prime Video plans?

Amazon is now offering a standalone subscription to its Prime Video streaming service for just $8.99 per month, a 28% price increase over previous Amazon Prime subscription terms.

Which platforms use advertising rates, and which platform continues to use a pure subscription model for now?

Promotional plans have already been launched by Netflix and Disney+, and Apple TV+ is currently the only major platform that continues to use a pure subscription model.


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