Netflix is shutting down some of its game studios and investing in generative AI for game development, causing controversy in the industry.
Netflix Gaming Innovation
Gaming Division Restructuring
Last Since then, Netflix has made a number of changes in its gaming direction. The company has decided to cut staff and close some game studios, including a AAA studio in Los Angeles founded by Chacko Sonny, who previously served as executive producer of Overwatch. The moves have caused unrest among employees and industry observers.
Investments in artificial intelligence
In parallel with the reorganization, Netflix announced significant investments in generative artificial intelligence for its gaming division. The goal of this step is to speed up the development process and create innovative gaming products that can surprise and inspire users. In fact, the company aims to automate some of the work traditionally done by authors and developers.
Industry Reaction
For employees who lost their jobs as a result of studio closures, news of the AI investment came as an added blow. However, Mike Verdu, who has taken over as Netflix's vice president of generative AI for its gaming division, enthusiastically announced his new role on professional networking site LinkedIn.
Prospects and Challenges
The quality of AI used in game development remains an open question. Experience with generative AI in image creation shows that the technology can have shortcomings, such as unnatural hand images or monotonous character faces. Time will tell whether these problems will be relevant for the gaming industry. It's interesting to note that Google CEO Sundar Pichai recently revealed that a quarter of the new code at their company is already being created using artificial intelligence.
Glossary
- Netflix is an American entertainment company that provides streaming services and produces films and TV series and games.
- Overwatch is a popular multiplayer computer game in the first-person shooter genre.
- LinkedIn is a social network for finding and establishing business contacts.
- Google is an American multinational corporation specializing in Internet services and products.
- Sundar Pichai is the CEO of Google and its parent company Alphabet Inc.
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Discussion of the topic – Netflix closes AAA studio: Artificial intelligence is taking over the gaming industry
Netflix is cutting staff and closing game studios, including a AAA studio in Los Angeles. The company is investing in generative AI to accelerate game development and create innovative gaming experiences.
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Isabella
Wow, Netflix is investing in AI for game development! 🤖🎮 I wonder how this will affect the quality and variety of games. Maybe we'll see something truly revolutionary?
Hans
Isabella, I'm intrigued too! But I'm worried about the fate of the developers. Will AI replace human creativity? 🤔 Although, perhaps this will open up new horizons in game development.
Pierre
I agree with Hans. AI can speed up processes, but human creativity is irreplaceable. I hope Netflix finds a balance between technology and developer talent. 🧠💻
Sophia
And I’m impressed that a quarter of the code at Google is already written by AI! 😮 This seems to be a general trend. I wonder how this will affect the industry as a whole. Maybe we should prepare for a new era in game development?
Viktor
Pfft, another fashionable trinket. AI in games, writing code... It used to be better when people did everything with their own hands. No AI can replace a real developer with experience and intuition.
Maria
Viktor, I understand your skepticism, but technology does not stand still. 🚀 Perhaps AI will become a tool that will help developers create even more impressive games. We need to give this a chance!
Lucas
I wonder how Netflix plans to solve the uncanny valley problem in AI games? 🤔 This is a key point for player immersion. I hope they find a way to make the characters more realistic.
Isabella
Lucas, great question! Maybe a combination of AI and manual refinement by artists will help overcome this problem? In any case, I'm looking forward to the first results of this Netflix experiment! 🎭🕹️