CRM rating in Ukraine in 2023: changes during the war
How did the rating of customer interaction management (CRM) systems in Ukraine change during 2023 during the war?
One of the main trends of 2023 is the development of domestic CRM systems and the growth of demand for them. But did Ukrainian users manage to fully switch to their own CRM solutions?
A year ago, Russian services such as Bitrix24 and AmoCRM were the leaders of the Ukrainian CRM market. Although they have lost their position, they still cannot catch up with Ukrainian products.
Changes in the Ukrainian CRM market during 2023 during the war
In 2023, the number of requests for Ukrainian CRM systems increased significantly, which indicates the popularity of domestic products. The share of Ukrainian CRMs increased by 2.5 times, but the market has not yet completely gotten rid of Russian solutions.
For December 2023, the statistics of the popularity of CRM systems in Ukraine show that Russian services have lost customers and leadership positions.
The most popular CRM systems in Ukraine at the end of 2023:
This estimate is based on the number of brand queries from Ukraine in Google and Google Ads Keyword Planner. This data is publicly available and can be checked by any user.
Winners and outsiders during the war
The CRM market in Ukraine has changed significantly due to the war. Russian companies lost up to 70% of their audience, while Ukrainian CRM systems increased their client base and strengthened their positions. For example, LP CRM (Ukraine) has more than doubled.
Domestic companies not only compete with Russian ones, but also outpace them, offering high-quality and innovative solutions in the face of modern challenges. The Ukrainian CRM market is becoming an important element of the technological development of the country in the conditions of a difficult socio-economic situation.
Ukrainian CRM SalesDrive already ranks third in the ranking of the most popular CRM systems for the second year in a row, ahead of Russian AmoCRM.
New features that appeared in SalesDrive in 2023:
- online accounts Liqpay, Monopay, WayForPay;
- correspondence in Rozetka and Prom chats;
- return and forwarding of Nova Poshta;
- mass mailing via Viber and Telegram chatbots;
- integration with OLX and Etsy marketplaces.
How to start working with Ukrainian CRM during the war
"We are doing everything possible to make the transition to our CRM was as simple and fast as possible for the client", - head of CRM SalesDrive Oleksiy Steklov.
Ukrainian CRM SalesDrive , which is the market leader in 2023, offers the easiest and fastest transition for customers and guarantees:
- free trial period;
- help in setting up integrations;
- import of the client base from the old CRM.
The initial implementation of CRM SalesDrive is free for the customer and includes free demo access to full functionality for 14 days with the ability to immediately configure for yourself all the necessary integrations with the help of a personal manager.
Ukrainian companies are no longer just competing with Russian companies, but are actively ahead of them, offering users high-quality and innovative solutions in the face of real challenges. Apply for a free trial period of CRM SalesDrive on our website.Order a free trial period of CRM SalesDrive